05/31/16: Cable homes expected to take a dip in June; ID preps Adnan Syed doc; Chelsea showrunner exits after three weeks


Good morning. It’s Tuesday May 31, 2016, and this is your first early morning briefing.

Tonight’s Premieres:
AXS TV: Reel to Real at 9p
DIY: The Treehouse Guys at 9p
FYI: Teenage Newlyweds at 10p
NBC: America’s Got Talent at 8p, Maya & Marty at 10p


The number of homes with cable subscribers will dip by 2 percent and the average network will be down 3 percent in penetration for the month of June, estimates Nielsen. While the data does not include new OTT services like Sling, “the figures are consistent with the notion that cord shaving is impacting owners of cable networks,” said Pivotal Research’s Brian Wieser on Friday. Bucking the trend are Fox networks FXM, Fox Deportes, Fox Sports 2 and FXX, all forecast to go up versus year ago.

Donald Trump backed out of a debate with Bernie Sanders on Friday, saying in addition to the fact that “it seems inappropriate” that as the presumptive Republican presidential candidate he should debate the likely second place finisher, “The networks want to make a killing on these events and are not proving to be generous to charitable causes.” The topic of a Trump/Sanders debate had arisen on Jimmy Kimmel Live on Wednesday; the next day Trump said he’d participate “if we can raise $10 or $15 million for charity.” Responded Sanders, “Given that there are several television networks prepared to carry this debate and donate funds to charity, I hope he changes his mind once again.” #ChickenTrump quickly went viral.

Exclusive: As the decision about a possible retrial for Adnan Syed, convicted in 1999 of murdering his former high school girlfriend, looms, Investigation Discovery is premiering Adnan Syed: Innocent or Guilty? on Tuesday, June 14 at 9p. “With a judge expecting to make a decision at any time, we want to give our viewers not only the crucial information surrounding Adnan Syed’s case, but also the personal, first-hand accounts of what to expect from key players,” said Henry Schleiff, group president, ID, AHC and Destination America. Special is produced by ABC’s Lincoln Square Productions. The podcast re-examining the case, Serial, released in the fall of 2014, has over 130 million downloads.

NBC is providing next-day 4K coverage of high profile Olympic events like the opening and closing ceremonies, and basketball, track & field and swimming competitions. Cable, telco and satellite providers will air the 4K feed on dedicated channels. It’s the first time the general public will be offered 4K Olympics coverage from the net.

Marg Helgenberger (CSI) will receive the Crystal Nymph Award at the Monte Carlo Television Festival during the opening ceremony June 12. Last year’s honoree was Patricia Arquette (CSI: Cyber).

NBC’s live Red Nose Day charity special on Thursday dipped 25 percent among A18-49 versus last year, to .6/2, but raised over $31.5 million for children in need. Over 70 stars took part, including Julia Roberts, Elton John, Ellen DeGeneres and Will Ferrell.

eSports is set to explode (for a total of $500 million dollars in 2016 revenues), so it’s time to get in the game! Major brands see the benefits: “As a marketer we would be foolish to turn a deaf ear to the size of the [esports] audience.” said Bob Ruhland, Head of Marketing for Buffalo Wild Wings, and “[eSports] is where the future is” stated Rob Lynch, Brand President & CMO for Arby’s (sources: WSJ). Register to attend our June 23 eSports Conference in NYC and learn where the opportunities lie for your business. Rates increase tomorrow, so register today !


Sponsored by Neulion, Phoenix Marketing International,
Sportradar, rEvolution & Magid

June 22: Cynopsis Sports Business Summit
Hear from and network with Amazon, New Era, Intel, Octagon & more!
June 23: Cynopsis eSports Conference
Hear from and network with PepsiCo, Yahoo, Facebook, Instagram, MillerCoors & more!


Just three weeks into Netflix’s Chelsea, exec producer/showrunner Bill Wolff is out. “I’m grateful that Bill was part of the pioneering effort to get Netflix’s first talk show off the ground,” said host/exec producer Chelsea Handler. Wolff, who landed the Chelsea gig after a year on ABC’s The View, said, “I am excited for Chelsea as she continues to produce her singular vision for a television talk show.”

