Wednesday June 25, 2025 IN THE NEWS YouTube maintained the leading share of total TV viewing in May, while the largest monthly increases in share went to Warner Bros. Discovery and FOX, according to Nielsen’s latest Media Distributor Gauge report. WBD added 0.3 share points versus April to finish the month with 7.0% of […]
Tuesday June 24, 2025 Top Takeaways from Cannes 2025 Cannes 2025 felt different this year – and the senior executives who were there noticed. The cocktails and caftans still flowed, but the discussions were seemingly less on creative more on tech in the “real world.” As Omnicom Chief Communications Officer Joanne Trout put it, “another […]
Tuesday June 24, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports Newsletter. Happy official start to the summer. BIG3’S BIG MOVES BIG3 is teaming up with iHeartMedia in a major new audio partnership aimed at growing its reach ahead of the league’s eighth season, which tipped off June 14 […]
A CYNOPSIS MESSAGE FROM PHILO A Better Way to Advertise on CTV Philo Ads makes premium CTV advertising accessible, scalable, and flexible! Find your audience on Philo! Featuring premium entertainment and lifestyle content from: AMC, A&E, MTV, BET, Discovery, HGTV, TLC, Lifetime, Hallmark, Paramount, and more! 100% owned and operated. Experience frictionless transactions, supply transparency, […]
Monday June 23, 2025 Dentsu is expanding its dentsu Sports & Entertainment offerings with the international launch of dentsu anime solutions, the expansion of dentsu Sports Analytics into MENA, and the growth of strategic dentsu Sports & Entertainment hubs. Leading the expansion, Yoshinobu Ise has been appointed as the Global Head of Sports & Entertainment, […]
Monday June 23, 2025 IN THE NEWS Google has expanded its commerce media suite to brands and retailers. Updates now available in beta include: · Beyond Performance Max, Google Ads now also supports Search, Shopping and Demand Gen campaigns. · Google Ads features improved self-service options for retailers and marketplaces to share product catalogs […]
Sunday June 22, 2025 FEATURED JOB DIGITAL MEDIA BUYER >> FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking […]
Friday June 20, 2025 IN THE NEWS Display prospecting ad costs dropped 27% year-over-year in Q1, highlighting a broader shift away from upper-funnel campaigns as economic uncertainty grows, according to AdRoll’s latest State of Digital Advertising Report. In contrast, the retargeting cost per mile (CPM) fell just 8%, signaling that brands are doubling down […]
Wednesday June 18, 2025 FEATURED JOB DIGITAL MEDIA BUYER >> FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking […]
Wednesday June 18, 2025 IN THE NEWS Streaming’s share of total television usage outpaced the combined share of broadcast and cable for the first time ever in May, according to Nielsen’s monthly The Gauge™ report. Streaming represented 44.8% of TV viewership, its largest share of viewing to date, while broadcast accounted for 20.1% of […]
© 2025 Access Intelligence, LLC – All Rights Reserved.
