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Entries are NOW open for the 8th Annual Cynopsis Digital Model D Awards. An annual must for all digital innovators in the media space, the Cynopsis Digital Awards have been honoring the best in online video content, advertising, talent and digital media's movers and shakers for 8 years running. Nominations are also open for the Cynopsis Digital "It List" Awards. We're looking for executives at every level who excel in digital content, marketing, advertising and social media.
Finalists will be notified in late September and honored at a celebration event in November.

See below for details and be sure to enter by August 11th!

Model D Categories

TECH AND TOOLS

    • Best ad-supported Video Service

      Honoring the service that serves and satisfies both consumers and advertisers through a clear, cohesive user experience that encompasses content availability and discoverability, user interface, and other innovative features.

      Best Microsite

      Honoring a branded content site that exists within an existing website and enhances the brand by telling a story, highlighting a campaign or inspiring a call to action.

      Best Over-the-top (OTT) Content Service

      Recognizing the ad-supported OTT services with a proven ability to deliver excellent, regularly updated content over the web and via mobile and Internet-connected devices.

      Best use of Augmented Reality Technology

      This award honors the best use of AR technology, including user interface, data collection capabilities, advertiser opportunities and other innovative features.

      Best Video Platform

      The video platform that offers users, creators and advertisers the most user-friendly and effective experience.

    • Individuals & Groups

  • People

      Best Digital Consumer Brand

      The consumer-facing brand that best demonstrates excellence in video creative, execution and success across platforms and consumer touch-points.

      More information
      Best Host in a Web Series or Channel

      This award honors the top host of a web series on a multi-channel network or YouTube channel. 

      More information
      Best Use of a Digital Influencer in a Social Campaign

      A social campaign that successfully worked with or through a digital influencer to increase brand awareness and brand lift to reach a specific consumer. The collaboration was executed creatively and tactfully in order not to alienate followers.

      More information
      Outstanding Team of the Year

      Recognizing exceptional collaboration internally and among clients and agencies, this award honors both the company culture as well as external success in the marketplace. 

      More information

    • Marketing Campaigns

    • Best Branded Content/Content Marketing (Single Entry)

      Honoring outstanding creativity and engagement in a brand-sponsored single short-form video that does not explicitly promote a brand but stimulates interest in a brand’s product or service

      Best Branded Integration in a Web Series

      This award honors an innovative branded integration in a web series; recognizing a product placement that is not obtrusive, but is inserted seamlessly into the narrative and effectively drives brand lift. 

      Best Direct to Consumer Campaign

      This award honors a data-led campaign that delivered its message via an engaging experience that drove results.

      Best Multiplatform Marketing Campaign: Broadcast and/or Cable TV or Web Series
      Best Social Media Marketing Campaign: Use of Facebook

      This category honors innovation and efficiency in driving and engaging fans on your Facebook page or Twitter account. 

      Best Social Media Marketing Campaign: Use of Instagram

      Whether you grow your photo/video feed organically or utilize sponsored posts, this category honors innovation in engaging fans with your Instagram account. 

      Best Covid-19 Awareness Campaign
      Best Social Justice Campaign

    • Content

    • Best Branded Sports Web Series

      This award honors a scripted or unscripted original sports series exclusively produced for the web.

      Best Branded Web Series

      This award honors the brand, agency, and/or producer/studio behind a branded series made exclusively for the web. 

      Best Branded Web Video

      This award honors the brand, agency, and/or producer/studio behind a branded video made exclusively for the web. 

      Best Branded Web Video (single entry)

      This award honors the brand, agency, and/or producer/studio behind a branded video made exclusively for the web. 

      Best Category-Specific YouTube Channel

      This award honors the top YouTube channel focusing on a specific vertical such as comedy, kids, sports, and pets. 

      Best Companion Video for TV Show

      This award honors the video, webisode or series developed to extend the program or storyline of an existing TV show to increase viewer interest and engagement.

      Best Documentary (Single or Series)

      This award honors outstanding creativity and engagement in a documentary video single video or series.

      Best Live Series or Event

      Honoring outstanding creativity or engagement in a short video series focused on a live event.

      Best New Web Series

      This award honors new scripted or unscripted original series exclusively produced for the web and created within the past year. 

      Best Podcast/Audio Series

      This award honors a scripted or unscripted original podcast or audio program exclusively produced to be downloaded from the web.

      Best Short Form Animation Video

      Honoring outstanding creativity and engagement in an animated short video series.

      Best Short Form Comedic Video

      Honoring outstanding creativity and engagement in a short one-off comedy video.

      Best Short Form Instructional Video

      Honoring outstanding creativity and engagement in a how-to video series.

      Best Short Form Video focusing on Animals/Pets

      Honoring outstanding creativity and engagement in a short video series focused on animals and/or pets.