Top 10 Weekend Domestic Box Office Estimates: May 27-29, 2016
X-Men: Apocalyps
(20th Century Fox) $65 million (opening weekend)
Alice Through the Looking Glass (Buena Vista) $28.1 million (opening weekend)
The Angry Birds Movie (Sony) $18.7 million (week 2), cume revenue $66.4 million
Captain America: Civil War (Buena Vista) $15.1 million (week 4), cume revenue $372.6 million
Neighbors 2: Sorority Rising (Universal) $9.1 million (week 2), cume revenue $38.3 million
The Jungle Book(Buena Vista) $7.0 million (week 7), cume revenue $338.5 million
The Nice Guys (Warner Bros.) $6.4 million (week 2), cume revenue $21.7 million
Money Monster (TriStar) $4.3 million (week 3), cume revenue $33.9 million
Love & Friendship (Roadside Attractions) $2.5 million (week 3), cume revenue $3.5 million
Zootopia (Buena Vista) $831,000 (week 13), cume revenue $335.9 million
Source: comScore


Hatters’ Gonna Hat…

The other networks wish they had premium content like Alice Through the Looking Glass, X-Men: Apocalypse, and The Angry Birds Movie driving Millennial ratings to a crazy 9.8 A18-34.  They’d have to be mad not to.

It’s not crazy to think you can get premium content, incredible millennial reach,
and the data to back it up all on one network.

It’s not crazy at all … it’s NCMAmerica’s Movie Network.


TV One’s “Black Music Month,” music-themed programming spotlighting musicians past and present, launches with new episodes of Unsung on Wednesday, June 1 at 8p, followed by original special Donnie After Dark, with Donnie Simpson, at 9p.

Ten-part digital-first series Veterans Coming Home launches on PBS.org and PBS apps on June 1. New episodes will be introduced twice a week leading up to July 4. “Veterans Coming Home takes advantage of public media’s traditional strengths to convene community partners, engage veterans, chronicle their stories and reach significant audiences,” said Malcolm Brett of Wisconsin Public Television. “These strengths are enhanced by the opportunity for stations to create a prominent online presence around veterans’ issues through local stories that reflect how national themes play out in our communities.”

Revolt’s weekly music series Sounds by the Sound, covering Seattle music, is the branded brainchild of Visit Seattle and its agency of record Publicis Seattle. Season three, airing Mondays at 8p on Revolt and anytime at http://www.visitseattle.tv, includes a finale episode focused on local radio station KEXP. Why KEXP? “They’re a reflection of Seattle’s DNA in many ways,” Britt Fero, chief strategy officer of Publicis Seattle, tells Cynopsis. “They ARE music here. In fact, nearly every Seattle artist you talk to will end up mentioning KEXP in some say, shape or form (it’s happened on nearly every episode thus far!).” Adds Ali Daniels, VP marketing at Visit Seattle, “By creating branded entertainment we not only inspire but also educate potential travelers.”

For more on branded content, register for the June 15 Cynopsis webinar on producing and selling sponsored content. Details are here.


Season three of TNT’s The Last Ship launches with a two-hour premiere on Sunday, June 12 at 9p, with Captain Slattery and crew attempting to deliver a cure for a mutation of the Red Flu to Southeast Asia.

Ghosts of Shepherdstown debuts on Destination America on Sunday, June 12 at 10p. Paranormal experts investigate “the most haunted town in America” on the six-part docu-series.


John Ratzenberger (Cheers) landed in HBO pilot A Lot, playing the father of Whitney Cummings’ character.

Neil Brown Jr. (Dirk Gently) will recur in HBO comedy Insecure, about the friendship of two black women. Brown will play a fast-talking “player.”

Jamie Ward (Septembers of Shiraz) secured a recurring role on season three of FX’s Tyrant.


Data management platform Krux launched its Data-Science as a Service offering, with survey company Survata onboard as launch partner. Survata will use Krux Feed to improve survey targeting. “We are finding some pretty powerful ways to use these capabilities for consumer research,” said Chris Kelly, Survata CEO. “Krux Feed drastically improved the targeting for our clients’ research.”

Who would have benefited most from a Donald Trump/Bernie Sanders debate? Share your thoughts in the new Cynopsis poll: http://cynopsis.com/poll/


Anderson Cooper fills the guest co-host seat on Live with Kelly on Wednesday, June 1 and Thursday, June 2. In 2014 Ripa said of Anderson – one of the names that has been bandied about as a replacement for Michael Strahan – “I’ve had a 20-year unrequited love affair with him.” As for Ripa’s husband Mark Consuelos (Kingdom), who joins Ripa as co-host on Friday, “He understands that Anderson doesn’t share my enthusiasm.”


There may be battles raging in the boardroom, but all’s quiet on the carriage front. Viacom inked a multi-year carriage agreement with Cox Communications for 22 channels as well as premium network Epix. “Viacom and Cox have worked together for many years to provide industry-leading offerings, and are pleased to continue our strong relationship for many years to come,” said Viacom chairman and CEO Philippe Dauman. A hearing has been set for June 7 regarding Dauman’s removal from the trust that will control Viacom following the death or incapacitation of 93-year-old Sumner Redstone.

