Cynopsis: DIGITAL

Good morning. It’s Monday, January 6, 2014, and this is your first early morning digital briefing.

CES 2014

DreamWorks Animation and Fuhu, creator of the Nabi line of kids tablets, have partnered up for a co-branded DreamTab tablet set to be unveiled at CES tomorrow. The tablet will include drawing tutorials from top DreamWorks animators, and character integrations throughout the user interface (like the Madagascar penguins reminding kids it’s time to power down). Fuhu CEO Jim Mitchell told Cynopsis, “[DreamWorks] can put content on Netflix, on Cartoon Network or on Nickelodeon, but they don’t have a TV station. We provide a whole ecosystem.” The tablet will hit shelves in the spring in both eight and twelve inch versions, starting at less than $300.


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Netflix added a director’s commentary option for its House of Cards season one episodes. The streaming service hopes to raise hype for the second season of the series: all 13 episodes will premiere on Feb. 14.

Join us and a long list of industry professionals on February 11 for The Cynopsis Media Boot Camp to learn everything you’ve ever wanted to know about understanding web analytics and cross-platform selling. Find out the best practices for analyzing both immediate data and extended metrics in our increasingly time-shifted universe and much more by registering now!

Fox Sports will live stream Super Bowl XLVIII on Feb. 2, free to everyone. For the third year, the free streaming can be viewed at foxsportsgo.com and through the Fox Sports Go mobile apps for iOS and Android devices. CBS is streaming the AFC Championship for free at CBSSports.com, and NBC is streaming its wildcard games on its site for free, too.

HGTV New Years Day programming, which featured live commercial-free coverage of the 125th Tournament of Roses Parade and a hosted Twitter chat, exceeded the network’s best weekly social ratings, with #HGTVNewYear and #HGTV receiving 26,500 mentions, and @HGTV handle at 11,000 mentions. HGTV was ranked the top cable network for New Years day according to Twitter TV Unique Audience data, after 1.96 million people saw tweets from the network displayed during the parade programming.


Unruly released its Top Ten Social Video Trends for 2014 on Friday, and COO Sarah Wood provided a few insights on the top picks:

1. New tools will emerge to help real-time marketers become more ‘agile’
“More brands [will] become newsrooms for their niche. It will lead to greater investment in content discovery, content curation and content creation as brands vie with each other for consumers’ share of mind on social platforms.”
2. Brands will explore the wearable tech marketing opportunity
3. Mobile will truly become the first screen
“Mobile video is predicted to increase 25-fold between 2011 and 2016, accounting for over 70 percent of total mobile data traffic by the end of the forecast period, according to Cisco.”
4. The Prankvert will make way for the Trackvert
“There have been a lot more ads which could arguably be identified as both a music video and a full-blown ad. We expect to see a lot more that push the boundaries [in that way].”
5.Social video will amplify TV spend and demand TV budgets
6. Brands will question the value of a view
“The value of a video view will come under huge scrutiny in 2014, as more and more brands will want guaranteed viewability. And the main purpose of digital video will change from purely brand awareness to other metrics further down the funnel. It’s not just about YouTube now.”
7. Big data will be cut down to size
8. Facebook will shake up the video ecosystem
“It’s a game-changing move by the social network, with Morgan Stanley predicting Facebook video ads could be worth $1billion to the social media giant by the end of 2014. That figure could rocket to $5.5 billion by 2019.”
9. More brands will play the long game with short form video platforms
“We’ll see platforms such as Vine and Instagram being integrated more meaningfully into marketing programs. New players like Snapchat, Line and Keek will also have their say.”
10. Brands will make it big in Brazil (The World Cup)


Vine is growing – users can now “like” and share videos and see their home feed on a new Web version of the video-sharing social net. Full profiles let users browse each other’s catalogues, and a new feature called TV Mode allows them to view Vine videos in sequence, on a full computer screen.


YouTube named the top ten most shared videos in December, and the list includes plenty of holiday spots:

01)     WestJet Christmas Miracle: 1.7 million shares
02)     YouTube Rewind: 588,105 shares
03)     Turkish Airlines Kobe v. Messi: 383,939 shares
04)     Kmart Show Your Joe: 380,395 shares
05)     Apple Misunderstood: 366,155 shares
06)     Volvo Trucks The Epic Split: 301,477 shares
07)     Friskies Grumpy Cat Hard To Be A Cat At Christmas: 298,541 shares
08)     Samsung #GALAXY11 The Beginning: 292,818 shares
09)     Amazon Prime Air: 273,396 shares
10)     Cinesite Beans: 231,414 shares

Women are pinning more than ever, according to a new Pew Research study showing one-third of U.S. women use Pinterest. The study found that 20 percent of all U.S. adults use Pinterest, up from 15 percent last year. Only eight percent of men use Pinterest, but that’s still up from last year’s five percent. Using these figures, Pinterest’s user base beats out Instagram and Twitter, but all three still lag far behind Facebook’s numbers, according to Mashable. Pinterest has not officially released data on its users; Pew surveyed the data from almost 2,000 internet users.


