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Virtual Awards Date: Tuesday, December 1 / 1pm ET

Join us this year as we go virtual to recognize the best of the best in digital media & advertising. We’ll be announcing winners of the Model D and Adtech Award program, as well as our "It List" honorees on December 1 (run-of-show coming soon), filled with fun and surprising moments, celebrity guest presenters, and more! 

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Spotlight Awards

Model D Awards

Best Branded Content/Content Marketing (Single Entry)

  • Agree to Disagree: StuberComedy Central Digital
  • Beyond The Frame #withGalaxy - Samsung / National GeographicSamsung / National Geographic
  • Cook Togethereko
  • Dear Chicago - NBA on TNTTurner Sports
  • HISTORY/Citizen PromasterHISTORY
  • TheSoul PublishingKevin Blomberg

Best Branded Integration in a Web Series

  • Good Boys - "Mini Mocks: Kissing Bootcamp"Velocity, ViacomCBS
  • “Seasoned” Nat Geo + All CladNational Geographic / All Clad
  • The Sidequests of Gwendolyn Griffineko
  • UpUpDownDown Championship Live Stream – WWE Survivor SeriesWWE

Best Covid-19 Awareness Campaign

  • #AloneTogetherViacomCBS
  • beONEbeIN SPORTS | VMLY&R Miami
  • Cyber Group StudiosCyber Group Studios
  • Mission Unstoppable - Stay Safe For Science CampaignLitton Entertainment
  • VIZIO Adds CDCs Slow The Spread App To Help Keep Customers Safe And Informed About The CoronavirusVIZIO
  • WWE Partners With Americares For Covid-19 Relief EffortsWWE & Americares

Best Direct to Consumer Campaign

  • #HinchasWantedbeIN SPORTS | VMLY&R Miami
  • Infusion by castellsInfusion by castells
  • It Chapter Two - "The Challenge Joins The Losers Club"Velocity, ViacomCBS
  • Jared - Love Can't WaitJared
  • The Balance x Uber "Moving You Forward"Dotdash
  • Tubi - 'Not on Netflix' Brand CampaignTubi
  • “Hear, Here” Brand CampaignTuneIn

Best Multiplatform Marketing Campaign: Broadcast and/or Cable TV or Web Series

  • A New Dawn - NBA on TNTTurner Sports
  • Are You Afraid of the Dark?Nickelodeon
  • Brad Show LiveBrad Bernstein Productions
  • Hallmark Channel's 10th Anniversary of Countdown to ChristmasCrown Media Family Networks
  • Infusion by castellsInfusion by castells
  • Kids, Race and Unity: A Nick News SpecialNickelodeon
  • Knives Out - "Knives Out Knives"Velocity, ViacomCBS
  • MTV EMAMTV International
  • NBCUniversal's Curated Content Playlists: Captain Sandy's Pride PlaylistNBCUniversal

Best Social Media Marketing Campaign: Use of Instagram

  • Are You Afraid of the Dark’s @The.Midnight.SocietyNickelodeon
  • Conversation with Catherine BellCrown Media
  • Rock the Park - Find Your Adventure CampaignLitton Entertainment / Tremendous! Entertainment
  • WE tv's Best Christmas EverWE tv
  • Yellowstone InstagramViacomCBS

Best Branded Web Series

  • Cook Togethereko
  • Dotdash x FordDotdash
  • HISTORY/Citizen PromasterHISTORY
  • HISTORY/Lionsgate "Midway"HISTORY
  • PFL's Inside The KnockoutProfessional Fighters League
  • RuPaul’s Drag Race The Pit Stop (Season 12, All Stars 5)ViacomCBS
  • You Can Be Anything by The Players' Tribune & BarbieThe Players' Tribune

Best Category-Specific YouTube Channel

  • Cool SchoolDriver Studios
  • Cyber Group StudiosCyber Group Studios
  • KIDZ BOP YouTube ChannelKIDZ BOP
  • Nick AnimationNickelodeon
  • Ryan's World - YouTube KidsSunlight Entertainment
  • TheSoul PublishingKevin Blomberg
  • UpUpDownDown YouTube Channel – WWEWWE
  • VH1’s Love & Hip HopViacomCBS

