11/23/22: Bob Iger moves quickly at Disney


Hallmark Channel’s
Three Wise Men & A Baby
#1 Movie in 2022
with W18-34, W25-54, W18+, P18+, P2+ & HHs
**No Qualifiers***

Merry Thanksgiving Weekend Kicks Off Thursday
7 All-New Original Movie Premieres!

Often Imitated, Never Duplicated
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Cynopsis Medias First Morning Read
Wednesday November 23, 2022

Today’s Premieres
Apple TV+: Echo 3
Disney+: Daddies on Request
HBO: Shaq at 9p
Netflix: Blood, Sex & Royalty; The Unbroken Voice; Wednesday; Taco Chronicles: Cross the Border
PBS: Tutankhamun: Allies & Enemies at 8p
Peacock: Pitch Perfect: Bumper in Berlin

Today’s Finales
PBS: Tutankhamun: Allies & Enemies at 9p
Syfy: Chucky at 9p

Thursday’s Premieres
Netflix: First Love
Paramount+: Criminal Minds: Evolution
Prime Video: Good Rivals

Thursday’s Finale
Travel Channel: Ghost Adventures at 10p

Friday’s Premieres
HBO: We’re Here at 10p
HGTV: My Lottery Dream Home at 9p
Netflix: Khakee: The Bihar Chapter; Blood & Water; Korea No. 1
The Roku Channel: Que Delicioso
Science Channel: How Do They Do It? at 9p
Travel Channel: Destination Fear at 9p

Saturday’s Premiere
Oxygen: Accident, Suicide or Murder at 8p

Sunday’s Premieres
CNN: This Is Life With Lisa Ling at 10p
discovery+: Written in the Stars

Sunday’s Finale
Showtime: Spector at 9p

Enjoy the long weekend ahead!

All of us at Cynopsis wish you a happy and healthy Thanksgiving! We’re grateful for your readership and support and wish you a relaxing long weekend! We will be back on Monday, November 28th!


Bob Iger is wasting no time making changes to Disney. Within a day of replacing his successor, Bob Chapek, as CEO, Iger sent a memo to employees of Disney Media and Entertainment Distribution informing them that the head of the division, Kareem Daniel, is out. And that’s just the beginning. “Over the coming weeks, we will begin implementing organizational and operating changes within the company,” Iger wrote. “It is my intention to restructure things in a way that honors and respects creativity as the heart and soul of who we are.” Iger said he has asked Dana Walden, Alan Bergman, Jimmy Pitaro, and Christine McCarthy to “work together on the design of a new structure that puts more decision-making back in the hands of our creative teams and rationalizes costs.”

Iger’s salary as CEO of Walt Disney Co. will be $1 million with an annual bonus of up to another million, according to a filing with the SEC. Even with possible stock and options with a target value of $25 million, it appears Iger is taking a pay cut – in 2019, his last full year as CEO of Disney, Iger took home total compensation of $47.5 million.

Three- to 10-second ads is the ideal time-in-view range for driving incremental sales, according to a case study from Integral Ad Science conducted in partnership with Catalina. The study focused on how media quality influences return on ad and sales lift in correlation to in-view advertisements and time-in-view. Other key takeaways include a 180% lift in incremental ROAS for the in-view group versus not-in-view; 74% of incremental sales from the test campaign were driven by the in-view audience. Incremental sales from the in-view ads drove higher sales lift and incremental sales compared to ads that are not in view.

Comcast has kicked off another Free TV week, running now through November 28. Xfinity customers on X1, Flex and Stream can access thousands of shows and movies from over a dozen premium networks and streaming services, including HBO Max, Prime Video, STARZ, EPIX, SHOWTIME, AMC+ and more.

The Television Critics Tour will return to in-person panels in January, after two years of virtual events due to the pandemic. CBS, Fox and The CW are among those skipping the event, due to lighter midseason schedules and “organizational transitions,” according to the TCA.

Miami’s Fontainebleau Resort filed papers with bankruptcy court claiming the National Association of Television Programming Executives, which filed for bankruptcy protection in October after pandemic losses, owes it $3.4 million. The Fontainebleau is opposing NATPE’s plan to auction off its assets. “Disclosures about the sale process and the Debtor’s operations are inadequate, and this Court should require the Debtor to slow down and run a transparent sale process designed to maximize the return to general unsecured creditors,” said the hotel, traditionally the site of NATPE’s January conference.

