CYNOPSISDIGITAL
10.15.14
Good morning. It’s Wednesday, October 15, 2014, and this is your first early morning digital briefing.
HBO and Facebook will stream a live Foo Fighters concert for free on the social network this Friday. Foo Fighters: Sonic Highways will hit HBO at 11p ET, and the live stream will play at midnight ET directly following on HBO’s FB page. The eight-part docu-series will visit American musical landmarks with the Foo Fighters in each episode.
SoftBank bought international TV and movie streaming service DramaFever, according to ReCode. Details were not disclosed, but as previously reported, potential buyers AMC, IAC and RTL Group were valuing it between $80 to $140 million. Founded in 2009, DF streams programming from more than 70 broadcasters and studios throughout Europe, Asia and the Americas. SoftBank also recently invested in Legendary Entertainment for $250 million.
Conde Nast Entertainment digital hub The Scene acquired its first feature film, Burt’s Buzz. About beauty brand Burt’s Bees, the doc was featured at the Toronto International Film Festival and will be available on The Scene in ten chapters.
It’s a first: Filmmaker Morgan Spurlock’s studio Cinelan and Vulcan Productions will distribute WE THE ECONOMY 20 Short Films You Can’t Afford To Miss on Oct. 21 in more than 50 digital, cable, TV and mobile platforms, for free. Filmmakers Catherine Hardwicke (Twilight), Adam McKay (Anchorman), James Schamus (Crouching Tiger, Hidden Dragon) Spurlock and others are creating 5-8 minute shorts to explain critical economic issues. Comcast’s Xfinity TV, Pivot TV, Suddenlink, Time Warner Cable, FilmBuff and others will distribute on cable and TV and Amazon Instant Video, AOL ON Network, Crackle and more will distribute on-demand.
Family entertainment company DRIVER Digital will premiere The Story Circle on its Cool School YouTube channel on Oct. 16. The 16-episode series will star popular YT millennial mothers narrating animated children’s stories. Among the YT talent: Judy Travis from ItsJudyTime and Its JudysLife (460 million views and two million subscribers), Brittany and Austin Null of TheLiveNulls, April and Justin Moore of AprilJustinTV. “This new generation of millennial moms/parent influencers has earned enormous levels of trust from their fans,” DRIVER’s Head of Audience Development Mike O’Connor said. “We believe that trust will extend to recommendations for kids’ programming as for brands that are seeking to connect with this audience.”
Multi-channel network AwesomenessTV announced a new publishing arm, called Awesomeness Ink, to publish books based on its YouTube series. As of yesterday, Runaways and Side Effects will be available as books in stores and as eBooks. “Teen lit is a huge category and with Awesomeness Ink we are creating a platform for creators focused on the written word in the same way we have served video creators with the AwesomenessTV,” Chief Operating Officer Brett Bouttier said.
Canada’s Corus Entertainmentis teaming with Burbank-based Bento Box Entertainmenton a multi-year deal to create original series forTeletoon primetime programming block Teletoon at Night, debuting in 2016.
Want to find out what shows from DreamWorks, Red Bull TV, and OWN are online and when? They’re just three of the latest companies whose programming is included in Watcheroo, Cynopsis’ new Digital Programming Guide. Organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.
Yahoo announced that its half-hour comedy series from Bridesmaids director Paul Feig, called Other Space, is now in production. The cast includes Karan Soni (Betas), Eugene Cordero (House of Lies), Milana Vayntrub (Silicon Valley), Conor Leslie (Klondike), Neil Casey (Broad City) and Bess Rous (Murder in the First). The series is set in the early 22nd century, where the human race has mapped out most of the universe with no luck in finding aliens. It will premiere on Yahoo Screen in spring 2015.
Netflix Chief Content Officer Ted Sarandos hinted at the future of the service’s movie business at the MIPCOM keynote yesterday. He said Netflix plans to serve on-demand audiences and to continue to “restore choice and options” for viewers with day-and-date released movies. Additionally, Sarandos said Netflix is expanding into niche genres, like documentaries and independent films. “The films used to only be available to elite audiences, and we are looking to bring that content out to the rest of the world,” he said. Netflix recently signed movie deals with Adam Sandler and will release the Crouching Tiger, Hidden Dragon sequel the same day it appears in Imax theatres.
A CYNOPSIS MESSAGE
Going Native: Making the Most of the Native Advertising ExplosionDate:October 23, 2014| Time:1:30 – 3:00 PM ET| SIGN-UP TODAY!
