A CYNOPSIS MESSAGE FROM KARGO Tuesday April 30, 2024 Five Critical Advertiser Strategies For Making the Most of The NewFronts Every media company approaches the TV Upfronts season and the IAB NewFronts a bit differently in an attempt to stand out to advertisers. Digital companies like YouTube and Netflix have joined the Upfronts, […]
Tuesday April 30, 2024 Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter. MEDIA RIGHTS NBCUniversal is planning to make a bid in the neighborhood of $2.5 billion per year for a package of NBA games that had been held by TNT, reports The Wall Street Journal. The exclusive negotiating […]
Tuesday April 30, 2024 Today’s Premiere CW: Police 24/7; Hostage Rescue at 9p FX on Hulu: The Veil Magnolia: Restoring Galveston at 8p MTV: Catfish: The TV Show at 8p Netflix: Fiasco; My Next Guest Needs No Introduction With David Letterman IN THE NEWS Paramount Global made it official Monday afternoon, with the announcement that […]
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