Monday August 25, 2025 IN THE NEWS FAST channels are going to have to serve up more live content if they want to survive. So says Amagi in its 15th Global FAST Report. Takeaways include: · 67% of US viewers prefer watching live events on free and paid streaming platforms. · 47% of viewers […]
Sunday August 24, 2025 Your Next Role Starts with the Right Room. Join top media minds at Cynopsis ScreenShift in NYC, Oct 14. Job seekers can snag a limited $99 pass—includes 3PM entry, curated roundtables, sharp panels, and powerful networking. Only 10 available. Email marketing@cynopsis.com to apply. FIND OUT […]
Friday August 22, 2025 IN THE NEWS NFL ads were 19% more effective than the TV average during the regular 2024-25 season, 63% more effective in the playoffs, and 243% more effective during the Super Bowl, according to EDO’s 2025 NFL TV Outcomes report. Additional highlights include: · Streaming-exclusive NFL games delivered 66% stronger […]
Thursday August 21, 2025 IN THE NEWS Today marks a milestone for ESPN with the debut of its new direct-to-consumer streaming platform. “This is a defining moment not just for ESPN, but for how sports are experienced in the digital age,” said Jimmy Pitaro, Chairman of ESPN. The new service allows fans to personalize […]
Wednesday August 20, 2025 Job Hunting? Let’s Talk. We know the industry is shifting—and ScreenShift is where the right conversations happen. If you’re on the market, grab a $99 pass for Oct 14 in NYC (entry at 3PM). Includes roundtables, panels, and a lively networking reception. Just 10 available—email us at marketing@cynopsis.com […]
Wednesday August 20, 2025 IN THE NEWS Nexstar Media Group has entered into a definitive agreement to acquire Tegna in a deal valued at $6.2 billion, including debt. “Following completion of the transaction, the combined entity will be a leading local media company, well-positioned to compete in today’s fragmented and rapidly evolving marketplace,” said […]
Tuesday August 19, 2025 IN THE NEWS MSNBC is losing a logo and a name as it spins off from Comcast. The news net is being rechristened My Source News Opinion World (MS NOW for short), and as part of Versant, won’t be sharing the peacock. “During this time of transition, NBCUniversal decided that […]
Monday August 18, 2025 Google is releasing a series of updates to help marketers improve their performance and measurement on iOS, including expanding YouTube’s co-branded partnership ad format to App campaigns. Additionally, on select AdMob inventory, playable ad formats can now be used as end cards after video ads to encourage increased interaction with viewers. […]
Monday August 18, 2025 IN THE NEWS NFL Network averaged an all-time high of 2.1 million viewers for the first week of its preseason games, up 44% over last year’s Week 1. Topping the chart were the Dolphins-Bears matchup with 2.34 million viewers, followed by Browns-Panthers with 2.24 million. AI images that accompanied a […]
Sunday August 17, 2025 For the Media Pros in Transition If you’re exploring new roles, we want you in the room. Cynopsis ScreenShift is opening 10 discounted spots at $99 for job seekers to join us Oct 14 in NYC—starting at 3PM with roundtables, panels, and networking. Request access: marketing@cynopsis.com Next » « Previous
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