Cynopsis: Kids!
12.18.13

Good morning.It’s Wednesday, December 18, 2013, and this is your first early morning briefing.

Break out the Chemical X. We’re just a little giddy about the upcoming Powerpuff Girls special. Blossom, Bubbles and Buttercup are poised to again save the world before bedtime on Jan. 20 at 7:30p, in a new Cartoon Network special. The special, Dance Pantsed, will feature the original voice talent plus a special guest appearance by Beatle Ringo Starr as Fibonacci Sequins, Townsville’s most famous flamboyant mathematician. Starr also performs an original music video and song, “I Wish I Was A Powerpuff Girl.” The Emmy-winning series, created by Craig McCracken, recently celebrated its 15-year anniversary (who feels old?). Leading-up to the special premiere, Cartoon is showcasing 10 classic Powerpuff episodes during a five-hour marathon on Sunday, Jan. 19. A new mobile game launches in January where players can adopt the persona of their favorite Powerpuff Girl, fight off hordes of evil robots and unlock power upgrades to defeat the troublesome Mojo Jojo. The special is produced by Cartoon Network Studios in association with U.K.’s Passion Pictures.

The Rabbids Invasion continues. Nickelodeon ordered up a second season of the CG-animated series, created by Ubisoft Motion Pictures based on the Ubisoft game, follows a mysterious breed of creatures known as Rabbids who create mayhem and chaos while exploring the human world. New episodes begin airing in mid-2014, and a new online content is available on Nick.com/rabbids now.

The holiday programming parade continues well past Christmas on ABC. The net will air the one-hour classics Happy New Year, Charlie Brown and Rudolph’s Shiny New Year on Monday, Dec. 30, beginning at 8p.

Disney’s western for preschoolers, Sheriff Callie’s Wild West, makes its TV debut Monday, Jan. 20, at 5p. But eager fans are already declaring the show a hit. It was the first Disney/ABC series to premiere multiple episodes online and on mobile devices before its on-air debut, and the five eps made available ranked as the most-watched series on the Watch Disney Junior app. Four more eps will roll out on the app through Jan. 7. Additionally, an 11-minute preview episode aired Friday, Dec. 13. Mandy Moore (Tangled) stars as the voice of Sheriff Callie in the music-heavy series, which utilizes folklore of the Old West to impart social skills and lessons for young kids age 2-7.

Jan. 20 is the date for PBS Kids’ one-hour Dinosaur Train special, “Nature Trackers Adventure Camp.” Four new stories about nature and adventures in varying geographic locations invite kids to learn about geography and paleontology. Clips from the show and additional stories are also available online at pbskids.org/video, on the free PBS Kids video app and on the PBS Kids Roku channel.

 
What happens when Disney villains procreate? Casting is under way for Descendants, the newest Disney Channel Original movie. The live-action movie introduces the modern-day teenage progeny of Cruella De Vil, Maleficent, the Evil Queen, Jafar and more, who ultimately question the evil that’s always been in their hearts. Current Disney darling Dove Cameron (Liv and Maddie) will play Mal, daughter of Maleficent. She’s also starring in the Disney Channel Original Movie Cloud 9, premiering Friday, Jan. 17. Emmy winner Kenny Ortega (High School Musical) is back in the director’s chair, and production is slated to begin next spring for a 2015 premiere on Disney Channel. Casting directors are Natalie Hart and Jason La Padura (High School Musical, Camp Rock, Teen Beach Movie). The script was written by Josann McGibbon and Sara Parriott (The Starter Wife, Runaway Bride).

Potty talk… Disney EMEA has begun production of Nina Needs to Go, an animated short-form series for preschoolers that’s set to premiere on Disney Junior in early 2014 and air in more than 150 countries worldwide. The series follows a 4-year-old Nina who often “needs to go” at the most inopportune moments and must use her initiative to overcome the obstacles between her and the nearest bathroom. Show is produced by Bristol, U.K.-based animation studio ArthurCox.

