11/02/23: Amy Robach and T.J. Holmes jump to iHeart

Cynopsis Medias First Morning Read


Thursday November 2, 2023

Today’s Premieres
BET+: Kingdom Business
Food Network: Christmas Cookie Challenge at 9p
ID: Family of Darkness at 10p
Netflix: All the Light We Cannot See; Cigarette Girl; Onimusha; Unicorn Academy

Today’s Finales
CBS: Buddy Games at 8p
History: Alone Australia at 9:30p
Travel: The Ghost Town of Terror at 9p


Disney plans to acquire the 33% stake in Hulu it doesn’t already own from Comcast for an expected price of $8.61 billion. Under the appraisal process agreed by Disney and Comcast, Hulu’s equity fair value will be assessed as of September 30, 2023; if the value is determined to be greater than the guaranteed floor value, Disney will pay NBCU its percentage of the difference between the equity fair value and the guaranteed floor value. The company expects the appraisal process to be completed in 2024.

CBS has pulled “Loteria Loca” off the air. The game show, CBS’ least-watched fall series, has been airing Mondays at 9p and was slated to move to 8p on November 13, followed by reruns of “NCIS.” Instead, for the next two Mondays, three “NCIS” encores will fill prime time.

Email is the most effective advertising tactics among consumers (42%), followed by ads on live TV (32%), streamed shows (29%), and YouTube and websites in general, according to Horowitz Research study State of Media, Entertainment, and Tech: Consumer Engagement 2023. The study found younger consumers (18-34 and 35-49 year-olds) are more likely to find text messages, social media posts, influencer sponsorships, ads in podcasts and ads in music streaming services much more effective than consumers 50+.

“The fact that younger consumers find ads in TV shows less effective is a reflection of their media behaviors and how the TV industry has evolved. Young people are heavy users of subscription streaming services that are generally not ad-supported, and have pretty much gravitated away from ad-supported live TV,” notes Adriana Waterston, EVP and Insights and Strategy Lead at Horowitz Research. “It makes sense that they see other platforms as more effective since that is where they are seeing the most advertising. However, the past few years have seen an enormous increase in the number of ad-supported streaming services, opening up new opportunities for brands to re-connect with younger audiences through TV content.”

Netflix has hit 15 million monthly active users on its ad-supported subscription tier, launched a year ago. The streamer reported 5 million MAUs in May. “We have built an incredible foundation, focusing on areas advertisers told us matter most,” wrote Amy Reinhard, President of Advertising, in a blog post. “Our goal isn’t just to offer the same products and tools the industry has come to expect — although we’ve made a lot of progress on that front over the last year. It’s to build something bigger and better than what exists today.”

Conde Nast is cutting 5% of its workforce – or about 270 employees – as it struggles to adapt to the shifting video landscape. “Video has been a volatile area of the industry as audiences move to places like TikTok and YouTube Shorts (up 600% over the last two years alone),” wrote CEO Roger Lynch in a memo to staffers. “Social video has helped drive overall video audience growth (we expect to exceed 20B video views this year, significantly beating our target); however, these new video formats haven’t found monetization models yet.” Lynch added that as the company works to grow subscriptions and e-commerce, it will take additional steps to reduce costs.

Hilton and Hallmark Channel are teaming up to give travelers the chance to immerse themselves in rooms inspired by Hallmark’s “Countdown to Christmas” movies at select Hilton Hotels & Resorts properties in New York, Houston and Chicago. “This is a great representation of Hilton’s commitment to delivering immersive and unforgettable experiences during every stay,” said Matt Schuyler, Chief Brand Officer, Hilton. “Our collaboration with Hallmark allows us to leverage timeless storytelling to bring an added level of excitement during the holidays.”

What drives authenticity in DOOH? Transparency, notes Barry Frey, CEO of DPAA, the global trade association promoting the use and digitization of out of home advertising. “It’s ‘IRL-in real life’ and outside. You can’t hide in the sunlight, and that gives out of home the highest level of brand trust.” But authenticity is also often aligned with brand values, such as sustainability and inclusion, and the DPAA emphasized theirs at the organization’s global summit last month. For details, check out

Spectrum today announced Bushwick Film Festival received $10,000 through the 2023-2024 Stand For The Arts Awards, a partnership with Ovation TV that recognizes local arts, cultural and educational organizations and programs.

