10/19/21: Uma Thurman set to play Arianna Huffington for Showtime

 

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Cynopsis Medias First Morning Read

 

Wednesday October 20, 2021

Today’s Premieres
Bravo: Winter House at 10p
ID: Still a Mystery at 9p
Motor Trend TV: Garage Squad at 10p
Netflix: Gabby’s Dollhouse
PBS: Nature at 8p, Secrets of the Dead at 10p
YouTube: Onyx Family Dinner

Today’s Finale
FX: American Horror Story: Double Feature at 10p

IN THE NEWS

AMC Networks has partnered with The Trade Desk and Magnite to enable programmatic and addressable buying on linear television. “This is a huge development, for us and for the entire industry, unlocking the value of linear inventory by providing advanced programmatic buying, with full addressability, on linear television,” said Evan Adlman, SVP of advanced Advertising and Digital Partnerships for AMC Networks. “We have made a commitment to make 100 percent of our linear reach addressable, and we believe in the enhanced efficiency and automation of programmatic buying.”

Omnicom Media Group announced it is working with the National Minority Supplier Development Council to certify media outlets that meet its criteria as “diverse content creators.” The certification will be included in the media selection process. OMG said it has established a “grant program” that will reimburse the application fee to needy media content suppliers applying for certification, and suppliers who earn certification will be eligible to participate in “a comprehensive media and advertising education program” created by OMG.

“Killer Camp” was yanked from The CW after two low-rated episodes. The adaptation of a British non-scripted format that has campers competing to expose a “killer” among them launched to 0.05 in the A18-49 demo, and dipped to 0.03 for episode two.

But The CW has programming in the pipeline: The net has picked up Italian drama series “Leonardo,” starring Aidan Turner (“Poldark”) as Leonardo da Vinci, and Australian dramedy “Bump,” focused on an over-achieving 17-year-old.

Netflix employees angered by the streamer’s Dave Chappelle stand-up special, “Closer,” have planned a rally for today outside Netflix’s LA headquarter. While some staffers have found the show transphobic and harmful to transgender people, Netflix heads Reed Hastings and Ted Sarandos have maintained the special is not harmful and is popular with viewers.

Promoting her new book, Going There, Katie Couric opened up on “Today” about her former “Today” co-host, Matt Lauer, and her bumpy primetime tenure. “It was devastating but also disgusting,” said Couric of Lauer, who was fired in 2017 amid allegations of sexual misconduct. “What I realized was there was a side of Matt I never knew.” As for her 2006-11 tenure as anchor of “CBS Evening News,” Couric said, “I don’t think people internally really accepted me. I thought we were much further along when it came to sexism. Because I enjoyed such a great position at the ‘Today’ show I thought America was ready for a female anchor of the evening news, and I think we were just not as far along as I naively thought.”

CNN’s John King revealed on air that he has multiple sclerosis. King shared the diagnosis during a discussion about vaccine mandates. “I am immunocompromised,” King said. “I have multiple sclerosis. So I am grateful you are all vaccinated….I don’t like the government telling me what to do. I don’t like my boss telling me what to do. In this case, it’s important.”

The show will go on: Despite the Hungarian government’s passing of anti-LGBTQ+ legislation, MTV’s Europe Music Awards will remain as scheduled in Hungary this year. In a note to staff, MTV President and CEO Chris McCarthy said that while his initial reaction had been to move the event, after consulting with LGTBQ+ advocates he realized MTV could “use the opportunity to stand in solidarity with the LGBTQ+ community in Hungary and around the world as we continue to fight for equality for all.” The awards will recognize young LGBTQ+ activists with MTV’s Generation Change Awards in partnership with the All Out advocacy group. The show, which takes place November 14, had been scheduled for last year, before the legislation was passed, but was postponed due to the pandemic.

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PRODUCTION & DEVELOPMENT

Filmmaker Frank Marshall (“The Bee Gees: How Can You Mend a Broken Heart”) is directing and producing “Carole King & James Taylor: Just Call Out My Name,” a concert doc premiering on CNN and HBO Max. “I’ve been listening to and playing their music my whole life, so it’s especially meaningful to me and such an honor to be able to put together this special reunion concert by these two extraordinarily gifted friends,” said Marshall.

