A CYNOPSIS MESSAGE FROM OMEDA Tuesday October 14, 2025 IN THE NEWS Apple TV+ has rebranded as Apple TV, “with a vibrant new identity.” The news was revealed in a press release about the streaming plans for blockbuster “F1: The Movie,” which drops Friday, December 12. Apple’s paid streaming service launched in […]
Monday October 13, 2025 YouTube has started a pilot program that gives banned creators another shot. “We know many terminated creators deserve a second chance,” reads a YouTube Team blog post. “YouTube has evolved and changed over the past 20 years, and we’ve had our share of second chances to get things right with our […]
Monday October 13, 2025 IN THE NEWS Showtime’s “Yellowjackets” will wrap with upcoming season four. “We’ve always known there would come a point when the story would tell us it wants to end, and it’s our belief that our job – our responsibility – is to listen,” posted the series’ creators/executive producers Ashley Lyle […]
Sunday October 12, 2025 CYNOPSIS SCREENSHIFT Building Iconic Athlete Brands Through Storytelling At ScreenShift, Oct. 14 in NYC, Ameeth Sankaran, CEO of Religion of Sports, shares how storytelling has turned athletes like Tom Brady, Simone Biles, and Serena Williams into enduring cultural brands. Discover how platforms, agencies, and partners can build authentic content pipelines and […]
Friday October 10, 2025 IN THE NEWS Could Netflix make a bid for WarnerBros. Discovery? Not likely, to hear Netflix Co-CEO Greg Peters tell it. “We come from a deep heritage of being builders rather than buyers,” he told attendees at the Bloomberg Screentime conference. “One should have a reasonable amount of skepticism around […]
Thursday October 9, 2025 TV’s Powerful Halo Effect: What It Is, How To Measure It And How You Can Harness It You just launched a new campaign across multiple channels, from search to social. Perhaps you’ve gone out on a limb – maybe even against the recommendation of your CEO or board – and included […]
A CYNOPSIS MESSAGE FROM OMEDA Thursday October 9, 2025 IN THE NEWS Competition is intensifying among the top SVOD platforms, with challengers like Disney+, HBO Max, and Hulu closing the gap on Prime Video and Netflix. That’s according to JustWatch’s Q3 2025 U.S. Streaming Market Share Report, which shows: · Prime Video […]
Wednesday October 8, 2025 CYNOPSIS SCREENSHIFT Make Your Move On Oct. 14 in NYC, Cynopsis + C2HR bring you face-to-face with recruiters at ScreenShift. Learn the strategies that move you from application to offer. SAVE MY SPOT FEATURED JOB NATIONAL SALES MANAGER>> HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline […]
Wednesday October 8, 2025 IN THE NEWS Netflix has greenlit “Clue,” a competition series inspired by the classic murder mystery board game and 1985 film. Contestants will race to uncover the culprit, location, and weapon behind a crime. “Like so many families and friends over the years, we’ve gathered around the table trying to […]
Tuesday October 7, 2025 IN THE NEWS As NBCUniversal kicks off the first season of its 11-year NBA partnership, the company reports it has secured nearly 170 advertising partners and sold out all key positions for the season, with investments spanning core categories including Auto, Finance, QSR, Entertainment, and Retail. More than 20% of […]
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