Cynopsis MODEL D & IT LIST Awards

Congratulations to our 2022 Model D winners and IT List honorees

2022 WINNERS

Best ad-supported Video Service Content

Winner Crackle Plus
Finalists
  • Local Now
  • Redbox AVOD and FAST Streaming App
  • The NextGen Player

Best Branded Content/Content Marketing (Series) Content

Winner MotorTrend & Rivian — Electrifying The Outdoors
Finalists
  • Mad Rabbit's Spilling Ink
  • The Drive
  • HISTORY+Rocket Mortgage: Built For Zero
  • Going From Broke

Best Branded Content/Content Marketing (Single Entry) Content

Winner Scream x MTV Cribs
Finalists
  • Cleverest: Orlando
  • Sonic the Hedgehog 2 x Wild 'N Out
  • FOX, LEGO Masters & WB's Space Jam: A New Legacy
  • AT&T Dream in Black

Best Branded Web Series or Video Content

Winner Candyman x Growing Up Black: Chicago
Finalists
  • Clifford The Big Red Dog x Nickelodeon - "I Like Big Mutts"
  • The Writer’s Room: Old Spice
  • HISTORY + Wounded Warrior Project: Mission to Honor

Best Category-Specific YouTube Channel Content

Winner Paramount Network's Yellowstone
Finalists
  • The Crunchyroll-Hime YouTube Channel
  • The Carol Burnett Show YouTube Channel
  • MST3K YouTube Channel
  • Brad Show Live

Best Companion Video for TV Show Content

Winner A Farewell to Ozark
Finalists
  • Paramount Network's Yellowstone - Stories from the Bunkhouse, 406
  • Twitter and E! News debut “While You Were Streaming”
  • Miranda Cosgrove's STEM Loft
  • NBA TV's Handles

Best Digital Consumer Brand or Campaign Content

Winner Bleacher Report
Finalists
  • Crunchyroll
  • Hallmark Channel’s #1 Fan Contest

Best Documentary (Single or Series) Content

Winner One Yard: The Show Series
Finalists
  • Black Planet Documentary
  • Rise of the Players
  • The First Wave
  • Jacinta

Best Host in a Web Series or Channel Talent

Winner Taylor Rooks
Finalists
  • Shannon Sharpe - Club Shay Shay
  • Host of Going From Broke - Dan Rosensweig
  • Miranda Cosgrove's STEM Loft
  • Brad Show Live

Best Live Series or Event Content

Winner HoH Showdown
Finalists
  • Paramount+ Presents: A Night Under The Stars
  • 2022 March Madness Live
  • Headgum Live in NYC
  • Brad Show Live

Best Multiplatform Marketing Campaign: Broadcast and/or Cable TV or Web Series Content

Winner Hallmark Channel’s Countdown to Christmas Media Campaign
Finalists
  • Spider-Man: No Way Home x Wild 'N Out - "Hot Spider Cypha"
  • Brad Show Live

Best New Measurement Tool Solutions

Winner Adjust’s Industry-First CTV AdVision Solution
Finalists
  • Social Media Management Tool
  • Audience Intelligence and Analysis Software

Best Podcast/Audio Series Content

Winner Avatar: Braving the Elements
Winner Dexter: New Blood Wrap Up Podcast
Finalists
  • Dead Eyes
  • Hold Up with Dulcé Sloan & Josh Johnson from The Daily Show with Trevor Noah
  • The Skip Bayless Show
  • Unsung Science

Best Short Form Comedic Video Content

Winner Minions: The Rise of Gru x The Daily Show
Finalists
  • Off Days: Interrupting (Headgum)
  • The Try Guys: Without a Recipe

Best Short Form Video with a Social Good Message Content

Winner SHE'S A HERO
Finalists
  • Shout! Factory PSA
  • Dear Evan Hansen - "Sincerely Me" Campaign
  • HISTORY+Rocket Mortgage: Built For Zero
  • Faces of Change

Best Social Media Marketing Campaign Content

Winner Countdown to Christmas 2021
Finalists
  • The L Word: Generation Q
  • Paramount Network's Yellowstone - Season 4

Best Sports-Related Series, Video, or Event Talent

Winner WrestleMania 38
Finalists
  • Hoh Showdown
  • 2022 March Madness features
  • BIG BOYS CLUB: OL DRAFT ACADEMY
  • Cold As Balls (Sports)

Best Virtual Event Content

Winner TokuSHOUTsu Presents Ultraman Day Ultrathon
Finalists
  • DisneyTech and Data Showcase
  • Fortnite Rift Tour Featuring Ariana Grande

Best Web Series Content

Winner Miranda Cosgrove's STEM Loft
Finalist
  • Brad Show Live

Diversity and Inclusion Campaign Content

Winner Women Write Now
Winner USGA and Golf Digest Present: An Even Playing Field
Finalists
  • Mission Unstoppable with Miranda Cosgrove
  • Brad Show Live

Most Fan Engaged Channel Content

Winner Paramount Network's Yellowstone - TikTok
Finalists
  • Bleacher Report
  • Mission Unstoppable with Miranda Cosgrove
  • MSTie Mondays

Most Innovative Implementation of Addressable Innovations

Winner Simpli.fi’s Industry-Leading Addressable Targeting and Precise Location-Based Advertising
Finalists
  • Samba TV + 605
  • Disqo

Outstanding Ad Fraud Solution or Brand Safety Strategy Solutions

Winner Oxford Road x Barometer Bring Preeminent AI-Powered Brand Safety and Suitability Solution to Podcasts
Finalists
  • Spectrum Reach - the platinum standard for protection against ad fraud, malware, piracy, and lack of transparency
  • MFilterIT
  • Singular: Fraud Detection and Protection

Outstanding Advance in Transparency and Attribution Measurement Innovations

Winner Spectrum Reach + Roger Beasley Hyundai in Austin
Finalists
  • Spectrum Reach + Florida’s Space Coast
  • AudienceTrak by Spectrum Reach

Outstanding CTV Audience Targeting Solution Solutions

Winner Simulmedia TV+®
Finalists
  • How Premion is Driving Audience-First Targeting CTV Innovations
  • AgilityAds
  • Over The Top

Outstanding Digital Influencer Talent

Winner Ari Chambers
Finalists
  • Alexa Chung
  • Demi Bagby

Outstanding Example of Custom Data Strategy or Solution Innovations

Winner Nexstar Digital: Insurance Company Customer Acquisition Campaign
Finalists
  • Spectrum Reach + Florida’s Space Coast
  • ti360, TMB’s Proprietary First-Party Data Solution
  • Ampersand and Hill's Pet Nutrition Audience First Journey

Outstanding Local Advertising Solution Solutions

Winner Premion: CTV Advertising Built on the Power of Local
Finalists
  • Spectrum Reach - THE “one and done” local advertising solution for small businesses
  • Large Retail Chain Reopening Awareness

Outstanding Progress in Measuring Diverse Audiences Innovations

Winner Native Tongue Communications MICROcultural™ Measurement Approach
Finalists
  • Gracenote
  • Inclusion Analytics
  • CodeAndTheory

Outstanding Reporting and Analytics Innovations

Winner RSG Audience
Finalists
  • Adjust Datascape
  • Emplifi
  • Sprout Social

Outstanding Team of the Year Talent

Winner Headgum: Outstanding Team of the Year
Finalists
  • Paramount Network's Yellowstone - Social Team
  • Turner Sports digital features

THE IT LIST

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