Monday January 5, 2026 From GenAI to vertical video, gaming, M&A and more, industry experts share their insights on the innovations and strategic shifts poised to define media technology in 2026 and beyond. “In 2026, AI won’t wait for you to ask what to watch. It will become a true agent, anticipating your needs and […]
Monday January 5, 2026 IN THE NEWS Warner Bros. Discovery plans to reject Paramount Skydance’s amended $108.4 billion takeover bid, reports CNBC. Paramount had strengthened its December 8 tender offer with a $40.4 billion personal guarantee from Orace co-founder Larry Ellison and increased its regulatory termination fee. But the board is expected to stick […]
Tuesday December 23, 2025 Why Sports Is The Fastest Way To Break CTV’s Programmatic Ceiling Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data isn’t […]
A CYNOPSIS MESSAGE FROM PREMION Tuesday December 23, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. We hope everyone is having a wonderful holiday season. It’s a great time of year for fans with a seemingly endless amount of football and basketball to digest—not to mention hockey, […]
Monday December 22, 2025 NBCUniversal had a slew of new technology and data announcements ahead of CES. Among them were LIVE Total Impact, a cross-platform tool designed to leverage the real-time viewership of live tentpole moments and extend that engagement across NBCUniversal’s full ecosystem; Performance Insights Hub, a proprietary intelligence platform providing […]
A CYNOPSIS MESSAGE FROM SCREENVISION Cinema Is Crushing It in 4Q Avatar: Fire and Ash, brought ~8M opening-weekend admissions. By the end of 4Q, moviegoing will reach 60% of P12-74, with Gen Z accounting for half of all admissions. As momentum carries into 1Q ’26, cinema delivers scaled, predictable reach with premium attention and cultural […]
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Friday December 19, 2025 IN THE NEWS Horizon Media unveiled HorizonOS, an operating system built on an open ecosystem of partners. According to Horizon, the architecture of HorizonOS unifies three core forms of intelligence: · Blu is the AI-native innovation ecosystem that translates strategy into action. It enables Horizon to deliver on enhanced “speed […]
Thursday December 18, 2025 IN THE NEWS YouTube has landed the rights to air the Academy Awards beginning in 2029 and running through 2033. ABC has carried the awards show since 1976. “The Oscars are one of our essential cultural institutions, honoring excellence in storytelling and artistry,” said YouTube CEO Neal Mohan. “Partnering with […]
Wednesday December 17, 2025 CONVERGENT TV WORLD 2026 Experience Convergent TV World Like a VIP Exclusive to qualified brands and agencies: free VIP Passes with elite perks, including lounge access, priority seating, Awards entry, and Hosted Buyer meetings. Availability is limited—apply today. APPLY NOW FEATURED JOB DIRECTOR OF PERFORMANCE MARKETING >> […]
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