CYNOPSISDIGITAL
12.22.14 Good morning. It’s Monday, December 22, 2014, and this is your first early morning digital briefing.
DirecTV launched Fox Networks’ authenticated TV Everywhere services Fox Now, FXNow and Nat Geo TV Apps for its customers. DirecTV will also serve feeds of FX, FXX, FS1, FS2, National Geographic Channel and Nat Geo Wild for out-of-home streaming on the DirecTV Everywhere platform. Additionally, starting in the first quarter in 2015, DirecTV will launch VOD content from Fox Networks on DirecTV Everywhere. Other pay TV providers that include the Fox TV Everywhere programming include Comcast, Dish Networks, Time Warner Cable, Cox, AT+T U-verse, and Verizon FIOS.
FCC chairman Tom Wheeler proposed a change in regulations that would have companies distributing TV online treated the same as cable and satellite providers, allowing them access to broadcast TV content. “Big company control over access to programming should not keep programs from being available on the Internet,” said Wheeler in a statement. “We propose to break that bottleneck.” Wheeler’s Notice of Proposed Rulemaking is just the first step in a possible reclassification that would come too late to save Aereo, but the founder and CEO of the shuttered company, Chet Kanojia, said it would be “a real win for creators and consumers.”
CONTENT ADVERTISING
Fusion is teaming up with YouTube to highlight the biggest news stories of 2014 today at 9:30p ET. Fusion’s Mariana Atencio (@MarianaAtencio), Pedro Andrade (@PedroAndradeTV), Romina Puga (@RominaPuga), and Kimberly Brooks (@KimNikiaBrooks) will host the special. Maker Studios of 2014 Special aired yesterday (Sunday).
People Now, the daily live online show presented by Toyota on People.com, announced that Bob Harper (The Biggest Loser), Patti Stanger (Millionaire Matchmaker) and John McCarthy (Greenwich Project) will make guest appearances this week. The 20-minute program offers exclusive interviews, celebrity and entertainment updates, and news and human-interest stories Monday-Friday at 8:30a ET.
Carnival will run its first Super Bowl spot on February 1, but the public will steer the course. Voters can choose between four commercials produced by BBDO in Atlanta, at Carnival Marketing Challenge – a click that could win a yearly cruise for life.
Comcast revealed the 20 most viewed TV series on its Xfinity On Demand platform:
1. Game of Thrones, HBO
2. The Big Bang Theory, CBS
3. True Blood, HBO
4. Modern Family, ABC
5. The Walking Dead, AMC
6. Family Guy, FOX
7. The Blacklist, NBC
8. Boardwalk Empire, HBO
9. True Detective, HBO
10. Bad Girls Club, Oxygen
11. The Good Wife, CBS
12. Scandal, ABC
13. The Voice, NBC
14. Dance Moms, Lifetime
15. Teen Wolf, MTV
16. NCIS, CBS
17. Teen Mom 2, MTV
18. American Horror Story, FX
19. Chicago Fire, NBC
20. Resurrection, ABC
Which holiday special had the highest concentration of households with kids viewers, according to TiVo research? Someone who answered Dr. Seuss’s How the Grinch Stole Christmas (Cartoon Network) will win a TiVo Roamio, in our Holiday Challenge!
A CYNOPSIS MESSAGE
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This programming guide includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.
Content submissions, please contact: Jessica Reese
Sponsorship opportunities, please contact: Mike Farina.
WHAT MATTERED IN 2014…. & 2015 PREDICTIONS
The year of the “internet of things” kept the industry on its toes in 2014, from Disney’s $1 billion buy of Maker Studios, Facebook’s $19 billion Whatsapp acquisition, YouTube celebs jumping to TV, Aereo’s Supreme Court smack down to the boom in cable and broadcast network SVOD services. Cynopsis asked experts to talk about the biggest surprises from the past year and their predictions for 2015. Here’s what some of them had to say – you’ll hear from more pros tomorrow.
– AwesomenessTV President Brett Bouttier: “We helped introduce major brands like Royal Caribbean and Kohl’s to the power of digital video and a new breed of stars: digital influencers. Branded content online will definitely continue to increase in 2015 as we see greater investment coming off of really powerful conversion stats.”
– Ownzones Senior Advisor and Head of Original Content Production Jonathan Tavss: “It was refreshing to see many notables like CBS and HBO – and more recently NBCU/Comcast – make the moves that will lead to adoption and scale more quickly. 2014 may very well be known as the year where traditional business models truly started to break down in the order of content consumption economies.”
– Wise Entertainment (behind Hulu’s East Los High) Partner and Exec Producer Mauricio Mota: “The year proved that the general ‘multicultural’ labels used for certain programs are too simplistic and limiting. When content tells a specific – and accurate – story about a culture, it naturally reaches a wider audience. Good stories are good stories.”
– IAB SVP and GM of Mobile and Video Anna Bager: “There will be a rise in original content production – often from unexpected sources. This uptick will help solve for the current ‘lack of inventory’ problem and potentially drive the industry ahead in creating better business models and further increase monetization opportunities.”
– Eyeview CEO and co-founder Oren Harnevo: “It’s less about how many people see an ad, and more about how relevant and engaged those people are with the ad they’re seeing. Data has given marketers insight into consumer behavior while offering brand advertising increased power in ways that we only could have dreamed about a few years ago.”
