A CYNOPSIS MESSAGE FROM A+E Networks Wednesday May 1, 2024 A+E’s “Community Garden” Blooms with Multiplatform Innovation By E.B. Moss There’s a maxim that to reach the consumer in our fragmented media environment content has to be available everywhere. Many media companies have attempted that by making costly investments in dedicated streaming platforms […]
Editions
05/01/24: Cynopsis Jobs
DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]
Cynopsis Digital Out of Home 05/01/24: Spotify digital ads target NewFronts crowd; Ad Council aims to educate with “Never Happens” campaign
Wednesday May 1, 2024 Today, National Heatstroke Prevention Day, the Ad Council, the National Highway Traffic Safety Administration (NHTSA), and Chemistry are launching new PSAs to educate parents and caretakers on the deadly dangers of hot cars – and DOOH is an integral part of the “Never Happens” effort. “For this campaign, OOH is a […]
Cynopsis 05/01/24: Cox stations back on Dish
Wednesday May 1, 2024 Today’s Premieres ABC: Jeopardy! Masters at 8p Apple TV+: Acapulco Food Network: Supermarket Stakeout at 9p Hulu: Shardlake Lifetime: Dance Moms: Epic Showdowns at 10p Netflix: Heeramandi: The Diamond; Frankly Speaking Paramount+: Behind the Music Finale Syfy: Chucky at 10p IN THE NEWS Fubo issued a statement yesterday afternoon saying it […]
CynCity
Cynsiders
Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage...Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV...“The M Factor”: The Making of a Movement
“The M Factor: Shredding the Silence on Menopause” premieres Thursday, October 17 on PBS (check local...