Best Companion Video for TV Show

  • ELEAGUE Super PunchTurner Sports
  • Houston Outlaws Lone Star ChallengeHouston Outlaws
  • I Was A Soul Train Dancer Season 2: Vivica A FoxBET Digital
  • Kofi Kingston’s Journey to Becoming the UpUpDownDown Champion (WWE 24 Exclusive)WWE
  • Mission Unstoppable - Makeup is ScienceLitton Entertainment
  • Mr. Krabs Net WorthNickelodeon
  • National Geographic Presents: Creating Cosmos: Possible WorldsNational Geographic
  • Super Bowl LIV Watch PartyFOX Sports
  • Yellowstone Stories from the Bunkhouse 301ViacomCBS

Best Covid-19 Awareness Related Content

  • Barbie Vlogs - Making Sense of A New RoutineMattel Television
  • Mission Unstoppable - Stay Safe For Science CampaignLitton Entertainment
  • SpongeBob Hand Washing ClipNickelodeon
  • The Essentials, an MTV News ProductionViacomCBS

Best Documentary (Single or Series)

  • Black in Space: Breaking the Color BarrierSmithsonian Channel
  • DAZNDAZN
  • ELEAGUE Road to the Rocket League World ChampionshipTurner Sports
  • Houston Outlaws Lone Star ChallengeHouston Outlaws
  • RuPaul’s Drag Race Out of the Closet (Season 3)ViacomCBS
  • WWE 24 – Edge: The Second MountainWWE
  • WWE 24 – Kofi Kingston: The Year of ReturnWWE

Best Live Series or Event

  • 2019 MTV Video Music AwardsViacomCBS
  • DAZNDAZN
  • ELEAGUE FUT Champions Cup - Stage IVTurner Sports
  • Food Network Kitchen - We Cook Together WeekendDiscovery Inc
  • MTV EMAMTV International

Best New Web Series

  • Date DropAwesomeness
  • MTV's Sneaker WarsViacomCBS
  • NBC UniversalOxygen Digital
  • OUTLOUD: Raising VoicesJJLA
  • The R-Truth Game Show – WWEWWE
  • USO Military Virtual Programming (MVP) SeriesUSO
  • WE tv's Lockup UnlockedWE tv
  • Wizard School Dropouteko

Best Podcast/Audio Series

  • Curiosity DailyDiscovery, Inc.
  • WWE After the Bell with Corey GravesWWE
  • WWE’s The New Day: Feel the PowerWWE

Best Short Form Animation Video

  • Barbie VlogsMattel Television
  • Cyber Group StudiosCyber Group Studios
  • Liverpool's Long Walk to the TitleB/R Football
  • SpongeBob Sock Puppet TheatreNickelodeon
  • Tales From The Trip feat. Shane MaussComedy Central Digital

Best Short Form Comedic Video

  • Kofi Kingston’s Journey to Becoming the UpUpDownDown Champion (WWE 24 Exclusive)WWE
  • Mini-Mocks: Brooklyn Ball BarberComedy Central Digital
  • Skip AdComedy Central Digital

Best Short Form Instructional Video

  • Cook Togethereko
  • Mission Unstoppable - Lowkey High-Tech with Miranda CosgroveLitton Entertainment
  • NBA TV's Work From Home - Minnesota TimberwolvesTurner Sports

Best Short Form Video focusing on Animals/Pets

  • Beast to BeautyComedy Central Digital
  • Mini-Mocks: Pet SeminaryComedy Central Digital
  • “The Scoop” by The Pet CollectiveThe Pet Collective

Best Short Form Video from a TV Network or Digital Publisher

  • Dear Chicago - NBA on TNTTurner Sports
  • National Geographic & Cosmos: Pale Blue Dot Anniversary VideoNational Geographic

Best Short Form Video with a Social Good Message

  • Clyde Juneteenth Social VideoNickelodeon
  • HISTORY/Quicken Loans Built For ZeroHISTORY
  • Mission Unstoppable - Stay Safe For Science CampaignLitton Entertainment
  • MTV's Drag My DadViacomCBS
  • National Geographic & Cosmos: Pale Blue Dot Anniversary VideoNational Geographic
  • WWE & UNICEF USA's Kid Power Up SeriesWWE & UNICEF USA

