Cynopsis: DIGITAL
12.04.13

Good morning. It’s Wednesday, December 4, 2013, and this is your first early morning digital briefing.

FreemantleMedia North America and online lifestyle network StyleHaul announced a multi-year and multi-series deal. The first series under the partnership will be called The Crew, and will consist of ten episodes of an entertainment talk show featuring YouTube stars like Marcus Butler and Alfie Deyes. The Crew will debut in January 2014 on StyleHaul’s network, which already boasts 104 million subscribers.

MakerStudios has rebranded its original comedy channel, The Station, as Nacho Punch. The channel will showcase Maker’s comedic talent including KassemG, Steve Kardynal and Nathan Barnatt. Nacho Punch released its first video yesterday, titled Spice Boys.

As kids programmers and distributors search for new ways to reach advertisers and viewers, online games and apps have emerged as an effective method to drive engagement–and ultimately revenue and ratings. Because tablets, game consoles and smart phones are often the first places kids connect with brands and shows, more and more kids marketers are using games and apps to connect with them. Join Cynopsis Kids for How to Drive Tune-In & Dollars with Apps and Games webinar on Dec. 11 from 1:30-3p to learn more. Sign up for the webinar at www.cynopsis.com.

DreamWorks Animation announced it has created the first Netflix original series for kids called Turbo FAST. The first five episodes will premiere on Dec. 24; the rest will be released throughout the year. The series is based on DreamWorks Animation’s movie Turbo, which grossed a whopping $280 million.

Believe Entertainment Group premiered a new game show comedy series called Money Where Your Mouth Is on Hulu yesterday. The show, hosted by Jay Mohr, revolves around a group of friends competing for each other’s prized possessions. Each of the first season’s ten episodes is 15 minutes long.

British programming network Acorn TV has added 150 episodes from series like Mr. & Mrs. Murder, and Les Petits Meurtres D’Agatha Christie 1, exclusively for U.S. consumers. The episodes can be watched at www.AcornTV.com or on its Roku channel.

Bud Light created a new branded web series called Hold My Beer, directed by The Office‘s John Krasinski. The series parodies men doing outrageous things after asking a friend to hold their Bud Light beer. The videos are on Bud Light’s YouTube channel.

The Sportsman Channel announced that its Facebook followers grew by 77 percent in 11 months, surpassing 500,000 “likes” on the social site. It now wears the crown of best in interactive engagement in the Outdoor TV channel category.

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 A CYNOPSIS MESSAGE THE MEDIA INSIGHTS & ENGAGEMENT CONFERENCE

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Time Inc. announced Land Rover as its first client for its new native ad product, Watercooler Live. AdWeek reports that the ad platform will integrate social activity and advertisements into its editorial content. Three more clients are expected to launch in the first quarter of 2014.

Yahoo-owned blogging site Tumblr announced yesterday that it is now selling sponsored trending blogs for its mobile app. They will be identified with a dollar symbol to distinguish the paid-for from organic content, and will appear in the “explore” tab on the mobile app. The first sponsored ad appeared yesterday from 20th Century Fox, promoting the film Devil’s Due.

Marketing tech platform Unruly released research showing branded video sharing is 50 times higher in 2013 than in 2006. The top three ads in 2013, Dove’s “Real Beauty Sketches,” GEICO’s “Hump Day,” and Evian’s “Baby & Me” have seen 11.6 million shares, which is 47.5 times more than the top three ads in 2006 (which scored just 244,395 shares, combined). The study also found that the top videos all run on average more than a minute each, while in 2006 they each only ran 30 seconds.

The fourth largest U.S. video platform, NDN (NewsInc), has hired John Vilade as Executive Vice President of Ad Sales. Vilade comes to NDN after four years at Hulu where he was Vice President of National Advertising Sales for the Eastern and Central Regions.

TV commerce company Delivery Agent announced it has hired Michael Novelly as its new Chief Financial Officer. Prior to Delivery Agent, Novelly was CFO of Discovery Books.

Lifestyle Media Partners announced its new partnership and formation of food enthusiast website Edible Media. New hires for the site include Varanya Vadakan as Chief Operations Officer and Chief Financial Officer, as well as Brian Quinn as Chief Revenue Officer. Susan Wyland will be Edible Media’s www.EdibleFeast.com’s Chief Content Officer.

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 A CYNOPSIS MESSAGE

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Only 1 Week Away…
Cynopsis: KidsWebinar | REGISTER NOW.
How to Drive Tune-In & Dollars with Apps and Games
Wednesday* December 11, 2013* 1:30-3:00 p.m. ET
Hosted by:Cathy Applefeld Olson, Editor, Cynopsis Kids

Speakers Include:
Susan Miller, Co-Founder – Cupcake Digital
Sharon Rechter, Co-Founder & Principal – BabyFirst
Bryce Hunter, Interactive Producer – DHX Media

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Yahoo released its list of 2013 top searches on its Year In Review page yesterday. Not surprising, the lineup included the likes of Miley Cyrus, Kim Kardashian and Kate Upton. However, the list also encompassed Minecraft, Obamacare and the iPhone 5. To publicize the roundup, Yahoo enlisted Anchorman’s Ron Burgundy, played by Will Ferrell. Check out the blowhard’s latest entry at www.cynopsis.com.