Uma Thurman (“Kill Bill”) has joined “Super Pumped: The Battle for Uber” as Huffington Post co-founder Arianna Huffington. Brian Koppelman and David Levien (“Billions”) and Beth Schacter (“Soundtrack”) will executive produce, write and serve as showrunners on the Showtime series.

Tubi’s first original animated series, “The Freak Brothers,” debuts with the first two episodes on Sunday, November 14. Produced by WTG Enterprises, the eight-episode show chronicles the escapades of a trio of stoners and their cat, who wake up from a 50-year nap after smoking a magical strain of weed in 1969. Stars include Woody Harrelson (“Three Billboards Outside Ebbing, Missouri”), John Goodman (“The Conners”), Tiffany Haddish (“Girls Trip”) and Pete Davidson (“Saturday Night Live”).

Lifetime gave a thumbs up to three new original thrillers for 2022. The trio of thrillers includes “Single Black Female” starring Raven Goodwin (“The Clark Sisters: First Ladies of Gospel”) and Amber Riley (“Glee”), about a new friendship with a dark secret; “Line Sisters,” headlined by LeToya Luckett (“Greenleaf”), Kierra Sheard-Kelly (“The Clark Sisters: First Ladies of Gospel”), Ta’Rhonda Jones (“Empire”), and Drew Sidora (“CrazySexyCool: The TLC Story”), about four sorority sisters harboring a deadly secret; and “Vanished: Searching for My Sister,” starring Tatyana Ali (“Love That Girl”) as twins – one that goes missing and one that will do anything to uncover the truth about her missing sister.

Netflix greenlit YA series “XO, Kitty,” a spinoff of the streamer’s original film trilogy, “To All the Boys I’ve Loved Before.” The dramedy comes from Awesomeness and ACE Entertainment. Jenny Han, author of the books on which the franchise is based, will serve as co-showrunner alongside Sascha Rothchild.

CASTING

Meryl Streep has joined Apple TV+ climate change anthology series “Extrapolations.” Also onboard are Sienna Miller (“The Girl”), Kit Harrington (“Game of Thrones”), Tahar Rahim (“The Mauritanian”), Taye Diggs “Snowpiercer”), Gemma Chan (“Eternals”), David Schwimmer (“Friends”) and Adarsh Gourav (“The White Tiger”).

Eva Longoria (“Devious Maids”) will star in FilmNation Entertainment’s TV adaptation of Isabel Allende’s The House of the Spirits. Francisca Alegría and Fernanda Urrejola are writing the show; the former will direct.

Colin Woodell (“The Flight Attendant”) landed the lead in Starz drama “The Continental,” a prequel to the “John Wick” film franchise.

NEW & RETURNING SERIES

“Tough Love with Hilary Farr” will premiere on HGTV and discovery+ on Monday, December 20 at 8p. The star of hit series “Love It or List It” will use her design skills to help stressed-out families create beautiful living spaces. “As a mother, business owner and life partner, I’ve been through my fair share of struggles and challenges,” said Farr. “I know that when life gets messy, having a home that is both beautiful and functional goes a long way toward alleviating stress.”

The fourth and final season of Netflix’s “Ozark will be released in two, seven-episode parts, starting Friday, January 21.

Fox set midseason premiere dates (but not time period premieres) for three series. New Gordon Ramsay cooking competition “Level Chef” debuts Sunday, January 2 at 8p; season two of “Call Me Kat” arrives Sunday, January 9 at 8p, followed at 8:30p by newcomer “Pivoting,” following three women (played by Eliza Coupe, Maggie Q and Gennifer Goodwin) attempting to find happiness after the death of a friend.

Foodgod, a foodie will 11 million followers, stars in a self-titled series on discovery+ launching Sunday, November 14. Executive produced by momager Kris Jenner, “Foodgod” kicks off at Kim Kardashian West’s house.

