Friday February 26, 2021 Hennessy has become the NBA’s first global spirits partner. The multi-year agreement expands on the cognac company’s North American deal, which was announced in February 2020. The expanded partnership will tip off in Africa, Asia-Pacific, Europe and South America with the launch of an adaptation of the “Hennessy x […]
A CYNOPSIS MESSAGE FROM A+E NETWORKS WE HAVE THE PROOF BREAKING OUT OF TRADITIONAL DEMOS BOOSTS BUSINESS… ADULTS 55+ ARE TWICE AS LIKELY TO RECALL BRANDS AND MESSAGES FROM TV ADS VS. ADULTS 18-34 A+E NETWORKS HAS THE ADVANCED TARGETING TOOLS TO UNLEASH OPTIMAL VALUE FROM YOUR MEDIA BUYS HISTORY | A&E | […]
Thursday February 25, 2021 Good morning! This is your weekly Esports Brief. HP Inc. unveiled a definitive agreement to acquire HyperX, the gaming division of Kingston Technology Company. HyperX’s product portfolio includes a range of gaming peripherals, including headsets, keyboards, mice, mouse pads, USB microphones, and console accessories. “HyperX is a leader in […]
DIGITAL MANAGING DIRECTOR SPECTRUM NETWORKS NYC Lead the talented and resourceful journalists, manage digital teams in multiple locations and editorial content; encourage innovation and unique story telling techniques. Impeccable integrity and ability to support our writers and editors in making tough journalistic calls in fast-moving news cycles. Full info HERE […]
A CYNOPSIS MESSAGE FROM A+E NETWORKS INTRODUCING THE BEST, NEW STRATEGIC TARGET IN BUSINESS TODAY: ADULTS 55+ THEY REPRESENT 1/3 OF THE POPULATION AND HAVE $3.4 TRILLION IN SPENDING POWER…THAT’S A LOT OF REASONS TO BREAK OUT OF TRADITIONAL DEMOS We Have the Advanced Tools to Reach This Underserved, Underleveraged Audience HISTORY | […]
Wednesday February 24, 2021 A new partnership between A&E and WWE will give fans the ultimate ringside seat to 10 weeks of original programming, beginning Sunday, April 18. It features eight two-hour documentaries under the “Biography” banner, as well as new series, WWE’s Most Wanted Treasures. The docs showcase the stories behind some […]
A CYNOPSIS MESSAGE FROM VIACOMCBS PARAMOUNT+ STREAMING MARCH 4 LIVE SPORTS, BREAKING NEWS, AND A MOUNTAIN OF ENTERTAINMENT ALL THE CONTENT YOU WANT AND NEED IN A SINGLE STREAMING SERVICE Tune into CBS News, or watch live sports on CBS with The NFL, March Madness, and The Champions League. Stream movies like Indiana Jones […]
Monday February 22, 2021 With the industry moving away from third-party cookies, Nielsen is rolling out an approach that shifts to privacy-centric, people-based identifiers for attribution. Identity Sync is a non-campaign specific tag that doesn’t depend on device IDs or the browser ecosystem, enabling real-time collection of advertiser data associated with individuals, the […]
Monday February 22, 2021 Today’s Premieres AllBlk: “Social Society” Food Network: “Spring Baking Championship” at 9p HBO: “Beartown” at 9p Smithsonian Channel: “Legends of the Pharoahs” at 8p IN THE NEWS The Television Academy responded to industry outcry and has decided not to merge the Emmy variety sketch and talk categories. “While the […]
A CYNOPSIS MESSAGE FROM FOX SPORTS BRAND PARTNERSHIPS FOX NFL BREAKS THROUGH as the #1 NFL Network for viewers and brands Averaging over 18.1MM viewers, the NFL on FOX delivered more viewers than any other NFL network this season. America’s Game of the Week was the most watched telecast of the week every week […]
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