03/08/16: Jimmy Kimmel returns as Emmys host; Dead end for Ripper Street; TiVo research shows cutting TV spend is bad math


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Good morning. It’s Tuesday March 8, 2016, and this is your first early morning briefing.

Tonight’s Premieres:
ABC: Of Kings and Prophets at 10p
LMN: Intervention: Codependent at 10p
TBS: Separation Anxiety at 10p
Univision: Sueno de Amor
at 8p
USA: Chrisley Knows Best at 10p

Tonight’s Finales:
Esquire: Team Ninja Warrior at 8p
PBS: Finding Your Roots at 8p
TLC: The Little Couple at 9p, Rattled at 10p
truTV: 10 Things at 10:30p


Late night host Jimmy Kimmel will be back to host the 68th Annual Primetime Emmy Awards, airing Sunday, September 18 at ABC. Kimmel also manned the mic in 2012. Creative Arts ceremonies will take place Saturday and Sunday, September 10 and 11.

The war of words between Univision and AT&T continues, in the midst of a carriage dispute that knocked Univision off U-Verse days ahead of the net’s March 9 Democratic presidential candidate debate. Accusing Univision of attempting to “extort an outrageous price increase,” AT&T’s EVP, external and legislative affairs Jim Cicconi said on Sunday, “If Univision really cares about their audiences, they will immediately restore their channels to U-Verse homes while we figure this out.” On Monday, Univision’s EVP, government relations and public policy Jessica Herrera-Flanigan countered with, “We are always proud to stand with the Hispanic community, regardless of the costs to Univision. For us, it is about standing up for the future of multicultural media and the opportunity for it to thrive in a multiplatform marketplace.”

comScore reported on Monday that the filing of its annual report will be delayed due to “certain potential accounting matters.” The company, which completed its acquisition of measurement company Rentrak in January, suspended its share buyback and postponed its investor day. “comScore’s Audit Committee continues to work vigorously with its independent counsel and advisors to complete its internal review as soon as possible,” said the company in an 8-k filing. Shares on Monday dropped as much as 35 percent following the news.

Awkward: Arnold Schwarzenegger, set to take Donald Trump’s seat on season 8 of NBC’s Celebrity Apprentice, announced he is endorsing Trump rival John Kasich for the Republican presidential nomination. Of course, the candidate does still have the endorsement of another reality star, Duck Dynasty’s Willie Robertson, who went Trump stumping in January (dad Phil is team Cruz). Apprentice returns this spring.

Season five of Amazon’s Ripper Street will be its last. The period crime drama, first cancelled by BBC One after two seasons, is currently filming in Dublin.

Hulu will be the Official Media Sponsor for the Paley Center for Media. The partnership begins with the 33rd annual PaleyFest LA from March 11-20; events will include panels with the casts and creative teams from Empire, Scandal, The Big Bang Theory, American Horror Story: Hotel, and Better Call Saul, among others. Hulu subscribers will have exclusive access to content and footage of PaleyFest LA 2016 events, as well as behind the scenes interviews and clips. (Programs will not be livestreamed, but offered through VOD afterward.)

Apparently consumers haven’t gotten the memo that virtual reality technology is the new big thing. “Despite extensive media coverage of Oculus Rift, Samsung Gear VR, Google Cardboard and other virtual reality devices, fully two thirds of consumers are unaware of the technology,” said a report from Horizon Media, which predicted it will take “several more years” before VR takes hold. For now, 34 percent of those surveyed said they aren’t interested in owning a VR device because, “If I want to have experiences, I can just go do them in real life.”



Join CYNOPSIS and your peers on THURSDAY, APRIL 7 in New York City at our 2nd Annual SOCIAL GOOD AWARDS BREAKFAST as we honor everything from sustainability partnerships and PSA’s, to diversity campaigns, environmental initiatives, and more. Last year’s event sold out, so book your company’s table today!


Alien drama Roadside Picnic, and Scalped, based on a DC graphics novel, landed pilot orders from WGN America. Studio for Picnic is Sony Pictures Television, while Scalped is being exec produced by Doug Jung and DC Comics’ Geoff Johns for Warner Horizon and DC Entertainment.

Sonar Entertainment has optioned the rights to Vivek J. Tiwary novel The Fifth Beatle: The Brian Epstein Story, to develop as a multi-part event series with Tiwary serving as executive producer.

