03/06/23: Cynopsis Media Tech Update

A CYNOPSIS MESSAGE FROM PREMION

PREMION

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Medias First Morning Read
Monday March 6, 2023

Snap introduced My AI, a new chatbot running the latest version of OpenAI’s GPT technology that’s been customized for Snapchat. My AI – available as an experimental feature for Snapchat+ subscribers – “can recommend birthday gift ideas for your BFF, plan a hiking trip for a long weekend, suggest a recipe for dinner, or even write a haiku about cheese for your cheddar-obsessed pal,” said the company, with a warning: “As with all AI-powered chatbots, My AI is prone to hallucination and can be tricked into saying just about anything. Please be aware of its many deficiencies and sorry in advance!”

Google announced new features for Android and Wear OS. Among the highlights, unveiled at MWC Barcelona: The Google Keep single note widget will help users manage their notes and to-do lists from their home screen; noise cancellation during calls on more Android devices during calls; new emoji combinations; new tap to pay combinations on Google Wallet (look for penguins); and new sound and display modes on Wear 0S 3+.

Twitter-like Bluesky, which has Twitter co-founder Jack Dorsey on its board, landed on the App store last week (invite only). The app, still in beta, offers the networking technology AT Protocol, which enables the creation of a federated and decentralized social network.

Meta is building “a new top-level product group” to integrate generative AI into its services, according to CEO Mark Zuckerberg. The initiative aims to eventually create “AI personas that can help people in a variety of ways.” The first step: testing text-based AI tools on WhatsApp and Messenger, and AI-enhanced filters and ad formats on Instagram.

ByteDance has launched Lemon8 in the US and the UK. The picture-based shopping and lifestyle app, launched in Japan in 2020, has been described as Instagram meets Pinterest.

TikTok introduced new features to protect teens, including daily screen time limits for users under the age of 18, and expanded Family Pairing controls. TikTok CEO Shou Zi Chew is scheduled to appear before U.S. Energy and Commerce Committee on March 23, as the House Foreign Affairs Committee prepares to vote on a bill blocking the use of the social media app in the US.

As the number of employees at Twitter declines – the company has fewer than 2000 employees today, versus 7500 pre-Elon Musk – outages and glitches are on the rise. March began with a global outage, following four widespread outages in February (there were nine in all of 2022, according to NetBlocks). “It used to be that you’d see smaller things fail, but now Twitter is going down completely for certain regions of the world,” Saagar Jha, a Twitter engineer who left in May, told The New York Times. “When serious things break, the people who knew the systems aren’t there anymore.”

LiveRamp has introduced a new module for privacy-safe, multi-party collaboration on its Data Collaboration platform. The solution is designed for brands, publishers, retailers, platforms and data providers to collaborate with partners across channels, allowing users to navigate data requirements across partners while maintaining compliance with evolving privacy policies. More than 20 partners have worked with LiveRamp’s new solution over the past year, with early adopters including Ampersand, DISH Media, Snap, Inc., TelevisaUnivision, Hill’s Pet Nutrition, and Pinterest with the Albertsons Media Collective.

A CYNOPSIS MESSAGE FROM PREMION

PREMION

Viewers are as Dynamic as the Content they Watch.
Leverage the Power of Persona-Based Targeting with
PREMION AUDIENCE FIRST

LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING
TAG CERTIFIED AGAINST AD FRAUD
TAG BRAND SAFETY CERTIFIED

PREMION.COM/AudienceFirst

ADVERTISING

Video continues to represent a sizeable portion of spending, at roughly 40% of programmatic OOH spend on video-enabled screens, according to Programmatic OOH Trends Report from Place Exchange, comparing U.S. data from H2 2022 to H1 2022. Between H1 2022 and H2 2022, the top 4 programmatic OOH advertising categories remained the same (Food/Drink, Health/Fitness, Personal Finance, and Tech/Computing) and accounted for just half of ad spend. Billboards continue to be the largest single asset category by spend, but with increasing screen counts, other formats (notably place-based screens/TVs, display panels, and kiosks) have grown to represent a significant portion of overall programmatic OOH spend.