A lawsuit has been filed on behalf of YouTube subscribers, accusing Disney of using its control of Hulu+Live TV and ESPN to dictate pricing in the virtual TV market, noting the price for YouTube TV has risen from $35 to $65/month since Disney acquired Fox assets in 2019.

2022 Model D + It List Awards


Celebrate with us in NYC at the Edison Ballroom South for Cynopsis Model D and It List breakfast awards ceremony. RSVP for December 7th, to be a part of the special recognition that will take place for those at the forefront of the industry- the top tier innovators, inspirers, and creators in media. Spend a holiday weekend in NYC and attend the Model D celebration!



Mandy Moore (“This Is Us”) will star in season two of Peacock anthology series “Dr. Death.” Season two will be from showrunner, writer and executive producer Ashley Michel Hoban (“Dr. Death S1,” “The Girl from Plainville”), with season one’s showrunner, executive producer and writer Patrick Macmanus executive producing via his Littleton Road Productions banner, under his overall deal with UCP.

Saloon Media has acquired the rights to Shaun Hamill’s debut novel, A Cosmology of Monsters. The producer will adapt the book into a one-hour drama series. A Cosmology of Monsters follows the Turner family as they operate an immersive haunted house experience. While struggling to keep their business afloat the Turners begin to realize there is something more sinister at their door … real monsters.


Robert Irvine travels to Ash Fork, AZ to help keep a restaurant afloat in the season premiere of Food Network’s “Restaurant Impossible,” on Thursday, December 29 at 8p. New to the net is “The Kwanzaa Menu,” making its debut Monday, December 26. In each episode, host by Tonya Hopkins commemorates the holiday with dishes celebrating the occasion.

In “Ice Cold Catch,” making its debut on Discovery Channel on Tuesday, December 20 at 10p, a newly-engaged couple leave thankless jobs behind to take on cod-fishing in Iceland.

Food Network’s “Worst Cooks in America: Viral Sensations” premieres with a 90-minute episode on Sunday, January 1 at 8p. The new version of “Worst Cooks in America” tasks social media influencers and viral personalities with competing in culinary bootcamp.

Anthology series “Kaleidoscope” premieres January 1 on Netflix. The heist drama is inspired by the real-life disappearance of $70 billion in bonds in Manhattan during Hurricane Sandy.

All six episodes of Prime Video’s “Riches” drop December 2. The drama focuses on the wealthy Richards family, vying for control of a dynasty.

“Grace Notes,” featuring artists uplifted by music, premieres Sunday, December 4 at 6p on BYUtv.


Blockbuster film “Top Gun: Maverick” makes its streaming debut on Paramount+ starting Thursday, December 22.

The Great Nickmas Tree Sliming… Hosted by That Girl Lay Lay” premieres Thursday, December 15, at 7p. In the special, Lay Lat accidentally zaps Santa’s sleigh out of the sky. Christmas will be cancelled unless Lay Lay, her celebrity friends and Nick stars help Santa fix the sleigh to deliver presents.

Sponsors for “Byron Allen Presents TheGrio Awards,” airing Saturday, November 26 at 8p on CBS, include Procter & Gamble, AT&T, Procter & Gamble’s My Black Is Beautiful, JPMorgan Chase, PepsiCo, Amazon and and Ford Motor Company. Honored at the event will be Dave Chappelle (Cultural Icon Award), Ben Crump (Justice Icon Award), Allyson Felix (Sports Icon Award), Jennifer Hudson (Trailblazer Icon Award), Patti LaBelle (Music Icon Award), Queen Latifah (Television Icon Award), Norman Lear (Champion Award), Alena Analeigh McQuarter (Young Icon Award), Don Peebles (Business Icon Award), Tyler Perry (ICON Award), Robert F. Smith (Philanthropy Award) and Kenan Thompson (Comedy Icon Award).

FOX Weather will present a special looking back at the impact and recovery process of Hurricane Ian. The latest in the FOX Weather Reports series, “Surviving Ian: Life After Landfall,” debuts tonight, November 23 at 5p.

Outdoor Sportsman Group has acquired vehicle survival competition “Overlanders.” The show will air exclusively on Outdoor Channel beginning in July 2023.


Telemundo Deportes’ Spanish-language coverage of the Qatar vs. Ecuador World Cup opener on Sunday averaged a Total Audience Delivery of 4.0 million viewers across Telemundo, Peacock and Telemundo Deportes’ digital platforms, up 164% compared to the opening match in 2018. The start of the FIFA World Cup also powered Peacock to the No. 1 spot among free iOS apps on Sunday and Monday.