Pluto TV is launching the second iteration of Ads for Change, a global initiative that uses Pluto TV’s FAST platform to provide free advertising and amplification around humanitarian efforts. Pluto TV is donating $10 million in ad inventory spread across its international footprint with a mission to combat food insecurity.

Cynopsis Reaching Audience in 2024

We Did the Scheduling for You

We have an expansive lineup of events planned for 2024, and would love to see you there! Take a look at our annual lineup, featuring both free and brand-new programs, and choose what works for you!



Amy Robach and T.J. Holmes, who left their jobs at ABC’s “GMA3” after reports surfaced that they were a couple, have teamed for a podcast. iHeartMedia’s “Amy & T.J.” launches December 5. “The duo will get behind the microphone to explore meaningful conversations about current events, pop culture, and everything in between,” said a release from iHeartMedia. As for the status of their relationship, the smiling couple have their arms around each other in a new Instagram post captioned, “How’s this for Instagram official? #silentnomore.”

CBS’ “After Midnight,” the late night reboot of Comedy Central’s “@midnight” that’s replacing “The Late Show With James Corden,” is getting its team in order. “@midnight” producer Jack Martin will serve as co-showrunner with Eric Pierce (“The Wheel”), and exec produce with Stephen Colbert; Carrie Byalick of Colbert’s Spartina Industries; Tom Purcell (“The Late Show”), Colbert’s wife Evelyn McGee Colbert and his manager James Dixon as well as Joe Farrell, Mike Farah, Whitney Hodack and Henry R. Muñoz III from Funny Or Die and Jason U. Nadler of Serious Business co-creator of @midnight. “We are thrilled to be reunited with our friends at Funny Or Die,” said Stephen Colbert. “My hope is that, every night,After Midnight’ will be just as ridiculous as the internet is every day.”


ChaiFlicks, the streaming platform for Jewish storytelling, is launching its first original series, “Schmoozing and Cruising,” on Thursday, November 16. The half-hour unscripted series explores innovative Kosher restaurants and food establishments (including food trucks and delivery services) across the US.

Bixbee, the children’s products brand, is launching animated series “Bixbee and The Beekeepers” on YouTube in spring 2024. The show will promote multiculturalism, friendship and the responsible use of technology.

Vizio dropped a shoppable content series, “Merry & Bright,” hosted by “American Idol” winner Jordin Sparks. The branded content series, presented by The Home Depot, includes three 10-minute episodes featuring transformations made possible by holiday products.


Holiday fairytale comedy “Genie,” from screenwriter Richard Curtis (“Love Actually”), starts streaming Wednesday, November 22 on Peacock. The film stars Melissa McCarthy as a genie trapped in a bottle for over 2000 years.

The WGA Awards, put on pause due to the Hollywood strikes, now have a date: April 14, over a month after the Academy Awards in March. Submissions opened on Wednesday; nominations will be announced February 21.

The second round of performers for “The 57th Annual CMA Awards” includes Kelsea Ballerini, Kenny Chesney, Luke Combs, Dan + Shay, Jordan Davis, HARDY, Alan Jackson, Cody Johnson, Post Malone, Mac McAnally, Ashley McBryde, Morgan Wallen, The War And Treaty, and Zac Brown Band. Hosted by Luke Bryan and Peyton Manning, the show broadcasts live from Nashville on Wednesday, November 8 at 8p on ABC.

“Bye Bye Barry,” a firsthand account of NFL Hall-of-Famer Barry Sanders’ life story, will premiere Tuesday, November 21 on Prime Video. The doc explores the star running back’s shocking decision to walk away from his successful football career.

Franchise finale “Indiana Jones and the Dial of Destiny” starts streaming Friday, December 1 on Disney+. “Timeless Heroes,” a feature-length making-of documentary, will debut simultaneously on Disney+.

Great American Pure Flix is offering movies grouped into different holiday-related theme weeks, each week through December 24. First up: Getting in the Spirit, with films including “B&B Merry” and “Twas the Text Before Christmas.”

Want side of horror with your holiday? “Joe Bob’s Creepy Christmas” debuts live on Friday, December 15 on Shudder and AMC+ TV.

