11/09/20: Media Tech Update


Medias First Morning Read
Monday November 9, 2020

The top two apps Americans used to watch the 2020 elections on their iPhones were CNN and Fox News, according to Sensor Tower. The day after Election Day, Fox News was the #2 free phone iPhone app in the US App Store, its highest ranking ever, and CNN landed at #3, its highest since inauguration day in 2017.

Interest in the 2020 elections likely resulted in significantly increased broadband usage on Tuesday evening, reports OpenVault. Key data from aggregated from OpenVault’s tools and solutions include (times listed are Central Time):
· A 7% increase in usage/subscriber for the hours of 5p-8p relative to the average over the previous 4 Tuesdays
· Usage/subscriber during 7p hour was 10% greater, on average, than usage during the same time period on the previous nine Tuesdays
· Cord cutter usage/subscriber increased 16.4%, or more than double the rate of increase for all subscribers

Snapchat is now allowing creators to display their follower counts. “We’ve listened to feedback from our creator community and many of them expressed interest in having the option to show that their community on Snapchat is growing,” said Snap. “We are giving creators the option to make subscriber counts visible on their public profiles.” Until now, while Snapchat users could see their own subscriber counts, they could not be made public.

Sony’s PlayStation 5 will launch online-only, starting November 12 in North America. “No units will be available in-store for purchase on launch day,” said the company in a blog post. “Please don’t plan on camping out or lining up at your local retailer on launch day in hopes of finding a PS5 console for purchase. Be safe, stay home, and place your order online.”

Intel has acquired Israeli company Cnvrg.io, which built and operates a platform for data scientists to build and run machine learning models. Convrg will be an independent Intel company and serve its existing customers, said Intel.

TEGNA announced it has partnered with GatesAir on the technological infrastructure for the launch of NextGen TV (aka ATSC 3.0) in the Seattle-Tacoma, Washington market. Pending final FCC approvals, TEGNA’s independent station KONG-TV will begin NextGen TV broadcasts for KONG-TV and KING 5, the NBC affiliate in Seattle, in early December, with KONG-TV serving as the host, or lighthouse station. “The transition to NextGen TV requires cooperation from all stakeholders as we begin shaping the future of local broadcast television in Seattle and across TEGNA markets,” said Kurt Rao, SVP and chief technology officer, TEGNA.

As an advocate for our industry, we’re delighted to shine a spotlight on those who are making a difference in the digital media supply chain with our Adtech Awards program. Finalists have been announced… now it’s time to register for the 12/1 to see who will win a trophy!

Sharp Corporation and NEC completed the previously announced transaction to form a joint venture by Sharp acquiring 66% of shares for NEC Display Solutions Ltd., a subsidiary of NEC. NDS has changed its company name to Sharp NEC Display Solutions Ltd. and has started business operations as a subsidiary of Sharp. The newly formed SNDS will continue its focus on the BtoB display business, producing and developing a broad range of visual display solutions for a variety of markets and applications. Fujikazu Nakayama, Senior Executive Managing Officer and Business Solutions BU President of Sharp, will serve as Chairman of the new business and Hisatsugu Nakatani, President of NEC Display Solutions, will serve as President of SNDS.

ironSource Aura, the engagement platform for mobile carriers and OEMs, announced that it has launched its mobile app distribution platform in the Russian market. The company gives local app marketers the unique opportunity to run performance campaigns on devices, from the moment a user first sets up their device and throughout the device’s lifecycle. “Aura creates a win-win solution for all parties – the advertiser, the device manufacturer and, most importantly, to the users themselves,” explains Anatoly Dehtiar, Partnership Lead at ironSource Aura in Russia. “By providing smart app recommendations, users have full power to customize their device with the apps they want and need, ultimately improving their overall device experience and increasing brand loyalty for the OEM and carrier.”

Michael Bologna, former President of GroupM’s Modi Media, and Joanna Drews, previously Director of Product Management and Emerging Assets at Comscore, have started HyphaMetrics. The media metrics company plans to track all TV screens and devices into a single-source data stream for licensing to TV networks, media agencies, digital media platforms, MVPDs, and other research companies.


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TEGNA has completed an update of its stations’ over-the-top streaming apps on Roku, and announced plans to launch OTT streaming apps for its stations on Amazon Fire TV by the end of 2020. TEGNA’s station apps offer streaming viewers free, ad-supported access to live news and recent news broadcasts, breaking news and weather forecasts, in addition to VERIFY fact-checking reports and TEGNA’s live entertainment program, Daily Blast LIVE. A new “Watch” feature has also been launched on stations’ websites and mobile apps in order to create a unified video consumption experience across all consumer digital platforms. TEGNA’s True Crime Network app is also now available on Roku, after an initial launch on Amazon Fire TV and other platforms in August.

