Thursday January 2, 2025 Â Â IN THE NEWS The average American spent 23% less on streaming in 2024 (or $42.38/month) than in 2023 ($55.03/month), according to research organization Reviews. One reason for the dip: 27.8% of viewers reported being overwhelmed by the increasing number of streaming apps. Americans also may be spending less on streaming […]
 Tuesday December 31, 2024 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter.   NETFLIX’S NEXT SPORTS MOVE Netflix is just getting warmed up when it comes to its live sports strategy. The streamer is coming off hosting the Jake Paul vs Mike Tyson boxing match, two NFL Christmas Day games […]
Monday December 30, 2024 What trends, challenges and opportunities lie ahead in 2025? Experts offer insights on navigating a dynamic environment. Think fast. Generative AI is poised to significantly impact the advertising industry in 2025 and beyond. Our recent 5 Factors for 2025, which gathered insights from industry leaders, revealed mixed opinions on AI. Some […]
A CYNOPSIS MESSAGE FROM PREMION Monday December 23, 2024 Winning CTV Strategies in a Shifting Advertising Marketplace 2024 has emerged as a standout year for advertising, driven by tentpole sporting events and the elections, with CTV attracting more ad dollars than ever before. As we close out the year, we caught up with […]
Friday December 20, 2024   IN THE NEWS “Dune: Prophecy” will return to HBO for a second season; the season one finale airs on Sunday. The series, which stars Emily Waston, Travis Fimmel, Josh Heuston and Olivia Williams, is a prequel to the Denis Villneuve-directed “Dune” movies starring TimothĂ©e Chalamet and Zendaya. Fox News anchor […]
Thursday December 19, 2024   IN THE NEWS Paramount+ has renewed “Mayor of Kingstown,” starring Jeremy Renner, for a fourth season. The series, co-created by Taylor Sheridan and Hugh Dillon and produced by MTV Entertainment Studios, 101 Studios and Bosque Ranch Productions, reached 8.8M global households during its season three run, making it the #1 […]
Wednesday December 18, 2024 VICE PRESIDENT, POLITICAL SALES >> NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its dynamic portfolio of broadcast stations. Responsible for developing sales strategies tailored to the fast-paced, high-stakes political advertising market. You will possess an understanding of the political advertising landscape, and the ability to forge […]
Wednesday December 18, 2024   IN THE NEWS Paramount Global struck a deal with Warner Bros. to bring “The Big Bang Theory” to Nick at Nite and MTV. Beginning Tuesday, December 24, Nick at Nite will host a two-day stunt featuring holiday-themed episodes and on December 27, the show kicks off with season four, airing […]
Tuesday December 17, 2024   IN THE NEWS “We have to straighten out our press. Our press is very corrupt, almost as corrupt as our elections,” said president-elect Trump during a press conference on Monday. The pronouncement came days after ABC News settled a defamation lawsuit filed by Trump, agreeing to contribute $15 million Trump’s […]
Monday December 16, 2024 The CEOs of Alphabet and Apple received letters on Friday advising them that they must be prepared to remove TikTok from their US app stores on January 19. The bipartisan missives came from members of the House Select Committee on the Chinese Communist Party, and referred to the decision by the […]
© 2026 Access Intelligence, LLC – All Rights Reserved.