The History Channel is honoring Veterans Day with two-part special “Beyond the Battlefield,” hosted by Navy veteran Remi Adeleke and executive produced by Peyton Manning, on Saturday, November 11 at 8p. Produced by Manning’s production company, Omaha Productions, and Left/Right, the special features appearances by both Manning and professional skateboarder Tony Hawk.

Wounded Warrior Project is a sponsor of “Beyond The Battlefield.” The History Channel produced custom content vignettes for WWP that feature interviews with veterans and address key issues they face. The content elements run across History’s linear, digital and social platforms.

FMC is running a Veteran’s Day movie marathon on Friday, November 10. Films include “Sands of Iwo Jima” (John Wayne), “The Bedford Incident” (Sidney Poitier), “Captain Newman, M.D.” (Gregory Peck, Angie Dickinson), “The Eagle Has Landed” (Michael Caine, Robert Duvall), and “The Guns of Navarone” (Gregory Peck).

Pasiones, the cable network for multicultural telenovelas “en español,” is commemorating its 15th anniversary this month with nostalgic segments featuring memorable moments and titles from its telenovela history. The celebration will also include interstitials showcasing the most unforgettable scenes.


Cineflix Rights announced the launch of a new FAST channel dedicated to Property Brothers Drew and Jonathan Scott, The channel is available to viewers in Canada on The Roku Channel, Tubi, and Plex platforms.

FOX News Audio has expanded its partnership with Audacy to include FOX Weather. Audacy also distributes FOX News Podcasts and the FOX News Talk audio streams.


TikTok launched a new lead generation integration for Salesforce Marketing Cloud. Features include a user-friendly interface; real-time lead transfer capabilities; and instant access to leads in Salesforce Marketing Cloud. “TikTok enables brands to reach and engage with new audiences and communities they otherwise would not have been connected with before,” said Lorry Destainville, Head of Product Partners for TikTok. “Powered by the new way people discover and connect with businesses, we are excited to partner with Salesforce to help advertisers capture the engaging TikTok community and turn them into leads.”

Paramount Global, home of Super Bowl LVIII, will bring the media brand’s “A Mountain of Entertainment” to Las Vegas, showcasing Paramount Global’s entertainment series and films that surrounds CBS Sports’ coverage of football coverage on February 11. The four-day-long fan activation begins on February 8 and will feature 10 brands from across the company’s portfolio, including CBS, CBS Sports, Paramount+, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Pluto TV and Paramount Home Entertainment. In addition, the quintessential “Paramount Mountain” will be constructed on top of the iconic Mirage Volcano. The massive block-long structure along the Vegas strip will feature interactive fan experiences built around popular Paramount films and series.

Habu announced product updates and enhancements, including new capabilities enabled by Generative AI. “Advertisers are always looking to get as much value as possible from their data, and clean rooms play a critical role in enabling us to meet client needs without jeopardizing consumer privacy,” said Krystal Olivieri, CEO, NA at Choreograph. “Habu’s continuing development of cutting-edge data collaboration and clean room capabilities have made them a key partner for our Platform, which creates competitive advantages for our clients.”

Hallmark Media has joined the ranks of companies adding VideoAmp as a currency for making deals for advanced audiences and demo guarantees. “As we head into the launch of our highly anticipated holiday season, this partnership will offer our advertisers new, rewarding data findings that showcase the value of advertising within our unique brand of feel-good content and reinforce our presence as a leading destination in the cable landscape,” said Casey Gould, SVP, Ad Sales and Advanced Advertising, Hallmark Media.

Amazon is adding new ads to the Fire TV screen including ad cards in the suggested content rows on the home screen, where advertisers can place ads inside categories, and nonmedia ads at the top of the home screen. Other new ad options include exclusive buys across Fire TV channels, new bundles, expanded AI-powered search functionality with Fire TV Search Ads, and more.


Hockey Fights Cancer™, a joint initiative of the National Hockey League and the National Hockey League Players’ Association powered by the V Foundation for Cancer Research, launched Tuesday. Through its first 25 years, the annual campaign has raised over $32 million. This year’s initiative has a commitment to activations at select tentpole events, Hockey Fights Cancer ambassadors, 25 years of inspirational storytelling shared on League platforms on the 25th day of each month, as well as a 25th giving campaign that will see 10 cancer organizations receive a $25,000 gift to bolster their impact. AstraZeneca has been named an official partner of Hockey Fights Cancer.