During 3Q20, smart TV streaming apps were up 200% in viewing time, according to Conviva’s “State of Streaming” report. While CTV devices still dominate streaming ownership, with a 50% share of global viewing time, first the first time they did not keep up with overall streaming growth, up 55% versus 57%. “Streaming has exploded in the past year as illustrated by content like the NFL which saw 41% growth on streaming and remained relatively flat on linear TV,” said Conviva CEO Bill Demas. “As a result, we are seeing more investment in streaming services, advertisers shifting to streaming platforms and consumers adopting streaming-enabled devices and TVs at a rapid pace.”

Haystack News has added ABC News Live and CBSN, in addition to Al Jazeera, Euronews, Newsmax, Yahoo Finance and select live local news broadcast stations across the US. The AVOD offers curated stories from nearly 350 news providers. ““Haystack News is now available on every major Smart TV brand and streaming device,” said Daniel Barreto, Co-Founder and CEO of Haystack TV. “We have added more news partners, approaching 350 total partners and have extended our lead in providing streaming’s largest portfolio of local, national and world news.”

Wurl, a provider of streaming video distribution and advertising services for CTV, announced accelerating ad impressions served via the Wurl Network by 129% compared to 2Q20, as well as 98% year-over-year hours of viewing across the Wurl Network. With nearly 160 new channels, the overall network counts over 500 channels.

CJC Network signed an agreement to be distributed on the new Atari VCS game console. With the expansion, the network will broadcast a weekly 4-hour block of programming for children every Saturday morning starting November 7, under the banner CJC Kids.

Vudu will launch on Microsoft’s Xbox Series X and Xbox Series S starting on November 10. The on-demand streaming service, acquired by Comcast’s Fandango unit from Walmart in July, delivers over 150,000 new releases, catalog films and TV shows upon their launch on digital.


The new Microsoft Promotion Extensions enable brands running ads on Microsoft Advertising to highlight a specific deal or special offer in their text ad, as well as tie special deals to a holiday advertisement. Advertisers can also customize promotion extensions in Microsoft Advertising by occasion, and select a holiday or special occasion to tie into the promotion.

TheViewPoint, the video ad monetization platform for CTV/OTT publishers and broadcasters, announced a partnership with distribution and monetization platform, VlogBox. TheViewPoint brings in its ad tech solutions to power up VlogBox’s monetization capabilities, as well as analytics and pricing control over the CTV inventory. “The first outcomes of this partnership had exceeded all expectations. So far, TheViewPoint has contributed to an overall demand increase for VlogBox inventory,” said Daniel Elad, CSO of TheViewPoint. “Specifically, our team performed the integration of a proprietary SDK into the VlogBox applications as well as API integration between platforms, which allowed us to streamline accurate reporting and analytics”

DoubleVerify announced the launch of Authentic Brand Safety targeting on Google Marketing Platform’s demand-side platform, Display & Video 360. Authentic Brand Safety enables consistent activation of brand suitability criteria in a pre-bid setting, helping advertisers reduce block rates. “With our proprietary Authentic Brand Safety solution, global brands can create a single quality profile that is centrally deployed, managed and optimized – ensuring seamless brand protection, while making execution far more efficient,” said Mark Zagorski, CEO of DoubleVerify.

UB Media has joined digital OOH association DPAA. UB Media connects Canadians to brands through indoor media networks including Restobar, Cinema and Campus. Said Barry Frey, President & CEO of DPAA, “UB Media has developed an outstanding portfolio of media networks and services that help brands connect with consumers across Canada.”

Octopus Interactive, which sells digital-video ad inventory on screens it places in the back of Uber and Lyft vehicles, conducted a survey from Oct. 20-26 regarding QSR category brands and found that customers of Uber and Lyft have some real affection for certain chains. Chipotle, McDonald’s, and Wendy’s were respondents’ most preferred and most frequented QSR brands. Respondents are also somewhat likely to use coupons based on their QSR destination (38%) and will clip from social media (38%).