“I’m honored and humbled to be named as a Cynopsis Top Women in Digital for 2016. It’s a very exciting time within the industry and I’m fortunate to be part of the Digital Marketing team at Hasbro” -Kathryn Cianfrocca, Director of Digital Marketing at Hasbro. Hear from more of our talented Top Women in Digital on March 24th in New York City. Register here: http://www.cynopsis.com/event/2016-twd-event/


Syfy’s The Internet Ruined My Life, offering first person accounts of social media missteps with devastating consequences, launches Wednesday, March 9 at 10p. Show comes from Atomic Entertainment’s Jerry Kolber (Brain Games), who describes it to Cynopsis as “an addictive, can’t-look-away cautionary tale about the intersection of technology and our personal lives.” Atomic’s documentary, 14 Minutes from Earth, about a secret mission to space, premieres at the Tribeca Film Festival next month. “With six more projects in the works this year, Atomic is quickly becoming the go-to company for fun, information-driven programming,” says Kolber.

In TCL five-parter What If We Get Married?, couples who care for each other but have never had a traditional romantic relationship take the plunge. Docu-series launches Friday, April 1 at 9:30p.

Educational pay TV net Hispanic Information and Telecommunications Network is adding two sports shows to the lineup: Gillette World Sports and Football (as in soccer) Review. The well-known programs will air back-to-back on HITN Tuesdays and Thursdays and during the weekend.

Up to speed: The cast of CMT’s Party Down South heads to the NASCAR Spring Cup Series Bojangles’ Southern 500 on the episode airing Thursday, March 10 at 9p.


Freeform picked up comedy Young & Hungry for season four. “Young & Hungry is the first series we’ve renewed under the new Freeform banner,” said Karey Burke, EVP, programming and development. “It remains a staple in our comedy diet. The show’s humor, quality and wonderful actors fit perfectly with our evolving brand.” Freeform rebranded from ABC Family in January.

E! ordered a second season of Hollywood Medium With Tyler Henry. The show starring a 20-year-old clairvoyant premiered in January as the net’s most-watched unscripted series launch in three years, and is averaging close to 900,000 P18-49 and 1.6 million total viewers in Live+3.


Brands would do well to think twice before slashing TV spend, according to new data from TiVo Research. A study conducted in partnership with media properties including A+E Networks and Turner showed that when 15 consumer packaged goods brands cut their TV advertising budgets, the majority lost a much greater amount of value in sales. For 11 of the 15 CPG brands analyzed, sales returns dropped by a combined $94 million when TV spend was cut year-over-year. This accounted for 69 percent of the 2013 incremental sales attributed to TV advertising. In 2014, the average on-air brand was reaching only 25 percent of its purchasers in an average week (down from 35 percent in 2013), leaving 75 percent open to competition. “Cutting TV budgets may seem like an easy way to save money, but as this study shows, brands stand to lose more in sales than they stand to gain in media savings,”Betsy Rella, VP, Research, TiVo Research, tells Cynopsis.



Sony Pictures Television is launching True Crime channel in the UK on Freeview. Programming will include the likes of Deadly Women, The Devil You Know and Paternity Court. “True Crime will be a dedicated crime channel, where viewers who are fascinated by true life stories will be able to have everything in one place,” said Sony EVP of Western Europe Kate Marsh. “The channel further builds on the success of our Freeview channel portfolio and marks our commitment to the UK television market.”

Japan’s Nippon Television Network Corporation will arrive at MIPCOM 2016 with three new formats: game show Battle of the Homes, being co-developed with Red Arrow Entertainment, dating show Love Liar and fashion competition Celebrity Style Battle.

Keshet International licensed game show format BOOM! to Colombian broadcast network Caracol TV. A series of one hour episodes will be produced in house by Caracol to air weekly starting this summer.

Following a first look deal with Discovery Networks, Zodiak Rights format Undressed, produced by Fizz, has been commissioned by TLC for the UK and Ireland.In Holland, the series will be produced by Zodiak Nederland for TLC.

9 Story Media Group inked licenses with the Australian Broadcasting Corporation for second seasons of Camp Lakebottom, Numb Chucks and Peg + Cat. ABC currently airs the first seasons of Camp Lakebottom and Numb Chucks on ABC3, while Peg + Cat airs on ABC Kids.


Geena Davis, fresh from a stint on Grey’s Anatomy, will star in Fox drama pilot The Exorcist, a retell of the story of a family suffering from demonic possession.

Jenna Fischer (The Office) has been tapped to star opposite Matt LeBlanc in CBS’s untitled comedy about a contractor forced to face the challenges of child-rearing when his wife (Fischer) goes back to work.

Another The Office star, Craig Robinson, will recur as a guest star on USA’s Mr. Robot, returning for season two this summer.

Andie McDowell (Cedar Cove) nabbed the lead in ABC drama pilot Model Woman, inspired by the life of Eileen Ford.

