CYNOPSISDIGITAL
10.06.14 Good morning. It’s Monday, October 6, 2014, and this is your first early morning digital briefing.
Amazon ordered two full seasons from its latest pilots: Hand of God and Steven Soderbergh’s Red Oaks. Hand of God will be the third hour-long episode series for Amazon; it received a 4.4 out of 5 star rating from viewers, as did comedy Red Oaks. Two other pilots, Really and Hysteria, will not make it to series, though Whit Stillman’s comedy The Cosmopolitans is still in contention, with an order of additional scripts. Amazon will soon launch the second season of Alpha House, and Transparent, from Amazon’s second pilot season, has already debuted to rave reviews. Mozart in the Jungle, Bosch and The After from the second pilot wave will soon hit the service as well.
YouTube mega celeb PewDiePie (31 million subscribers), aka Felix Kjellberg, is hinting that he may break off from Maker Studios when his contract ends in December. “I’m in touch with a couple of people who I think would be so right for this…so far, all the networks have been managed in such an incredibly poor way, it’s embarrassing really. I’d like to help other YouTubers,” he told Swedish magazine Icon. Tubefilter reports that it’s unlikely that the creator will go solo, however, since Let’s Play gamers can use their status as managed channels to secure rights to gameplay footage. The Guardian recently reported PewDiePie’s channel was watched 10.2 billion times in August alone, and his videos viewed 449.2 million times in the same month.
ClevverTV debuted a new series hosted by YouTube celeb Kingsley (three million subscribers), called Drama King. Kingsley will chat with guests like YouTuber Lilly Singh (Superwoman), Shane Dawson, Anthony Padilla (Smosh), Kalel Cullen, Flula Borg and answer viewers’ questions. Drama King will roll out a new episode every Thursday at 3p ET on the ClevverTV channel.
Want to find out what shows are online and when? Then you’re going to love Watcheroo, Cynopsis’ new Digital Programming Guide. Constantly updated and organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.
On the heels of Netflix’s recent Hollywood shake-up with the Crouching Tiger, Hidden Dragon sequel as well as a four-movie deal with Adam Sandler, Chief Content Officer Ted Sarandos says he’s intent on moving even farther down the road of original production, telling The Hollywood Reporter that just like a movie studio, Netflix plans to put out 10-14 original films every year. “There’s a general consensus that movies on Netflix and other pay services are old, because they are,” Sarandos said. “So for us to meaningfully move the window up to where consumers want to see a movie, we have to step into producing content of our own, similar [to what] we did with House of Cards…releasing all episodes at the same time.”
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5 MINUTES WITH…
Shopzilla, Inc. was recently rebranded as Connexity, to reflect its transformation from a comparison-shopping focused firm to a tech marketing solutions company. Cynopsis sat down with CEO Bill Glass to discuss Connexity’s success in helping marketers better understand consumers, acquire them at a lower cost, and increase sales supported by data.
Your display business is based on the premise that shopping data is better for learning about an audience. How does what Connexity offers to marketers differ from Amazon?
Amazon also targets display advertising both on amazon.com and through programmatic channels based on data collected from retail behavior. Their efforts validate what we’re doing in shopping intent data-driven audience targeting. But we believe that the audience-targeting market is a fragmented space with room for many players, just like most media channels. Also, retailers of all kinds can reach a different (and new) set of customers by working with Connexity. Many retailers don’t want to work with Amazon due to competitive issues.
Twitter and Facebook have been focused on retargeting ads. Do you consider them competitors?
Facebook’s and Twitter’s efforts to tap into retargeting trends have been primarily focused on allowing marketers to access their inventory for retargeting. It’s more of a self-service model. Our offering centers on display retargeting and prospecting as either a managed service, or display media buy execution through our in-house demand-side platform (DSP). So we help the advertisers actually place their media buys and/or run and optimize their retargeting campaigns.
Do you envision yourself as a one-stop online ad shop for e-retailers?
That’s certainly where we’re headed. Online advertising is getting increasingly complicated with so many channels, especially with the explosion of programmatic display. We want to help our retailer and brand partner solve most of their digital marketing challenges in one place.
Last week, the FCC voted unanimously to eliminate sports blackout rules. Do you agree with the decision? Vote in the Cynopsis poll.
EXEC MOVES
Fusion hired Dodai Stewart as Director of Culture Coverage. She was most recently Deputy Editor of Jezebel.
Iris Mobile’s new CEO is Marc Grabowski. Previous roles included that of COO at marketing developer Nanigans and Vice President of Media Sales at Yahoo.
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature on our web site, send to [email protected].
