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05.11.15
Good morning. It’s Monday May 11, 2015, and this is your first early morning digital briefing.
Watcheroo Premieres and Tune-in Alerts for May 11-May 17:
– Mysteries, Season 8 at Acorn TV, available May 11.
– People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET ft. Debra Messing, Kelly Rowland, Josh Gad, The Talk ladies Julie Chen, Sharon Osbourne, Aisha Taylor, and Sheryl Underwood and others stop by the show this week.
– SI Now at SI.com, Monday-Friday at 1p ET ft. SI swimsuit model Carol Alt, Olympic skier and former NFL player Jeremy Bloom, UFC fighters Chris Weidman and Anthony Johnson, actor Thomas Sadoski (The Way We Get By), former Yankee Jorge Posada and SNL’s Jay Pharoah make guest appearances this week.
Last week, Snapchat unveiled a new ten-second advertising format that costs two cents per view and will run between articles and videos on its Discover section. Discover launched in January with media partners such as Daily Mail, Vice, MTV, CNN, and Cosmopolitan; advertisers were originally paying $100 CPMs (the cost to reach 1,000 viewers), twice as much than most online video ads.
Vice Media named Conde Nast veteran Richard Beckman, as the millennial network’s Chief Revenue Officer. Most recently, Beckman was CEO of Three Lions Entertainment. From 2010-2012, he was CEO of Prometheus Global Media, publisher of The Hollywood Reporter and Billboard.
The deadline to submit for the 4th annual Cynopsis Kids !magination Awards is this Friday, May 15. Companies who have already submitted include Amazon Studios, Discovery Education, Hasbro Studios, Hulu, Nickelodeon, PBS, and Saban Brands. There’s still time for your app, interstitial or OTT series to be considered! For more info + to enter, click here.
Turner’s Cartoon Network premiered its first original digital series, Mighty Magiswords, on its Anything app, which streams short-form content to users. The series will also be released across other CN platforms, including the Watch Cartoon Network TV everywhere app. Turner plans to add mini video games, activities and interactive shorts on Anything.
YouTube darling Grace Helbig and the Google video platform teamed up to created a Mother’s Day GIF creator for last-minute gif(t)’s for moms. Fans were encouraged to make and share a #ThxMom GIF via gracehelbig.tumblr.com, post to social media networks and tweet the hashtag. In addition, Google Play Music launched special Mother’s Day playlists to soundtrack activities with mothers such as “A Fancy Brunch,” “A Sunny Celebration” and “A Feel-Good Dance Party.”
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ADVERTISING
Houston, we have a video viewability problem. Nearly 46 percent of video ads across desktop and mobile web are never seen, according to a new report from Google. Based on the video ads the search giant serves across the web, that number does not include spots on YouTube. Google reports 91 percent of YT video ads on sites and apps showed up on a screen at least half in view for at least two seconds (MRC standard). Of the unviewed ads, not including those not viewed on YT, 76 percent never appeared on the screen or played in a background. The remaining 24 percent could be seen, but a user scrolled past the video before playing for two seconds. YT only runs video ads within the player, which is part of the TrueView that only charges advertisers if the brand’s ad is watched for 30 seconds.
RESEARCH
Social media analytics firm Unruly released the Top Social Video Brands in April 2015, and the results are:
1) Dove: 392,927 shares; notable campaign Choose Beautiful with 369,339; placed 42nd in top 100 last month.
2) Cornetto: 272,660 shares; notable campaign was Yalin- Yeniden with 263,715 shares; placed 74th in the top 100 last month.
3) Hillary Clinton for President: 239,717 shares; notable campaign was Getting Started with 239,717 shares; not listed in top 100 last month.
4) Pandora: 186,980 shares; notable campaign was The unique connection with 186,980 shares; not listed in top 100 last month.
5) United Healthcare: 172,311 shares; notable campaign was Our Song Commercial | UnitedHealthcare :60 with 172,311 shares; ranked 3rd in top 100 last month.
6) Adidas: 166,891 shares; notable campaign was Adidas: Here’s to the Takers with 147,842 shares; placed 4th last month.
7) Hyundai: 118,033 shares; notable campaign was Hyundai: A message to Space with 109,602 shares; not ranked in top 100 last month.