Prime Video and ONE Championship return to Bangkok on Friday, November 3 for ONE Fight Night 16: Haggerty vs. Andrade. Available exclusively to Prime members in the U.S. and Canada, the event will begin at 8p.


Paramount Global announced the global expansion of premium video advertising platform EyeQ to regional and multinational marketers. EyeQ, launched in 2020, makes it easier for advertisers to activate campaigns across Paramount’s domestic and international digital content portfolio. “The launch of EyeQ was a game-changer, bringing unprecedented simplicity, efficiency and scale to the premium, ad-supported video marketplace,” said John Halley, President of Paramount Advertising. “We’re excited to deliver this proven formula to partners around the world under a global streaming advertising strategy that will play in more markets than ever before and serve as a catalyst for Paramount’s next stage of growth.”

Glasgow-based indie production company Freedom Scripted announced two offices in London and Berlin, as well as new partnerships in Berlin and Lisbon. The expansion also sees the promotion of Nancy Napper Canter to Head of Development in London, and Tessa Buchanan to Development Exec in the Glasgow office.

Animated kids series “Mixmups” launches on Channel 5’s Milkshake on November 4. The UK show is the first animated pre-school series featuring disabled lead characters made by a team with lived experience of disability.

Waymark inked its first international deal with Australia’s Nine, which earlier this month launched its Nine Ad Manager, a self-serve advertising tech platform. The collaboration offers small to medium-sized businesses in Australia a new, a-la-carte ad buying experience powered by Waymark’s generative AI technology.

White Spark Pictures, the Australian-based VR and TV production company, is launching a new standalone technology business, Surround Sync. Led by COO and managing director Benn Ellard, the new company will be responsible for the delivery of White Spark Pictures’ technology to cinemas and other venues around the world and will also distribute third-party VR films and immersive content.

Paramount is combining Channel 5’s broadcast video-on-demand service, My5, with its FAST service Pluto TV, to form a supersized, free streaming service in the UK in 2024.

Cynopsis – Reaching Audience in 2024 – Virtual Event – December 7th

Join us at this virtual event showcasing the must-have targeting tools Buyers & Sellers need to optimize ad strategy.

Connect with 400+ industry leaders and elevate your brand in 2024 by positioning yourself among top experts in the space.

Limited sponsorships available – contact Albert Nassour, Executive Director of Sales today.



Game 4 of the World Series on Fox averaged 7 million total viewers and a 1.3 rating among A18-49, the second-best overnight numbers so far. Opposite baseball, ABC’s “Dancing With the Stars” (4.3 million/0.3) and NBC’s “The Voice” (5.1 million/0.4) dipped to season lows.

Ratings for the first five locally broadcast Vegas Golden Knights games are up 135% compared to all major cable telecasts last season, after the team moved its distribution to Scripps Sports. The reigning NHL Stanley Cup champions are drawing an average 8.5 household rating in Las Vegas, according to Comscore data. The Golden Knights games, which broadcast on Scripps’ new independent station Vegas 34 (KMCC), were played on October 12, 14, 17, 19 and 21. The highest-rated game was Oct. 21 against Dallas (10.5 rating).

NBC’s “Saturday Night Live” hit a season high 4.9 million viewers, according to Live+SD Nielsen data. Comedian Nate Bargatze hosted.

FOX News Channel finished October 2023 as cable television’s most-watched network across total day viewership and second in primetime behind ESPN, according to Nielsen. In total day, FNC delivered 1.4 million viewers and 174,000 among A25-54. In primetime, FNC netted 2.1 million viewers and 244,000 in news demo. FNC also noted it was again the number one cable network with Democrats, Republicans and Independents among A25-54 according to Nielsen MRI-Simmons Fusion.

Basic Cable Top 10 for the week of October 23
P2+ AA (000)
ESPN 2221
Fox News 2063
TBS 1658
MSNBC 1252
Hallmark Channel 1007
TNT 973
HGTV 780
CNN 762
Fox Sports 1 665
TLC 611
Total Day
Fox News 1409
ESPN 797
CNN 617
Hallmark Channel 551
TBS 545
HGTV 427
TNT 368
TV Land 338
INSP 316
Source: Nielsen


Five promotions at CBS Stations: Aaron Inman and Susie Toma have been named VPs of local sales at CBS Stations; Tim Bennett and Morgan Spatafore have been promoted to serve in the new roles of VP of Agency Partnerships at CBS Stations; and Theo Berenson has been promoted to VP of Integrated Marketing at CBS Stations.

