Wednesday May 29, 2024 Retail media networks over-index for media quality in terms of brand suitability and ad fraud, according to DoubleVerify’ s eighth annual Global Insights Report, with fraud rates 31% lower than the DV overall fraud benchmark and brand suitability violations lower by 10% than the DV overall brand suitability benchmark. “As retail […]
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05/29/24: Cynopsis Jobs
MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]
Cynopsis 05/29/24: “Ugliest House in America” sitting pretty at HGTV
Wednesday May 29, 2024 Today’s Premieres Fox: MasterChef at 8p TV One: Fatal Attraction: Death in the Cul-De-Sac at 9p, For My Man: Bloody Money at 10p Today’s Finale PBS: Pompeii: The New Dig at 10p IN THE NEWS T-Mobile has agreed to buy U.S. Cellular in a deal valued at $4.4 billion. The transaction, […]
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Getting a Lift From Branded Content
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