Editions

06/02/16: The Pro Bowl’s new ride; CBS & FOX unveil college football lineup; The NBA’s latest venture with Under Armour

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A CYNOPSIS MESSAGE FROM beIN SPORTS beIN SPORTS: "bePART" OF THE #1 FASTEST GROWING CABLE NETWORKS IN THE U.S., REGARDLESS OF LANGUAGE: +48% GROWTH ON beIN ENGLISH, +11% ON beIN SPANISH. * beIN SPORTS is part of beIN MEDIA GROUP, which was created to expand its global reach, and diversify into the general entertainment and […]

06/01/16: Senate group sides with cablers on set-top box proposal; Julia Roberts makes Spike TV’s dreams come true; FX orders Marvel X-Men series

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A CYNOPSIS MESSAGE FROM POP We need to update the Pop Upfront Presentation Because in Q2, The YOY Momentum Continues +22% W25-54   |   +27% A18-49 125 NEW NATIONAL ADVERTISERS SINCE LAUNCH. PREMIUM ENVIRONMENT. EFFICIENT SOLUTIONS. 400 HRS ORIGINAL PROGRAMMING. SHIFT TO POP SMALL CHANGE. BIG DIFFERENCE. Source. CYNOPSIS 06.01.16 Good morning. It’s Wednesday June […]

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06/01/16: Instagram launches data tools for brands and businesses; Amazon makes big content push in Japan; CNN gets new VP of Digital Programming

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CYNOPSISDIGITAL 06.01.16 Good morning. It’s Wednesday June 1, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Programmatic direct: Programmatic direct is an ad-buying process that provides automation of guaranteed deals. (Unlike programmatic real-time bidding, there is no auction, and no need to bid.) With programmatic direct, inventory availability and price […]

06/01/16: Verne Lundquist SECedes; TNT’s ratings Warrior; Bud Light’s UFC bout

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CYNOPSISSPORTS 06.01.16 Good morning. It’s Wednesday June 1, 2016, and this is your first early morning Sports briefing.  Verne Lundquist is stepping away from his longtime home as the voice of the SEC on CBS following the 2016 season. He will, however, continue calling regular-season college basketball, the NCAA Tournament and golf, including the Masters […]

05/31/16: Cynopsis Jobs

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JOB OF THE WEEK SR. PUBLICIST DISCOVERY LA Top notch strategic thinker dedicated to developing publicity campaigns for Discovery series and specials. Dev strategy/messaging, drive natl and local awareness, write press releases. Superb written/verbal skills. 5-7 yrs publicity/media exp. Full info/apply HERE. CYNOPSISJOBS 05.31.16 Good morning. It’s Tuesday, May 31, 2016, and this is […]

05/31/16: Facebook expands ad reach beyond owned platform; Leaked Snapchat deck reveals revenue and growth; IAB objects to proposed FCC rules

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CYNOPSISDIGITAL 05.31.16 Good morning. It’s Tuesday May 31, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   CPA: Short for cost per action. “Cost per action” is an online advertising pricing model in which an advertiser pays for each specified action – for instance, an impression, a sale, or a click.  […]

05/27/16: A-Listers set to welcome Maya & Marty; Bravo cranks up originals slate; IMC’s Michael Bloom heads to TBS/TNT

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A CYNOPSIS MESSAGE FROM BET NETWORKS BET Networks Delivers The Power of MORE MORE Social Buzz * MORE Superfans * More Engagement Over 6 Billion Social Media Impressions Last Year BET Is The #1 Tweeted Cable Network Serving Black Audiences-MORE Tweets than Oxygen, Bravo, Lifetime, WeTV, TV One and Revolt COMBINED. Partner With BET Networks […]

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