Lesley Robin has joined 360i as Director, Digital Communities. Robin was previously Director of Digital Marketing for HIP GENIUS.


Entry Deadline: Jan. 17, 2014

Here are the NEW categories added to this year’s awards:
Best B2B Program, Integrated Campaign, On-air Technological Innovation, On-air Technological Innovation in a Sponsorship, Partnership with an Athlete, Proprietary Asset, Retail Activation, Sales Professional & Best Sports Blog.

Learn about the awards program & how to enter.


Maybe it’s not teleportation, but MIT Media Lab’s Tangible Media Group invention may be the closest thing to it that currently exists. Those behind the “tangible user interface” created a video showing how the invention allows a person in one location to move an object somewhere else. How does it do that? By using a “depth-sensing camera” to send signals being controlled by a person elsewhere to a screen to manipulate an object on top. MIT plans to explore the technology for maps, GPS and the simply incredible ability to move objects anywhere without actually… being there. Check out the demonstration at www.cynopsis.com.


Just Announced…The Cynopsis Media Boot Camp
February 11, 2014| Yale Club NYC

Cynopsis Media has developed this one-day intensive workshop to provide critical tools, strategies and insights needed to take your careers to the next level within the areas of ratings analysis, web/social analytics and multi-platform buying.

Click Here for Agenda & Pricing.

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email [email protected].


Learn the path to sports greatness at the…
Jan. 30, 2014|8-10:30AM | New York Athletic Club (NYAC)

This one-of-a-kind, networking breakfast will cover topics such as:
Brand engagement, how the NFL trains its athletes for the business world and how they market themselves, how athletes are finding business opportunities off the field, Eye-catching Super Bowl commercials & more!


CynopsisCLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.

JOB OPENING: TVOne/NY/SALES AD MANAGER/OPS:Sup.tm of Coords. POC for Ad Agcy. Lias AR & Agncies. Able to lead & dirct team. Mlti-task, BA or3 yrs exp Ops, Traffic or Ad Sales. Pref: Exp.w/Broadway Trffc Sys. Resumes: [email protected] (1/11)

JOB OPENING: DIRECTOR, DIGITAL AD OPERATIONS/A+E Networks/NY: Direct execution of dig sales campaign implementation across display & video ad servers through int/ext resources. Full Info/Apply: http://www.aenetworks.com/careers(1/11)

JOB OPENING: RETAIL MKTG MGR/NICKELODEON/NYC: Focus on new bus retail opps. Be instrumental in creating new relationships w/retailers & dvlpng mktg prgrms to engage new/existing clients. 3-5 yrs exp licensing, consumer prods Apply HERE (1/10)

JOB OPENING: ACCOUNT EXECUTIVE/Screenvision/NYC: 3+ yrs exp selling media advtsing. Client mgmt & develpmt. Success in sales! Apply: www.screenvision.com (1/10)

JOB OPENING: STRATEGIC MKTG MGR/NBCUniversal/NYC: 6 month role w/USA Network. Develop/present 360 campaigns during Upfront season. 5 yrs TV/agency exp. required. Send resume to [email protected] (1/10)

JOB OPENING:SENIOR INTERACTIVE ART DIRECTOR/A+E Networks/NY: Create/maintain consistent visual style that best represents A+E Networks brands in all forms of dig mktg. Full Info/Apply: http://www.aenetworks.com/careers (1/8)

JOB OPENING:DIRECTOR, RESEARCH/NYC: Channels & Ad Sales: manages research needs for BBC America across programming/scheduling, ad sales, affiliate sales & senior management. The position oversees 1 Manager and 2 Senior Analysts. Apply HERE (1/8)

JOB OPENING:FINANCE COORD/LA: Coordinate and process financial records for the Art Department. Assist Production Manager in managing production and department budgets. APPLY HERE (1/8)

JOB OPENING:DIR, VH1 PROD MNGMNT/NYC: Support a diverse slate of channel branding initiatives across a broad range of formats. Must be diplomatic and tactful, strategic and extremely resourceful. More info/Resume HERE (1/7) 

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER INTERNSHIPS CREDITS ONLY:POST-PRODUCTION/LIBRARY INTERN/Scholastic/NY: Work on video duplication, transcoding, potential for minor editing. Assist with video library & cataloguing. Admin work required. Resume to [email protected] (1/11)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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