U.K. recording artist Ronan Keating will voice Postman Pat in the upcoming Postman Pat: The Movie, which will be released in in cinemas across the U.K. next May. The film is being produced by RGH Entertainment with Icon Film Distribution, Lionsgate U.K., DreamWorks Classics and Timeless Films.

Sesame Street now has a stand-alone magazine to call its own again. The franchise joins the successful Fun To Learn family of magazines published by Redan Publishing, whose titles include Thomas & Friends, Fun To Learn Friends, Scooby Doo, Strawberry Shortcake and Sparkle World. Fun To Learn Sesame Street Magazine, in partnership with Sesame Workshop, is a 36-page bimonthly magazine that launched Dec. 13 in the U.S. and Canada.

Sprout launched its first pop-up store, at The Market & Shops at Comcast Center in Philadelphia. The store will be open every Saturday throughout December, offering products featuring Sprout characters Chica and Star. Also during December, Sprout will host Saturday performances at the bottom of each hour from 10:30a-1:30p including Chica and hosts from The Sunny Side Up Show.

Walmart chief marketing officer Stephen Quinn will lead the Association of National Advertisers’ Alliance for Family Entertainment’s charge for more family-friendly programming. AFE research has shown the effectiveness of advertising can get a 30% boost within family programming; Procter & Gamble, AT&T and PepsiCo are among the major marketers who have been involved in the group. Walmart placed five ads in the premiere presentation of NBC’s Sound of Music Live! on Dec. 5.

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Hulu is amping up its tween offerings. The streaming service acquired two short-form series from Shaftesbury‘s digital division Smokebomb: Adventure series Unlikely Heroes and musical comedy series Totally Amp’d. Both series initially debuted on Canada’s YTV.com this fall, and will debut in the States in early 2014. Unlikely Heroes is complemented by the iOS companion app Unlikely Heroes: Curse of the Crystal Cave, which features a transmedia puzzle-adventure game. Totally Amp’d stars Ashley Leggat (Life with Derek), Cristine Prosperi (Degrassi: The Next Generation) and Demetrius Joyette (Wingin’ It). A Totally Amp’d iOS companion app is also out.
 
Despicable Me 2 was No. 1 in AdWeek’s recent list of the top 20 sponsored ads from multimedia blogging site Tumblr. The poll measured desktop and mobile sponsored posts and Radar Ads based on reblogs and likes (or known as Tumblr’s “notes”) within the first 24 hours after an ad’s launch. The Universal Pictures’ GIF for the movie sequel scored 315,000 notes since July.

Who’s hungry? The first collaboration between Cupcake Digital and DHX Media on a Yo Gabba Gabba! app debuts tomorrow (Dec. 19). The Party in My Tummy app, designed for preschoolers age 5 and under, stars DJ Lance and features scenarios where kids learn ways to prepare the food and then watch as the ingredients party in each character’s tummy.

Nickelodeon released a new math-focused app to complement its preschool show Team Umizoomi. The Team Umizoomi: Math Racer app offers six levels of difficulty for kids who can customize their own vehicles and control their car as they race around the track collecting coins, avoiding obstacles and enjoying pit stop challenges that combine math curriculum with fun activities such as changing a tire or turning up the engine.

Now kids can waddle around and make new friends via mobile devices. Starting this week, Disney’s Club Penguin is available in an expanded app, which rolls out the map from the online virtual world on mobile and will regularly add new locations. The app offers the option for parents to purchase optional recurring monthly memberships that work across the online and app environments. Since Disney launched the first companion app in May, it has generated one-third of new Club Penguin accounts. 

Nick’s SpongeBob Moves In app gets in to the holiday spirit with new characters, buildings, recipes and decorations. In this update, a mysterious diminutive figure is turning Santa’s elves into jerks, and players need to help SpongeBob keep them happy by serving up their favorite treats to increase the town’s holiday cheer.

