Cynopsis: DIGITAL

Good morning. It’s Thursday, January 16, 2014, and this is your first early morning digital briefing.


Maker Studios announced a partnership with Warner Bros. Television Group’s Studio 2.0 for a new original web series, Robin Banks and the Bank Roberts on comedy hub Nacho Punch. Former executive producers of mega-hit Friends, Andrew Reich and Ted Cohen, created the heist movie spoof, starring Scrub’s Michael Mosley, 2 Broke GirlsTony Cavalero and 90210‘s Josh Zuckerman. The first ten ten-minute episodes will air Wednesdays through March 19 on the Nacho Punch YouTube channel.


Huffington Post Media Group editor-in-chief Arianna Huffington spoke about “future-proofing yourself and your business” at AOL’s Adap.tv’s Worldwide Publisher Conference in New York City yesterday. “I don’t remember just brushing my teeth without checking my phone or talking to my business,” she admitted. “We are in a constant state of breathlessness, and this is not good for creativity.” Huffington also discussed the state of the industry. “Social is the new front page,” said the digital media titan, noting out that to get people to share content on social platforms, it must be high quality. Another takeaway: “ubiquity is the new exclusivity” – the more places content is available, the better. Finally, Huffington advised, “self expression is the new entertainment”; brands and companies must find an identity and share interesting insights to capture a following.

SnagFilms announced it commissioned Sundance Productions’ original web series Scammers, in which author Barry Marder, as his Letters from a Nut creation Ted L. Nancy, turns the tables on real-life online scam artists. Each episode will be four to six minutes; production begins in February for a Spring 2014 release.

Ahead of this year’s Puppy Bowl X, on Feb. 2, Animal Planet is asking fans to vote for the pooch most deserving of the title MVP (Most Valuable Puppy). Another addition: #PuppyBowl Instagrams from viewer’s accounts will air live on TV throughout the show’s six consecutive broadcasts. Viewers can download the free Animal Planet app for exclusive content and a second-screen experience, watch “gifs” on Tumblr, follow Twitter updates from @MeepTheBird and read adoption stories on the fan site.


NATPE 2014||Market & Conference
January 27-29 | Miami Beach, Florida | Fontainebleau Hotel

Significant Business Activity in Miami Expected as Buyer Participation Hits Record Levels

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Go to www.natpe.com/market now. Use Promo Code: N14CYN


AOL’s Adap.tv held its Worldwide Publisher Conference in New York City yesterday to discuss issues affecting the video advertising industry. On a panel with AOL CEO Bob Lord, The Weather Channel’s Global Revenue Officer Curt Hecht addressed the latest industry push for Smart TV integration, and the value in the market. “The notion of apps on different screens is no barrier for us,” said Hecht. “I think our content adds value to anything; we are [already] very distributed [across multiple screens], and where [The Weather Channel] app can go is unlimited.”

Join us and a long list of industry professionals for The Cynopsis Media Boot Camp to learn everything you’ve ever wanted to know about understanding TV ratings. Find out the best practices for analyzing both immediate data and extended metrics in our increasingly time-shifted universe and much more by registering now!


Super Bowl 2013 video ads were shared twice as many times as in the previous year, according to an Unruly report released yesterday. The top ten most-shared ads generated 10.2 million shares across Facebook, Twitter and blogs, an 89 percent (5.4 million) increase from 2012. Other stats include:

  • The average share rate (the number of viewers who also shared the ads) doubled between 2013 and 2012. It took 57 views to generate one share in 2012 while in 2013 it took 31 views.
  • Three of the top ten most shared Super Bowl ads of all time are movie trailers.
  • 60 percent of most shared SB ads were launched before Super Bowl Sunday.
  • The most shared ad of all time is the SB ad, VW’S 2011 The Force with 5.2 million shares. Budweiser’s 9/11 Tribute from 2002 came in second; the third is Brotherhood from the beer company’s SB 2013 ad.


Scripps Networks Interactive named Tamara Franklin as its new Executive Vice President of Digital. Prior to joining Scripps in 2009 as Senior Vice President of Affiliate Operations and New Media Distribution, Franklin was Vice President of business Development at TBS.

STARZ promoted Kevin Kasha to the position of Head of Acquisitions. Previously, Kasha was Anchor Bay Entertainment’s Executive Vice President of Worldwide Acquisitions and Co-Productions.

Demand Media division Rightside announced a new Chief Financial Officer and a new Senior Vice President of Marketing yesterday. Tracy Knox, the former CFO of A Place for Mom, will take the role of the company’s CFO. Kelly Johnson, previously a consultant for VELA trio, is taking over as the new SVP of Marketing.

Social media lifestyle company Glam Media appointed Ulrich Schmidt as its new Senior Vice President, General Manager of Glam Germany and Europe Market Development.



Cynopsis: Sports Media Awards
Honoring Top Sports Programs, Campaigns and People

Our awards show continues to spotlight the groundbreaking work created by sports media and as we return for 2014, don’t let your efforts go unnoticed! Enter today for the Sports Media industry’s top honor – we look forward to seeing your submissions!

Enter Now: Click Here | Entry Questions: Peter Romas.