Jessica Camacho (Sleepy Hollow) will play the leader of a motorcycle club in Discovery miniseries Harley and the Davidsons, airing later this year.

Glenne Headly (Don Jon) and Ed Begley Jr. (Blunt Talk) have joined the cast of Hulu comedy pilot Future Man, from Seth Rogan and Evan Goldberg.

Eddie Cahill (CSI: NY) stars opposite Hayley Atwell in ABC legal drama pilot Conviction.

Ryan Guzman (Heroes Reborn) landed a series regular role on ABC’s Notorious. Drama pilot stars Piper Perabo and Daniel Sunjata.

Eric Close (Nashville) was cast as the male lead in ABC revenge drama pilot The Death of Eva Sofia Valdez, centered on a rags-to-riches Cuban immigrant (Gina Torres) with scores to settle.

NBC pilot Midnight, Texas will feature Francois Arnaud (Blindspot) in the lead role, as a traveling psychic who decides to settle down in a supernaturally creepy town.


Entertainment One is partnering with Cancer Research UK Kids & Teens for a fundraising campaign tied to preschool property Ben & Holly’s Little Kingdom. Nurseries, preschools and primary schools in the UK can sign up to Ben & Holly’s “Little Explorer Challenge” to raise money to help fund research into treatments and cures for children’s cancers. eOne will be supporting the initiative across its digital and social channels.

Sony Pictures Home Entertainment and Sony Pictures Animation have joined forces with the Ad Council, the U.S. Forest Service, the National Association of State Foresters, the National Forest Foundation and the Boys & Girls Clubs of America to help raise awareness for Smokey Bear’s national wildfire prevention campaign, using #SmokeyBearHug. Open Season: Scared Silly stars Boog & Elliot are serving as “ambassadors” for the campaign to teach kids safety tips to prevent fires.


NewFronts Coverage

Digital advertising used to be just a small part of the Upfront season. Now, there are multiple digital publishers & nets all vying for a piece of the digital ad rev pie. Get your message heard with the help of Cynopsis through:
-Daily highlights in Cynopsis Digital
-Pre & Post-NewFronts Reports (5/3 & 5/16)
-“Backstage at the Upfronts” Reports
-“Upfront With” Reports: deep dives into 1 publisher/network’s positioning
-Dedicated webpage w/news, press releases & photos
For advertising info, contact Mike Farina.


The most recent GOP debate on Fox News delivered 16.9 million viewers and 5.5 million among A25-54, topping all broadcast and cable programming on Thursday. It’s the fourth-highest of the 11 Republican debates so far; the Fox News debate in August was first with 24 million viewers and 7.9 million in the news demo.

Timing is everything: CNN original series Race for the White House, narrated by House of CardsKevin Spacey, premiered after the news net’s broadcast of the latest Democratic debate on Sunday, to 2.56 million total viewers and 885,000 among A25-54, the highest-rated CNN original series telecast ever. The debate itself grabbed 5.5 million viewers and 1.8 million in the news demo, up from MSNBC’s Democratic debate last month, but way down from CNN’s last Democratic face-off in October, which delivered 16 million viewers.

Fyi’s year-to-year gains for the month of February include a 16 percent increase in W18-49 and 8 percent among A18-49. Year-to-date jumps versus 2015 include 33 percent growth in W18-49 and 17 percent among A18-49. One number did go down: YTD prime median age, by three years.

Opposite Crawleys and zombies on Sunday, ABC’s Once Upon a Time returned from hiatus to 4.0 million viewers and 1.3/4 among A18-49, holding even with its recent winter finale in the demo. Quantico, also back after three months, drew 3.7 million viewers and 1.1/4 among A18-49, versus 1.3/4 in December.

SHAREABLEE SOCIAL TV RATINGS: Top U.S. Shows Overall by Engagement for the week of February 29, 2016
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
The Ellen DeGeneres Show (Warner Bros./synd.)
8942, 105, 85, 105277
Pretty Little Liars (ABC Family)
4079, 251, 16, 22145
Teen Wolf (MTV)
3439, 129, 26, 9498
The Walking Dead (AMC)
3412, 97, 35, 42048
Good Morning America (ABC)
3195, 1103, 3, 9015
Today Show (NBC)
2489, 777, 3, 9614
Shadowhunters (Freeform)
11499,  261, 6, 1495
Jimmy Kimmel Live (ABC)
1235, 54, 23, 4593
TMZ (Warner Bros./synd)
1201, 1146, 1, 10607
Grey’s Anatomy (ABC)
1180, 67, 18, 25028
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each TV property. Total fans/followers includes Facebook and Twitter and Instagram followers.

