11/21/19: LPGA Commissioner Mike Whan will continue his run atop the tour

 

Thursday November 21, 2019
Mike Whan inked a long-term contract to remain atop the LPGA as he wraps up his tenth year as s LPGA Commissioner where the organization had only 23 events on the 2011 schedule in Whan’s first year and is now wrpapping up a season with 32 official events and $70.2 million in prize money.
 
“Ten years ago, I’m not sure many of us would have been bold enough to predict where we are our today,” he wrote in an update to members. “Events like the KPMG Women’s PGA, Race to the CME Globe, UL International Crown and Founders Cup weren’t even an idea back then. In fact, 19 of the 33 official events on the 2020 LPGA Tour Schedule weren’t on the LPGA Tour just 10 years ago! Now we have an official team event, five strong majors, multiple events played with men, exciting season-long competitions, events staged in 12 different regions of the world and TV coverage in over 160 countries. We have built incredible alliances with many industry stakeholders, who have also helped us to create a stronger LPGA and fuel the growth of young women in the game. Our Tour Professionals come from more than 50 countries and regions, and each year, it seems we welcome another member who is the first from her country.”
 
PROGRAMMING

 

The 2020 MLS All-Star Game presenter by Target is heading to LA where, for the first time, the MLS All-Stars will face the Liga MX All-Stars on July 29 at Banc of California Stadium. The match will be broadcast on ESPN and Univision networks in the US, TSN and TVA Sports in Canada, as well as on ESPN throughout Mexico and Latin America. “We are so pleased to bring the 2020 MLS All-Star Game presented by Target to Los Angeles, one of the great soccer markets in North America,” said MLS Commissioner Don Garber in a statement.  “As we celebrate our 25th season, we wanted to deliver an unique and unprecedented format for our annual All-Star Game.  Our first ever game between the best of MLS and Liga MX’s top players is the perfect way to build on the growing relationship between the two top soccer leagues in the region.”
 
The College Football Playoff announced a lineup of multi-platinum national recording artists who will perform at AT&T Playoff Playlist Live! on January 11-12 as well as at the Capital One Stage at Allstate Championship Tailgate Plaza on Jan. 13. The free concerts will take place in New Orleans’ Woldenberg Park. Jan. 11 sees performances be H.E.R., Nas and MAX. Jan 12 features Meghan Trainor, Bastille and Trombone Shorty & Orleans Avenue. Jan. 13 then offers Tim McGraw and Judah & the Lion while Lauren Daigle performs the “The Star-Spangled Banner” before the game.
 
Sunday sees NBC Sports Group kick off its slate of Presidents Cup-themed programming with the first installment of the three-part Road to the Presidents Cup series leading up to the biennial competition, being held Dec. 11-14 at Royal Melbourne Golf Club in Australia. All three parts of Road to the Presidents Cup will air on NBC (Part I –Nov. 24 at Noon ET; Part II –Dec. 1 at 5p; Part III –Dec. 8 at 3p). Hosted by GOLF Channel’s Rich Lerner, the series will preview the 13th edition of the international biennial competition “through detailed insight on those who will play the most prominent roles in the event, including International team captain Ernie Els, and United States captain Tiger Woods.”
 
ESPN Films delivers the 30 for 30 Short “Subject to Review” on Dec. 22 at 3p on ESPN, exploring the mechanisms of the cameras and computerized simulations that now serve as the final word on close calls – but also the limits of the veracity of those calls.
 
FloSports partnered with Events DC and Russ Potts Productions, Inc. to provide live and on-demand content and coverage for events that will include premier basketball events in the Washington, DC market on FloHoops.com. “As the District’s official sports authority, we are excited to announce this live broadcast partnership with FloSports in an effort to provide real-time streaming capabilities and to cater to today’s online sports streaming appetite,” said Gregory A. O’Dell, President and CEO of Events DC.  “FloSports is an innovative industry leader and we look forward to providing even more unique on-demand content, that is an all-encompassing source for digital sports steaming in Washington, DC. This is truly an innovative partnership that will not only raise the profile of sporting events in DC – but will further engage our passionate fanbase.”
 
NBC Sports Philadelphia’s alternative sports betting-focused 76ers broadcast is making a return with a 10-game slate during the 2019-20 season. Host Marc Farzetta returns alongside sports betting expert Brad Feinberg and Anthony Gargano to focus on the betting odds, and how the flow of the game impacts those lines. New, enhanced on-screen graphics focused on real time sports betting data will be integrated in the program, complementing the hosts’ commentary and analysis.
 
