Cynopsis: DIGITAL

Good morning. It’s Tuesday, February 18, 2014, and this is your first early morning digital briefing.


Univision is launching a new digital production arm called La Fabrica UCI, which will create and produce original video for new digital brands and Univision digital platforms, which include UVideos, the first bilingual digital video network serving Hispanic America; Uforia, the Hispanic digital music service; Flama, a digital destination for video content created for Hispanic millennials, and a digital network of online and mobile apps and products including Univision.com. Boris Gartner, vice president and general manager of La Fabrica UCI, will lead the venture, reporting to Isaac Lee, president Univision News and Fusion, and Mehul Nagrani, senior vice president and general manager, Digital. “In the past three years Univision has transformed from a niche network to a leading multiplatform media company with a strong focus on digital,” Lee said. “La Fabrica UCI speaks to our ongoing commitment to delivering the best and most innovative content in Spanish and English across platforms.”

While broadcasters have expressed optimism that the Supreme Court will rule against streamer-of-broadcast-signals Aereo, BTIG media analyst Richard Greenfield begs to differ. In his blog on Friday, Greenfield said, “We completely disagree and expect the Supreme Court to affirm Aereo’s prior legal victories.” That said, “Aereo would be a catalyst for ratings and in turn advertising revenues, especially with Nielsen now capturing viewership on IP-enabled devices.” The Supreme Court hearing is set for April 22.


The second season of House of Cards attracted 15 percent of Netflix streamers six to eight hours after its premiere on Friday, according to broadband firm Procera Networks, versus the two percent of subscribers who tuned in to the first episode of the first season last year. In the binge-viewing fashion that the 31.7 million U.S. Netflix subscribers are known for, the first five episodes of season two performed well in general: Episode 02 came in at 16.10 percent, Episode 03 at 10.60 percent, Episode 04 at 8.06 percent and Episode 05 at 3.6 percent.

Season five of TLC‘s Long Island Medium opens with a live Twitter event and viewing party on Sunday, March 9 at 9p. The net’s “Tweet to Win – Live” offers viewers another chance to win a reading with in-demand psychic Theresa Caputo by tweeting with the hashtag #LongIslandMedium between 8p-11p; Caputo will select winners and announce them on the air.

NBCUniversal and GE have partnered for a multiplatform, integrated Tonight Show Starring Jimmy Fallon campaign that includes in-show integrations and a GE-sponsored Tonight Show app. The custom “Fallonventions” integrations begin Wednesday, February 19, with two additional segments later in the season. “This type of first-mover, innovative content is exactly what GE is looking to develop with our media partners,” said Linda Boff, Executive Director, Global Brand Marketing, GE.

TruTV is releasing a sneak peek of the first episode of the winter season of Killer Karaoke on its YouTube channel today. The reality singing show that first debuted in November 2011 makes contestants sing songs while facing extreme obstacles, and will premiere on the channel Feb. 20 at 10 p.m. EST. “Posting an entire episode prior to its premiere is a first for truTV and a great way to build buzz around the new and improved Killer Karaoke,” said truTV‘s President and Head of Programming Chris Linn said.


We caught up with last week with Greg Isenberg, the 25 year old CEO and Founder of “video concierge” app 5by. Purchased by content discovery service StumbleUpon last September, 5by launched its Android and iOS App on January 23, was featured on Apple‘s app home page, and has counted 185,000 downloads in the last 14 days. In about two weeks, 5by will be integrating with Chromecast. Not a bad start for the app, which asks users questions about their interests, moods, how much time they have to watch some video, and then serves up a curated stream. For Isenberg, a Canadian who still has three computer science classes to take before he gets his degree from Montreal‘s McGill University, being acquired by StumbleUpon and growing his business has been a great ride, so far.

Q: How do you compare yourself to YouTube?
A: YouTube is good at fetch and retrieve. The difference between video and other media is that video is a time commitment. If you’re watching something bad, you think, I just lost five minutes of my life. We were sick of going to YouTube and seeing videos not geared toward us.

Q: How did you come with the app’s questions, which include choices like, “I’d like to be on a beach in Cancun,” or “I want to spend my vacation shredding the Rockies”?
A: Typical questions are boring and feel like work. The whole DNA of the company is to take the work out of finding videos.

Q: 5by is geared toward 18-25 year olds, Gen Y’ers who want on-demand, shareable content. What’s the most popular category so far?
A: Funny – which makes sense, because people want to laugh. I like to numb out my brain before I go to sleep, so I want to watch funny videos.

Q: Tell us about your business proposition.
A: Monetization’s not the focus right now. We want eyeballs and to make the product better. We want to curate for more categories, so there are options for everyone, including my 6-year-old nephew.

