CYNOPSISSPORTS
04.07.16 Good morning. It’s Thursday April 7, 2016, and this is your first early morning Sports briefing.
Longtime MLB CMO Jacqueline Parkes is stepping aside, announcing her resignation as the league’s top marketing maven, a job she’s held since 2008 when she was named its first-ever CMO. Her run in the position includes initiatives such as the formation of the MLB Fan Cave, MLB’s brand advertising, and tent pole marketing platforms such as Jackie Robinson Day. According to the AP, MLB said her resignation is effective May 1 and that the league will not immediately seek to fill her position.
"Jacqueline is an accomplished executive and has been a valued colleague to us throughout her 21 years at Major League Baseball,” said MLB Commissioner Rob Manfred. "Jacqueline is an accomplished executive and has been a valued colleague to us throughout her 21 years at Major League Baseball. We appreciate her many contributions to our game, particularly through her passionate focus on charitable initiatives. She is a true professional and I wish her success in her next endeavor.". We appreciate her many contributions to our game, particularly through her passionate focus on charitable initiatives. She is a true professional and I wish her success in her next endeavor."
The Stanley Cup Playoffs will once again see all games offered nationally, with contests slated to run across NBC, NBCSN, USA Network, CNBC and NHL Network when the postseason begins on April 13. Overall, NBC Sports Group is set to carry as many as 105 playoff games and possibly more than 260 hours of programming, with NBC on deck NBC to offer up to nine playoff games in primetime. Programming will also mark the first time that NBC will present Stanley Cup Playoff games in primetime immediately following coverage of the Kentucky Derby and Preakness Stakes. Meanwhile, USA Network will offer coverage for the second consecutive season on Tuesday and Wednesday nights, while CNBC delivers games Thursday through Monday nights, when necessary. USA and CNBC will be utilized during first- and second-round coverage only while NBCSN will be the primary home of the Stanley Cup Playoffs, offering coverage of one or two games virtually every night of the first round. For the Stanley Cup Final, NBCSN will present two Stanley Cup Final games, while NBC will air up to five Stanley Cup Final contests.
CMT is servicing NASCAR, announcing a six-hour, three-night special event dedicated to the sport via NASCAR: The Rise of American Speed, premiering May 8, May 15 and May 22 at 10p on the channel. The slate comes from Stephen David Entertainment and will offer “a unique look into NASCAR’s legendary beginnings, but in the spirit of racing, it is a no-holds-barred account of the sport’s early pioneers and ascension to national prominence” via archival footage, re-enactments and interviews with NASCAR personalities and experts.
ESPN is adding a Warriors/Grizzlies battle to Saturday’s lineup at 8p. The matchup joins a lineup of programming that will include the Cavaliers/Bulls in the season finale of NBA Saturday Primetime on ABC at 8:30p. Mike Breen, analysts Jeff Van Gundy and Mark Jackson, and reporter Doris Burke will call the Warriors/Grizzlies telecast, while Mike Tirico and Hubie Brown will offer commentary for the Cavaliers/Bulls game. The evening will also include the 2016 Frozen Four National Championship, which shifts to ESPN2, while eSports event Heroes of the Dorm: “Heroic Four” heads to ESPNU.
MLB Network scored its most-watched Opening Day ever on Monday, as flagship program MLB Tonight ran 12 hours of live coverage of the day’s events and audiences growing 15% from the prior year. Overall total day viewership grew 4% over the previous opening day best in 2015.
NBC Sports Group’s US-based Premier League team will once again hit the road to go on-location in the United Kingdom. From April 16-19, the second year of the road trip kicks off the company’s presentation of nine Premier League match days over a 10-day span (April 16-25), including six consecutive days of live matches. Among the talent heading to the UK will be Premier League Live host Arlo White and analysts Robbie Earle, Kyle Martino and Robbie Mustoe. Earle, Martino and Mustoe will each call a match with White, marking the first Premier League match call for each with NBC Sports Group. They will join NBC’s UK-based team of Lee Dixon, Graeme Le Saux and Steve Bower for more than 21 hours of live on-site Premier League coverage across four days.
ESPN’s drive to the NFL Draft will include more than 110 hours of programming in the three weeks leading up to the event (April 28-30). Programming is set to include the seventh season of Jon Gruden’s QB Camp series, SportsCenter Specials, the NFL Films-produced Hey Rookie, Welcome to the NFL (April 12), new NFL Matchup: Draft Specials, and ESPN Sports Science: Draft Combine on April 20 at 8p.