SiriusXM’s Dave LaGreca signed a new multi-year contract to continue as the lead host on SiriusXM’s pro wrestling show, Busted Open. LaGreca hosts the show every weekday (9a-noon alongside wrestling legends Bully Ray, Mark Henry and Tommy Dreamer on the SiriusXM Fight Nation channel. 
Save The Date!
Thursday, February 6th at CNVS in NYC
 
Join Cynopsis and your colleagues for an awards show spotlighting the very best campaigns, content and partnerships that are shaping the industry. Awards finalists & Rising Star honorees will be announced in early-December. Winners will be announced live on-stage on February 6th.
 
Questions? Contact Marketing Manager  Cathy Pearson  for more info.
SPONSORSHIP & PROMOTION

 

NASCAR’s Jimmie Johnson announced his retirement with the upcoming 2020 season, drawing to a close a racing career for the seven-time champion and future Hall of Famer. As reactions spread throughout the industry, the primary sponsor of Johnson’s car, Ally, stated that “Jimmie Johnson is a legend in racing, the epitome of class and the ultimate representative of our brand,” said Andrea Brimmer, chief marketing officer at Ally. “We are proud that Jimmie will finish his remarkable NASCAR driving career with Ally as his primary sponsor.”
 
Belk informed the Charlotte Sports Foundation that the company will not renew its deal as title sponsor of the city’s college football postseason bowl game and kickoff game, according to multiple reports. The deal is set to expire after next month’s Belk Bowl.
 
Stephens, an independent financial services firm, locked in multi-year sponsorship of LPGA Tour member Maria Fassi. As part of the agreement, the Stephens logo will appear on the left collar of Fassi’s golf shirt during tournament play through 2022. “It is an exciting time in golf as there is so much emerging talent, which is certainly exemplified in the LPGA,” said Warren Stephens, Chairman, President and CEO of Stephens. “As a player who represents the best of the sport, we are thrilled to have Maria as our newest brand ambassador. We know that she will bring the highest level of professionalism, passion, and, most importantly to us at Stephens, sportsmanship to each round she plays. We look forward to being a part of her professional career.”
 
DIGITAL, DATA & TECH

 

NBC Sports Group acquired EZLinks Golf , a PGA TOUR-affiliated company and online tee time marketplace for golfers. “As an innovative leader that is at the intersection of golf and technology, NBC Sports continues to invest in our portfolio of golf lifestyle businesses to better serve golfers and golf courses,” said Will McIntosh, executive vice president, NBC Sports Digital and Consumer Business. “Incorporating the technology and services of EZLinks into the comprehensive digital solutions we already offer will enhance our ability to help golf courses operate more efficiently and make the game more accessible for golfers.”
 
The Atlanta Hawks and 15 Seconds of Fame, the social media app that delivers personal video moments to fans , entered a partnership to provide Hawks fans with the ability to transform live event moments into keepsake clips that they can share and save. During games, fans who appear on videoboards and live broadcasts can retrieve their video moment through the team’s mobile app.
 
Ryerson University and Maple Leaf Sports & Entertainment named five startups that have been selected to join its Future of Sport Lab accelerator program. The selected startups were chosen from a pool of sport tech startups from around the world. Companies include: ProWire, delivering in-venue, real-time audio channels streamed directly to a fan’s phone; Zone7, a human performance platform that empowers and protects the health, potential and longevity of athletes through Artificial Intelligence; Mission Control, an esports platform where people can create and join recreational video game leagues with friends; Feidao, a mobile e-commerce, ticketing and travel platform designed to help Chinese visitors make the most of their stay in Canada; and StreamLayer, an audience engagement platform for OTT services.
 
ESPORTS

 

In this week’s edition of Cynopsis Esports
  • ELEAGUE ups its ad game
  • EA goes South
  • GameWorks enrolls High School Esports League
  • Measuring Twitch vs. OTT Platforms
  • Zippo warms to NRG
  • LG captures Pokimane
 
INDUSTRY & ROSTER MOVES

 

Miami Super Bowl Host Committee and Sport Management Research Institute entered into an exclusive agreement for SMRI to produce an economic impact study of Super Bowl LIV and its various ancillary events. SMRI will conduct on-site surveys of Super Bowl visitors at all major events associated with the game, including Super Bowl Live at Bayfront Park, Super Bowl Experience at the Miami Beach Convention Center, Taste of the NFL and a number of others, as well as the game itself. Researchers will document a number of key statistics that measure spending associated with Super Bowl LIV. The company’s economic impact report for Super Bowl LIV will measure the spending of South Florida visitors, media, contractors, small businesses and more to determine the overall contribution to the local economy.
 
THE MAIN EVENT

 

Colts/Texans on FOX, NFL Network and Prime Video at 8p.
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ON THIS DAY in 1977
The Orioles’ Eddie Murray is named AL Rookie of the Year.
 