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CLICK HERE TO ENTER.DIGITAL SPOTLIGHT OF THE DAY
At last week’s 55th Annual Clio Awards, which honor achievement in advertising, Jerry Seinfeld ripped the ad world as he simultaneously accepted an honorary award for his work with American Express. “I love advertising…because I love lying,” Seinfeld said. Check out the entire speech at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
10.06.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: DIGITAL SALES PLANNER/Discovery/NY: Superb time manager to support frontline sales AE and Managers. Help to create/deliver proposals for new RFPs, ensure campaign’s success, and meet client’s needs. 2+ yrs digital media ad sales exp. Full info/apply HERE (10/11)
JOB OPENING: MGR, VIDEO ASSIGNMENT/The National Geographic Society/DC: Act as air traffic controller for all video being shot/edited thru every dept of NG Studios. BA deg/equiv work exp. 5+ yrs fast-paced/high pressure TV or news envir. Full info/apply HERE (10/11)
JOB OPENING: EXEC PROD, DIGITAL VIDEO/The National Geo Society/DC: Mng growing team (about 15) of dig journalists & storytellers. BA in related field.6 yrs prod exp &/or journalism exp, 3-5 yrs digital video 3-5 yrs mngmnt exp req’d. Full info/apply HERE (10/11)
JOB OPENING: DIRECTOR, DIGITAL & TV ENTERTAINMENT CONTENT TRADESHOWS/Reed MIDEM/NYC: Lead strategy to sell exhibition space to dig ent & digital tech co. across NA. 7-10 yr int’l tradeshow exp. TV/Film/Digital/Online ent exp pref’d. Full job/apply HERE (10/10)
JOB OPENING: INTEGRATED MKTG & SALES ACCT EXEC/PAC-12/SFO: New bus dvlpmt & mgmnt of local/regnal corp & agency relationships. 3-5 yrs sales exp w/in sports ind.Track record selling direct to corp decision-makers & media agencies. Full info/apply HERE (10/9)
JOB OPENING: PRODUCER/EDITOR in Creative Services Division/MD Public TV: AVID editing, produce & dir remote studio prod. BA deg 5 yrs exp, strong writing skills, exp w/non-linear edit systems, AVID pref’d, DEMO REEL req’d. Materials HERE [email protected] Apply HERE (10/9)
JOB OPENING: RESEARCH STRATEGIST/Discovery/MD: Energetic critical thinker to analyze/report Nielsen TV ratings & consumer findings for soon to be launched Discovery Family Channel. 3+ yrs marketing research exp req’d, TV/media exp a + APPLY HERE (10/9)
JOB OPENING: FREELANCE PRODUCERS/Charm TV: background in producing news & information segments. exp W/biography and documentary style segments for digital and TV platforms. Send RES/credentials and salary reqs: [email protected] (10/8)
JOB OPENING: RESEARCH ANALYST/CROWN MEDIA FAMILY NETWORKS/NY: Track & analyze reports using various systems incl Neilsen. Mkt analysis & MRI reports. Cable and brdcst TV knowledge BS req & Min 2 yrs exp. Exc verbal/written comm skills. Apply HERE (10/8)
JOB OPENING: Hartford, CT/FREELANCE CABLE TV PROS: needed for a new cable channel in Hartford. Freelance. Line Producers with experience in the Control room, running live shows. Avid Editors. Creative Writers. Immediate openings. Please send resumes to: [email protected] (10/8)
JOB OPENING: DIR, PROGRAM RESEARCH/CNBC/Englewood Cliffs NJ: Oversee TV reporting and estimates. Expert on Nielsen suite of products, strong analytical background. 5+ years of relevant exp. Apply HERE (10/8)
JOB OPENING: RSRCH ANLYST/NFL/LA: Gather, analyzing & dissem, ratngs & meas data for NFL League & Media-provd insgts to promo NFLN base. 1-3 yrs Media rsrch exp. More info/apply HERE (10/8)
JOB OPENING: RESEARCH STRATEGIST/Discovery/NY: Turn findings into stories communicating Nielsen analyses to find audience growth opp areas and understanding. Devel ntwrk sales positioning presentations. 4+ yrs media rsrch exp req’d. APPLY HERE (10/8)
JOB OPENING: MANAGER, PRODUCT DEVELOPMENT & OPS DISTRIBUTION/A+E Networks/NY: Manage fulfillment & product enhancements for distribution of A+E contact thru affiliates new media platforms. FullInfo/Apply HERE (10/8)
JOB OPENING: NEWS WRITER/EDITOR E! Online/NYC: Write and post stories that are driving the pop culture and social conversations. 2 years exp covering pop culture/ent. required. Full info APPLY HERE (10/7)
JOB OPENING: ACCT EXEC/MLS Digital Properties/NYC: Sell advrtsng & sponsorship opps from SUM’s portfolio of media assets. BA deg. 3 yrs+ of online advrtsing sales exp. Creative thinker & willing to travel. Passion for sports & soccer knwlg a +. Res HERE (10/7)
JOB OPENING: PRODUCTION ADMINISTRATION MGR/IFC/NYC: Mng all aspects of Prod Admin for this "slightly off" network’s expanding slate of Orig Prgrmng. Strong background in series prod models, dvlpmnt, & prod accounting. 7+ yrs. exp. Full info/Apply HERE (10/7)
JOB OPENING: DIRECTOR, CLIENT SERVICE/STANDARD MEDIA INDEX (SMI)/NYC: Bring unique global ad spend data to life for media companies. A skilled rschr & acct mgr w/understanding of media & advrtsng ecosystem. Drive client deliverables/analytics. Resumes HERE (10/7)
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EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
FALL INTERNSHIPS CREDITS ONLY: InternshipPosition Ad/RLTV/NYC: seeks intern to support the Ad Sales and Marketing departments with research, marketing ideation, presentations and sales materials. Min 10 hrs/week. Submit resume/cover letter to: [email protected] (10/8)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: Experienced Researcher. 3 in 1: Research (primary/syndicated,ROI), Promotion (presentations) and Sales (Strategy, Analysis). Contact: [email protected] (10/9)
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