A Cynopsis Message From A+E Global Media Wednesday March 11, 2026 Simplicity As Strategy: How A+E Global Media is Turning Accountability Into Competitive Advantage In a media landscape grappling with fragmentation, shifting measurement standards, and constant pressure on marketers to demonstrate a greater return on investment (ROI), A+E Global Media, with its portfolio […]
Wednesday March 11, 2026 IN THE NEWS TV continues to play a powerful role in creating brand awareness and influencing consumer purchase decisions, according TVB’s 2026 Purchase Funnel Study. Key findings in the report include: · Television was the most important influencer at all stages of the purchase funnel. In the […]
A CYNOPSIS MESSAGE FROM PREMION Tuesday March 10, 2026 IN THE NEWS AMC Networks placed an early season two order for “The Audacity.” Season one of the Silicon Valley-set, darkly comedic drama, created by Jonathan Glatzer (“Succession”), kicks off Sunday, April 12 on AMC and AMC+. Also coming back […]
Monday March 9, 2026 TOP MEDIA TECH NEWS Netflix introduced its own conversion API to help advertisers better understand the real-world impact of their ads. CAPIs are common in the digital ad sphere, but are newer to TV and streaming environments, where attribution is less straightforward. (People don’t click on TV […]
Monday March 9, 2026 IN THE NEWS SAG-AFTRA and the Alliance of Motion Picture and Television Producers have agreed to extend contract negotiations into this week — likely the last extension before studios begin separate talks with the Writers Guild of America on April 16. If a deal isn’t reached, the SAG-AFTRA talks will […]
Sunday March 8, 2026 CYNOPSIS SPORTS AWARDS Help Decide What Defines the Future of Sports Media The 2026 Cynopsis Sports Awards are assembling an elite panel of industry leaders to evaluate the year’s most innovative work across sports content, platforms, marketing, and technology. If you’re a senior executive in sports media, advertising, streaming, or brand […]
Friday March 6, 2026 IN THE NEWS They came in soaked – and left smarter. Yesterday marked the rain-drenched kickoff of Convergent TV World at the Times Center, where a very wet New York City crowd gathered to talk about the future of TV. Just a few notable quotes from the first day: · […]
Thursday March 5, 2026 IN THE NEWS Despite rumors that she’d be leaving, Gayle King has signed a deal that will keep her on “CBS Mornings.” “Rumors of my demise were inaccurate and greatly exaggerated,” said King in a statement. “CBS News is my longtime home, and I am committed to our mission. I’m […]
Wednesday March 4, 2026 CTV’s Local Moment Has Arrived Thanks To Total TV Convergence As the video landscape evolves, one thing is clear: CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The implications are especially significant for regional and […]
A Cynopsis Message From A+E Global Media Wednesday March 4, 2026 IN THE NEWS Federal Communications Commission Chairman Brendan Carr said Tuesday that he expects Paramount to face little trouble winning regulatory approval for its proposed acquisition of Warner Bros. Discovery. Speaking to Arjun Kharpal on CNBC, Carr said, […]
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