The Disney Animated app now contains content from the company’s newest feature film, Frozen. New features include behind-the-scenes access to concept art, character sketches and test animations. The app features interactive digital story chapters and a browse-able timeline of all 53 Disney feature animated films.

Walker Productions and Daredevil Entertainment have co-produced an iOS app featuring 32 mini games based on the CBeebies TV series Tilly and Friends.

Marvel Entertainment and C-Preme unleashed a line of helmets adorned with 3D images of Marvel Super Heroes including the Avengers and Spider-Man. The line will hit retail shelves in February. The C-Preme helmet line comes on the heels of a recently announced line of exciting Marvel Super Hero Huffy bicycles.

AG Properties’ Strawberry Shortcake extended partnerships in Brazil and Italy, timed to coincide with Christmas and Easter. Nestle do Brasil will launch chocolate Easter eggs to be sold across all retail channels beginning in 2014. In Italy, Secondo Vergani SpA will produce chocolates sold in Epiphany Socks for Christmas 2013 and Easter eggs for 2014.

Discovery Kids signed on to extend its carriage of Entertainment One’s Peppa Pig in Latin America. Seasons 3-6 will begin airing in 2014, accompanied by a swell of new themed merch in the region.

CBeebies will air a new Everything’s Rosie special in early 2014 in the U.K. Produced by V&S Entertainment and JCC, “When You Wish Upon An Oak” finds Rosie and her friends embarking in a race against time to discover the truth about Oakley’s age and give him a birthday surprise.The network is also launching new series Time for School in the new year.

Novel Entertainment‘s Horrid Henry character is a key cog in U.K. network ITV’s charitable Text Santa campaign, which this year will benefit six local charities. A competition giving kids the opportunity to send designs for a hat, one of which will be featured on an episode of Horrid Henry, is currently running. The live Text Santa special will air Dec. 20 on ITV. Fans are also invited to get involved by wearing a hat to work on the 20th and donating a pound for “Hattitude Day.”

MediaCorp in Singapore signed for 228 half-hours of DHX Media kids programming, including on-demand rights to all eps of Bo on the Go, and both seasons of Pirates, Adventures. The shows will be available via MediaCorp’s Toggle Service, while Mediacorp will offer DHX’s Johnny Test season six on its free TV service OKTO. Additionally, Net Media Global in Indonesia picked up DHX’s Shelldon for SVOD, while M&V Co. in South Korea nabbed DVD rights for Inspector Gadget and Caillou. DHX’s Movie Toons package of children’s feature length films has been picked up by Disney Channel Japan, and KTH in Korea has acquired preschool series Super Why, Animal Mechanicals and Math Squad.

Australia’s SLR Productions sold its animated series Teenage Fairytale Dropouts to local broadcaster, ABC TV.

Congrats to Marc Buhaj, who’s been upped to GM/SVP, Programming at Disney XD. Buhaj joined Disney in 2007 and was most recently SVP, International Original Series and Co-Productions, Disney Television Animation. Buhaj succeeds David Levine, who transitioned to the role of Vice President, Programming, Production and Strategic Development for Disney Channels EMEA.

Congratulations to Sharon Cohen, whom Nickelodeon promoted to EVP, Partnership Marketing, Nickelodeon Group. Cohen, who previously was SVP, Integrated Marketing, assumes oversight of the Events Marketing and Partnership Marketing teams, while continuing to head up the Integrated Marketing team. 

Katharine Linke has been promoted to VP, Multi-Platform Programming, Disney Channels U.S. Linke, who joined Disney in 2000, has oversight of nonlinear programming for Disney Channel, Disney Junior and Disney XD content on platforms. She most recently served as Executive Director, Multi-Platform Programming, Disney Channels U.S. 

ABC Family tapped veteran TV and magazine exec Tom Ascheim as its new network president, replacing Paul Lee. Ascheim has served as EVP/GM of Nickelodeon Television, CEO of Newsweek and chief strategy officer at Sesame Workshop.