In the Know
Who is the only player to win Rookie of the Year and the Cy Young Award in the same year? (Email [email protected] with your answer and be sure to include your company and city).
 
Answer to Our Last Sports Trivia Question
DJ Jazzy Jeff & the Fresh Prince once released a song claiming they could beat which athlete? Answer: Mike Tyson. Kudos:
Michael Ritz-Northwestern Mutual/NY; Denis Barry-CBS/NY; Patrick Caulfield, ESPN/Bristol; Synda Kollman-Charter Marketing Group/Boca Raton; Patrick McOwen-effectv/North Wales; Andy Pittman-TAMU/College Station; Travis Wacker-Good Karma Brands Milwaukee/Milwaukee; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Jaymz Wooden-Bottelsen American Dart Lines/Santa Maria; Jim Bernard-PRG/LA

Later – Chris
Cynopsis Team

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SALES MANAGER, INTEGRATED PARTNERSHIPS, U.S.
Combate Americas
NYC
Present Combate Americas to potential local/national/global sponsorship partners & dvlp an integrated, solution driven approach to creating sponsorship packages. Min 7-10 yrs of success w/cross-platform sponsorships, incl sales, servicing & activation
Full info 
HERE  

SALES PLANNER >>
Sony/NYC:  Assist in the maintenance of accounts/campaigns across all SPTAS properties. 3 – 5 years related exp. Media Math/media background a must as well as skilled in wide orbit & Dealmaker. Full info   HERE  (12/7)
MARKETING MGR, CONSUMER ENGAGEMENT  >>
SportsEngine Inc/Minneapolis MN:
 Resp for implementing behaviorally-triggered customer onboarding communications, designing and implementing a customer upsell and retention strategy to support sales. 5+ yrs mktg exp ideally w/Saas Company. Full info   HERE  (12/7)
SALES MANAGER, INTEGRATED PARTNERSHIPS, U.S.  >>
Combate Americas/NYC:
  Present Combate Americas to potential local/national/global sponsorship partners & dvlp an integrated, solution driven approach to creating sponsorship packages. Min 7-10 yrs of success w/cross-platform sponsorships, incl sales, servicing & activation. Full info  HERE   (12/7)

 

SR COORDINATOR, CONSUMER INSIGHTS & RESEARCH (TEMP)  >>
NFL/NYC:
  Support design and execution of primary research relating to the NFL fan, brand, and marketing initiatives. 2+ yrs mkt research and consumer insights exp. Exp working with various syndicated data sources (MRI, EPoll, YouGov, Ace Metrix, etc.) Full info  HERE  (12/7)
 
ACCOUNT EXECUTIVE, MEDIA PARTNERSHIPS  >>
MALKA MEDIA/Jersey City NJ:
 Focus working w/brand & media partners to demonstrate the value our shows have in reaching their audiences. 3-7 yrs successful sales/account mngmnt exp within the media industry w/strong focus on digital video. Full info  HERE  (12/7)


MGR, SVOD MARKETING >>
A + E Networks/NYC: Ambitious, goal-oriented digital marketer to mng acquisition & retention mktg for our Subscription Video on Demand (SVOD) products. 6-8 yrs exp in a CRM dvlpmnt/execution role or a direct mktg/customer acquisition or retention role w/proven track record of success. Full info HERE (12/6)

MGR, PAID SOCIAL MEDIA >>
Lifetime & A&E/NYC: Responsible for developing and managing the paid social media strategy for Lifetime & A&E. Reporting into the Senior Manager, Paid Media, 3-5 years of paid social marketing experience, with a strong preference for specialization in entertainment marketing. Full info   HERE  (12/6)
TEACHING PROFESSOR, ARTS & ENTERTAINMENT MNGMNT >>
Drexel University’s Westphal College/PHL:  2 FT faculty positions avail to teach core EAM courses as well as courses related to their area of expertise. Min 5 yrs management/leadership experience in media, arts or entertainment. Full info   HERE (12/6)
 
ACCOUNT EXECUTIVE >>
Tennis Channel/Santa Monica:  Maintains existing and forges new relationships with agencies and clients to maximize revenue for the network.  Minimum 5-7 yrs advertising sales experience, preferably in the cable or sports television arena. Full info   HERE (12/20)


TECHNOLOGY COUNSEL >>
A+E/NY
: Draft & negotiate a wide range of tech transactions, inc SaaS, Paas, IaaS. Draft & negotiate data privacy & security provisions in vendor & partner transactions. YOU NEED: JD, min 5 yrs legal exp preferably within media or tech fields, exp negotiating both legal & business terms in complex transactions across technologies. Apply HERE (12/5)