Former Atlanta Braves starting pitcher and four-time All-Star Tim Hudson signed on to join the FOX Sports South and FOX Sports Southeast telecast team for select games during the 2016 MLB regular season. Hudson debuts April 9, joining play-by-play announcer Chip Caray and analyst Joe Simpson when the Braves host the Cardinals.
The All Sports Los Angeles Film Festival unveiled this year’s lineup. The seventh edition of the fest spans April 14-17 and will take place at LA Live Regal Stadium 14 in downtown Los Angeles, showcasing 94 entries from 16 countries in the categories of films, documentaries and short documentaries. Entries include Club Frontera, Skateboarding’s First Wave, and more. The full lineup can be found at www.AllSportsFilmFest.com.
A CYNOPSIS MESSAGE
to see this year’s finalists for the
Cynopsis Sports Awards
and to register for the breakfast awards on
April 21st in NYC.
Don’t miss your chance to celebrate and network with the best of the best from the past year!
Time Inc.’s Sports Illustrated Group is launching The Fashionable 50, celebrating the most stylish people in sports via a star-studded event and a cross-platform editorial franchise. The event takes place on April 12th in NYC following SI’s unveiling of the inaugural Fashionable 50 list set to run across all SI platforms beginning April 11th. The initiative is sponsored exclusively by JCPenney with the evening set to include a red carpet entrance featuring select members of the Fashionable 50, fashion models and other celebrities. "It is, to our mind, an unprecedented cultural event in which sports, long on the leading edge of style, takes center stage in the fashion conversation," said Sports Illustrated Managing Editor Chris Stone.
With the Masters teeing off today, AT&T debuted a new ad staring defending Masters champion and AT&T-sponsored athlete Jordan Spieth, titled “Caddie.” The ad showcases “the many people that make up Team Spieth, as well as all the ways that Jordan uses the AT&T network to stay connected to themin this case his caddie, swing coach, parents,” and Tony Romo. The company will also run Jordan’s AT&T “It Can Wait” spot that debuted last year during the tournament.
LIDS Sports Group is teaming up with MLB to offer fans two weeks of MLB.TV Premium free with any MLB purchase of $50 or more. The offer, which expires April 25, is exclusive to LIDS Club Members.
Arkansas State is tapping Learfield as the school’s exclusive multimedia rights holder for the next 10 years. Learfield will establish a local Red Wolves Sports Properties team that will manage all aspects of the Red Wolves’ comprehensive rights moving forward, including signage, digital, corporate sponsorships, television and radio play-by-play, and coaches’ shows.
Boston University kicks off its Play It Forward Summit on April 15, featuring the executives behind all four of Boston’s professional teams The Red Sox, Celtics, Bruins and Patriots – on the eve of Boston Marathon weekend. Andrea Kremer hosts the event, which will feature industry executives, athletes and experts discussing sports technology, sports law, sports journalism and sports safety, including Red Sox Chairman Tom Werner, Katie Nolan, Chris Nowinski, and more. “I’m thrilled we can share our vision of the future in sports communication, featuring a breadth of knowledge that far exceeds what happens on the field or on the court," said Andrea Kremer, Andrew R. Lack Fellow at Boston University. "Sports touches so many other areas of interest. It behooves our students to be conversant in topics related to safety, technology and law to create a well-rounded communication professional."
The United States Olympic Committee unveiled a new documentary series dubbed Olympic Hometowns in America, a weekly web series that will run on TeamUSA.org. The slate was produced in cooperation with NBC Sports Films and visits seven US cities that have deep connections to the Olympic and Paralympic movements. Overall, more than 20 episodes will run. “Olympic and Paralympic tradition runs deep in cities and towns large and small across the United States, and we are excited to work with the great storytellers at NBC to share the stories in Olympic Hometowns in America," said Brian Gordon, USOC’s managing director of marketing and USOC Productions. “We want to continue to focus on the local level and tell the stories of how these cities rally to support our athletes and regionally relevant sport programs in the lead-up to Rio and beyond.”
Omnigon was tapped by Rugby International Marketing to develop its all-new OTT video platform, The Rugby Channel. The platform will look to offer action to the US audience. The offering will roll out in two phases. Phase one is live now on iOS and Android mobile devices and the web at TheRugbyChannel.tv; while phase two kicks in in June. Content includes live match streams, real time play-by-play and head-to-head match stats, view archive match videos, share across social platforms, and receive custom content.
Formula Drift is partnering with Network A to launch the first digital and mobile channel dedicated exclusively to drifting. The FormulaDrift channel will offer livestreams of all of the North American events as well as select events from Japan and around the world as well as highlights, interviews, classics, and original programming.