Speaking of OOH, Geopath, the not-for-profit organization that provides audience metrics for OOH advertising, released its 2023 Annual Forecast. The report contains updated audience impression data for all audited inventory and, for the first time in the current generation of measurement, transit station and scheduled fleet media. Additionally, unifying all OOH media formats is Geopath’s new reach and frequency model that is empirically derived from observed mobile location data. “With the launch of our new forecast, we’re continuing to enhance the quality and precision of OOH audience data that our members rely upon to transact confidently,” said Dylan Mabin, President of Geopath. “Geopath now provides up to date media measurement for over one million OOH assets. This ‘single source of truth’ enables our members to provide a comprehensive view of the audience delivery and reach across all OOH.”

IAB Tech Lab released the March updates to the OpenRTB and AdCOM specifications for public comment until March 26. This is the first release to OpenRTB 2.x since November, and includes a new object to signal when an ad slot will be automatically refreshed, and updated definitions for what can be considered instream video.

Advertising automation platform Simpli.fi has entered into a definitive agreement to acquire Bidtellect, a contextual and native demand-side platform. The acquisition accelerates Simpli.fi’s ability to execute and scale performance for contextual and native campaigns, leveraging Bidtellect’s proprietary suite of contextual capabilities including targeting, optimization, and addressability to complement alternative ID solutions. Bidtellect’s technology stack will enhance Simpli.fi’s advertising automation platform and accelerate new native and contextual product development for the company.

Fifty-three percent of advertisers believe that legitimate news does not pose a significant brand safety risk, according to a report from Advertiser Perceptions. Interviews conducted in October with marketer and agency executives found that two-thirds of advertisers believe it’s important for advertising to support quality news sources, though just under half are working for companies that have made it a priority. Additional findings from the analysis include:
* Over half (52%) of marketers agree that de-funding the disinformation ecosystem is an active priority for their organization with 61% taking the step to block known misinformation/propaganda channels.
* 75% agree that brands need more oversight and control over where their ads are placed, and who profits from those placements.
* Advertisers have less confidence in disinformation filters than they did a year ago (“Filters work extremely well” dropped from 35% in 2021 to 23% in 2022).
* Paid social causes the most concern (“high concern”) for brand safety at 46%, followed by search (33%) and digital video (29%), display (29%) and mobile in-app (29%).

Sixty-three percent of consumers said contextually relevant ads are more likely to feature products they want or need, in a study from Integral Ad Science that explored what consumers consider to be effective contextual links. IAS also found:
* 35% of consumers said that it’s annoying to see unrelated ads
* 28% said unrelated ads are more disruptive than related ads
* 16% lift in engagement with ads that are placed alongside relevant content

A CYNOPSIS MESSAGE FROM PREMION
 

STREAMING

More than 60% of children use paid streaming services daily, with 85% of those children preferring streaming services over cable TV (6%), according to a survey from Parent Tested Parent Approved. The survey also revealed that 41% of families watch under 10 hours weekly, 37% watch 11-20 hours and 22% use streaming services more than 20 hours per week. Netflix was the most popular among all streaming platforms, with 81% of households watching its programming. Amazon Prime Video was second at 78% followed by Disney+ at 69%. Hulu (46%) and Paramount+ (38%) rounded out the top five. Sixty-five percent of survey respondents felt that Disney+ had the best programming content for children. Netflix came in second with 18%.

Cynopsis Team

Lynn Leahey
Editorial Director
@Lynn_Leahey

Kerry Smith
Division President
Access Intelligence

Robbie Caploe
VP/Group Publisher
@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129
Cynopsis Job Listings Sales
John Cox

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Check out more jobs in Cynopsis Classifieds »
Job of the day

MANAGER, RIGHTS CLEARANCES, STANDARDS & PRACTICES
TV ONE
SILVER SPRING MD, Hybrid, Remote

Pre-screen broadcast programs, commercials and other content to ensure compliance with TV One’s current Content Standards, Federal Trade Commission/Federal Communications Commission regulations. Assign parental ratings to all TV One programming based on content review. 3+ yrs exp. in a rights clearances and standards and practices is preferred. Full info HERE

DIRECTOR OF DEVELOPMENT, UNSCRIPTED >>
LIGHTHEARTED ENTERTAINMENT/NORTH HOLLYWOOD, Hybrid, Remote:
Responsible for overseeing the development of unscripted programming from concept to delivery. The ideal candidate will have a proven track record of identifying, developing, pitching and producing successful unscripted projects across a range of genres and networks. 5+ years of experience in unscripted television development. Full info HERE