Meanwhile, the World Cup opener delivered 3.2 multi-platform viewers for Fox Sports. An average 3.1 million viewers tuned into FS1 alone, up 78% from the 2018 opener.

SponsorUnited has compiled a list of the most-sponsored 2022 FIFA World Cup players by number of brand deals. The top five: Neymar, with 36 brands; Lionel Messi with 25 deals; Cristiano Ronaldo with 21 partnerships; Son Heung-min with 14 deals; and Jack Grealish with 12 brands.

NHL on TNT is presenting the 2022 NHL Thanksgiving Showdown on Friday, November 25. The “Battle of Pennsylvania” – Sidney Crosby & Pittsburgh Penguins vs. Carter Hart & Philadelphia Flyers – kicks off at 5:30p, followed by Vladimir Tarasenko & St. Louis Blues Facing Off Against Nikita Kucherov & Tampa Bay Lightning at 8p.


NBCUniversal, Google, and Macy’s are teaming to “fix” photos from past Macy’s Thanksgiving Day Parades using the Google Pixel 7. “This is truly a picture-perfect partnership,” said Mark Marshall, President, Advertising & Partnerships, NBCUniversal. “By combining the incredible content of this NBCU tentpole, the creativity of our Creative Partnerships @ NBCU team, and spotlighting advanced technology with our partners at Google, we’re connecting our advertisers with the multidimensional consumer, whenever and wherever they are at scale, while reimagining the viewing experience.”


The total number of US streaming video devices was over 1 billion in 2021, according to S&P Global Market Intelligence, helped by a surge in CTV ownership. “Of the devices in our analysis, smart TVs have the highest growth potential as vendors and end users fully embrace online platforms for their primary viewing,” wrote a Milan Alexis Ringol and Neil Barbour, who predict a 7.4% compound annual growth rate for the category through 2026.

Suffering FOMO for “The White Lotus”? HBO Max has a Black Friday deal for you. For new and returning US customers, the ad-supported tier of HBO Max will be offered at $1.99/month for the first three months, for savings is equivalent to 80% off the current price.


Ferly announced that its kids animated brand, Momolu will air on children’s YouTube channel, Wizz. The deal will also see digital content agency and media network, Little Dot Studios, manage the social media channels for the Momolu brand.

Spun Gold TV is in production on a Christmas special for Channel 4, which goes behind the scenes at UK hotel Corinthia. “Five Star Christmas: Inside Corinthia” begins with a staff meeting where this year’s Christmas theme is decided.

Abacus Media Rights will launch pre-sales for Victorian detective drama series “Fitz & Merryweather,” created by Ben Edwards (“Shameless”) and Rachael New (“Grantchester”) at Content London.

French animation production and distribution company Dandelooo has announced deals in Canada for preschool animated shows. Société Radio Canada has acquired special “Shooom’s Odyssey” and series “Pompon Little Bear.” Deals for “Pompon Little Bear” and “Jasmine & Jambo” were also signed with kid’s educational networks TFO, Knowledge, and TVO.

2023 Best of the Best Awards

Set yourself up for 2023!

You have set the bar higher than ever before and worked hard to set yourself up for success in the new year. Best of the Best Awards features 45 different categories and celebrates the brightest shining stars in the media industry, bringing recognition to outstanding campaigns, contents, and initiatives. Don’t miss out on your chance at this esteemed accolade…



The November 19 premiere of Hallmark Channel holiday film “Three Wise Men and a Baby” became the most-watched movie of the year across ad-supported cable in demos including HHs (2.9 million), Total Viewers (3.6 million), and W25-54 (411,000). With its “Countdown to Christmas” in week six, Hallmark Channel ranks as the most-watched cable entertainment network.

Season three of “Dead to Me” rang up 30.3 million hours viewed in its first four days, placing at #4 on Netflix’s top 10 English-language series for the week. “The Crown” was number one, with 84.3 million hours viewed its second week on the streamer.

In syndication, preemptions for President Biden’s November 9 press conference on the midterm elections and enormous increases in news channel viewing of the voting depressed daytime shows’ ratings throughout the week in the session ending November 13. One of the bright spots was “Karamo” (new season high 0.4, up 33%), which was the only rookie talker recording rising ratings. The newcomer had its most-watched week yet, delivering an average 554,000 viewers each day, up 50,000 from the prior week.

