Cynopsis: DIGITAL
02.18.14
Good morning. It’s Tuesday, February 18, 2014, and this is your first early morning digital briefing.
Univision is launching a new digital production arm called La Fabrica UCI, which will create and produce original video for new digital brands and Univision digital platforms, which include UVideos, the first bilingual digital video network serving Hispanic America; Uforia, the Hispanic digital music service; Flama, a digital destination for video content created for Hispanic millennials, and a digital network of online and mobile apps and products including Univision.com. Boris Gartner, vice president and general manager of La Fabrica UCI, will lead the venture, reporting to Isaac Lee, president Univision News and Fusion, and Mehul Nagrani, senior vice president and general manager, Digital. “In the past three years Univision has transformed from a niche network to a leading multiplatform media company with a strong focus on digital,” Lee said. “La Fabrica UCI speaks to our ongoing commitment to delivering the best and most innovative content in Spanish and English across platforms.”
While broadcasters have expressed optimism that the Supreme Court will rule against streamer-of-broadcast-signals Aereo, BTIG media analyst Richard Greenfield begs to differ. In his blog on Friday, Greenfield said, “We completely disagree and expect the Supreme Court to affirm Aereo’s prior legal victories.” That said, “Aereo would be a catalyst for ratings and in turn advertising revenues, especially with Nielsen now capturing viewership on IP-enabled devices.” The Supreme Court hearing is set for April 22.
The second season of House of Cards attracted 15 percent of Netflix streamers six to eight hours after its premiere on Friday, according to broadband firm Procera Networks, versus the two percent of subscribers who tuned in to the first episode of the first season last year. In the binge-viewing fashion that the 31.7 million U.S. Netflix subscribers are known for, the first five episodes of season two performed well in general: Episode 02 came in at 16.10 percent, Episode 03 at 10.60 percent, Episode 04 at 8.06 percent and Episode 05 at 3.6 percent.
Season five of TLC‘s Long Island Medium opens with a live Twitter event and viewing party on Sunday, March 9 at 9p. The net’s “Tweet to Win – Live” offers viewers another chance to win a reading with in-demand psychic Theresa Caputo by tweeting with the hashtag #LongIslandMedium between 8p-11p; Caputo will select winners and announce them on the air.
NBCUniversal and GE have partnered for a multiplatform, integrated Tonight Show Starring Jimmy Fallon campaign that includes in-show integrations and a GE-sponsored Tonight Show app. The custom “Fallonventions” integrations begin Wednesday, February 19, with two additional segments later in the season. “This type of first-mover, innovative content is exactly what GE is looking to develop with our media partners,” said Linda Boff, Executive Director, Global Brand Marketing, GE.
TruTV is releasing a sneak peek of the first episode of the winter season of Killer Karaoke on its YouTube channel today. The reality singing show that first debuted in November 2011 makes contestants sing songs while facing extreme obstacles, and will premiere on the channel Feb. 20 at 10 p.m. EST. “Posting an entire episode prior to its premiere is a first for truTV and a great way to build buzz around the new and improved Killer Karaoke,” said truTV‘s President and Head of Programming Chris Linn said.
We caught up with last week with Greg Isenberg, the 25 year old CEO and Founder of “video concierge” app 5by. Purchased by content discovery service StumbleUpon last September, 5by launched its Android and iOS App on January 23, was featured on Apple‘s app home page, and has counted 185,000 downloads in the last 14 days. In about two weeks, 5by will be integrating with Chromecast. Not a bad start for the app, which asks users questions about their interests, moods, how much time they have to watch some video, and then serves up a curated stream. For Isenberg, a Canadian who still has three computer science classes to take before he gets his degree from Montreal‘s McGill University, being acquired by StumbleUpon and growing his business has been a great ride, so far.
Q: How do you compare yourself to YouTube?
A: YouTube is good at fetch and retrieve. The difference between video and other media is that video is a time commitment. If you’re watching something bad, you think, I just lost five minutes of my life. We were sick of going to YouTube and seeing videos not geared toward us.
Q: How did you come with the app’s questions, which include choices like, “I’d like to be on a beach in Cancun,” or “I want to spend my vacation shredding the Rockies”?
A: Typical questions are boring and feel like work. The whole DNA of the company is to take the work out of finding videos.
Q: 5by is geared toward 18-25 year olds, Gen Y’ers who want on-demand, shareable content. What’s the most popular category so far?
A: Funny – which makes sense, because people want to laugh. I like to numb out my brain before I go to sleep, so I want to watch funny videos.
Q: Tell us about your business proposition.
A: Monetization’s not the focus right now. We want eyeballs and to make the product better. We want to curate for more categories, so there are options for everyone, including my 6-year-old nephew.
Q: Eventually you will need to have advertising. Will you insert video ads and branded video into the stream?
A: We will never interrupt it, but we might add value-added content in a stream of videos.
Q: What about creating original content?
A: We know what goes viral and we can make things go viral. So it makes sense to own content. It’s not an immediate priority, but we’re talking to viable partners for it.
Q: How’d you come up with the name 5by?
A: 5 by 5 is an old military radio term. You’d say, “You’re coming in 5 by 5.” That means it’s the highest signal strength, loud and clear. That’s like us: trying to strengthen the signal.
Twitter released numbers on how the NBA All Star game played out through the 140-character network over the weekend.
- Total tweets for #NBAAllstar Game: More than 2.5 million during the live telecast on Sunday from 7:50 p.m. to 11:40 p.m. EST.
- Peak moment with the most tweets-per-minute during the game: 9:02 p.m. @KingJames (Lebron James) and @Blakegriffin32 (Blake Griffin) with back-to-back dunks at 46,487 TPM.
- Most mentioned players on Twitter during game telecast: Eastern Conference – @KyrieIrving (Kyrie Irving), @KingJames and @carmeloanthony (Carmelo Anthony). Western Conference – @blakegriffin32, @KDTrey5 (Kevin Durant) and CP3 (Chris Paul).
YuMe has appointed Matt Arkin as Vice President of Programmatic Sales. Arkin was most recently Chief Revenue Officer of Federated Media Publishing with YuMe.
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02.18.14
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