TV Playback Rank, based on the difference between Nielsen’s first-reported Live + Same Day rating and the final Live + 7 Day rating for the week of February 15, 2016
Program, Live+SD A18-49 US AA%, Live +7 US AA%
Big Bang Theory (CBS)
3.8, 5.7
Modern Family (ABC) 2.4, 4.2
X-Files (FOX) 2.1, 3.7
How to Get Away With Murder (ABC) 1.5, 3.0
Grey’s Anatomy (ABC) 2.2, 3.7
Scandal (ABC) 1.8, 3.2
Blacklist (NBC)
1.3, 2.7
Law and Order: SVU (NBC) 1.7, 2.9
Lucifer (FOX) 1.6, 2.7
Shades of Blue (NBC) 1.1, 2.2
Chicago P.D. (NBC) 1.6, 2.7
Source: The Nielsen Company. Based on original telecasts only.

NIELSEN TWITTER TV TOP TEN for the week of February 29, 2016
Program, Date, Unique Audience (000), Tweets (000)
Republican Debate (FOX News)
3/3, 8674, 2311
Democratic Debate (CNN, CNNEspanol) 3/6,
5909, 923
The Bachelor (ABC) 2/29,
3824, 202
The Walking Dead (AMC)
3/6, 3093, 282
Combine Primetime (NFL) 2/29,
2091, 16
Grey’s Anatomy (ABC) 3/3, 1734, 69
Materpiece: Downton Abbey (PBS) 3/6, 1531, 66
A Year in Space (PBS) 3/2,
1511, 29
The Voice (NBC) 2/29,
1487, 78
Saturday Night Live (NBC) 3/5,
1437, 46
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

Top Ten Basic Cable Network Live+7 Performance among Total Viewers for the week of: 2/15/2016
Primetime(000)/Total Prog. Day (000)
AMC 2354
/NICK 1324
USA 2236/FOXN 1300
FOXN 2151/ADSM* 31
HGTV 1860/DSNY 1122
TBSC 1688/HGTV 1013
TNT 1633/USA 976
DISC 1621/TOON 909
HIST 1540/TNT 880
ESPN 1376/NAN* 802
CNN 1370/AMC 745
Source: Turner Research from The Nielsen Company data. All ratings based on Total US Television Universe of
116,400,000 homes. * + Network broadcasts less than 51% of minutes in a 24 hour day. Notes: Data based on most currently available Nielsen Data stream; Preliminary: Live+7. Primetime is Mon-Sat 8p-11p and Sun 7p-11p. Total day is Mon-Sun 6a-6a for household and demographic performances.

Top Ten Basic Cable Network Live+7 Performance among A18-49 for the week of 2/15/2016
Primetime (000), Total Prog. Day (000)
AMC 1236
/ADSM* 671
TBSC 798/NAN* 394
USA 786/NICK 387
ADSM 689/USA 354
DISC 678/TBSC 348
FX 668/HGTV 332
ESPN 635/ESPN 329
BRAV 629/TNT 324
HGTV 607/AMC 320
FRFM 543/TOON 293
Source: Turner Research from The Nielsen Company data. All ratings based on Total US Television Universe
116,400,000 homes. * + Network broadcasts less than 51% of minutes in a 24 hour day. Notes: Data based on most currently available Nielsen Data stream; Preliminary: Live+7. Primetime is Mon-Sat 8p-11p and Sun 7p-11p. Total day is Mon-Sun 6a-6a for household and demographic performance.

Top-Rated Cable Shows among A18-49 for the week of 2/15/2016
The Walking Dead
(AMC) 12362
American Crime Story (FX) 4159
Talking Dead (AMC) 4017
Better Call Saul (AMC) 3029
Gold Rush (Disc) 2456
The Real Housewives of Atlanta (Brav) 2411
Teen Mom (MTV) 2330
Vikings (HIST) 2028
Keeping Up With the Kardashians (E!) 2008
WWE Entertainment (USA) 1795
Source: Turner Research from The Nielsen Company data. All ratings based on Total US Television Universe
116,400,000 homes. * + Network broadcasts less than 51% of minutes in a 24 hour day. Notes: Data based on most currently available Nielsen Data stream; Preliminary: Live+7. Primetime is Mon-Sat 8p-11p and Sun 7p-11p. Total day is Mon-Sun 6a-6a for household and
demographic performance.