 
SALES PLANNER  >>
UP TV/NYC:
 Resp. for dev/implementing media proposals and working directly with Acct Execs. and Pricing & Planning. College deg. & 1+ yrs cable exp. in ad sales ind. Strong Microsoft Office & DealMaker skills a +. Good comm, interpersonal & organzt’l skills. Send Resume:  HERE  (12/5)


MARKETING DIRECTOR >>
WTHR/INDIANAPOLIS IN:
 Seeks a mktg leader who can inspire creative excellence 8 years consumer advertising and promotion experience with promotion-specific record of success in the television/news industry, brand management, or marketing/digital/advertising agency. Full info HERE (12/4)

DIRECTOR, DIGITAL MARKETING  >>
SportsEngine Inc/Minneapolis MN:
  Responsible for leading digital marketing strategy. 12+years of marketing leadership experience with a track record of proven success, ideally with a SaaS company.  Full info   HERE  (12/4)

 

MARKETING & BRAND STRATEGY MGR  >>
SportsEngine Inc/Minneapolis MN: 
Exp’d B2B marketer who is able to develop marketing campaigns across multiple channels and mediums to ensure our continued success.  5+yrs marketing experience, ideally with a SaaS company. Full company   HERE  (12/4)

 

ADVERTISING & SPONSORSHIP SALES MARKETING MGR  >>
SportsEngine Inc/Minneapolis MN: 
Responsible for managing day to day partner relationships, the execution of all partnership deliverables and account management work. 2+ years of exp, ideally in a high-growth software business    HERE  (12/4)

 

SR PRODUCTION SYSTEM ENGINEER >>
A + E Networks/Stamford CT: Support the Stamford production facility in addition to taking a lead role in projects when assigned by department managers. 5 years as a Post-Production engineer req’d.  Full info   HERE  (12/4)


MARKETING MGR, MKTG SOLUTIONS >>
Clear Channel Outdoor/NYC: Dvlp strategic & compelling advertising pitches to address client challenges. Drive a collaborative partnership w/Nat’l Sales Group & Clients Solutions Team. 5+ yrs sales or ad mktg exp media sales or ad tech org. Full info HERE (12/3)

COORDINATOR, AD SALES MARKETING >>
Crown Media Networks/NYC:
 Responsible for supporting the Ad Sales team with client communication materials, event coordination, advertiser sponsorship opportunities, premiums and promotions. Min 2 yrs exp marketing or advertising at an entertainment co. Full info HERE (11/28)

 

MANAGER, AD SALES MARKETING  >>
Crown Media Networks/NYC:
 Responsible for developing 360-degree advertiser-driven marketing programs while ensuring that our brand value proposition, network voice and programming priorities anchor every proposal.  3-5y rs exp Ad Sales Marketing or related field. Full info   HERE  ( 11/28)

 

CREATIVE DIRECTOR  >>
UNC TV/RTP NC:
 Lead the creative dvlpmnt process from setting clear goals, managing capacity of designers & assigning projects accordingly, ensuring projects are completed on time and within budget, and inspiring the team to produce dynamic content that connects with our diverse audience. Full info  HERE   (11/28)


PR ASST./COORDINATOR >>
BABYGRANDE PR/SANTA MONICA:
 Support senior team at boutique PR firm; work daily with entertainment & corporate clients and press. Looking for detail-oriented, motivated self-starter for high-paced, fun environment. 1-3 years exp. in PR. Full info HERE (11/27)

 

PRE/POST GAME PRODUCER  >>
NBC Sports Bay Area/San Francisco CA:
  Build & execute pregame, postgame and digital formats at a high level.  Min 3+ yrs exp producer role in top 10 TV market. Full info  HERE   (11/27)

 

VP, PROCUREMENT  >>
A+E/NY
: Build best-in-class procurement capabilities. Lead function to create value, drive improvement, & provide realized savings. Lead strategic sourcing process while developing appropriate risk mgmt strategies. YOU NEED: BA/BS, MBA preferred. 10+ yrs relevant strategic/operational exp in a procurement org. CPM/CPSM/CSCP cert preferred. Full info  HERE  (11/26)

MANAGING EDITOR  >>
KNBC/LA:  Exp’d, creative and motivated leader w/10 yrs newsroom exp to partner with the Vice President of News to manage aspects of the station’s News department including daily coverage, long and short-range planning. 5+ yrs exp req’d in mngng role. Full info  HERE  (11/22)

 

ASSOCIATE EDITOR  >>
Skycastle Digital Studio/NYC:
 Specialize in ideating and articulating content strategies in response to client RFPs.Min BA deg & 3+ yrs paid content creation exp or journalism exp, ideally in a full-time writing or editing position with a news publisher or agency. Full info  HERE (11/22)

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