Competitive gaming platform FACEIT is partnering with Twitch to launch eSports program, the eSports Championship Series. The initiative’s flagship league, ECS – Counter-Strike, will become the first professional eSports league to offer teams co-ownership, with 20 teams overall, including 10 from North America and 10 from Europe. “Players and teams are the heart of the eSports community and deserve the opportunity to reap the rewards of their hard work and dedication to grow eSports into a mainstream phenomenon,” said Michele Attisani, co-founder of FACEIT. “We make the community our first priority and as such, we’re excited to support the first esports league that positions teams as co-owners.”
MP & Silva made four senior appointments, naming Frank Uddo as President, North America, and Jesse Ryback as Vice President, Sponsorship, America. In addition, Andrea F. Silva has been promoted to Vice President, Acquisitions and Catherine Davies has been appointed Head of Research and Intelligence.
Learfield added two VPs to its Southeast Region headquarters. Joining the company will be Fred Steck, who most recently served 10 years as national sales manager for FOX Sports South/FOX Sports Southeast Network, as VP, national sales for its Southeast Region while Keith Bradshaw, from Atlanta Spirit LLC, was named VP for Learfield’s East Region to oversee nearly 10 of the company’s collegiate relationships.
Troika announced today that Tobin Kirk has joined the company as Managing Executive Producer where he will oversee all production at Troika’s 25,000 square foot facility in Hollywood, including the creative studio and live-action production subsidiary, Troika Production Group.
The Masters opens play on ESPN at 3p.
A CYNOPSIS MESSAGE
View past winners and honorable mentions: 2012 | 2013 | 2014 | 2015.
ON THIS DAY in 1951: Ben Hogan wins the 15th Masters.
In The Know: Which golf champ is known as “The Big Easy”? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Which active MLB stadium is the oldest? Answer: Fenway Park. Kudos: Linda Lieberman-IMG/NY; Brad Stern-POM Technologies/NY; Doug Jacobs- Cowan, DeBaets, Abrahams & Sheppard LLP/NY; Veronica McMahon-MSG Networks/NY; John Miller-NBC Sports Group/Stamford; Larry Kahn-Golf Channel/Orlando; Richard Sanders-Visit Panama City Beach/ Panama City Beach; Matt Deprey-Discovery Communications/Silver Spring; Mary Buschmann-USTA Missouri Valley/Overland Park; Andy Pittman-TAMU/College Station; Harry S Vested Jr-GSN Group/Denver; David Hauptman/Denver; Larry Hutchings/Nipomo; Warren Weideman-Producer/LA; Alan Berkes-Positive Coaching Alliance/LA; Tim Bickford-Razor & Tie/LA.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
04.07.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – For More jobs, visit Cynopsis.com
JOB OPENING: ADDRESSABLE ADVERTISING BUSINESS ANALYST, SYSTEMS SUPPORT/NYC: Resp for user support on key systems that drive targeted ad sales prod at the forefront of TV advrtsng. Req’s 1 yr of Ad Sales, Plan’g, System Ops, or Systems Support type exp. BA degree. Full info/Apply HERE (4/14)
JOB OPENING: GROUP SALES & MKT DIR/Chi/NY: Responsible for generating revenue across media platforms & markets. Strong media presence, communication & execution skills a must. Travel. Min 5 yrs media sales/marketing. Apply HERE (4/14)
JOB OPENING: DIR, ORIGINAL PROGRAMMING & DEV/IFC/NYC: 10+ yrs exp. Actively dev new shows. Oversee creative & admin aspects of shows. Must have relationships in TV & Entertainment community agents, mgrs, talent, directors, writers, producers, & prod companies. Full info/apply HERE (4/14)
JOB OPENING: SALES PLANNER/UP TV/NYC: Resp. for dev/implementing media proposals and working directly with Acct Execs. and Pricing & Planning. College deg. & 1+ yrs cable exp. in ad sales ind. Strong Microsoft Office & DealMaker skills a +. Good comm, interpersonal & organzt’l skills. Resume HERE (4/14)
JOB OPENING: MGR, SEO & PAID SOCIAL MEDIA INSIGHTS/VH1/NYC: Detail-oriented media professional responsible for managing/executing paid media strategies. 2-3 yrs of social + media exp. Expert knowledge of trends and tools for paid social media platforms. Full info/apply HERE (4/14)