HGTV’s “Celebrity IOU” returned on Monday, November 14 to deliver a .62 Live+3 rating among P25-54 and a .82 among W25-54. With ratings increases of 38 percent among P25-54 and 52 percent for W25-54 over year-ago levels, the premiere episode attracted more than 3.2 million total viewers.

Nielsen Top 10 M-F Syndicated Strip Series for the week of November 7 ranked in order by HH Rtg
Jeopardy! (CMV) 5.5 AA
Wheel of Fortune (CMV) 4.8 AA
Family Feud (CMV) 4.8 AA
Judge Judy (CMV) 4.3 AA
Inside Edition (CMV) 2.0 AA
Entertainment Tonight (CMV) 1.9 AA
The Big Bang Theory (WB) 1.9 AA
Live With Kelly and Ryan (DAD) 1.6 AA
Dr. Phil (CMV) 1.3 AA
Hot Bench (AT) 1.3 AA

Nielsen Basic Cable Ranker for the week of November 14
Network, P2+ AA (000)
Prime Time
ESPN 3510
Fox News 2399
Hallmark Channel 1369
MSNBC 1312
CNN 877
Paramount 877
History 790
TLC 750
TBS 730
Food Network 692
Total Day
Fox News 1567
ESPN 1038
Hallmark Channel 747
CNN 625
Food Network 404
HGTV 392
INSP 377
Hallmark Movies & Mysteries 361
TV Land 355


Alex Charalambides has been tapped to serve as Chief Technology Officer at CNN. Charalambides was previously CTO at Insider Inc.

This Day in History
1963 – “Doctor Who” debuted on the BBC.

Answer to Our Last Trivia Question
What is the name of the store that David opens in “Schitt’s Creek” (2015-2020)? Rose Apothecary. Kudos to: Lisa Siciliano-Paramount/NYC; Cory Angerthal-AMC Networks/NYC; Kate Vernier-WBD/NYC; Renee Hendrix-Consumer Affairs/CST; Jason Kern-Reelz/NYC; April Iseral-TRG/Dallas; Anne Wetting-Fox Corp./LA; Allyson Jason Haas-Swirl Films/LA; John Kukla-KDFW/Dallas; Alyson White-KTBC/Austin; Sandy Spiegel/Chicago; Melissa Friedman/LA; Tom Moore-Kalt Productions/LA

Today’s Trivia Question
Who hosted the “Cheers” (1982-93) gang on the show’s season five Thanksgiving episode? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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Lead strategic design and user-experience vision for the current website, INSP.com. Make front-end and back-end design recommendations and evaluate the potential for a reimagined user-experience for the site. Manage multiple project timelines and executions simultaneously for maximum efficiency. 5+ yrs exp. leading management of a website property. Full info HERE (12/6)


Responsible for all elements of the creation, pre-production, production, and post-production of all on-air promotion videos, off channel ads, digital/social video content and other video projects created for other departments. Manage Creative Marketing & Promotion department. Min 10 yrs exp. at a broadcast or cable entertainment network. Full info HERE (12/6)

HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Lead promotion and brand management for our national marketing and digital content strategies. This role will interface with the management team, show producers, our national network and streaming partners, and program sponsors. Full info HERE (12/4)

HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Support with audience and consumer information related to our national programming. This role will compile and analyze linear, digital and OTT cross platform viewership for the purposes of strategic planning and to create actionable internal insights and client presentations. Full info HERE (12/4)

MATTER OF FACT WITH SOLEDAD O’BRIEN/WASHINGTON, DC: Must have highly developed program production skills, a keen eye for visual and graphic show elements, and an editorial commitment to amplifying diverse voices in the conversation about the nation’s future. The Senior Producer will assist with production scheduling and budget. Full info HERE (12/4)

TEXAS TECH UNIV./LUBBOCK, TX: Practitioner/teacher with min. 5 yrs. exp. In VR/AR/MR, virtual production, digital world-building, interactive media, human-computer interaction, motion graphics, VFX, etc. Apply by Dec. 1. Full info HERE (12/4)

STARZ/SANTA MONICA: Identify and successfully pitch programming to media, including long leads, dailies, weeklies and online publications; as well as secure electronic bookings; respond to media requests timely for information and interviews. Develop and maintain close working relationships with members of the press. 3+ years of entertainment exp. in public relations. Full info HERE (12/3)