AD SALES MARKETING MANAGER >>
REELZ, NYC:
Drive advertiser revenue growth on a TOP 25 network. Develop sales materials, presentations, one-sheets. Manage B2B marketing projects & execute sponsorships. Strong deck-writing abilities, positive attitude, self-motivated, collaborative, creative, superior communication skills with a keen eye for detail. 5+ yrs in Sales Marketing preferred. Full info HERE

DIRECTOR, AD SALES RESEARCH
E.W. SCRIPPS
NYC

Collect, analyze, & interpret audience data (Nielsen, MRI, iSpot, etc.) for recurring sales reports & ad hoc requests. Synthesize large data sets from multiple sources into compelling & strategic insights for our Linear, CTV, and Distribution sales teams to drive revenue. 10+ yrs of exp. in a TV research role, including managing & leading staff. Full info HERE

RESEARCH ANALYST >>
REELZ, NYC:
2+ years exp generating & analyzing competitive viewing & advertiser information. Support sales, programming, marketing and finance. Working knowledge of NPower, StarMedia, iSpot TV and MRI. Expertise in Excel & PowerPoint. Full info HERE

DIRECTOR OF AD SALES – PLATFORM PARTNER
BBC GLOBAL DIGITAL NEWS & STREAMING
NYC, Hybrid

BBC Global Digital News & Streaming is looking for a highly skilled, NY based, Director of Ad Sales – Platform Partner. The purpose of the role is to launch BBC Studios Youtube and social advertising proposition across the Americas, deliver advertising revenues across the BBC Studios global portfolio and build a best in market Partner Sales team. Full info HERE

LOG EDITOR, COMMERCIAL OPERATIONS
TV ONE
CHICAGO, IL, NEW YORK, NY – Hybrid, Remote

Prepare and update the daily assigned program log for TV One or Cleo TV. Manage the placement of key clients by using detailed instructions to ensure correct placement as ordered by the Advertising Sales team. Bachelor’s degree in a related field or 2+ years of experience in Broadcast Cable Log Operations. Full info HERE

SR. PROMO EDITOR
TV ONE
SILVER SPRING, Hybrid, Remote

Video editing, with primary responsibility in marketing and digital media. Work with creative marketing teams to complete their production assignments. Contribute creative ideas that will help elevate the brand. Organize, Manage and Archive Avid Media Projects and files. 10 years of video editing exp. including 5 years of promo editing exp. Full info HERE

ACCOUNT EXECUTIVE – AD SALES >>
GREAT AMERICAN MEDIA/CHICAGO Remote
: Strategically sells linear & digital properties to drive Ad Sales revenue. Works with agencies & clients to develop unique advertising solutions for their brands. Requires 5-10 years of sales experience with established agency & client relationships. Seeking a motivated, self-starter with strong negotiation, communication & presentation skills. Full info HERE

SALES PLANNER – AD SALES >>
GREAT AMERICAN MEDIA/NEW YORK, Hybrid/Remote:
Works with Account Executives to service clients daily. Builds sales plans, maintains media schedules & handles client requests such as stewardship, liability, and traffic concerns. Seeking a motivated, self-starter with strong communication, problem-solving & time management skills. Must have 1+ year of planning experience. Full info HERE

MOTION GRAPHIC DESIGNER >>
LONG STORY SHORT MEDIA/WASHINGTON, DC:
Bring creative concepts to life through design and animation. Motion Designer will work in a team environment to share fresh design perspectives and create engaging high-quality content for a variety of subjects and media. Full Info HERE

SALES MANAGER >>
NEXSTAR MEDIA GROUP/INDIANAPOLIS:
Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluation, promotion and operation of account executives and sales assistants. Develops and executes sales strategies that exceeds revenue targets in local, new business and digital revenue. Min 5 yrs of media sales exp; management exp. preferred. Full info HERE

VICE PRESIDENT BUSINESS AFFAIRS >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Focus on FCC compliance, brand integrity for all current series and day-to-day business affairs for development and production. Strategize with management and outside counsel on business issues, and draft, review and execute various short-form business documents. Legal background and/or related experience is preferred. Full info HERE

