A CYNOPSIS MESSAGE FROM FREEWHEEL COUNCIL FOR PREMIUM VIDEO Reconstructing Programmatic for Premium Video The FreeWheel Council for Premium Video proposes a collaborative path forward for programmatic which enables both buyers and sellers to utilize data and automation while accounting for the unique characteristics of premium video. Read the FWC’s position that reveals how […]
CYNOPSISSPORTS 06.20.16 Good morning. It’s Monday June 20, 2016, and this is your first early morning Sports briefing. As we head into June 23, aka the date of the Cynopsis Sports Business Summit and our eSports Conference, one element we are always proud to offer is our Hall of Fame. Honoring people who have taken […]
CYNOPSIS 06.17.16 Good morning. It’s Friday June 17, 2016, and this is your first early morning briefing. Tonight’s Premieres: ABC: What Would You Do? at 9p Discovery: Homestead Rescue at 10p Tonight’s Finales: Food: Diners, Drive-ins and Dives at 10p NBC: Dateline: On Assignment at 10p Showtime: All Access: Quest for the Stanley Cup at […]
CYNOPSISSPORTS 06.17.16 Good morning. It’s Friday June 17, 2016, and this is your first early morning Sports briefing. Lots of news surrounding China yesterday. FIBA announced a long-term deal with Wanda, via its subsidiary Infront Sports & Media, that will see Wanda serve as the federation’s worldwide exclusive partner for the sale and marketing of […]
A CYNOPSIS MESSAGE FROM WE tv WE tv DOES MORE FOR YOUR BRAND! THE WE SUITE PARTNERSHIP WITH OUR FLAGSHIP SERIES THURSDAY’S L.A. HAIR FRIDAY’S DAVID TUTERA’S CELEBRATIONS REACH VIEWERS AT EVERY TOUCHPOINT ON-AIR, DIGITAL, SOCIAL, CONSUMER ADVERTISING, EVENTS AND MORE! CYNOPSIS 06.16.16 Good morning. It’s Thursday June 16, 2016, and this is your first […]
CYNOPSISDIGITAL 06.16.16 Good morning. It’s Thursday June 16, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Dynamic Creative: Dynamic creative refers to video ad creative that’s customized in advance and/or is able to be transformed upon delivery. The “transformation” in question would be geared toward more precise targeting of audience segments. […]
CYNOPSISSPORTS 06.16.16 Good morning. It’s Thursday June 16, 2016, and this is your first early morning Sports briefing. Turner Sports’ NBA staple Craig Sager is on his way to cover the NBA Finals for the first time. ESPN announced that Sager will join its broadcast team for Game 6 on ABC at 9p tonight where […]
CYNOPSISeSPORTS & GAMING 06.16.16 It’s Thursday, June 16, 2016, and this is your weekly early morning eSports & Gaming brief. The console wars at E3 saw Xbox snag headlines with two new console announcements as well as a redefining new way to play games in the new Xbox Play Anywhere program, which allows gamers […]
A CYNOPSIS MESSAGE FROM VICELAND FOR YOUR CONSIDERATION GAYCATION WITH ELLEN PAGE OUTSTANDING UNSTRUCTURED REALITY PROGRAM "SWEET, DISTRESSING, HEART-WRENCHING" -SLATE WATCH NOW VICELAND CYNOPSIS 06.15.16 Good morning. It’s Wednesday June 15, 2016, and this is your first early morning briefing. Tonight’s Premieres: CNBC: Jay Leno’s Garage at 10p Comedy Central: Another Period at 10p […]
CYNOPSISDIGITAL 06.15.16 Good morning. It’s Wednesday June 15, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Latency: In virtual reality, Latency refers to a phenomenon in which visuals don’t quite keep up with a user’s of vision when the users head is moved. The lower the amount of latency, the more […]