Friday A18-49 Analysis: ABC nabbed the most A18-49 viewers Friday with 1.0/4, according to final primetime national ratings from Nielsen. CBS’ Amazing Race topped 8p with 1.1/5, followed by .9/4 and 1.1/4 for ABC’s Last Man Standing and Dr. Ken. At 9p, ABC’s Shark Tank was first with 1.1/4, versus 1.0/4 for NBC’s Grimm. It was a three-way tie for the lead at 10p, with .9/3 for ABC’s 20/20, CBS’s Blue Bloods and NBC’s Dateline.

A18-49: ABC 1.0/4, CBS .9/4, NBC .8/3,UNI .7/3,  FOX .6/2, TELE .5/3, CW .4/2, ION .4/2

Live + Same Day Household Ratings: Friday, March 6, 2016 time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 4.1/8
Amazing Race 3.6/7, Hawaii Five-0 [r] 4.1/7, Blue Bloods [r] 4.7/9
ABC: 3.0/6
Last Man Standing [r] 3.5/6, Dr. ken 3.1/6, Shark Tank [r] 3.0/5, 20/20 2.8/5
NBC: 2.6/5
Caught on Camera [r] 1.9/4, Grimm 2.7/5, Dateline 3.2/6
FOX: 1.6/3
Sleepy Hollow 1.8/3, Second Chance 1.3/2
Antes Muerta Lichita 1.0/2, Pasion y Poder 1.2/2, Hotel de los Secretos 1.1/2
ION: 1.0/2
Criminal Minds 1.1/2, Criminal Minds 1.0/2, Criminal Minds .9/2
Telemundo: .8/1
Francisco Mexico .6/1, Eva, La Trailera .8/1, La Querida del Centauro .9/2
CW: .6/1
Vampire Diaries .7/1, The Originals .6/1


Pauline Saint-Hilaire has been named Head of Havas ProductionsUpside Distribution. With the company since 2010, Saint-Hilaire will lead the international distribution activity while keeping responsibility for worldwide presales and sales on the territories of German and Dutch Europe, CIS, Poland and French speaking Europe excluding France.

A+E Networks promoted Christopher Barry to Senior Vice President, Head of Finance and Business Planning, International and Digital. Barry will lead a team responsible for the financial oversight, business planning and strategic support for growth initiatives and investments in the International and Digital divisions.

Telemundo appointed Luis Fernandez to Executive Vice President of Network News, reporting to Luis Silberwasser, President of Telemundo. Fernandez replaces Luis Carlos Velez, who will join Telemundo News’ existing talent team as a news anchor and senior correspondent.


Emmy-winning visual effects artist Gary Hutzel died March 3 in Vancouver. He was 60. Hutzel’s credits include Star Trek: The Next Generation and the Battlestar Galactica reboot.

This Day in History:
1917 – The Senate voted to limit filibusters with the cloture rule.

Answer to Our Last Trivia Question: Who guested on Get Smart (1965-70) as a former Army superior of Smart’s who just wants a wife and kids and a house in the suburbs? Don Rickles. Kudos to: Arthur Reinstein-Shaw Media/Toronto, Susan Nessanbaum-Goldberg-Generate/Beverly Hills, Tom Moore-Kalt Productions/LA

Today’s Trivia Question: Which model/actress who appeared in shows including T.J. Hooker and CHiPs has a little brother currently starring in a long-running procedural? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.).

Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey
reported by Janet Di Lauro

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

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JOB OPENING: ACCOUNT MGR/Digital Lion Marketing/Beverly Hills: Serve as day-to-day point of contact for assigned client accounts & provide support on other accts as needed 1-2 solid yrs exp, ideally in an agency environment. BA degree, detail oriented & orgnz’d a must. Resume HERE (3/15)

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JOB OPENING: CREATIVE DIR ON-AIR PROMOS/Crown Media Family Networks/LA: Manage the Creative Srvs team of Writer/Producers. Oversee execution and delivery of standout promo for Hallmark Channel and Hallmark Movies & Mysteries. 10 yrs exp in cable/ent and 5 yrs supervisory exp. Apply HERE (3/12)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.


ABC: Fresh Off the Boat, The Real O’Neals [p], Marvel’s Agents of S.H.I.E.L.D., Of Kings and Prophets [p]
CBS: NCIS: New Orleans [r], NCIS [r], Limitless
CW: The Flash [r]. iZombie [r]
FOX: New Girl, Grandfathered, Brooklyn Nine-Nine [r], The Grinder [r]
NBC: The Voice, Super Tuesday
PBS: Finding Your Roots [
f], PBS Previews: The Best of PBS Indies, A Year in Space
Telemundo: Quien es Quien, Eva la Trailera, La Querida del Centauro
Univision: Sueno de Amor [
p], Pasion y Poder, El Hotel de los Secretos

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