12/10/14: Rogers most mentioned, WTA signs license extension, McGlarry promoted at MLB Network



CYNOPSISSPORTS
12.10.14

Good morning. It’s Wednesday, December 10, 2014, and this is your first early morning Sports briefing. 

It has been a solid few days of news at the Baseball Winter Meetings in San Diego, especially on the league side. The latest came Tuesday when MLB Network announced that longtime baseball executive and current network EVP Rob McGlarry was named president of MLB Network, reporting to MLB President of Business and Media Bob Bowman effective immediately. McGlarry succeeds Tony Petitti in the role, following Petitti’s appointment as Chief Operating Officer of Major League Baseball.


A CYNOPSIS MESSAGE


CYNOPSIS: SPORTS MEDIA AWARDS
HONORING TOP SPORTS PROGRAMS, CAMPAIGNS, AND PEOPLE

Our awards show continues to spotlight the groundbreaking work created by sports media, don’t let your 2014 efforts go unnoticed!

Entry Deadline: January 22, 2014 |  Late Submissions: January 29, 2014
Awards Event: Spring 2015 (NYC)

Learn about the awards program & how to enter: http://www.cynopsis.com/events/sports-awards.


ON THE AIR

Multi-platinum recording artists and two-time CMA Vocal Duo of the Year winners Florida Georgia Line will join WWE Superstars and Divas to honor the United States Armed Forces with the 12th annual WWE holiday special, Tribute to the Troops, which will air on USA Network as a part of “WWE WEEK” on Wednesday, December 17, from 8-10pm ET, and will re-air as a one-hour special on NBC on Saturday, December 27, from 8-9pm ET.

Roc Nation Sports and FOX Sports have reached an agreement on a three-event boxing package, the first ever presented by the promoter, under the throne boxing banner. The first event is scheduled for Friday, January 9, 2015 and airs on FOX Sports 1, live from The Theater at Madison Square Garden in New York City (10:00 PM ET/7:00PM PT).

SPONSORSHIP AND PROMOTION

The international debut of Mylan WTT Smash Hits presented by Walgreen and AmerisourceBergen in London this weekend raised more than $1 million dollars (USD) (more than £641,000) for the Elton John AIDS Foundation for only the second time in the event’s 22-year history.

DeVry Education Group announced a three-year deal with Minor League Baseball that makes it the official education and career development partner of Major League Baseball’s affiliate system.

The WTA has signed a 10-year extension to license to perform all live international media rights to the circuit’s 54 tournaments beginning in 2017. Including production costs, the deal is valued at a minimum of $525M over the 10 years.

Silver Jeans named Blue Jays RF Jose Bautista an endorser of its men’s 2015 spring line. He will appear in media efforts, in-store displays and at fan engagement events as part of the Canada-based brand’s "Work Hard. Be Great" campaign.

NBC Universal announced the launch of Radius, a new fitness brand that offers access to a variety of workout and lifestyle programming, viewable on-demand on multiple platforms.

PIX11 (Tribune Broadcasting’s New York flagship station), Barclays Center, the Brooklyn Nets and the New York Islanders announced a multi-year exclusive marketing partnership. The Alliance. As part of the collaboration, PIX11 will create a street-level, in-arena studio at Barclays Center looking onto Flatbush Avenue, which will serve as a Brooklyn-based hub for its news broadcasts. PIX11 will also partner with Brooklyn Nets Assist, the community outreach arm of the Nets organization, to amplify awareness of the team’s community activities.


A CYNOPSIS MESSAGE


Do you want to lift brand awareness and ROI?

Then you need to attend the…
Getting Branded Video Programming Right Webinar
Tomorrow, December 11, 2014 | 1:30PM to 3:00PM | Register Now!

Featured Panelists
Stuart McLean, Founder & CEO at Content & Co.
Tim Staples,
Founding Partner at Shareability
Danielle Lee,
VP of Commercial Marketing at Vevo
Seraj Bharwani,
Chief Analytics Officer at Visible Measure


DIGITAL AND TECHNOLOGY

SportsBlog, the open publishing platform for fans, journalist and athletes, announced that former veteran NFL’er turned USC law student Kris Wilson’s personal story of domestic abuse was their most-read of over 100 self-published professional athlete stories on the site to date. 

Facebook announced its annual Year in Review data: three of the top 10 biggest topics were sports-related; World Cup, Super Bowl and Sochi Winter Olympics.

The top five most mentioned NFL players on Twitter during Week 14 of play (from Thursday 12/4 through Monday 12/8):
    Aaron Rodgers (@AaronRodgers12)
    Tom Brady  (no handle)
    Johnny Manziel (@JManziel2)
    Odell Beckham, Jr. (@OBJ_3)
    Brian Hoyer (@bhoyer6)

ROSTER MOVES

FOX Sports has added star international goalkeeper Brad Friedel as a studio and game analyst to its expanding roster of on-air soccer experts.

USA Hockey named Jon Gomez Manager of Communications.

THE MAIN EVENT

Houston at Golden State at 10:30 PT.


ON THIS DAY in 1896 the first intercollegiate basketball game Wesleyan beats Yale 4-3.

In The Know: With baseball’s Winter Meetings going on, who will be MLB’s active home run leader when the 2015 season starts? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: The Los Angeles Galaxy won their unprecedented fifth MLS Cup on Sunday, which club has won the second-lost titles in the league’s history? Answer: DC United. Kudos: Kevin Wicker, Kansas City Chiefs Radio Network, Denis Barry, CBS, Ivette Herrera Singh, Univision Communications, G. David Brown, Fox Sportsnet, Judie Henninger, Valentine Productions, David Westberg, SAG-AFTRA,  Tom Moore, Kalt Productions and Synda Kollman, Charter Marketing Group.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
12.10.14

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JOB OPENING: STAFF PROMO SCHEDULING COORD/truTV/NYC: Create promo & graphic skeds, maintain database of active promos/graphics. Must be a team player, detail oriented. 1-2 yrs promo sked experience a +. Apply here: http://bit.ly/16075YT (12/16)

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JOB OPENING: FREELANCE MGR, BRAND MKTG & PROMOTIONS/USA Network/NYC: Dvlp & mng promotional Mktg campaigns for USA. 5+ yrs TV/ent mktg/event planning exp. Strong kwldg of consumer strat & prob solving. Send resume: [email protected] to apply. (12/13)

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