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Job of the day

SME within the Consumer Mktg & Media team. You will develop and manage owned media strategy for the LIFETIME/LMN brands. Partner with Planning, Digital Media and On-Air Scheduling teams. 7yrs exp managing Owned Media within an Entertainment firm with deep knowledge of entertainment landscape, including competitive set and non-linear platform. Full info HERE (11/20)

NICKELODEON/NY, NY: Hardworking, pro-active and inquisitive Mgr for a newly formed Brand Mktg and Strategy team at Nickelodeon. This role will aid in defining Nickelodeon’s brand mission/values as well as Mktg efforts across series, brand, platforms, emerging media and more. Min 5yrs exp in consumer strategy, digital, mktg or media. Full info HERE (11/19)

WOMEN’S BASKETBALL HALL OF FAME/REMOTE: Seeking motivated individual responsible for the creation of a WBHOF donor base that will increase donations through donor relationships, contributions, capital campaigns and ongoing fundraising efforts. Proven track record with min 5yrs exp managing/forging relationships with multiple donor sources. Full info HERE (11/19)

JUMA ENTERTAINMENT/Remote: Looking for creative and highly motivated individual to access and clear videos for network prime time clip series. Must possess a love of TikTok, Instagram, Twitter and Facebook, and be able to navigate platforms. Full info HERE (11/18)

A+E NETWORKS/REMOTE: Skilled/detailed oriented Curation and/or Operations professional who is passionate and knowledgeable about digital media curation, metadata and dist of content to 3rd Party aggregators. You will Curate A+E owned media content using internal media asset management tool. Quick learner with a min 2 yrs’ exp in video media operations. Full info HERE (11/18)

NBCUNIVERSAL OWNED STATIONS & AFFILIATE RELATIONS/DALLAS-FORT WORTH: The Arthouse, NBCUniversal’s Owned Stations’/Telemundo Stations’ internal design team who supports newscasts is seeking a Sr. Designer with a broadcast design background, solid conceptual skills and 3D expertise. Min 4yrs exp, must be able to work on individual assign and team projects. Full info HERE (11/17)

ION MEDIA NETWORKS/NY, NY, CLEARWATER OR W PALM BEACH, FL: Resp for the assessment, design, implementation, and interconnectedness of key business applications. Must be technically proficient, and disciplined in project mgmt. and be able to work with multiple clients/users/stakeholders to meet their requirements. 10 yrs exp in Systems Ops, Process Diagnostics and Implementation. Full info HERE (11/17)

JUKIN MEDIA/NEW YORK, NY:Seeking an individual who can combine creativity and strategy with a deep understanding of the digital media sales process. Must be able to work with clients, with a min of 2 yrs in advertising/media and a proven track record of building strong client relationships. Full info HERE (11/16)

BBC STUDIOS/LA, CA: Resp for managing sales/co-prod activity in the fiction genres, with clients across both TV/digital. Need to deliver against a stretching bus plan and budget, maximizing the BBC Studios Catalogue through licensing and co-producing programme rights in the US for TV/VOD. 5yrs exp in programme dist, with an understanding of the UK TV industry. Full info HERE (11/16)

Newsmax Media/NYC:
Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (11/15)

Newsmax Media/NYC:
Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (11/15)

Newsmax Media/NYC:
Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (11/14)

Newsmax Media/NYC:
Responsible for the production of live news & talk show, and recorded video segments for television, and digital platforms. 3+ yrs in TV news and/or talk production. Full info HERE (11/14)

DISCOVERY INC./NEW YORK, KNOXVILLE: Strong strategic & data-oriented individual to partner on new Magnolia Network & oversee research and performance analytics to optimize Magnolia’s linear & digital presence. 5+ yrs analytics exp req’d. Full info HERE (11/13)

JUMA ENTERTAINMENT/Remote: Looking for creative and highly motivated individual to access and clear videos for network prime time clip series. Must possess a love of TikTok, Instagram, Twitter and Facebook, and be able to navigate platforms. Full info HERE (11/13)

Newsmax Media/Washington D.C.: Seeking proven on-air reporter, in possession of an already-developed contact list, including many “who’s who” leaders in Congress, and related government agencies. Min 3yrs exp with outstanding writing/production skills. Full info HERE (11/12)

CHARTER COMMUNICATIONS/STAMFORD, CT: Resp for accessing and leveraging internal/external data, as well as building models to support Charter’s various business grps (Programming Acquisition, Original Content, Spectrum Nets, Mktg, Product, etc.) on critical initiatives and decisions. Min 5 yrs exp in data modeling and analytics. Full info HERE (11/12)

Public media leader seeks VP to promote APT brands, impact, marketing strategies, diverse content & engage audiences. Min 10 yrs experience. APT is EOE. Full info HERE. (11/11)

Nickelodeon/NYC, NY: Ideal candidate will lead a team of mktg and campaign mngrs in all aspects of marketing across all platforms in support of Nickelodeon series and content. Min 8 yrs exp in marketing, media or a consumer strategy position. Full info HERE (11/11)

Counter Logic Gaming/Madison Square Garden Sports/LA, CA: Counter Logic Gaming is looking for someone to lead the digital mktg team, with a focus on digital content and social media. Resp for creating/executing all CLG digital/content strat across all social/streaming platforms. Min 5 yrs of digital/mktg exp. Full info HERE (11/11)


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