New data sets, transformational entry points and a diverging audience have reset the strategy for reaching and engaging Sports fans. Register for our 5th Annual Sports Business Summit on June 22 and hear from CSE, New Era, Instagram, Phoenix Marketing International and the Atlanta Braves. You’ll learn how to activate a jaded audience, best practices and how tech-savvy marketers are leveraging new metrics to navigate a cluttered landscape. Plus, a special “Hall of Fame” luncheon and a presentation on Sport Trends from Nielsen! Prices increase tomorrow, so be sure to register today.


Brown Bag Films opened a new, 30,000 square foot animation studio in Smithfield, Dublin. A subsidiary of Toronto-based 9 Story Media Group, Brown Bag (Octonauts, Doc McStuffins) is currently producing the CG adaptation of Watership Down for Netflix and the BBC.


NEW FOR 2016
Saluting Excellence in Media-Related Human Resources

The program shines a light on leaders at every level, who do more than help attain strategic business objectives – they shape corporate culture. Enter yourself or the most promising professionals on your team before JUNE 30, 2016.

[Check out the categories and enter today]


With the premiere of Preacher to 3.8 million viewers and 2.2 million A25-54 in Live+3, AMC is home to two of the top three cable premieres (Into the Badlands was number one, FX’s American Crime Story was second) this season. “It IS the time of the preacher, and the lesson’s begun,” said Charlie Collier, president of AMC, SundanceTV and AMC Studios.

The 2015-2016 primetime season officially over, and CBS led broadcast nets among A18-49 for the second time in the last four years. NBC had the most top 10 new series in the demo with five, followed by CBS (3) and ABC and Fox (1 each).

Saturday’s Golden State Warriors/Oklahoma City Thunder match-up was TNT’s most-watched NBA Western Conference game six ever. Averaging 10.8 million total viewers and a 6.2 U.S. HH rating, it was also the top-rated program across television for the night. The net’s Inside the NBA afterward earned a 4.1 HH rating, the night’s second most-watched show.

The UK season premiere of BBC’s revamped Top Gear topped the 8p hour with over 4.3 million viewers, but was down from the 4.7 million delivered by the prior season’s Jeremy Clarkson/James May/Richard Hammond-led bow in December 2014. U.S. launch on BBC America was last night at 9p.

Thursday A18-49 Analysis: CBS won the most A18-49 viewers Thursday with .9/4, according to final primetime national ratings from Nielsen. CBS’s Big Bang Theory (1.4/6) and Life in Pieces (1.0/4) topped 8p, followed by .9/4 for Fox’s Bones and .9/3 for ABC’s 500 Questions. CBS eked out another victory at 9p with Mom (1.0/4) and The Odd Couple (.9/4), versus .9/4 for ABC’s 500 Questions. Telemundo was first at 10p with Senor de los Cielos with .9/3; CBS’s Code Black and ABC’s Modern Family and black-ish tied for second with .7/3.

A18-49: CBS .9/4, ABC .8/3, FOX .7/3, UNI .7/2, NBC .6/2, TELE .6/2, CW .3/1, ION .3/1

Live + Same Day Household Ratings: May 26, 2016 time period averages.
Source: NTI, Galaxy as dated. Live+SD.

CBS: 3.4/6
The Big Bang Theory [r] 4.8/9, Life in Pieces [r] 3.3/6, Mom [r] 3.5/6 Odd Couple [r] 2.9/5, Code Black [r] 2.8/5
ABC: 2.9/5
500 Questions 3.3/6, Modern Family [r] 2.1/4, black-ish [r] 1.7/3
FOX 2.0/4
Bones 3.0/6, American Grit 1.1/2
NBC: 1.5/3
Strong 1.7/3, Red Nose Day 1.4/3
ION: 1.2/2
Blue Bloods 1.0/2, Blue Bloods 1.2/2, Blue Bloods 1.2/2
Camino Hacia Destino 1.0/2, Tres Veces Ana 1.1/2
Eva, la Trailera .7/1, Esclava Blanca .7/1, Senor de los Cielos 1.1/2
CW: .6/1
DC’s Legends of Tomorrow [r] .6/1, The Flash [r] .7/1


Tuesday, June 7 / NYC

OPS is the best place to connect with other digital media strategists and make the next steps in turning your digital media business into a profitable and efficient enterprise. You’ll hear from longtime industry stalwarts, learn from the sharpest minds in digital advertising, and meet the tech providers shaping the future of digital media marketing and monetization.