Speakers Include
Samantha Price, Director, Ad Products {The Weather Company}
Diaz Nesamoney, Founder & CEO {Jivox}
Chris Schreiber, VP, Marketing & Communications {Sharethrough}
YouTube is claiming that Google Preferred, its advertising program that’s geared toward the top five percent of its channels, is close to selling out just six months after launch. According to the Wall Street Journal, some of Preferred’s 14 categories (comedy, beauty, food and more) are completely spoken for, through deals with agencies like Digitas, OMD, IPG, Carat, SMG. “This was a very different way for advertisers to buy,” Google Managing Director Torrence Boone told the WSJ. “We desired to tap into a much more TV-like content pool and in spite of difficult upfront season for cable and broadcast, we delivered on that.”
ComScore released a report measuring digital viewership trends on Netflix. From a survey of 1,159 users, the data found:
– Subscribers were more likely to time-shift: 45 percent of subscribers compared to 27 percent of non-Netflix users will watch a favorite show when they want, not when it airs on TV. They are also more likely to binge view on TV screens than on mobile devices.
– 50 percent of the surveyed millennials subscribe to Netflix: 19 percent have Hulu and nine percent subscribe to Amazon Prime.
– 44 percent of Netflix subs watch through an OTT device, while 27 percent use computers and 21 percent prefer gaming consoles or Blu-ray players.
– Those with kids were more likely to have Netflix: 40 percent of households with more than three people have Netflix, and 25 percent of households with two people have the service.
OpenSlate Engagement Data for Health & Fitness channels, based on the engagement metric for the week ending10/14.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
Highlifeworkout (8.5) / 1,304,340 / 167,355 /530
Fitnessblender (8.3) / 7,901,310 / 1,477,746 /596
Yougiftedbb (8.2) / 955,050 / 236,677 /561
BeFit (8.1) / 5,032,050 / 1,265,103 /654
Goeerki (8.1) / 568,650 / 124,712 /534
Dakidissa (7.8) / 3,217,230 / 392,568 /620
ZuzkaLight (7.8) / 880,350 / 281,158 /630
Freelea (7.8) / 3,294,810 / 267,483 /587
MichaelKoryFitness (7.8) / 407,490 / 197,754 /567
Blogilates (7.6) / 5,033,400 / 1,709,625 /723
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
Tubular Labs Top 10 Rising Media & Entertainment Brands on YouTube, based on channels with more than 25K subs excluding gaming brands for last 30 days ending Oct. 10.
Brands/(Channel)/Total Subs/Subs in last 30 days/% subs gained/views
College Humor (CH2) / 44K / 41K / 93% / 672K
Dancing with the Stars (abcdwts) / 39K / 26K / 67% / 6.6M
Gotham: Fox (gothamfox) / 28K / 13K / 48% / 2.7M
BuzzFeed Violet (buzzfeedviolet) / 237K / 107K / 45% / 6M
Vox (voxdotcome) / 40K / 13K / 33% / 15M
Elite Daily (elitedaily) / 61K / 19K / 32% / 5.8M
9gag (9gag) / 462K / 145K / 32% / 500K
TMZ Sports (tmzsports) / 28K / 7.6K / 27% / 11.6M
Oh My Disney (ohmydisney) / 70K / 18K / 26% / 7.7M
Blacklist: NBC (nbcblacklist) / 39K / 10K / 25% / 1.4M
So what do these numbers mean? “College Humor launched a second channel and started uploading videos on September 10, with 14 videos so far; it’s showing great growth out of the gates, like many second channels that capitalize on the audience of the first,” Tubular Co-Founder and Vice President of EnterpriseAllison Sterntold Cynopsis. “Another trend we’re seeing is YouTube channels for specific TV shows, now that the fall season is in full swing; Gotham is getting a lot of attention from the YT community, as is Dancing with the Stars – perhaps because YouTube Sensation Bethany Mota joined the cast. Additionally, Buzzfeed Violet drops from #1 to #4, but still makes the list.”
Adaptly added four executives to its New York office: Bryn Sanders joined as VP of Revenue, East, Logan Moore as Director, Strategic Accounts, Charles Timko as Director, Strategic Accounts and Miles Rutter as Account Executive. Sanders was previously with Amazon Media Group, Moore was most recently an Account Director at Visible Measures, Timko was Account Manager Lead for Amazon and Rutter was with Crips Media.
Revenue.com appointed Geoffrey DeStefano as President. He was most recently the former Senior Global Executive at Leo Burnett and President and CEO of Red Bull’s Creative and Media Agency.
A CYNOPSIS MESSAGE
Interested in sponsoring a special eReport?DEMOGRAPHIC VIEWING PATTERNS
October 16th – Millennials(SOLD)October 22nd – Men
October 29th – Kids &Tweens
November 11th – African Americans
For further information or to reserve your space:
Please contact
Michael Farina| 203-218-6480
The makers of Sour Patch Kids candy enlisted YouTube celebs in its new branded series Breaking Out, which premiered yesterday. The series is part of the parent company Mondelez International’s push to move ten percent of its global advertising spend to online video along with a one-year deal with Google, according to AdWeek. The six-part series will feature Fullscreen’s YouTube talent, including O2L’s Ricky Dillon, Andrea Russett, Chris Collins and Brent Rivera. Check out the first episode at www.cynopsis.com/#video.