8) Nike: 106,073 shares; notable campaign was Better For It – Inner Thoughts with 34,737 shares; ranked 92nd in top 100 last month.
9) Volvo: 98,910 shares; notable campaign was Volvo: Lifepaint with 96,160shares; ranked 44th in top 100 last month.
10) PlayStation: 80,864 shares; notable campaign was Deus Ex: Mankind Divided – Announcement Trailer | PS4 with 24,090 shares; ranked 32nd in top 100 last month.
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DIGITAL SPOTLIGHT OF THE DAY
What if legendary vogue editor Anna Wintour was not only a fashion icon, but a comedy icon as well? Seth Meyers reimagined the scenario and how the usual tight-lipped boss would run the show. In the video sketch, Meyers seeks Wintour’s approval of his one-liners and she gives her two cents on everything from chattering teeth to a whoopee cushion. Check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
05.11.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: AD SALES EXEC/Los Angeles or San Francisco: Generate new brand ad sales for programmatic linear TV platform. Also agency strategy, trade show representation & client service duties. 5+ yrs exp ad sales. Resume here: [email protected] (5/19)
JOB OPENING: JR MEDIA COORD/NYC: For major brdcster. 0-2 yrs exp. to asst in reviewing/rsrchng video content, mng data/media storage, prod/edit video metadata, Final Cut Pro exp., support client req’s. Att to detail/problem solving skills req’d. Full info/apply HERE (5/19)
JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. w Nielsen, Nat’l DR and Digital exp. preferred. Res/cvr to Rose: HERE [email protected] (5/19)
JOB OPENING: MANAGER, MEDIA/PROMOTIONS/SHOWTIME/NYC: Support media, promotions & partnerships for Showtime & Smithsonian Channel. Must have 6+ years media planning experience, digital expertise, & entertainment background. Apply HERE (5/19)
JOB OPENING: DIR PRGRM PLANNING & ACQUISITIONS/UP TV/GA: short & long term planning, 7+ yrs programming exp @ commercial entert net. Prior acq exp req. Exp w/prgrm content mgt sys req. creative solutions oriented, passionate, excellent organzt’l skills. Res HERE (5/19)
JOB OPENING: SR MGR, PRIMARY RESEARCH/ABC/NY: Resp for collaboratively dvlpng/executing quantitative/qualitative mkt rsch projects supporting Ad Sales/Mktg. 3+ yrs mkt rsch w/exp in Ad Effectiveness & working w/Ad Sales. Digital background a +. Full info/apply HERE (5/15)
JOB OPENING: DIGITAL SALES PLANNER/CDS/LA & NYC: Highly motivated, well organized sales professional to support sales team in managing proposals, presentations, and productivity management functions; 2+ solid years experience in digital media ad sales. Full info/apply HERE (5/15)
JOB OPENING: DIGITAL MEDIA PROGRAM MANAGER/CDS/LA only: Supports clients/agencies in the RFP process; project manage all custom media, brand integrations into video series; 3+ years of media sales or sales support experience, agency, publisher experience. Full info/apply HERE (5/15)
JOB OPENING: PRODUCTION MGR/GSN/Santa Monica: 4 years prod. exp. Cost reports, prod. crews, rates & staff positions, budgets for non-scripted in studio & field TV pilots & series. Process invoices/payments, grid of prod payments. Send res/CL: [email protected] (5/15)
JOB OPENING: TALENT BOOKER/NATIONAL TALK SHOW/NYC: National Talk Show looking for a Talent Booker. Must have strong contacts for booking celebrities and music. Past experience on other talk shows a must. [email protected] (5/15)
JOB OPENING: BROADCAST OPS ADMIN/A+E Networks/Stamford CT-Freelance: Global team new channel & tech launches, project implement/data capture & tracking, technology roll-outs. Exp r’qd Brdcast ops & content mgt. Full Info/Apply: http://www.aenetworks.com/careers (5/15)