JOB OPENING: DIR PRESCHOOL DEVELOPMENT/Nickelodeon/NYC: Mng shows & provide creative dir for each series through all facets of prod. Work hand-in-hand w/Nickelodeon Dvlpmnt to successfully transition shows from Pilot to series, guiding creative vision going forward. Full info/apply HERE (4/13)
JOB OPENING: VP CREATIVE CLIENT & BRAND PARTNERSHIPS/Discovery/NY: Innovative creative leader w/exp driving top brands and partnerships to oversee all creative cmpgns from design-execution while liaising w/sales to ensure max revenue potential. Clear communicator to mediate company and client needs. Full info/apply HERE (4/13)
JOB OPENING: CREATIVE SERVICE COORD/Spotlight Cinema Networks/LA: Resp for reviewing, mastering, encoding & distributing all on screen creative. Receive/log all incoming creative materials from outside clients. 1-2 yrs of quality control exp or work in a Post Prod envir. Resume/cvr HERE (4/12)
JOB OPENING: DIR, INTEGRATED SALES MKTG/ION/NYC: Provide mktg support for the Network Sales Team to help achieve addit’l rev. Develop creative ideas from inception to execution. Min 5 yrs mktg exp. Exc written/verbal skills & sense of urgency. Resume HERE (4/12)
JOB OPENING: SALES PLANNER/ION/NYC: Resp for plan building/delivering upfront/scatter deals, work with inventory team. 2+ yrs exp (Ad sales Pricing/Plan’g &/or agency buying). Knwldg Dealmaker a +. Resume HERE (4/12)
JOB OPENING: AE, DIR RESPONSE/ION/NY: Experienced AE, strong relations w/all agencies. Dvlp new bus & grow existing bus at agency & direct. Exc presentation skills. Min 5 yrs direct response exp. Resume HERE (4/12)
JOB OPENING: DIR GLOBAL DIGITAL MEDIA/CSI Sports/NYC: Dvlp/mng/grow dig. assets for newly launched website www.fightsports.tv & mult dig products. Work w/SR exec on strategy, social ntwks on global scale. 7+yrs exp req’d. Passion for sports. Strong writing skills. CMS skills req’d. cvr/res to Rose: [email protected] (4/12)
JOB OPENING: MARKETING MANAGER/AMC/NYC: Produce, manage, and execute brand marketing projects. Ability to give strategic and creative direction to agencies to ensure desired results. 3-5 years exp in marketing preferably for a tv network. Full info/apply HERE (4/12)
JOB OPENING: ACCOUNT EXECUTIVES/Entertainment Studios Network/NY: Establishing NY office, Nat’l & DR AE’s to dvlp/svc/maint agencies & clients selling multiplatform opportunities. Resume to [email protected] (4/9)
JOB OPENING: MANAGER, CONSUMER MARKETING (FREELANCE)/VH1 & LOGO/NYC: Manage planning & execution of all media plans for programming & brand initiatives. 3-5 years television marketing exp. Media agency & Dig. Mtkg exp, preferred. Full info/apply HERE (4/9)
JOB OPENING: VP, MKTG & PROMOTIONAL STRATEGY/WE tv/NYC: 12+ yrs Mkting exp at a tv or entertainment based biz. Oversee strategy, planning, creative and post-analysis mrkting campaigns for on-air and off-air. Full info/apply HERE (4/9)
JOB OPENING: TEMP COORD, AD SALES PLANNING/Smithsonian Channel/NY: Input ad schedules; handle schedule changes & make-goods. Provide admin support & asst w/client presentations. 1 yr ad sales coord exp. Strong orgnztnl/analytical skills & knwlg level PP, MS Word, Excel & Outlook. Apply HERE (4/8)
JOB OPENING: MGR/SR ANALYST/WME|IMG/LA: Support media rsch activities with a heavy emphasis on college sports. Min 3 yr media rsrch exp. Strong quant req’d. Exp w/rsch sys (ie Nielsen, Simmons, Scarborough). Resume: [email protected] (4/8)
JOB OPENING: AD SALES ACCOUNT REP (ASR)/Grit & Escape/NYC: Prospects & develops sales opportunities. PowerPoint, Strong team, research & sales-orientation. 2+ yrs sales/agency exp w/relationships. Agency buying exp a +. Some travel. Resume: [email protected] (4/8)
JOB OPENING: AD SALES ASSISTANT PLANNER/Grit & Escape/NYC: Builds sales proposals, maintains ordered skeds, allocs & stew delv. Collaborative environment. Min 1yr sales/agency exp w/national buying relationships. Wide Orbit a +. Resume + Cov Let: [email protected] (4/8)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%
Copyright Cynopsis 2016
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016