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 A CYNOPSIS MESSAGE

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See you tomorrow,
Jessica Reese
12.04.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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 A CYNOPSIS MESSAGE

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CynopsisCLASSIFIEDS – For More classifieds, visit theCynopsis.com classifieds page here.

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JOB OPENING:AE/BabyFirst/LA or CHI: Oversee Ads and Brand Integration in region. Prior cable net sales exp. req’d; women/kids nets preferred. Lo-Mid 6-figure Pkg w $70K base. Report to SVP. Reply @ [email protected] (12/11)

JOB OPENING:MGR, BRDCST OPS/NUVOtv/NYC: Mng daily ops for prgrmng, video on demand, scheduled on-air elements, Nielsen, & closed captioning. Highly orgnzd/detail-oriented, 3-5yrs exp Cable Ntwrk enviro req’d. Apply HERE: [email protected] (12/11)

JOB OPENING:DIGITAL PRODUCTS ANALYST/iN DEMAND/NYC: build financial models, conduct mkt. research, analyze/negotiate/recognize new bus. opps. Bachelors + 3-4 yrs digital exp. Resume & sal req to: [email protected] (12/11)

JOB OPENING:ASST EDITOR/PRODUCER/iN DEMAND/NYC: attend video & audio sessions, produce/edit prom. assets weekly. Bachelors + 2 yrs post-prod exp. Resume & sal req to: [email protected] (12/11)

JOB OPENING: VP INDUSTRY PRGRMNG/The Paley Ctr for Media/NY: Resp for strategic vision, creation & successful implementation of critically engaging & distinctive prgrmng that attracts Nat’l & global audiences. 10+ yrs exp. Send res HERE (12/10) 

JOB OPENING: VP SALES & SPONSORSHIP/The Paley Ctr for Media/NYC: Dynamic sales prof. to secure key Sponsorship, mktg & media partnerships. Solid relationships w/sr-level brand decision makers. Proven track rec closing deals. Res HERE (12/10) 

JOB OPENING: DIR, CONTENT & INTEGRATION/ZO Newcast/NYC: 7 yrs exp’d integrated mkting or branded ent with in TV/Dig Nwk or Agency. Apply via zenithoptimedia-na.com (12/10)

JOB OPENING: SR DIR, MKTG & PROMOTIONS/NBCU/East Coast: Create mktg & promo strategies and 360 campaigns for Sprout Network (affiliate, event, consumer). 7+ yrs mktg exp. Ad sales exp. a plus. Cable/TV background pref’d. Apply HERE (12/10)

JOB OPENING: AE/METV Network Sales: Join growing sales force. Independent self-starters with Network agency contacts are a must. Create, present proposals to secure bus. Dvlp/maintain client & agency relationships. Resume Here (12/7)

JOB OPENING: SR WRITER/PRODUCER/NBCU/NYC: Produce integrated on-air promos for USA Network. 5 yrs exp. creating content at TV or agency required. Co-branded exp. 20% travel. Apply HERE (12/7)

JOB OPENING: SVP CONSUMER MKTG & CREATIVE/CMT/Nashville: Dvlp/support cross-co., multi-channel consumer strategies, & breakthrough creative initiatives which lead to increased mkt share & contribute to overall aud. growth. Apply HERE (12/7)

JOB OPENING: SR PRODUCER, LONG FORM/Weather Channel NYC/ATL: 8-10 yrs exp at Production Co or Network. Guide series of varied genre for original content. Oversee series from conception 2 delivery. Resumes: [email protected] (12/7)

JOB OPENING:TVONE/AD SALES COORD/NY: Work w/AE & Planners. POC for agencies. Create flowcharts, handle make good offrs. Trffic & agency Liaison. Self strter, strg org skills,attn to details. BA+2yrs exp. Resumes: [email protected] (12/7)

JOB OPENING: DILIGENCE SPECIALIST/LA: Work with the Production Legal group handling television production to help oversee the vetting of prospective participants in unscripted (“reality”) shows. Apply HERE (12/5)

JOB OPENING: SALES COORDINATOR/NBCU/NYC: Provide support to their respective sales team, which is constituted of a SVP/VP, Directors, and Account Managers, and assist in the management. Apply HERE (12/5)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: Hayden5 (hayden5.com) is looking for dedicated, hard working interns. Req’s a min of 2 days/wk from 9:45-6pm starting 1/14. Res/cover letter to [email protected] (12/5)

SPRING INTERNSHIP CREDITS ONLY:POST PRODUCTION INTERN/NYC: seeking motivated, creative interns for SPRING 2014, to assist with RESEARCH and POST PRODUCTION on a docudrama series. Send resume and cover letter to [email protected] (12/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED:PRODUCTION ACCOUNTING & FINANCIAL SYSTEMS: 20+ years studio experience building/integrating production financial systems for TV, Film, Animation, VFX; PeopleSoft/SAP. Consultant/staff and East/West coast considered. http://www.linkedin.com/in/mmdavis777 (12/6)

SITUATION WANTED: L.A. based Pro available for Production, Sales, Business Development, Management, Film/TVMusic Supervision. Previously at NBC Universal, Fox TV & Warner/Chappell Music. [email protected] (12/6)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

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