A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Hallmark Channel & the NFL Team Up To Make Your Brand the MVP of the Season Holiday Touchdown: A Bills Love Story Premieres Sat Nov 22 It’s Not Christmas Without Hallmark! Wednesday November 12, 2025 IN THE NEWS Thirty-eight percent of US internet households subscribe to at least […]
Tuesday November 11, 2025 IN THE NEWS The complete freshman season of HBO Max’s “The Pitt” will debut on corporate sib TNT starting Monday, December 1, at 9p – graphic scenes and all. Warner Bros. Discovery said that the decision not to edit “The Pitt” for linear TV was an acknowledgment of the show’s […]
Monday November 10, 2025 IP-to-postal linkages are accurate, on average, 13% of the time. That stat is among the key findings from a study, commissioned by Coalition for Media Measurement and Go Addressable, that highlights gaps in CTV and audience-based advertising. Other highlights include: · IP-to-email linkages are accurate, on average, 16% of the time. […]
Monday November 10, 2025 IN THE NEWS AMC Networks is reducing its global workforce of 1,800 employees by about 5% through voluntary buyouts. CEO Kristin Dolan said the exits were intended to “ensure we have the right skills for the future.” The news came on Friday, as AMC reported 3Q25 results that included a […]
Sunday November 9, 2025 CYNOPSIS WEBINARS The Data Advantage Starts Here Broadcasters and streamers are rewriting the rules of audience engagement. Join Cynopsis and Omeda on Nov. 11 at 1 PM ET to explore insights from the 2025 State of Audience Data report—what’s driving growth, what’s holding brands back, and how to turn first-party data […]
Friday November 7, 2025 IN THE NEWS Forty-three percent of large advertisers expect to spend more on addressable TV in 2026. That stat comes from Go Addressable, an association led by the major TV providers that seeks to advance addressable TV advertising. Additionally: · Among survey respondents who haven’t used addressable TV, 63% plan […]
A CYNOPSIS MESSAGE FROM PREMION Thursday November 6, 2025 IN THE NEWS Want to win over viewers? Help them find something to watch. Video platforms relying on engagement to drive their businesses face major risks by not delivering user experiences that help viewers navigate massive amounts of available content, according to Gracenote’s […]
Wednesday November 5, 2025 CYNOPSIS SPONSORSHIPS Don’t Let It Go Unspent You’ve worked hard for that 2025 budget — make it count. Reach 75K+ media and marketing leaders with Cynopsis digital campaigns, newsletters, and spotlights. Limited Q4 inventory available. INQUIRE ABOUT 2025 PLACEMENTS TODAY FEATURED JOB NATIONAL SALES MANAGER>> HEARST MEDIA […]
Wednesday November 5, 2025 IN THE NEWS In its latest Media Trends report, dentsu examines the key trends and challenges set to shape 2026. Some highlights: · Search optimization takes over: As search becomes more conversational and multi-modal, new requirements will emerge to best reach audiences and support them through the entire user journey. […]
Tuesday November 4, 2025 IN THE NEWS Jon Stewart will continue to host Comedy Central’s “The Daily Show” every Monday and serve as executive producer for the series through December 2026. His current contract ends in December 2025. “Jon Stewart continues to elevate the genre he created. His return is an ongoing commitment to […]
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