CYNOPSISSPORTS 04.07.16 Good morning. It’s Thursday April 7, 2016, and this is your first early morning Sports briefing. Longtime MLB CMO Jacqueline Parkes is stepping aside, announcing her resignation as the league’s top marketing maven, a job she’s held since 2008 when she was named its first-ever CMO. Her run in the position includes initiatives […]
A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS INTERACTIVE SCRIPPS GOES SIX FOR SIX! ONLY NETWORK GROUP TO GROW ALL BRANDS 1Q HGTV highest qtr in network history FOOD NETWORK 2nd consecutive qtr primetime growth TRAVEL CHANNEL +15% growth in March DIY NETWORK highest qtr ever A 18+ COOKING CHANNEL best qtr ever A/W 25-54 GREAT AMERICAN […]
CYNOPSISDIGITAL 04.06.16 Good morning. It’s Wednesday April 6, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER HDMI: An abbreviation of High-Definition Multimedia Interface. An HDMI interface is used for transferring video data and digital audio data from a source device to a different, compatible device, such as a television or […]
CYNOPSISSPORTS 04.06.16 Good morning. It’s Wednesday April 6, 2016, and this is your first early morning Sports briefing. Twitter nabbed rights to the NFL’s live digital stream of Thursday Night Football to global audiences. The stream will be offered for free during the 2016 season in what the league is calling a “Tri-Cast” distribution model […]
CYNOPSISKIDS 04.06.16 Good morning. It’s Wednesday, April 6, 2016, and this is your weekly issue of Cynopsis: Kids! TODAY’S TOP NEWS In an unexpected move, Disney’s Thomas Staggs announced his departure from his position as COO on May 6. Staggs, a 26-year Disney veteran who was promoted to his current post a year ago and […]
JOB OF THE WEEK VP, MKTG & PROMOTIONAL STRATEGY WE tv NYC 12+ yrs Mkting exp at a tv or entertainment based biz. Oversee strategy, planning, creative and post-analysis mrkting campaigns for on-air and off-air. Full info/apply HERE. CYNOPSISJOBS 04.05.16 Good morning. It’s Tuesday, April 5, 2016, and this is your weekly issue of […]
A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS INTERACTIVE 100% SCRIPPS SUCCESS SIX FOR SIX IN 1Q RATINGS GROWTH! HGTV highest qtr in network history FOOD NETWORK 2nd consecutive qtr primetime growth TRAVEL CHANNEL +15% growth in March DIY NETWORK highest qtr ever A 18+ COOKING CHANNEL best qtr ever A/W 25-54 GREAT AMERICAN COUNTRY +29% A […]
CYNOPSISDIGITAL 04.05.16 Good morning. It’s Tuesday April 5, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Omni-Channel Marketing: A marketing strategy that targets consumers across all channels and devices as part of a seamless and consistent customer experience. An omni-channel strategy accounts for the likelihood that a consumer’s path to […]
CYNOPSISSPORTS 04.05.16 Good morning. It’s Tuesday April 5, 2016, and this is your first early morning Sports briefing. Yahoo is going deeper into sports streaming, announcing that the company will offer users one MLB game every day this season. The service will be offered free on the site as part of the Free MLB Game […]
A CYNOPSIS MESSAGE FROM WE tv WE tv MORE SUCCESS Best Year Ever MORE ORIGINALS 25% Increase in Original Programming Hours MORE GROWTH Top 5 in Growth vs. Cable WE DO MORE. Click Here for Sourcing. CYNOPSIS 04.04.16 Good morning. It’s Monday April 4, 2016, and this is your first early morning briefing. Tonight’s […]
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