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04/14/25: Cynopsis Media Tech Update

Tech

Monday April 14, 2025 Google hit Las Vegas for its Google Cloud Next 25 event, showcasing the practical implications of AI for businesses and developers. Among the announcements: · an upgrade to the AI Hypercomputer architecture, the engine driving Google’s AI, for better performance, efficiency and cost-effectiveness · a preview launch of the text-to-music model […]

Cynopsis 04/14/25: “Nautilus” sets sail June 29 on AMC

"Nautilus" sets sail June 29 on AMC

Monday April 14, 2025    IN THE NEWS When it comes to advertising, the NCAA Tournament Championship game scored for advertisers. The nail-biter was 155% more effective than the average primetime program (42% year-over-year increase), according to calculations from EDO – advertisers would need to place about 82 primetime ads to generate as much engagement […]

04/13/25: Cynopsis Jobs

jobs4

Sunday April 13, 2025    FEATURED JOB ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST FUTURE TODAY REMOTE Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well […]

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Cynopsis 04/11/25: AMC Networks renews “Mayfair Witches” for season three

AMC Networks renews "Mayfair Witches" for season three

Friday April 11, 2025    IN THE NEWS Sony had the right to terminate its distribution deal with CBS for syndicated game shows “Jeopardy!” and “Wheel of Fortune,” ruled an LA Superior Court. CBS’s bid for a court order that would have temporarily blocked Sony’s taking over distribution was denied. “Sony can begin distributing the […]

Cynopsis 04/10/25: “The Last of Us” renewed for season three

"The Last of Us" gets (very) early season three renewal

Thursday April 10, 2025    IN THE NEWS Disney Advertising reports its biddable and programmatic ad inventory is now available across Canada, Latin America and select European regions, a move helped by an extension of Disney’s deal with Magnite. “Our job is to create value for our agency and brand partners,” said Jamie Power, SVP […]

Coming Home to FETV

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Wednesday April 9, 2025 Advertisers Continue to Come Home To Family Entertainment Television By Cathy Olson Between ever-shifting targets in the connected TV realm, escalating CPMs, and continued mergers and consolidation, navigating today’s television landscape can be an exercise in uncertainty for advertisers. That’s why a […]

04/09/25: Cynopsis Jobs

CLADS line up

Wednesday April 9, 2025    FEATURED JOB ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST FUTURE TODAY REMOTE Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well […]

04/07/25: Cynopsis Media Tech Update

apple Tech

Monday April 7, 2025 Microsoft is getting more personal with Copilot, an “AI companion” built around individual needs. In addition to tasks like making restaurant reservations, the chatbot can now analyze real-time video from users’ phones, answer questions in the context of what it “sees,” track online deals, and more. “Copilot will understand you in […]

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