Answer to Last Week’s Trivia Question: Which Hans Christian Anderson tale served as the inspiration for Disney’s Frozen? The Snow Queen. Kudos to: Emily Brenner, HarperCollins, NY; Diana Goldie, Bell TV, Toronto; Jeremy St-Onge, Family Channel, Toronto; Julie Stowell, Enhanced Content, NY; Joe Swaney, Cartoon Network, Atlanta;Sierra Filucci, Common Sense Media, San Francisco; Richard Quan, BSSP, San Francisco.

EDITOR’S NOTE: Time really does fly when you’re having fun. It’s been a year since I stepped into the role of Cynopsis Kids Editor, and I want to thank you all for your camaraderie, insights and, of course, breaking news. Some exciting developments are coming to CynKids in 2014, including the addition of Saturday morning ratings (cue the Hallelujah Chorus!!) and a bright spotlight on animation at our third annual Imagination Awards in June. I wish you wonderful holidays, with the opportunity to unplug and enjoy the spirit of the season. See you next year!

Top 10 Basic Cable Ratings for the week of Dec. 9-15, 2013

K2-11 Total Programming Day

NETWORK	RATING	000s
NICK	2.8	910
DSNY	2.7	871
DSJR	1.2	248
TOON	1.1	364
FAM	0.7	213
NKJR	0.7	191
NAN	0.6	206
ADSM	0.6	184
DXD	0.5	136
NKTN	0.4	87

K2-11 Prime (Monday – Sunday 8-11p.m.)

NETWORK	RATING	000s
DSNY	3.6	1139
DSJR	1.6	325
FAM	1.3	396
NAN	1.1	350
ADSM	1.1	346
NKJR	1.0	259
DXD	0.6	166
SPRT	0.6	123
AMC	0.5	152
ESPN	0.5	148

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK	RATING	000s
DSNY	3.1	969
NICK	2.8	910
DSJR	1.4	266
TOON	1.1	364
NKJR	1.0	246
NAN	0.9	289
FAM	0.8	235
DXD	0.6	157
SPRT	0.5	95
TNNK	0.4	94

K6-11 Total Programming Day

NETWORK	RATING	000s
DSNY	2.8	547
NICK	2.1	417
TOON	1.2	244
NAN	0.7	130
DXD	0.7	114
ADSM	0.6	121
FAM	0.6	110
TNNK	0.5	70
DSJR	0.5	60
NKTN	0.4	59

K6-11 Prime (Monday – Sunday 8-11p.m.)

NETWORK	RATING	000s
DSNY	4.3	835
ADSM	1.2	243
NAN	1.2	239
FAM	1.2	211
DXD	1.1	135
TNNK	0.8	100
DSJR	0.7	84
AMC	0.7	103
ESPN	0.5	94
A&E	0.5	91

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK	RATING	000s
DSNY	2.9	558
NICK	2.1	417
TOON	1.2	244
NAN	1.0	195
DXD	0.8	130
FAM	0.6	121
TNNK	0.5	81
DSJR	0.5	66
NKTN	0.4	54
NKJR	0.3	52

K9-14 Total Programming Day

NETWORK	RATING	000s
DSNY	2.5	493
NICK	1.4	275
TOON	1.1	213
ADSM	0.9	176
NAN	0.8	160
DXD	0.7	117
TNNK	0.5	83
FAM	0.4	84
USA	0.3	55
HALL	0.3	46

K9-14 Prime (Monday – Sunday 8-11p.m.)