A CYNOPSIS MESSAGE
We wish you a Happy Holiday & New Year!
DIGITAL SPOTLIGHT OF THE DAY
What do you get when you put together 13 dogs and one cat, all of whom seem to be eating a holiday feast with human hands? A viral spot from Freshpet and Shareability, that’s what. After launching just last Monday, the ad earned more than 8 million organic views on YouTube and Facebook, and 320,000+ shares on FB. It’s both creepy and irresistible. Check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
12.22.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: DIRECTOR-TCN/NBC SPORTS GROUP/EAST COAST: position will be on the ground floor of developing & directing a new 2 hr live morning show in Philadelphia. Full info apply HERE (1/7)
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JOB OPENING: DIR, DEVELOPMENT/NYC:For Major Production Co. 7-10 yrs exp @ ntwks & prod co’s. Exp in multiple genres, prod skills, great writing skills, proven track record finding talent, dvlpng & pitching ideas all req’d. Resumes HERE [email protected] (1/7)
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JOB OPENING: SVP, AFFIL SALES & BUS. DVLPMNT/Olympusat Inc/LATAM/W. Palm FL: Resp for sales, dist & bus. dvlpmnt function of the co. in the Latin American region. 10+ yrs’ exp LATAM dist & bus dvlpmnt. Must have sold TV networks in LATAM. Full info/apply HERE (1/7)
JOB OPENING: VP, AD SALES/Olympusat Inc/LATAM/W. Palm FL: Create sales infrastructure to maximize the selling of comm inventory. 5-7+ yrs exp nat’l media sales w/ 3-5 yrs of recent nat’l interactive sales mngmnt exp multinat’l orgnztns Full info/apply HERE (1/7)
JOB OPENING: COO/Olympusat Inc/LATAM/W. Palm FL: Provide dir for company’s daily operating activities, incl rev & sales growth cost/margin control & mnthly/qurtrly/ann. financial goal mngmnt. 15+ yrs TV Brdcst media exp a must. 5 yrs @ exec level. Full info/apply HERE (1/7)
JOB OPENING: SENIOR ANALYST/Bravo & Esquire Ad Sales Research/NYC: should possess a strong ability to analyze data and communicate insights in visually compelling formats. Full info apply HERE (1/7)
JOB OPENING: VP-ACCT OPS INT’L/A+E Networks/NY: contribute to the dvlpmnt of the organization’s strategic goals, ensure that the Int’l Div. has the systems, internal controls & procedures in place to support efficient & effective growth. Full Info/Apply HERE (12/24)
JOB OPENING: DIR, INTL’L FP&A/A+E Networks/NY: Support a variety of analytical & business planning projects, ongoing financial analysis of existing channels, off-networks sales, budgeting & forecasting cycle. Full Info/Apply HERE (12/24)
JOB OPENING: VP, AUDIENCE ANALYTICS/BET/NY: Lead strategy dvlpmnt of unique & thorough analyses & models to position BET Networks in context of competitive media landscape, utilizing ratings rsrch. 3+ yrs proven track record of mngment exp. Full info/apply HERE (12/24)
JOB OPENING: MGR, SOCIAL MEDIA/NAT GEO Channel/DC: Highly creative, self-motivated social media maven wanted to manage social strategies for shows and network. Full info/apply HERE (12/24)
JOB OPENING: AD SALES PLANNER/Crown Media Family Networks/LA: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales plans, PP presentations, media schedules, media kits, tapes & traffic concerns. BS req & Min 1-2 yrs exp. Apply HERE (12/24)
JOB OPENING: ACCOUNT EXECUTIVE/Screenvision/NYC: 3+ yrs exp selling media advtsing. Client mgmt & develpmt. Success in sales! Apply: www.screenvision.com (12/24)
JOB OPENING: ART DIRECTOR/Discovery/MD: Creative visionary w/TV industry exp to join Discovery’s in house full service ad agency. Ability to generate & execute 360 concepts for flagship Discovery Channel brand. Think Big. Execute Big. 5-8 yrs exp req’d. Apply HERE (12/24)
JOB OPENING: AdWorks ACCT SERVICE REP/LA: Assist Sales Planning & Operations Team & supports the U-verse ad sales team. Helps planners mng campaigns & pull various reports related to billing, stewardship & campaign fulfillment. BA req’d. Full info/apply HERE (12/24)
JOB OPENING: DR SALES ASSISTANT/FUSE TVNYC: Lng term temp Daily maint of all accts from booking orders, pulling reports & brand allocations. Work closely with traffic depts all areas scheduling/inv mngmnt. Dig media knwlg a must. Resume to: [email protected] (12/24)
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SPRING & SUMMER INTERNSHIP CREDITS ONLY: TV PRODUCTION INTERNSHIP: National TV show, Raw Travel TV has opening for 1 serious intern interested in learning hands on vid production 4 college credit. [email protected] (1/7)
SPRING & SUMMER INTERNSHIP CREDITS ONLY: Chicago Bandits: The Chicago Bandits, a women’s professional fastpitch team – Rosemont, Ill., are looking for several well rounded, hardworking interns interested in getting careers started in sports ind. More info contact: [email protected] (1/7)
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