Go to www.opsconference.com to learn more.

This Day in History: 1961 – South Africa withdrew from the British Commonwealth to become an independent republic.

Answer to Our Last Trivia Question: Who was the only character to appear in more than three seasons of UK series Skins? Effy Stonem. Kudos to: Susan Nessanbaum-Goldberg-Generate/NYC, Lindsay Strott-Turner/NYC, Allison Wright-Viacom Media Networks/Detroit, Tom Profit-Babcock Knolls Entertainment/North Hollywood, CA, Tom Moore-Kalt Productions/LA, David Westberg-SAG-AFTRA Federal Credit Union/Burbank, Amy Pecorina/NYC, Milke Ollerer-Horizon Media/NYC.

Today’s Trivia Question: Which short-lived sitcom focused on a bachelor who faked marriage to a hat check girl to advance his career? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.).

ABC Comedy Anagram: Feathers Off Both (Email [email protected]; first three respondents with the correct answer who aren’t in trivia – will be posted along with the answer on www.Cynopsis.com.)
Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

CYNOPSISJOBSFor More jobs, visit Cynopsis.com

JOB OPENING: SR RESEARCH ANALYST/FOX/NYC: Candidate to support quantitative/qualitative rsch for the syndicator’s off-ntwrk & orig prgrmng & competition. In-depth knwldg of TV/Media landscape & impact on TV viewing. Exp w/MS tools. BA deg. Full info/apply HERE (6/11)

JOB OPENING: CONTENT MANAGER/FC Bayern Munich/NYC: Candidate will work to support and execute FC Bayern Munich’s U.S. media strategy. Knowledge of soccer industry, digital marketing/social platforms & analytics. Full info/apply HERE (6/7) 

JOB OPENING: DIRECTOR SOCIAL MEDIA/Crown Media Family Networks/LA: Develop and oversee execution of strategic social media and digital initiatives. Provide creative direction for all content creation for media platforms. BA req & min 5 yrs exp in social media. Apply HERE (6/4)

JOB OPENING: SR. PUBLICIST/DISCOVERY/LA: Top notch strategic thinker dedicated to developing publicity campaigns for Discovery series and specials. Dev strategy/messaging, drive natl and local awareness, write press releases. Superb written/verbal skills. 5-7 yrs publicity/media exp. Full info/apply HERE (6/4)

JOB OPENING: MGR, PROGRAMMING/The Tennis Channel/Santa Monica: Asst in long term strategy/plan’g. Key point of contact for Sales & Mktg on all integrations. Understanding world of production is crucial. Provide competitive analyses across media landscape Min 5yrs exp. Full info/apply HERE (6/4)

JOB OPENING: VP, FAN ENGAGEMENT & EDITORIAL/SPIKE/NYC: Lead team & mng Spike’s initiatives on social media platforms, App & Site editorial efforts. Dvlp orig content initiatives for for distinct platforms. 10+ yrs exp in digital & social content space. BA deg req’d. Full info/apply HERE (6/3) 

JOB OPENING: ASSISTANT EDITOR/GSN/Santa Monica: BA Degree req. 2-4 yrs. exp. Mgmt. of video projects, dig media; Knowledge of Final Cut Pro, Premiere Pro, Microsoft Office, shared file storage and file transfer platforms req. Resume/cover: [email protected] (6/3)

JOB OPENING: DIRECTOR, DIGITAL GOLF/NBC/ORLANDO: Create/socialize/execute multi-platform digital mktg campaigns for Golf vertical; lead big idea generation & commercial monetization of Golf dig properties. 10+ yrs media mrktg exp; digital exp req’d. Full info/apply HERE (6/3)

JOB OPENING: SR MGR, PROJECT MANAGEMENT/AccuWeather Network/State College PA: Resp for the management of cross-departmental initiatives for the new AccuWeather cable TV network. 5-7 yrs progressive leadership exp in broadcast, cable or OTT environments. Full info/apply HERE (6/3)

JOB OPENING: VP, BUSINESS & LEGAL AFFAIRS/NICKELODEON, GAMES, MKTG & RECREATION/NYC: Provide daily business & legal affairs services with a focus on mktg & licensing. Qualified candidates must be a member of the NY Bar w/8 + yrs of relevant exp. Full info/apply HERE (6/2)

JOB OPENING: DIRECTOR, PROGRAM RESEARCH/Bravo/Oxygen/NYC: Manage analyses/ratings reporting, audience profiling, for both nets and their competitors. 7 yrs media research req. Full info/apply HERE (6/2)