Q: Eventually you will need to have advertising. Will you insert video ads and branded video into the stream?
A: We will never interrupt it, but we might add value-added content in a stream of videos.

Q: What about creating original content?
A: We know what goes viral and we can make things go viral. So it makes sense to own content. It’s not an immediate priority, but we’re talking to viable partners for it.

Q: How’d you come up with the name 5by?
A: 5 by 5 is an old military radio term. You’d say, “You’re coming in 5 by 5.” That means it’s the highest signal strength, loud and clear. That’s like us: trying to strengthen the signal.


Twitter released numbers on how the NBA All Star game played out through the 140-character network over the weekend.

  • Total tweets for #NBAAllstar Game: More than 2.5 million during the live telecast on Sunday from 7:50 p.m. to 11:40 p.m. EST.
  • Peak moment with the most tweets-per-minute during the game: 9:02 p.m. @KingJames (Lebron James) and @Blakegriffin32 (Blake Griffin) with back-to-back dunks at 46,487 TPM.
  • Most mentioned players on Twitter during game telecast: Eastern Conference – @KyrieIrving (Kyrie Irving), @KingJames and @carmeloanthony (Carmelo Anthony). Western Conference – @blakegriffin32, @KDTrey5 (Kevin Durant) and CP3 (Chris Paul).


YuMe has appointed Matt Arkin as Vice President of Programmatic Sales. Arkin was most recently Chief Revenue Officer of Federated Media Publishing with YuMe.



THURSDAY | APRIL 17, 2014 | 8:00 – 10:00 a.m.


**Finalists announced soon**

INFORMATION: http://www.cynopsis.com/events/sports-awards/.


The Netflix original series Orange Is the New Black will return on June 6 with 13 new episodes. The streaming service included a short OITNB teaser at the end of episode 13 in the latest season of House of Cards that dropped on Friday. Check it out at www.cynopsis.com.


Are you part of a team that works on a groundbreaking kids series, an addictive game or app, an infectious children’s entertainment campaign?


Entry Deadline:March 14, 2014
Late Submissions:March 21, 2014
Awards Event:June 11, 2014 (NYC)

Visit our website for additional information

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email [email protected].



1. Fast & efficient personalized service

2. Editions are free for subscribers

3. 150,000+ subscribers reached daily

Contact Trish Pihonak to spotlight your company’s job openings today.

[Check out the job board on our Facebook page – updated daily!]

CynopsisCLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.

JOB OPENING: DIRECTOR AD SALES RESEARCH/UP TV/NYC: Excellent researcher & seasoned storyteller who’s looking to join a team that’s on its way UP. Apply: http://www.uptv.com/careers (2/25)

JOB OPENING: SALES PLANNER/Discovery/LA: Team oriented sales professional to support AE/team. Help to deliver proposals, create presentations, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. Apply HERE (2/25) 

JOB OPENING: RESEARCH DIRECTOR/Telemundo/NYC: Research Dir. to analyze mkt data for sales/news teams. 5+ yrs media exp. required with Nielsen, Scarborough, Media Audit & CMR. Apply HERE (2/21)

JOB OPENING: SR MGR OF COMM & SOCIAL MEDIA/FOX Sports South (Atlanta): Create & Execute media relations plans on behalf of the FS Regional Networks. Master’s a plus 5+ yrs.exp. http://goo.gl/6DJOrN (2/21)

JOB OPENING: STRATEGIC MKTG MGR/fuse/NYC: Ideation & proposal dvpmt of multi-platform integrated mktg opportunities for potential/existing Ad Sales clients. Exp: Mktg/ad sales/comm/mgmt/media/crtv writing/ prior mgr exp. APPLY HERE (2/21)

JOB OPENING: VP MKTG/AMC/NYC: Lead mktg campaigns. Run creative process for mktg creative prod in print, video, dig, etc. Dev media plans for digital/social for consumer & Hollywood trade initiatives. Full info/apply HERE (2/21)

JOB OPENING: VP, PROMO PLAN’G & STRATEGY/AMC/NYC: Lead Prgrmmng Promo Plan & Strategy team & guide all functions. Oversee daily log creation/promo strat for AMC, AMC Canada, AMC HD, Advcd Platform nets. 10+ yrs exp req’d. Full info/apply HERE (2/21) 

JOB OPENING: VP AD SALES/UPTV/CHICAGO: Prospects advertisers. Strong negotiation skills. 10+ yrs ad sales cable exp. Strong client relationships. Agency exp. a +. Res: [email protected] (2/21)