Best Sports Web Series

  • Bassmaster's Zaldaingerous presented by AmazonBassmaster
  • "FIFA 2019 Women’s World Cup Now”FOX Sports
  • “Level Up” by Olympic ChannelJukin Media & Olympic Channel
  • NBA Rookies FeaturesTurner Sports
  • Untold Stories with Master TesfatsionBleacher Report
  • WWE's The BumpWWE

Best Virtual Event

  • CMT's Feed The FrontlineViacomCBS
  • “The God of High School” Digital EventCrunchyroll
  • The USO MVP July 4th SpecialUSO

Best LBGTQIA Programming

  • NBCUniversal's Curated Content Playlists: Captain Sandy's Pride PlaylistNBCUniversal
  • OUTLOUD: Raising VoicesJJLA
  • Smithsonian Time Capsule: Beyond StonewallSmithsonian Channel
  • The 2020 Logo30ViacomCBS

Best Web Video or Series

  • Battle for LATurner Sports
  • Brad Show LiveBrad Bernstein Productions
  • Making Fun with Akliah and MilanaComedy Central Digital
  • Mini-Mocks: Brooklyn Ball BarberComedy Central Digital
  • MTV's Drag My DadViacomCBS
  • National Geographic Presents: Creating Cosmos: Possible WorldsNational Geographic
  • The R-Truth Game Show – WWEWWE
  • Twin My Heart: Season 2Awesomeness
  • VH1’s Brunch with TiffanyViacomCBS
  • John Whyte, M.D. - WebMD Coronavirus in ContextWebMD

Best Digital Consumer Brand

  • Bleacher Report: Making It Easy to Be a Sports FanBleacher Report
  • CrunchyrollCrunchyroll
  • Portable.TVT&R Productions
  • TheSoul PublishingKevin Blomberg
  • The SpruceDotdash
  • Take It There with Taylor RooksBleacher Report
  • Undertaker: The Last Ride -- WWE NetworkWWE
  • WWE's Kayla BraxtonWWE

Best Use of a Digital Influencer in a Social Campaign

  • Bad Boys For Life - "Couples Therapy"Velocity, ViacomCBS
  • Dear Chicago, Cole Bennett - NBA on TNTTurner Sports
  • Gus Johnson UTI WeekComedy Central Digital
  • Infusion by castellsInfusion by castells
  • pocket.watch x Colgatepocket.watch
  • Sam Grubbs Helps HBO Max Launch Go ViralHouse of Highlights

Outstanding Team of the Year

  • B/R's Branded Content PowerhousePlaymaker
  • CrunchyrollCrunchyroll
  • Going From Broke TeamCrackle Plus
  • R&CPMK Strategy & Transformation TeamRogers & Cowan PMK
  • Team DotdashDotdash
  • ViacomCBS Entertainment & Youth Group Audience Development TeamViacomCBS
  • WE tv Digital TeamWE tv

Best Host in a Web Series or Channel

  • Brad Show LiveBrad Bernstein Productions
  • Chris Jacobs, USO Military Virtual Programming (MVP) SeriesUSO
  • Dometi Pongo (Need to Know, MTV News)ViacomCBS
  • Jordan Mendoza - Cry BattleComedy Central Digital
  • "Skip Rides The Trollercoaster”FOX Sports
  • John Whyte, M.D. - WebMD Coronavirus in ContextWebMD
  • WWE's Kayla BraxtonWWE

Best ad-supported Video Service

  • beIN SPORTS XTRAbeIN SPORTS
  • CrackleCrackle
  • XUMOXUMO

Best Microsite

  • JoinDangerForce.comNickelodeon
  • MTV’s Ex on The Peak Ski Ex-scapeViacomCBS
  • NickHelps.comNickelodeon
  • The SpongeBob SmartyPants ChallengeNickelodeon

Best Over-the-top (OTT) Content Service

  • Applicaster Zapp platformApplicaster
  • DAZN OTT Content PlatformDAZN
  • NBA TV Direct to ConsumerNBA Digital/Turner Sports
  • XUMOXUMO

Best use of Augmented Reality/IMR Technology

  • Infusion by castellsInfusion by castells
  • Soul & ScienceIntel Studios

Best Video Platform

  • Jared - Love Can't WaitJared
  • Portable.TVT&R Productions
  • SendtoNews Online Video PlatformSendtoNews
  • The 2019 CInéFashion Film AwardsCinémoi North America