JOB OPENING: PROGRAMMING & SCHEDULING SPECIALIST/CSI SPORTS/NY: 3-5 yrs TV Network exp. Create/manage logs and allocate inventory. Implement/schedule ad campaigns, promos plus work with Ad Agencies and RSNs nationwide. Traffic software exp. & excel skills req. Res/cvr to Rose: HERE (6/2) 

JOB OPENING: AD SALES RESEARCH, SENIOR ANALYST/HGTV and DIY Network/NYC: Successful candidate will be well-rounded and experienced research professional, strategic business partner to our ad sales team. Min 3yrs relevant exp. Full info/apply HERE J101087 (6/2)

JOB OPENING: PRODUCER/NBC Nightly News/NYC: Will work directly with Senior Producers and Associate Producers to create original news content, for broadcast and digital platforms. Full info/apply HERE (6/2)

JOB OPENING: SALES PLANNER DIRECT RESPONSE/HGTV and DIY Network/NYC: Successful candidate will be well-versed in the direct response sales process. Attention to detail and strong customer services skills are a must. Full info/apply HERE J101100 (6/2)

JOB OPENING: SALES PLANNER AD SALES/Travel Channel and GAC/NYC: We are currently seeking strong media sales professionals. A successful candidate will have 2-3 years media sales experience and a strong work ethic. Full info/apply HERE J101100 (6/2) 

JOB OPENING: AD SALES PLANNER/TENNIS CHANNEL/Santa Monica CA: Provide support for all aspects of the ad sales process. Create media plans with pricing and planning direction 3 yrs Ad Sales ind exp. Sales Assistant /Financial Planning /Rsrch exp a +. Full info/apply HERE (6/1)

JOB OPENING: CO-EP/DAILY LIVE SHOW/LA: Oversee/manage all aspects production. Manage team of producers & editors, produce daily content. Focus on pop-culture & entertainment, familiarity w/demos & lifestyle preferred. 5+ yrs exp. Resumes to: [email protected] (6/1)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.


ABC: 500 Questions, Fresh Off the Boat [r], Fresh Off the Boat [r]
CBS: NCIS [r], NCIS: New Orleans [r], Person of Interest
CW: The Flash [r], Containment
FOX: Hotel Hell, Coupled
NBC: America’s Got Talent [
p], Maya & Marty [p]
PBS: Genealogy Roadshow, Secrets of the Dead [r], Frontline [r]
Telemundo: Eva, la Trailera, La Esciava Blanca, El Senor de los Cielos
Univision: Un Camino Hacia el Destino, Tres Veces Ana, Yago

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

Copyright Cynopsis 2016

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016

Related Stories

05/20/24: Cynopsis Media Tech Update

nfl tech

Monday May 20, 2024 Reddit has partnered with OpenAI for a deal that allows use of its data for training AI models. OpenAI will gain access to Reddit’s Data application programming interface, and Reddit will offer AI features to users and moderators, powered by OpenAI. “Reddit has become one of the internet’s largest open archives […]

Cynopsis 05/20/24: “Young Sheldon” finale hits ratings high

"Young Sheldon" finale hits ratings high

A Cynopsis Message From A+E Networks Unforgettable Stories That Move Audiences to Action Fuel Q3 with Our Original Content… Terry McMillan Presents: May/December | Icons That Built America American Godfathers with Michael Imperioli | BIOGRAPHY: ODB Find My Country House Stories. Solutions. Service. A&E | The HISTORY Channel | Lifetime | HOME.MADE.NATION

05/19/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/17/24: Streaming sports joint venture gets a name

Streaming sports joint venture gets a name

Friday May 17, 2024 Today’s Premieres Apple TV+: The Big Cigar CBS: S.W.A.T. at 8p; Fire Country at 9p Netflix: The 8 Show Paramount+: RuPaul’s Drag Race All Stars Prime Video: 99 Today’s Finales Apple TV+: Franklin Starz: Mary and George Saturday’s Premiere Oxygen: Accident, Suicide or Murder at 8p Saturday’s Finale CBS: 48 Hours […]

Cynopsis 05/16/24: WBD thinks FAST

WBD thinks FAST

Thursday May 16, 2024 Today’s Premieres Hulu: The Beauty Queen Killer: 9 Days of Terror Peacock: Bronx Zoo ’90: Crime, Chaos and Baseball Max: Home Sweet Rome! Today’s Finales CBS: Young Sheldon at 8p; So Help Me Todd at 9p NBC: Law & Order at 8p; Law & Order: Special Victims Unit at 9p; Law […]