TMZ/LOS ANGELES: Partner with the Head of Revenue & Strategy to develop new growth opportunities for TMZ’s digital products and execute various revenue initiatives. Optimize current suite of products (web, apps, other) against desired goals. 10+ years of work exp. including experience in programmatic and digital (display and video) advertising and online media. Full info HERE (12/3)


Manage post production storage systems both on premises and in the cloud. Collaborate Production Operations team to ensure that workflows align across the wider A+E enterprise. 5 years experience as a Manager in post production technical support. Comprehensive knowledge of post production workflows and processes. Full info HERE (12/2)

INSP/CHARLOTTE, NC: Develops strategy & annual goals for the Affiliate Monthly Campaign, executes the strategy & oversees the implementation of other assigned campaigns. Provides reporting, analysis & recommendations on assigned campaigns and oversees development of creative & content to support network distribution. 5+ yrs of related exp., 3+ yrs of management exp. Full info HERE (12/2)


Aggregate & analyze data from various sources to develop audience insights & help drive programming/marketing strategy across traditional and streaming platforms. 3+ years’ experience in media research at a broadcast/cable net, streamer or an agency. Strong Nielsen & data viz tools a must plus MS Office, quant, comm & presentation skills. Full info HERE (12/1)

NYC or Remote

Primary point of contact for the development of standards, processes, procedures, metadata retainment & other functions related to “cloud” operations (AWS). Responsible for the operational development, scale & best practices of all on-premises and cloud-based archives. 10+ yrs of exp. in supply chain modernization, on-premises & cloud archives. Full info HERE (12/1)

BBC STUDIOS/NY, CHICAGO, LA: Frequently liaise with senior level internal and external contacts, screening and prioritizing all forms of incoming communications, dealing with routine issues and coordinating more complex responses ensuring these are delivered in a timely and effective manner. Manage Executive’s travel logistics and scheduling. 3+ yrs of exp. Full info HERE (11/30)

NEWSMAX/ NYC: Determine best news stories for the program and create daily rundown. Work with show host in program preparation and execution. Identify compelling news stories. Develop story ideas, research and plan segments. Delegate responsibilities as appropriate. Supervise production staff. 3+ years executive producing exp. or overseeing newscast production. Full info HERE (11/30)

Responsible for developing and expanding a roster of content creators and growing Outloud Talent as a business unit. You’ll provide one-on-one support and guidance to your roster of talent. Looking for someone with 3+ years of experience managing content creators and comfortable with building from the ground up. Full info HERE (11/30)


Client and agency interface, attending client social events, and supporting the multi-platform sales process. Customize client presentations and provide effective information to drive budgets. Research target accounts and create strategy to break new business and increase share. Min of 3-4 yrs exp. in digital, radio or linear sales. Full info HERE (11/28)


Work closely with SVP, Scheduling & Acquisitions and team to develop programming strategies/schedules that achieve or exceed rating & revenue goals. Manage the production of network schedule grids from scheduling database & supervise schedule changes across platforms. Min of 5 yrs exp. scheduling and acquisition w/cable/digital channel or network. Full info HERE (11/28)


Serve as the lead in initiating content request fulfillment by tracking and pulling requested media. Review, transfer, and archive all content that arrives on hard drives and DVDs. Upload, catalog, and archive media from photography and field shoots. 5+ years of experience in the field of digital media or cable/broadcast. Full info HERE (11/28)

NYC, Remote

Respond to RFP, RFI and general Sales Requests: concept and formulate both large- and small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives and their associated KPIs. Champion the vision and go-to-market strategy and linear sales positioning. Min 2-yrs in media or sales/marketing company. Full info HERE (11/27)

ABC: The Conners, Abbott Elementary, Andor, Home Economics
CBS: Survivor, The Amazing Race, Fire Country
CW: DC’s Stargirl, King Fu
FOX: The Masked Singer, LEGO Masters
NBC: Countdown to Macy’s Thanksgiving Day Parade, Saturday Night Live
PBS: Tutankhamun: Allies & Enemies [p], Tutankhamun: Allies & Enemies [f], Secrets of the Dead
Telemundo: Exatlon Estados Unidos: Edicion Mundial, La Reina del Sur, El Fuego del Destino
Univision: Vencer la Ausencia, Mi Camino es Amarte, La Madrasta


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