Editions

03/10/16: YouTube and StyleHaul ink branded ad partnership; YouTube co-founder launches foodie live-streaming site; Vimeo announces original content

A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS INTERACTIVE THEY WATCH US LIVE AND THEY’RE READY TO BUY 97% of our C3 viewing takes place on the night that we serve your ads.  #1 Cable Network Group for live same-day viewing. #1 Cable Network Group for ad receptivity and motivation SCRIPPS NETWORKS. Life Lives Here. HGTV­Food Network­Travel […]

03/10/16: DIRECTV shoots 4K at Augusta; NHL preps for Centennial; YES Network brings the heat

GameDay shoots a round at Augusta

A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK Road To The Final Four Men’s College Basketball Conference Tournaments Mountain West – Today & Tomorrow Conference USA – Tomorrow Atlantic 10 – Saturday CBS SPORTS NETWORK The 24-hour home of CBS Sports CYNOPSISSPORTS 03.10.16 Good morning. It’s Thursday March 10, 2016, and this is your first early […]

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03/09/16: Job listing indicates upcoming Amazon VR push; Vessel launches ad-free SVOD version; Netflix renews Chef’s Table for three seasons

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CYNOPSISDIGITAL 03.09.16 Good morning. It’s Wednesday March 9, 2016, and this is your first early morning digital briefing. TOP NEWS   Netflix and Hulu are already getting on the VR bandwagon, so this was probably inevitable. According to a recent job posting – first reported by Upload VR – Amazon is searching for a […]

03/09/16: TV’s Tournament tactics; Braves/Marlins get Bragg-ing rights; Jeep parks at Big East

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A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK Road To The Final Four Men’s College Basketball Conference Tournaments Holy Cross vs. Lehigh (Patriot Championship) – Tonight 7:30 ET Mountain West – Tomorrow & Friday Conference USA – Friday Atlantic 10 – Saturday CBS SPORTS NETWORK The 24-hour home of CBS Sports CYNOPSISSPORTS 03.09.16 Good morning. It’s […]

03/09/16: Lesli Rotenberg on PBS Kids’ 24/7 plans; Pete Wentz on Nick’s School of Rock; Disney tees up new ‘toons

Peg + Cat movie

A CYNOPSIS MESSAGE FROM DISNEY MEDIA Quality brands and content matter more than ever. Total Audience Matters: 33 billion impressions in 2015 across platforms. Quality Content Matters: Home to Disney, Marvel, Star Wars and Pixar content. Partnerships Matter: Proven cross-platform solutions connecting your brand to all audiences-Kids, Tweens, Moms and Millennials. MAGIC OF STORY Visit […]

03/08/16: Cynopsis Jobs

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JOB OF THE WEEK AD SALES DIR/MGR Zliving Communications NYC, LA, CHI, PHL Work closely w/Ad Sales GM & SVP for brand activations assignments, qrtly projects as well as assigned clients. 5-7 yrs media-related exp w/sales mktg ideation & execution exp in TV ntwk sales & digital. Resume HERE.. CYNOPSISJOBS 03.08.16 Good morning. It’s […]

03/08/16: Jimmy Kimmel returns as Emmys host; Dead end for Ripper Street; TiVo research shows cutting TV spend is bad math

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A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS INTERACTIVE The CLOSER you look, the BETTER we look Consumers who engage with our brands are ready to buy. #1 MOST UPSCALE in cable #1 MOST AD RECEPTIVE in cable #1 INSPIRING viewers to PURCHASE in cable SCRIPPS NETWORKS. Life Lives Here. HGTV-Food Network-Travel Channel-DIY Network-Cooking Channel-Great American Country-SNI […]

03/08/16: Meerkat abandons individual live-streaming; NYTimes blocks select ad-blocker users; Comcast acquires sports info startup OneTwoSee

Comcast

CYNOPSISDIGITAL 03.08.16 Good morning. It’s Tuesday March 8, 2016, and this is your first early morning digital briefing. TOP NEWS A setback for Facebook? File that under “rare.” The social media giant has aborted its plan to build a demand-side platform into Atlas, the company’s measurement platform and ad server. Facebook started testing the platform […]

03/08/16: CBS/Turner plot a Madness epidemic; NBC Sports’ newest scrum; Big East gets the VR treatment

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CYNOPSISSPORTS 03.08.16 Good morning. It’s Tuesday March 8, 2016, and this is your first early morning Sports briefing.  CBS Sports and Turner Sports announced that this year’s edition of NCAA March Madness Live will serve its most platforms ever covering the Men’s Basketball Championship. The app is developed in partnership with the NCAA and will […]

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