Editions

05/14/15: Turner Sports plays up its quartet; FOX Sports locks in Women’s World Cup pairings; Pac-12 is China-bound

INSIDENBA

CYNOPSISSPORTS 05.14.15 Good morning. It’s Thursday May 14, 2015, and this is your first early morning Sports briefing.  With Turner’s turn in the upfront spotlight, the company hit the stage by announcing a multi-year extension for the Inside the NBA studio team. The show will now see host Ernie Johnson and analysts Charles Barkley, Kenny […]

5/13 Cynopsis Media Presents: NewFront Wrap-up

A CYNOPSIS MESSAGE FROM WHISTLE SPORTS "Building a Sports Network not For, but With Millennials" – AdWeek WHISTLE SPORTS Since our launch in Jan. 2014: 74MM fans, followers & subscribers across 8 social media networks 2MM+ new fans each week 1 home for millennial sports fans, brands, leagues & creators 2015 "Best in Digital Sports […]

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05/13/15: AMC sister nets salute Mad Men during series finale; Hollywood under fire for gender inequality; Turner and Live Nation team for music awards show

mad men 2

A CYNOPSIS MESSAGE FROM TURNER BROADCASTING Last year, Turner combined the power of television and the data-driven opportunities of digital. The result: a double-digit increase in our partners’ ROI*. This year, we’re ready to TURN IT UP! Premium content across every screen. Massive engaged audiences for every target. Next-generation data and content marketing capabilities. Measurable […]

05/13/15: Verizon to acquire AOL for $4.4 billion; NBCUniversal’s Hispanic Group and Defy Media to target ‘Generation M’ in new partnership; Danny Zappin’s Zealot Networks’ signs Lord Danger

Tim Armstrong

A CYNOPSIS MESSAGE FROM NBCUNIVERSAL ONE PORTFOLIO. MANY SCREENS. 1 billion+ episodes viewed On Demand. 50% digital streams viewed on TV. 1/3+ sports viewed on mobile. Viewers don’t discriminate, and neither do we. NBCUniversal Engage Together together.nbcuni.com. CYNOPSISDIGITAL 05.13.15 Good morning. It’s Wednesday May 13, 2015, and this is your first early morning digital […]

05/13/15: ESPN beefs up morning, late-night shifts; NBC Deportes is in play ; Mayweather/Pacquiao punches through $500 million

SPORTSCENTER

A CYNOPSIS MESSAGE FROM ONE WORLD SPORTS WORLD. CLASS. VALUE. ONE WORLD SPORTS Exclusive best-in-class sporting events live from around the globe. Young, Affluent, Educated Viewers Median age 38, 55% $100K+, 71% with College degree  (2015: ONE World Sports Survey of Past 60-Day Viewers) Sponsorships available with full category exclusivity and multi-year incumbencies. For more, […]

Cynopsis Classified Advantage 05/12/15

high five

A CYNOPSIS MESSAGE FROM RENTRAK RENTRAK NEW YORK OFFICES ARE HIRING FOLLOWING POSITIONS! OFFICE MGR/EXEC ASST DIRECTOR, ACCOUNT MANAGEMENT SR DIRECTOR of ADVERTISER SALES/AUTOMOTIVE http://www.rentrak.com/section/career_opportunities/career_opportunities.html. JOB OF THE WEEK MANAGER, MEDIA/PROMOTIONS SHOWTIME NYC Support media, promotions & partnerships for Showtime & Smithsonian Channel. Must have 6+ years media planning experience, digital expertise, & […]

05/11/15: NBC commits to Undateable with all-live order; ABC graduates eight freshman shows; CBS surrenders Battle Creek

Undateable

A CYNOPSIS MESSAGE FROM TURNER Last year, Turner combined the power of television and the data-driven opportunities of digital. The result: a double-digit increase in our partners’ ROI*. This year, we’re ready to TURN IT UP! LIVE IT UP with premium content across every screen. POWER IT UP with our massive engaged audiences. HEAT IT […]

05/11/15: SnapChat unveils ‘two pennies’ ad format; Google finds 54% of video ads not viewable across web; Vice hires Conde Nast veteran as new CRO

Snapchat

A CYNOPSIS MESSAGE FROM ESPN MAKE AN IMPRESSION WITH ESPN THIS UPFRONT SEASON ESPN’s M18-34 digital users spend an average of 122 minutes with us a month. Buzzfeed users spend 14 minutes. #attentionspan Click to see how The ESPN Impression unlocks access to a broad and deep range of consumers across all screens. CYNOPSISDIGITAL […]

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