SENIOR MANAGER, ACQUISITION AND OUTREACH >>
TELEVISION ACADEMY/LOS ANGELES, Hybrid: Develop, build, and execute member acquisition plans (monthly, quarterly, and annual) with measurable targets, optimize program performance and deliver strategic plans to achieve/exceed specific campaign KPIs. Identify and implement A/B tests & tactics, innovating & continually seeking to drive and improve. Min 4 yrs’ exp. in an acquisition role. Full info HERE

VICE PRESIDENT, MARKETING & ON-AIR PROMOTION >>
REELZ/ALBUQUERQUE, NM: Develop strategic approaches and tactical planning for on-air promotion, guiding the creative process from creation through post-production, and managing the execution of consumer marketing programs for on-air promotion and off-air advertising. Responsible for full on-air presentation and format management. Min of 8-10 yrs exp. Full info HERE

ACCOUNT EXECUTIVE – AD SALES >>
GREAT AMERICAN MEDIA/NYC, Hybrid, Remote: Strategically sells linear & digital properties to drive Ad Sales revenue. Works with agencies & clients to develop unique advertising solutions for their brands. Requires 3+ years of sales experience with established agency & client relationships. Seeking a motivated, self-starter with strong negotiation, communication & presentation skills. Full info HERE

SALES ASSISTANT – AD SALES >>
GREAT AMERICAN MEDIA/NYC, Hybrid, Remote: Provides workflow support to ensure effective campaign delivery for advertisers. Verifies order and schedule accuracy and entry. Monitors accounts while booking and maintaining inventory. Works closely with Account Executives and Sales Planners. Seeking a motivated, self-starter with strong communication, analytical & problem-solving skills. Full info HERE

PARTNERSHIPS MARKETING SPECIALIST >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC:
Manage development of revenue-generating partnership solutions. Responsible for developing multi-platform media sales materials and partnership proposals for prospective partners including brands, non-profits, and high-net-worth individuals. Create and update sales materials. 5+ years of relevant marketing experience required. Full info HERE

MANAGER, COMMERCIAL OPERATIONS
TV ONE
CHICAGO, NYC, Hybrid, Remote

Supervise & train copy coordinators & log editors for accuracy & attention to detail of building a commercial log & reading agency instructions. Monitor employee performance & output; provide back-up for all desks including log editing, added value insertion & continued communication with marketing for all custom creations. Min of 3 yrs of exp. Full info HERE

TRAFFIC MANAGER >>
WHYY/Hybrid, PHILADELPHIA:
Create monthly programming grids for 12.1 and 12.3. Update programming grids when schedule changes are made. Prepare daily logs & submit to Centralcast Joint Master Control. Work w/WHYY Traffic Specialist who creates programming grids for 12.2 and logs for 12.2 and 12.3. 3-5 yrs of management exp. & working with data or traffic systems. Full info HERE

LOCAL MULTIMEDIA SALES MANAGER >>
WALA FOX 10 TV/MOBILE AL:
Build a steady stream of new business, constantly recruit to grow the sales team, developing client solutions with account executives using digital and television products. Generating a weekly forecast of revenue, regularly attend sales calls with account executives. Skilled negotiator and problem solver. Proven history of developing new business. Full info HERE

IN-HOUSE COUNSEL
NORTHSOUTH PRODUCTIONS
Remote, must be licensed in NY or CA

Negotiating and drafting development deals, shopping agreements, amendments, talent deals, above-the-line contracts, PSAs, production release templates, trade-out agreements, specialty releases and other necessary documents. Shaping corporate and production legal policies. 5-10 yrs of entertainment legal exp. working with a law firm or production. Full info HERE

STANDARDS AND PRACTICES SPECIALIST >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Provide S&P notes on unscripted Educational/Informational series in development, production, and post, ensuring all content adheres to FCC regulations, HMPG’s internal standards, and network mandates. Contribute to bringing HMPG’s diverse slate of family-friendly series and positive programming to millions of viewers each week. Full info HERE

SR. DIRECTOR, CONSUMER MARKETING
TV ONE
SILVER SPRING, Hybrid, Remote

Lead the Consumer Marketing media, promotion and marketing campaigns by prioritizing shows & campaigns across the brand, and support for each of those priorities. Work with internal research and marketing analytics team to gather and organize past performance and insights, construct goals and objectives, and develop target definitions. 7+ yrs exp. Full info HERE

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