JOB OPENING: SR DIRECTOR of ADVERTISER SALES/AUTOMOTIVE/Rentrak/NYC/Rentrak/NYC: Resp for selling Rentrak synd & custom svcs in Advrtser mkt w/specific focus on Automotive mktplc. Min 8yrs related exp & exp working w/TV ind leaders & execs from major advrtsrs. Full info/apply HERE (5/15)
JOB OPENING: OPERATIONS MANAGER/NBCU/LA: Manage reliability and client service for NBC Digital products. Minimum 5 years managing operations team required. Full info/apply HERE (5/13)
JOB OPENING: DIR INTEGRATED MKTG/TV One/NY: Dvlp/draft cross-platform mktg presentations. Identify appropriate prgrmng/content platforms to align client messages/objectives. Min 7 yrs ad sales exp @agency/media co or sales/mktg orgnztn. Full info/apply HERE (5/13)
JOB OPENING: ACCT EXEC/YANGAROO/NY: Actively lead the management, dvlpmnt/implementation of sales plans for acct list. 5+ yrs relevant sales role: Media/advertising/Saas exp req’d w/strong relationship building skills. Full info/Apply HERE (5/13)
JOB OPENING: MNGR, MRKTING/SALES/NATGEO/DC: Mng all Home Ent product dvlpmnt/positioning/release strategies/mrkting efforts. 5+ yrs mrktg/product/brand mngmnt & Home Ent exp pref’d. Apply @www.nationalgeographic.com/jobs (5/13)
JOB OPENING: BROADCAST MEDIA PLANNING & BUYING/Refuel Agency/NJ: Responsible for the negotiating, placing and maintenance of T.V. & Radio media campaigns. Preparing insertions orders, media authorizations, updating flowcharts and post logs, etc. Apply HERE (5/13)
JOB OPENING: DIR. MULTIPLATFORM ANALYTICS/A+E Networks/NY: will utilize multiplatform data and business modeling to develop data-driven strategy across various A+E departments both from the viewership and monetization stand points. Full Info/Apply HERE (5/13)
JOB OPENING: ASSOC MKTG MGR – PARTNER MKTG/ROKU/Saratoga CA: Manage assets necessary to promote our partners content on packaging, retail and portfolio of content partners. Responsible for acquiring & sharing programming info. Full info/Apply HERE (5/13)
JOB OPENING: FREELANCE DIGITAL MARKETING MANAGER/TV Land/NY: Creative, self-motivated digital/social media maven wanted to manage and implement paid digital/social campaigns for new show launches. Full info/Apply HERE (5/13)
JOB OPENING: DIGITAL SALES PLANNER/Discovery/LA: Team oriented sales professional to support Digital AE/team. Help to deliver proposals, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. Full info/apply HERE (5/13)
JOB OPENING: ANALYST RESEARCH E!/LA: Handle linear and multiplatform research for E!. Min. 1 year experience with strong knowledge of Nielsen and multi-platform tools required. Full info/apply HERE (5/13)
JOB OPENING: EXEC ASST in MEDIA/NYC: Wide range admin support- 2 execs. Thrives on detail; billing, expnse repts, book conf space, event plan/vendor mgmt. 3 yrs exp mnging off. Collg Dgre; exp with PBS TV stns/Japan/Asia; bckround media pref. Resume HERE (5/13)
JOB OPENING: SR ACCT EXEC, DIRECT RESPONSE/DIRECTavenue/Carlsbad CA: Build deep understanding of each client’s bus. & category needs. DR exp, pref Short Form. 10+ yrs exp mktg/Advrtsng DR TVpref’d. Job based out of San Diego office. Full info/apply HERE (5/13)
JOB OPENING: SOCIAL MEDIA STRATEGIST/ABC FAMILY/BURBANK: Pop culture enthusiast & passion for brand. Responsible for daily mgmt of communities/messaging/monitoring. 2-4 yrs community mgmt/social media mrkt exp. Apply at http://bit.ly/1yY7qIE EEO (5/13)
JOB OPENING: NAT’L DIGITAL AE/CBS LOCAL/NYC: Grow/maintain territory/agency list. Min 3-yrs exp digital ad sales. Established relationships/experience working w/advertisers direct & agencies required. Apply: http://goo.gl/eSHao3 (5/13)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SUMMER INTERNSHIP CREDITS ONLY: CSI SPORTS/NY: NYC/NJ College Student Summer Internship/Production Intern. Please send resume/cvr to Rose: Send to: [email protected]
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