Thai Randolph is stepping down as Hartbeat CEO after seven years to “pursue new endeavors.” She will remain as strategic advisor to Hartbeat Chairman Kevin Hart, who is serving as Interim CEO until a successor is appointed.

IMG has named Ian Moffitt as SVP of Business Development for its studios business. Moffitt previously served as Commercial Director of BBC Studios Factual Production.

Chris Vail is joining Effectv as VP, Political Sales. Vail was most recently Head of Government, Political and Omni-channel Advertising at Snap.


Actor Tyler Christopher died of a cardiac event on October 31. He was 50. The Daytime Emmy winner was best known for his roles on “General Hospital” and “Days of Our Lives.”

This Day in History
1898 – Cheerleading officially began, at the University of Minnesota.

Answer to Our Last Trivia Question
Which street does C.C. live on in “The Nanny” (1993-1999)? NYC’s East 75th Street. Kudos to: David Garber-Loyola Marymount University/Playa Vista, CA; David Westberg-SAG-AFTRA Credit Union/Burbank

Today’s Trivia Question
Who was the first guest on “Late Night with Conan O’Brien” (1993-2009)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director

Kerry Smith
Division President
Access Intelligence

Robbie Caploe
VP/Group Publisher

Executive Director of Sales
Albert Nassour
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Check out more jobs in Cynopsis Classifieds »
Job of the day

Execute communications objectives and develop strategies to elevate Hallmark Media, its workforce, and business entities. Evaluate existing communications program in the context of its ability to support strategic planning and operating objectives. Minimum of 10+ years progressive PR/Communications Industry Experience. Full info HERE


Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req.Biz dev position inclusive of direct, pmp/pg.Solid relationships; agency & client. Full info HERE


Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: BA Degree, Min 2 yrs DR Experience req. Wide Orbit Exp a +. Fully info HERE

NYC, Hybrid, Remote

Communicate the value & brand strength of Urban One Networks to advertisers & agencies. Create compelling presentations that convey the benefits & features of our programming and the viewing audiences. Proactively keep clients informed of pertinent account and network information. Min. 4+ yrs national advertising sales or equivalent sales exp. Full info HERE

FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE


Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE


Technical manager for live, studio, productions/events. Provides technical oversight, support, solutions, troubleshooting, and in-house technical resource. Functions as Studio and Tech Manager for Studio and Tech Manager for remote productions, on-site and off-site corporate events. Requires 5-7 years production technical management experience. Full info HERE


Negotiate, draft & review agreements for owned & operated platforms/services, third-party platform. Exp. in digital media, content licensing (domestic/international), linear & on-demand rights & distribution, Privacy & Data Security preferred. Min 5 yrs of exp. supporting digital media at media company or streaming platform. Full info HERE



Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE

BIG FISH ENTERTAINMENT/NYC/NJ: Coordinating onboarding for all new hires.
Administering the benefits and payroll changes for employees accurately.
Maintaining an efficient filing system—paper and electronic, for employee and company records related to their job functions. Building a successful bridge between management and employees. 7 yrs entertainment exp. preferred. Full Info HERE

: Oversee media systems operations, including daily operations as well as development and implementation of overall media supply chain. Work with external vendors and internal stakeholders on design and implementation of hardware and software solutions for media systems. 7+ yrs of work exp. in the areas of television, media, or consumer products. Full info HERE

GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

ABC: The Golden Bachelor, Bachelor in Paradise
CBS: Buddy Games [f], Big Brother, FBI True
CW: Son of a Critch, Run the Burbs, Children Ruin Everything, Everyone Else Burns
FOX: Hell’s Kitchen, LEGO Masters
NBC: Law & Order: Special Victims Unit, Transplant, Dateline NBC
PBS: This Old House, Ask This Old House, Little Bird, World on Fire on Masterpiece
Telemundo: Exatlon Estados Unidos: All-Stars, Vuelve a Mi, Secretos De Sangre
Univision: Enternamente Amandonos, Mujer, Minas de Pasion



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