Monday October 14, 2024 X has dropped Unilever from its lawsuit, filed in August, against the World Federation of Advertisers and federation members. The lawsuit alleges that the defendants had conspired to withhold billions of ad dollars from Twitter/X after Elon Musk acquired it, to force the platform to maintain certain safety standards. In a […]
Monday October 14, 2024 IN THE NEWS Seeing the same ads over and over not only impacts the viewing experience, it can affect viewers’ perception of brands. In a study from the AD-ID and The Harris Poll, 59% of viewers report that seeing the same ads repeatedly leads to a negative impact on their […]
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
Friday October 11, 2024 IN THE NEWS DirecTV announced plans to launch FAST platform “MyFree DIRECTV” later this year. The service will be accessible across online, mobile, and smart TVs and streaming devices. At launch, the free service will provide viewers with access to curated content and an on-demand library, with additional channels slated […]
A CYNOPSIS MESSAGE FROM GREAT AMERICAN FAMILY Great American Family Flips the Switch Tomorrow! Great American Christmas begins Year 4, cementing our place as the leader in quality content with the biggest stars. Starting tomorrow, 24/7 Christmas movies, including 17 originals added to our exceptional library. It’s not about quantity—it’s about quality. Stars Mario Lopez […]
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
Wednesday October 9, 2024 IN THE NEWS Horizon Media announced a multi-year strategic partnership with AI marketing data analytics startup Akkio, aimed at streamlining the media campaign process. Horizon will integrate its data platform blu. with Akkio’s AI technology in a collaboration Bill Koenigsberg, Founder and CEO of Horizon, maintains will transform the business. […]
Tuesday October 8, 2024 IN THE NEWS The CW is making a switch. Starting tomorrow, October 9, “Inside the NFL” will air Wednesdays at 9p, swapping time slots with drama “Joan,” which will now air Fridays at 9p. “Joan” debuted on October 2 to 290,000 total viewers. NBCUniversal launched new content collection ExcellencE! on […]
Monday October 7, 2024 IN THE NEWS Meta introduced Meta Movie Gen, a set of AI tools to automatically generate videos, instantly edit them and synchronize them with AI-generated sound effects. Video clips are up to 16 seconds in length and 16 frames per second. As for sources of data, Meta said, “We’ve trained these […]
Monday October 7, 2024 IN THE NEWS Jon Steinlauf, one of the most respected executives in the media industry, is stepping down from his position as Warner Bros. Discovery Chief US Advertising Sales Officer later this year. “I have had the privilege of representing this great portfolio of brands for the last 32 years […]
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