Cynopsis Adtech Awards

Best Addressable TV Collaboration

  • Xandr, CNN’s Courageous Studios Collaborate To Connect Invesco With Audiences Across Screens
  • NYI + Toyota Addressable Collaboration
  • NYI + Points Bet Addressable TV Collaboration

Best Audience-Based Buying Platform

  • Bell Media and Amobee support the next generation of audience-buying TV
  • Nielsen Advanced Audience Powering The Data-Driven Linear TV Marketplace
  • Premion
  • Spectrum Reach's AudienceApp
  • The Programmatic OOH Ecosystem Powered by Vistar Media

Best Video Marketing/Advertising Platform

  • Nielsen's Addressable TV Solution
  • OneView Ad Platform
  • Publica: The Connect TV Monetization Platform

Best Video Marketing/Advertising Platform

  • Nielsen's Addressable TV Solution
  • OneView Ad Platform
  • Publica: The Connect TV Monetization Platform

Most Innovative Implementation of Addressable

  • Nielsen's Addressable TV Solution
  • Publica: The Connect TV Monetization Platform
  • Simpli.fi’s Addressable OTT/CTV Advertising Solution Drives In-Store Foot Traffic to 788 Convenience Store Locations

Outstanding Attribution Measurement

  • Adobe Helps Prove Travel to Utah Through Unique Audience Strategies and Measurement
  • Always-On TV Attribution & Advanced Audience Platform
  • Discovery Engage Full Funnel Case Study

Outstanding Brand Safety Strategy

  • Dotdash
  • Xandr

Outstanding Data Solution

  • Adobe helps Refinitiv Tackle Global Brand Awareness
  • Discovery Cross-Platform Targeting Data
  • Geopath Releases Two New OOH Data Solutions in Response to Covid-19
  • ListenFirst

Outstanding Display and Programmatic Advertising Platform

  • Adelphic by Viant: Early Movers and Continuing Pioneers
  • Concert: The Best of the Trusted Web Under One Roof
  • The AI Exchange That Delivers Engaged Audiences, Brand Safe Placements, and Dynamic Creative in A Data-Privacy Compliant, Cookieless Future-Proof Package
  • Viamedia’s QTT™: Bridging Digital Demand and Linear TV Advertising Inventory

Outstanding Local Advertising Solution

  • Gamut Media
  • NewsON
  • Premion
  • Spectrum Reach Rebound Campaign
  • Viamedia’s QTT™: Bridging Digital Demand and Linear TV Advertising Inventory

Outstanding New Audience-Based Ad Offering

  • Discovery Cross-Platform Targeting Data
  • Disney's Audience-Based Ad Solutions
  • Imagine Communication’s ad booking optimization solution drives a global shift to audience-based buying

Outstanding Post-Campaign Analysis

  • Dell and Adobe Advertising Cloud Deliver Cross-Screen Campaign and Measurement Plan
  • ListenFirst Brand Reputation Index

Outstanding Reporting and Analytics

  • ListenFirst Social Media Analytics & Reporting
  • Nielsen Advanced Audience Suite
  • Realeyes: A New Standard for Emotion AI
  • Xandr Monetize - Transparency Report

Outstanding Targeting Capabilities

  • GroundTruth’s COVID-19: Foot Traffic Tracker
  • MagicLinks Match Intellgience™
  • Roku's OneView Ad Platform
  • Tap Native
  • The AI Exchange That Delivers Engaged Audiences, Brand Safe Placements, and Dynamic Creative in A Data-Privacy Compliant, Cookieless Future-Proof Package

Outstanding Utilization of Data

  • Cuebiq COVID-19 Mobility Insights
  • Dotdash & Ford – Reaching The Right Audience
  • IBM Advertising Accelerator with Watson
  • Jaguar Land Rover Drives Incremental Reach Across TV and Digital
  • WarnerMedia’s Data Driven Symphony Ad Platform for Advanced TV

The IT List

QUESTIONS
For award entries and event registration questions, contact:
Jenn Ocampo – Marketing Director
jenn@cynopsis.com
203.906.4603

SPONSORSHIP
For award event sponsorship opportunities, contact:
sales@cynopsis.com
818.744.3071