Friday February 13, 2026 IN THE NEWS Global advertising and marketing spending is projected to accelerate to 9.8% in 2026, as economic fears wane and the Winter Olympics, FIFA World Cup and political elections in 40 countries propel growth, according to new research from media economist PQ Media. Analysts observed that […]
Thursday February 12, 2026 IN THE NEWS The drama continues in the battle for Warner Bros. Discovery. Just one day after Paramount Skydance sweetened its hostile takeover offer, activist investor and WBD shareholder Ancora Alternatives registered its strong opposition to the proposed WBD/Netflix transaction. Warner Bros. Discovery “now has no choice but to deem […]
Wednesday February 11, 2026 IN THE NEWS An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big Data + Panel measurement. NBC’s presentation of Super Bowl LX ranks as the second most-watched Super Bowl in history, behind the 127.7 million viewers who watched Super Bowl LIX in […]
Tuesday February 10, 2026 IN THE NEWS Sunday’s Super Bowl halftime show starring Bad Bunny is expected to set a viewership record, topping the 133.5 million viewers who tuned in for Kendrick Lamar last year. As for the All-American Halftime Show, the alternative event drew up to 6.1 million concurrent viewers on its YouTube […]
Monday February 9, 2026 TOP MEDIA TECH NEWS Anthropic and ChatGPT went toe-to-toe in this year’s Super Bowl with commercials meant to position their popular large-language models as the most superior and user-friendly. Anthropic launched an ad for the Big Game showcasing Claude AI – and it’s a not-so-thinly veiled jab […]
Monday February 9, 2026 IN THE NEWS The opening ceremony of the Winter Olympics in Italy averaged 21.4 million viewers on NBC and Peacock, up +34% from the opener for the 2022 Games in Beijing, according to Nielsen and Adobe Analytics. “We are off to a strong start with Friday’s captivating Opening Ceremony highlighted […]
Sunday February 8, 2026 CONVERGENT TV WORLD 2026 Think You Know Convergent TV? Prove It. Submit your answers for our Family Feud–style game, Survey Says! Who Really Knows Convergent TV? Your insights power the live showdown on stage this March. TAKE THE SURVEY FEATURED JOB BROADCAST ENGINEER >> HIGH POINT UNIVERSITY/HIGH […]
Friday February 6, 2026 IN THE NEWS How do theater owners feel about the pending merger of Netflix and Warner Bros. Discovery? Two days after Netflix Co-CEO Ted Sarandos was grilled in a Senate hearing, trade organization Cinema United wrote to the Senate Judiciary Subcommittee on Antitrust, Competition Policy & Consumer Rights. “If Netflix […]
Thursday February 5, 2026 IN THE NEWS Fox Corp. reported total quarterly revenues of $5.18 billion for its second fiscal quarter, a +2% increase over the same period last year. The drop in political advertising revenue was offset by gains in sports and news pricing, and the growth of streamer Tubi. Not that entertainment […]
Wednesday February 4, 2026 IN THE NEWS Disney’s closely watched succession race has crossed the finish line, with Josh D’Amaro, Disney Experiences Chairman, named CEO. His appointment is effective March 18, at which point Bob Iger will step down from the role, serving as a senior advisor until his contract expires at the end […]
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