Editions

06/20/16: Twitter expanding Periscope access; Innovid to offer video ad metrics to Twitter marketers; Snapchat launching site for tech-related essays

Periscope

A CYNOPSIS MESSAGE FROM FREEWHEEL COUNCIL FOR PREMIUM VIDEO Reconstructing Programmatic for Premium Video   The FreeWheel Council for Premium Video proposes a collaborative path forward for programmatic which enables both buyers and sellers to utilize data and automation while accounting for the unique characteristics of premium video. Read the FWC’s position that reveals how […]

06/20/16: Rasmussen talks media, critics and the crisis that could have derailed ESPN; ABC’s NBA Finals spike; NY’s Fantasy play

rasmussen

CYNOPSISSPORTS 06.20.16 Good morning. It’s Monday June 20, 2016, and this is your first early morning Sports briefing.  As we head into June 23, aka the date of the Cynopsis Sports Business Summit and our eSports Conference, one element we are always proud to offer is our Hall of Fame. Honoring people who have taken […]

06/17/16: Season five will be the last for Orphan Black; Danny Strong inks overall deal with 20th Century Fox TV; Lisa Katz tapped for EVP, Drama spot at NBC

ORPHAN BLACK

CYNOPSIS 06.17.16 Good morning. It’s Friday June 17, 2016, and this is your first early morning briefing. Tonight’s Premieres: ABC: What Would You Do? at 9p Discovery: Homestead Rescue at 10p Tonight’s Finales: Food: Diners, Drive-ins and Dives at 10p NBC: Dateline: On Assignment at 10p Showtime: All Access: Quest for the Stanley Cup at […]

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06/17/16: FIBA looks for magic with Wanda; UFC suitors offer sweetheart deals; ITV/Sky level up eSports ties

fiba

CYNOPSISSPORTS 06.17.16 Good morning. It’s Friday June 17, 2016, and this is your first early morning Sports briefing.  Lots of news surrounding China yesterday. FIBA announced a long-term deal with Wanda, via its subsidiary Infront Sports & Media, that will see Wanda serve as the federation’s worldwide exclusive partner for the sale and marketing of […]

06/16/16: CBS grabs Grammys through 2026; NBC sets fall premiere dates; MTV head of reality Lauren Dolmen exits after 19 years

Grammy Awards

A CYNOPSIS MESSAGE FROM WE tv WE tv DOES MORE FOR YOUR BRAND! THE WE SUITE PARTNERSHIP WITH OUR FLAGSHIP SERIES THURSDAY’S L.A. HAIR FRIDAY’S DAVID TUTERA’S CELEBRATIONS REACH VIEWERS AT EVERY TOUCHPOINT ON-AIR, DIGITAL, SOCIAL, CONSUMER ADVERTISING, EVENTS AND MORE! CYNOPSIS 06.16.16 Good morning. It’s Thursday June 16, 2016, and this is your first […]

06/16/16: YouTube offers free video shoots for small businesses; BuzzFeed fires employees for contract breach; Comcast funds VR company Felix & Paul

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CYNOPSISDIGITAL 06.16.16 Good morning. It’s Thursday June 16, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Dynamic Creative: Dynamic creative refers to video ad creative that’s customized in advance and/or is able to be transformed upon delivery. The “transformation” in question would be geared toward more precise targeting of audience segments. […]

06/16/16: Craig Sager hits the Finals; NBC Olympics cooks up talent plans; FOX Sports gets supersized ahead of US/Ecuador battle

sager

CYNOPSISSPORTS 06.16.16 Good morning. It’s Thursday June 16, 2016, and this is your first early morning Sports briefing.  Turner Sports’ NBA staple Craig Sager is on his way to cover the NBA Finals for the first time. ESPN announced that Sager will join its broadcast team for Game 6 on ABC at 9p tonight where […]

06/15/16: HBO gets Enthusiastic; CBS adopts another Big Brother; Knightfall ramps up on History

Larry David

A CYNOPSIS MESSAGE FROM VICELAND FOR YOUR CONSIDERATION GAYCATION WITH ELLEN PAGE OUTSTANDING UNSTRUCTURED REALITY PROGRAM "SWEET, DISTRESSING, HEART-WRENCHING" -SLATE WATCH NOW VICELAND CYNOPSIS 06.15.16 Good morning. It’s Wednesday June 15, 2016, and this is your first early morning briefing. Tonight’s Premieres: CNBC: Jay Leno’s Garage at 10p Comedy Central: Another Period at 10p […]

06/15/16: Twitter acquires stake in SoundCloud; Appeals court upholds net neutrality; Netflix acquires Ricky Gervais-starring ‘Office’ spinoff film

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CYNOPSISDIGITAL 06.15.16 Good morning. It’s Wednesday June 15, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Latency: In virtual reality, Latency refers to a phenomenon in which visuals don’t quite keep up with a user’s of vision when the users head is moved. The lower the amount of latency, the more […]

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