JOB OPENING: MGR, PRGRM RSRCH/WEtv/NYC: Oversee dvlpmnt, expansion, direction of prgrmmng efforts. Work w/Sched, Acquisitions, Promo Strategy to provide comprehensive, user-friendly data. Asst mktg, afill sales, etc.  Full info/apply: HERE (2/21)

JOB OPENING: ASST COPY EDITOR/NYC (FREELANCE): Exp’d copy editor to proof/fact-check creative for print, on-air and online. Must be familiar w/AP Style, w/strong writing skills. Knwlg media & pop culture a plus. Resume HERE (2/20)

JOB OPENING: SR ACCT EXEC, DIGITAL/SERINO COYNE/NY1: Responsible for planning, developing, & implementing client’s digital initiatives & strategies. 5 yrs proven digital mktg exp. Info & apply: HERE (2/20)

JOB OPENING: DIR VIDEO ONDEMAND/TWC NEWS/NY1: Lead VOD portal dvlpmnt strategy, daily operation & prgrmng needs for TWC Local OnDemand across cable system. Provide leadership, direction & mgmt for dept & portal. Full info/apply HERE (2/20) 

JOB OPENING: WEB DEVELOPER/DESIGNER/Red Touch Media needs an experienced PHP Web & Mobile App Developer/Designer in Salt Lake City, UT: Perks: office scooter, fun work environment, flexible hours, beautiful mountain views. Apply: http://ow.ly/tkl5K (2/20)

JOB OPENING: USER EXPERIENCE RESEARCHER/ONE KINGS LANE/SFO: Work w/user exp team members & prod mgrs to create rsrch strategies & plans 4+ yrs of hands-on rsrch exp including; Qualitative Research, Focus Groups, Remote User Testing. Apply HERE (2/20) 

JOB OPENING: RESEARCH MGR/SUNDANCE TV/NYC: Support ad sales, affiliate sales, prgrmmng & marketing with analyses & insights. Skilled in use of Nielsen, MRI, Simmons. 5 yrs exp in TV rsrch. Ad sales rsrch background pref’d. APPLY HERE (2/20) 

JOB OPENING: DIG SPVSR/Comcast/WA: Manage, train, motivate Seattle media sales team to maximize online display and Video Pre/Midroll opp working in tandem with TV Sales Team. Resume to: http://www.comcast.jobs/3111 (2/20)

JOB OPENING:MANAGER PROGRAM MKTG & ADV/SHOWTIME/NYC: Manage the development & execution of consumer advertising campaigns & marketing plans for Showtime Original series. Min 3-5yrs exp. Apply www.sho.com/careers (2/19)

JOB OPENING: MGR DIGITAL CONTENT/WEtv/NYC: manage content on WEtv digital properties, strong skills in web & social copywriting, digital production process, basic html, and CMS. APPLY HERE (2/19)

JOB OPENING: DIG. SUPERVISOR/ACCT SERVICES/Turner/NY: Dig. exp req’d; ensure daily ops of Dig. Accts running smoothly; work internally w/Sales, Site, STPL, Ad Ops, Invoicing to resolve daily issues; will have direct reports, mgmt exp pref’d APPLY HERE (2/19)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED:SUMMER INTERN (NYC/West.): Outgoing college student w/strong credentials. Bus/Psych Maj. exp. mktg, promotion, team mgmt. Seeks position w/possible career potential. Resume on request [email protected] (2/25)

SITUATION WANTED:BROADCAST MEDIA PROw/10+ yrs exp in Tech Operations & Prod/Admin support seeks F/T or P/T position in NYC. From Behind the Camera to On-Camera & Voice Over. Plz contact:[email protected] (2/21)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2014

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014

Related Stories

06/24/24: Cynopsis Media Tech Update


body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/24/24: More outlets line up to simulcast CNN’s presidential debate

More networks line up to simulcast CNN's debate

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

06/23/24: Cynopsis Jobs


body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/21/24: Patrick Dempsy joins “Dexter: Original Sin”

Patrick Dempsy joins "Dexter: Original Sin"

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/20/24: “Resident Alien” makes a move

"Resident Alien" makes a move

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]



  • Monumental Ideas for D.C.

    Ted Leonsis, Founder, Chairman, Managing Partner and CEO, Monumental Sports & Entertainment, has become quite...
  • A Milestone Year for ONCE Mexico

    This year, ONCE Mexico International is celebrating its 20th anniversary in US. General Manager Carlos...
  • Pint-Sized Podcasts at Nick

    Creating podcasts for children requires more than just presenting age-appropriate fare. Alex Reeds, SVP, Growth...