      Best Short Form Video from a TV Network or Digital Publisher

      Honoring a single short-form video produced by a TV network or digital publisher that’s not connected to an existing series.

      Best Short Form Video with a Social Good Message

      Honoring outstanding creativity and engagement in a short video series or single video with a prosocial message. 

      Best Sports Web Series

      Honoring a scripted original video, short or clip produced exclusively for the web (programs that were repackaged and transitioned from the web to TV are also eligible).

      Best Web Series

      This award honors scripted or unscripted original series exclusively produced for the web.

      Best Web Video

      Scripted original video, short or clip produced exclusively for the web (programs that were repackaged and transitioned from the web to TV are also applicable).

      Most Fan Engaged Channel

      This award honors a channel (on YouTube or MCN) that reels in the most fan engagement, or the ability for a producer to evoke a significant reaction from its audience. Engagement factors in views, subscribers, comments and social media factors involving "likes," "retweets," "favorites" and more. Please submit nominations that include data for these measurements listed. 

      Best Covid-19 Awareness Related Content
      Best Virtual Event
      LGBTQIA Programming

    • Entry Process

    Who Should Enter

    Model D Awards

    Cynopsis Digital Model D Awards is looking for: Innovators. Inspirers. Creators of all kinds. For the 8th year in a row, we celebrate those in online video content and advertising who are at the forefront of the industry, elevating it with their state-of-the-art contributions to branded content, technology, ad campaigns, and original content.

    You can view the full lists of past winners and honorable mentions for 2014,2015, 2016, 2017, 2018  and 2019, but here is a sampling of winning companies:

    • A+E Networks
    • Anheuser-Busch
    • AT&T
    • Bravo
    • Crackle
    • Fandango
    • Food Network
    • Funny or Die
    • Hulu
    • HBO
    • Martha Stuart Living Omnimedia
    • Meredith Video Studios
    • MLB Advanced Media
    • MTV
    • NBCUniversal
    • OMD
    • PBS Digital Studios
    • SONY
    • Turner Sports
    • VEVO

    Enter: Model D

    “It” List

    We’re looking for the most innovative executives in digital media who excel in digital content, marketing, advertising, social media, and online content to take their place on Cynopsis Digital’s “It List.”

    They’re the digital thinkers and doers behind the scenes whose peers notice and emulate them. They’re the type of people who always seem to be one step ahead, who can anticipate when the winds are shifting and are the first to reposition their team and their company to take the best advantage of new opportunities. These are the people who have defined success in daily business life through a potent combination of intelligence and influence. Their decisions affect the digital content industry, shake up the status quo and change the future.

    It’s not just senior-level people who belong on the Cynopsis Digital “It List.” They’re movers and shakers at every level, from managers to directors and more. That’s why we want to recognize and celebrate them.

    Nominate: IT List

    Deadlines and Rates

    If you submit the same entry into multiple categories, each additional entry is discounted by $224 per category. Payment in full must accompany the entry. All entries are non-returnable and non-refundable.

    Model D

    • Regular Deadline = 8/11 ($399)
    • Late Deadline = 8/18 ($549)

    “It” List

    • Regular Deadline = 8/11 ($399)
    • Late Deadline = 8/18 ($549)

    How to Enter

    The entry process is completed solely online:   Enter: Model D  Nominate: IT List

    First, you will be guided through the registration process, and then the entry (synopsis + supporting materials) and payment process.

    Finalists will be notified in late September and honored this November.

    Eligibility

    To be eligible, the content, campaign or initiative must have taken place (either in part or in full) between May 30, 2019, and July 25, 2020. Some of the work must have occurred during this time, but it’s not necessary for it to be completed during the eligibility period.

    Entries must include:

    Synopsis

    A 400-word synopsis describing your entry using the following sub headings:

    • Objectives
    • Strategy
    • Tactics
    • Execution
    • Evaluation of Success/Results/ ROI

    While these headings are not mandatory, we do recommend using as many as you can as it relates to your entry. The more information provided, the better!

    Supporting Materials

    Supporting materials should show evidence of the success of your work. Examples Include:

    • Web sites/URLs
    • ROI Stats
    • Media Coverage
    • Photos
    • Research Documents
    • Screenshots
    • Testimonials
    • Videos*
    • Web Stats

    *For videos, please upload the raw file (mov, wma or mp4) or provide a link to the content to be viewed (youtube, vimeo, company’s website or another video sharing platform).

    QUESTIONS
    For award entries and event registration questions, contact:
    Cathy Pearson – Contact Marketing Manager
    cathyp@cynopsis.com
    203.899.8470

    SPONSORSHIP
    For award event sponsorship opportunities, contact:
    sales@cynopsis.com
    818.744.3071

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