NETWORK	RATING	000s
DSNY	4.0	803
ADSM	1.4	283
NAN	1.2	232
FAM	1.0	188
ESPN	0.7	135
USA	0.7	131
DXD	0.7	122
TNNK	0.7	118
AMC	0.6	112
A&E	0.5	106

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK	RATING	000s
DSNY	2.4	478
NICK	1.4	275
TOON	1.1	213
NAN	1.0	201
DXD	0.7	123
TNNK	0.6	93
FAM	0.5	91
USA	0.3	60
ESPN	0.3	50
NKTN	0.3	43

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings

Viewing Type: Live + Same Day

K2-11  Top 10 Programs for the week of Dec. 9-15, 2013

DATE	PROGRAM	NETWORK	TIME	000s
12/14/2013	Tangled	DSNY	9-10:45a	2522
12/15/2013	Mickey‘s Twice Upon A Christmas	DSNY	9-10:15a	2028
12/13/2013	Tangled	DSNY	7:30-9:15p	1958
12/14/2013	Monsters Inc.	DSNY	12:45-2:25p	1934
12/14/2013	Ratatouille	DSNY	10:45a-12:45p	1862
12/14/2013	Cars	DSNY	7-9a	1631
12/13/2013	SpongeBob	NICK	6-6:30p	1604
12/11/2013	SpongeBob	NICK	5:30-6p	1600
12/14/2013	SpongeBob	NICK	10-10:30a	1585
12/9/2013	SpongeBob	NICK	5-5:30p	1583

K6-11  Top 10 Programs for the week of Dec. 9-15, 2013

DATE	PROGRAM	NETORK	TIME	000s
12/14/2013	Tangled	DSNY	9-10:45a	1520
12/13/2013	Tangled	DSNY	7:30-9:!5p	1162
12/14/2013	Monsters Inc.	DSNY	12:45-2:25p	1106
12/14/2013	Ratatouille	DSNY	10:45a-12:45p	1106
12/13/2013	Austin & Ally	DSNY	10:30-11p	1100
12/13/2013	Liv and Maddie	DSNY	10-10:30p	1045
12/13/2013	Austin & Ally	NICK	11-11:30p	1025
12/13/2013	Tangled Ever After	DSNY	7:15-9:45p	1023
12/15/2013	Good Luck Charlie, It‘s Christmas!	DSNY	8:30-10p	1020
12/15/2013	Mickey‘s Twice Upon A Christmas	DSNY	9-10:15a	1018

Source: Turner Research based on Total US Television Universe of 115,800,000 homes.

Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for Dec. 13-15, 2013:

The Hobbit: The Desolation of Smaug (Warner Bros.) PG-13 $73.7 million (weekend)  $73.7 million (1-week cume)
Frozen (Disney) $22.2 million (weekend)  $164.5 million (4-week cume)
The Hunger Games: Catching Fire (Lionsgate) PG-13 $19.2 million (weekend) $357 million (4-week cume)
Thor: The Dark World (Disney) PG  $2.7 million (weekend) $198.1 million (6-week cume)
Delivery Man (Disney) PG-13 $1.9 million (weekend)  $28 million (4-week cume)
Philomena (The Weinstein Co.) PG-13 $1.8 million (weekend) $11 million (4-week cume)
The Book Thief (20th Century Fox) PG-13 $1.7 million (weekend) $14.9 million (6-week cume)
Gravity (Warner Bros.) PG-13 $733,000 (weekend) $253 million (11-week cume)
Saving Mr. Banks (Disney) $421,000 (weekend) $421,000 (1-week cume)
Captain Phillips (Sony) PG-13 $285,000 (weekend)

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CYNOPSIS SPORTS MEDIA AWARDS
Entry Deadline:Jan. 17, 2014 |Late Submissions: Jan. 24, 2014

Here are the NEW categories added to this year’s awards:
Best B2B Program, Integrated Campaign, On-air Technological Innovation, On-air Technological Innovation in a Sponsorship,Partnership with an Athlete, Proprietary Asset, Retail Activation, Sales Professional & Best Sports Blog.

Learn about the awards program & how to enter:
http://www.cynopsis.com/events/sports-awards.

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Cheers — Cathy
[email protected] for Cynopsis Kids!
12.18.13

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