A new lifestyle series featuring Emmy-nominated TV host Darley Newman, Travels With Darley, launched on the AOL On Network yesterday. DCN Entertainment, the network behind the Emmy-winning Equitrekking series on PBS that is also hosted by Newman, produced the new series. Travels With Darley can be watched on all AOL On platforms including through Samsung, Sony, Roku, Google TV devices or on its AOL On show page. Check out a reel to get a peek at the show at www.cynopsis.com.


Jan. 30, 2014|8-10:30AM|New York Athletic Club (NYAC)

Featured Speakers:
George Pyne – President
(IMG Worldwide Sports & Ent.)
Stephen Master –
SVP Global Head of Sports Practice (Nielsen)
Blaise D’Sylva
VP of Media, Sports & Ent. (Anheuser-Busch)

Register Now.

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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The Cynopsis Media Boot Camp
One-Day Immersion In Ratings Analysis, Web/Social Analytics + Multi-platform Buying

Thomas Ziangas, SVP, Research, AMC Networks
Audrey Siegel
, President & Co-Founder, TargetCast tcm
Ron Geraci
, EVP, Research & Planning, Nickelodeon Group
Adam Pincus
, EVP, Programming & Production, GroupM Ent.

Feb. 11, 2014| Yale Club NY |Early Bird Ends 1/27 |Register Now!.

CynopsisCLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.

JOB OPENING: DIR. SOCIAL MEDIA-SPORTS/Univision/Miami: Leading SM for 2014 FIFA World Cup. Strategy, plan’g of SM & social TV efforts for all sports related initiative. Min 5 yrs SM exp. Fluent in Spanish. http://tinyurl.com/pllvh9o (1/24)

JOB OPENING: AE/BabyFirst/LA or CHI: Oversee Ads and Brand Integration in region. Prior cable net sales exp. req’d; women/kids nets preferred. Lo-Mid 6-figure Pkg w $70K base. Report to SVP. Reply @ [email protected] (1/24)

JOB OPENING: SVP, CREATIVE MKTG/MTV2/U & Logo/NYC: Lead and oversee creative dvlpmnt of on-air promo &environment for all screens. 8+ yrs hold mktg &/or creative positions. Strong business & personal ethics.  More info apply HERE (1/24)

JOB OPENING:Writer Prod/2CMedia/CHI: daily dir, dev, execution & edit sup of topical show promos. Strg/quick writing skills, create thinking, org skills, client mgmt. 5+yrs exp cable, bc net or syn. Resumes & links to [email protected] (1/24)

JOB OPENING:VP AFFIL MKTG/FOX BROADCASTING CO./LA: Oversight of daily ops of the dept. Resp: Implementing the network mktg strategy… Advertising, Mktg, Promotions, PR and Sales Mgr Apply: http://tinyurl.com/kvdayds (1/22) (FNG0002896)

JOB OPENING:AD SALES ASST/UP TV/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills.Res: [email protected] (1/22)

JOB OPENING:DIR CLIENT SOLUTIONS/USA TODAY/NY: Mng generating revenue thru dvlpmnt of insight-lead integrated mktg solutions for Nat’l Sales/Acct Execs. 10+ yrs insight-lead Media Sales mktg. Resume: [email protected] Full details HERE (1/22)

JOB OPENING: WRITER/PRODUCER NEWS PROMOS/NBC/NY: Concept & execute promos in networks voice; write & produce sales marketing materials. Must have 3 yrs exp. Fulltime, On Site/Freelance. Send resumes and reels to [email protected] (1/18)

JOB OPENING: PRODUCERS/The Weather Channel, ATL: Multiple openings for Producers/AP’s/Sr Producers. Must have live programming exp related to weather or news. Large local or network exp preferred. Resumes [email protected] (1/18)

JOB OPENING: SR DIR-COMEDY/SPIKE-NY: Experienced Ad Sales Media Researcher, expertise in cross-platform measurement, consumer insights to lead team, Nielsen a must. APPLY HERE (1/18)

JOB OPENING: DIGITAL SALES ASSISTANT/Discovery/NYC: Motivated individual to spprt Digital Ad Sales team. Resp. for acct maintenance, assist w/cmpgn scheduling/optimizations, and general spprt. Great opp to learn ad sls biz. APPLY HERE (1/18) 

JOB OPENING: SALES PLANNER/UPTV/NY: Previous ad sales/cable exp. Develop media proposals and work with Acct Exec. DealMaker exp. a+. Strong Microsoft Office skills. Res: [email protected] (1/17)

JOB OPENING: RESEARCH ANALYST/A+E Networks/NYC: Colg grad, 2-3 yrs.TV research; exp w/Nielsen, MRI &/or Simmons. Excl. analytical/written skills, detailed, strategic, strong computer skills req. Apply HERE http://www.aenetworks.com/careers (1/17)

JOB OPENING: DIR PRICING & PLAN’G/El Rey Ntwks/NY: Ad/Media netwk exp pref’d strong exp w/Ad Sales. Must be detailed/analytical/able to multi-task. BS/BA Deg req, must have strong analytical & math skills. Resume: HERE (1/17)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: Production Intern/iNDEMAND/NYC: log tapes, QC reels, assist editors/prod. Basic TV prod. knwldge. Aval. two days/wk. Res/cover: [email protected] (1/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Seeking Development job. 7 yrs exp casting/producing. 2 pilots A&E. Network or production company. Will travel. Great w/cast, setting up shoots. [email protected] (1/22)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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