See you tomorrow,
10.15.14
Roberta Caploe: Editorial Director @ robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING:DIRECTOR, MEDIA PLANNING/AT&T/DALLAS, TX: manage the media strategy, development & implementation of AT&T’s Business-to-Business and Corporate initiatives (including the AT&T Texting While Driving Campaign, It Can Wait). Apply: http://attlinks.com/1ChufCS (10/22)
JOB OPENING: VP OF DEVELOPMENT/SAN FRANCISCO: Oversee development department, 5-7 years exp, creative & innovative, proven results in pitches & network sales. Please send resumes to: [email protected] (10/22)
JOB OPENING:PRODUCT SPECIALIST, PRODUCT MGR/E! Online/LOS ANGELES: Responsible for the support, ideation, design and creation of digital products; Min 2 years product development exp required. Apply HERE (10/21)
JOB OPENING:MKT DEV MGR- MEDIA SALES/POKEMON/Bellevue WA: Research/analyze evolving mkts & consumer trends. Develop & present bus opps 4 new media chnls/pforms. Manage/negotiate deals & contracts. Content/prod licensing exp. a plus. MBA req’d. FULL INFO/APPLY HERE (10/21)
JOB OPENING:IMPLEMENTATION SPECIALIST/WO Network/TELECOMMUTE: Self sufficient person needing little supervision to Travel to clients to implemnt softwre & train new users. 2+ yrs exp cable ntwrk, pref in sales or traffic dept. Able to travel up to 50-70%, Full info/apply HERE (10/18)
JOB OPENING: VP of RESEARCH/NUVOtv+FuseTV/L.A. or N.Y: Oversee research needed to support network efforts. 10 yrs TV rsch exp & Expertise in analyzing data and presenting actionable information for programming and production agendas. Resume HERE (10/18)
JOB OPENING:FIELD PRODUCER, CNBC TECH/BAY AREA, CA: Work with tech reporter to break news and produce segments in field & studio. Must have exp w tech beat & strong writing/shooting skills. Full info/apply HERE (10/18)
JOB OPENING:MKTG MGR, PR/Bellevue, WA: Dvlp global communications to support Pokemon brand, write press releases, partner w PR firms & communications vendors, act as Pokemon spokesperson, build media relationships, review mktg comm. Full info/apply HERE (10/17)
JOB OPENING:MKTG MGR, PROMOTIONS/Bellevue, WA: Conceptualize, plan, & execute promotional programs to increase Pokemon brand awareness. Provide creative direction on campaign assets, partner with multiple agencies to execute mktg programs. Full info/apply HERE (10/17)
JOB OPENING:CUSTOMER SVC MGR/Bellevue, WA: Manage processes, technology, & multiple vendors to ensure quality experience for Pokemon customers worldwide. Daily problem-solve & recommend new initiatives to enhance customer exp. Full info/apply HERE (10/17)
JOB OPENING:RETAIL MKTG MGR/Bellevue, WA: Create retail mktg programs to drive brand awareness & sales. Logistical mgt of mktg programs with retail/trade partners. Manage mktg communications, prod/dist of POP, mdse programs, & mdse displays. Full info/apply HERE (10/17)
JOB OPENING:DIGITAL PLANNER: AD SALES REVENUE PLAN’G/A+E Networks/NY: Support Dig. AE thru Ad Sales Pricing/Plan’g in efforts to max ad rev for A+E Networks web properties & other mobile, social media, dist & email mktg extensions. FullInfo/Apply (10/17)
JOB OPENING:MANAGER, CLIENT SERVICES/Whistle Sports/NYC: Develop sponsorship & sales pkgs across multiple digital platforms; Manage media planning & campaign management; Oversee Acct Mgmt and Ad Ops teams; min 4 yrs experience Apply HERE (10/16)
JOB OPENING:INTEGRATED MKTG MANAGER/FUSE/NUVO TV/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing [email protected] (10/16)
JOB OPENING:DIRECTOR OF BUSINESS DEVELOPMENT/YANGAROO/Toronto: Join our rapidly growing ad tech. co.; oversee revenue growth from Media Agencies, Prod Houses & Content Producers. Veteran seller w/existing agency relationships a must. Apply HERE (10/16)
JOB OPENING:HEAD OF DVLPMNT/BSTV/Montclair NJ: Oversee small dvlpmnt team. Development exp a must. proven track record of dvlpg/selling shows & finding new talent. Previous ntwrk exp a +. Working parents welcome, we offer flexible schedules. RESUMES HERE (10/16)
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