Oxygen’s “911 Crisis Center” premieres Saturday, November. 6 at 9p. The series focuses on first responders at a call center in Chagrin Valley, OH.

Discovery+ has acquired North American streaming rights to Plimsoll Productions’ format “Handmade: Good with Wood.” The British version of the format launches as “Handmade: Britain’s Best Woodworker” tomorrow, October 21. “The incredible global pre-sale of ‘Handmade: Good with Wood’ underscores both a significant appetite for premium unscripted content and an exciting trend to have streamers acquire UK factual series,” said Andrea Jackson, CEO of distributor Magnify Media.

HGTV’s “Fixer to Fabulous,” featuring home renovators Dave and Jenny Marrs bringing worn-out homes in Arkansas back to life, returns with 16 new episodes beginning Tuesday, November 16 at 9p. Coming in early 2022 to discovery+: spinoff series “Fixer to Fabulous: Welcome Inn.”

“Wipeout” returns Thursday, January 11 at 9p to TBS. The comedy competition is hosted by John Cena (“Suicide Squad”).

COMING UP

MTV is bringing back “The Concert for New York City” tonight, its 20th anniversary. Originally broadcast live on VH1 and organized post-9/11 by Paul McCartney, the encore will include fundraising elements built around performances and appearances for NYC poverty-fighting organization Robin Hood. The concert airs commercial-free tonight, October 20 at 7p on MTV Live and MTV Classic.

Jo Koy has a fourth stand-up special coming to Netflix. The show is slated to tape on March 25, and air later in 2022.

Comedy Central stand-up special “Roy Wood. Jr.: Imperfect Messenger” premieres Friday, October 29 at 10:30p. It’s the third CC special for the “Daily Show” correspondent.

AccuWeather Network and accuweather.com will feature a week–long series on Halloween, with stories like how to keep pumpkins fresh, and weather extremes and their impact on trick or treating. AccuWeather broadcasters will share their favorite Halloween memories, take viewers on a tour of Screamageddon in Tampa, deliver family safety tips for the season, and discuss how thunderstorms, the moon and the seasons all play a role in paranormal activity. The stories launch on AccuWeather Prime starting October 25.

With “The Wendy Williams Show” host out on extended medical leave, Whitney Cummings (“Whitney”) will guest host the week of October 25, and Sherri Shepherd (“Dish Nation”) will take charge the week of November 1. “In my opinion, nobody is more entertaining or authentic than Wendy Williams,” said Cummings. “As an avid fan, it is surreal to sit in for Wendy, but as someone who has been a guest on the show so many times, I feel confident that my relentless habit of speaking candidly, often to the point of self-sabotage, may go over well with her fans.”

STREAMING

While the streaming pie grows, Netflix’s slice is shrinking, as more streamers enter the market. According to Parrot Analytics, Netflix’s share of global and US demand for digital originals has hit a record low, down to 45.8% globally, and 43.7% in the US. In 2Q21, Netflix was at 48.3% globally, and 46% in the US. The total global demand for Netflix originals grew 3.3% compared to Q2 2021, and is up 74% since Q2 2019, but global demand for original content from Netflix’s competitors grew 14.3% in 3Q21, and is up 196% since 2Q19, before competitors like Disney+, HBO Max, and Apple TV+ entered the market.

Not that Netflix isn’t still going gangbusters. The company beat forecasts for growth in 3Q21, hitting 213 million subscribers globally, and handily beat earnings per share estimates, with $3.13. Household viewership for surprise smash “Squid Game,” which has become the most-viewed original title in Netflix history, has risen to 142 million.

Netflix noted it will turn from reporting the number of households or accounts that watch its shows, to reporting on hours viewed. “We think engagement as measured by hours viewed is a slightly better indicator of the overall success of our titles and member satisfaction. It also matches how outside services measure TV viewing and gives proper credit to rewatching,” said the company in a letter to shareholders.

Fuse Media inked a content deal with BBC Studios that will bring more than 60 hours of programming to its Fuse Beat streaming brand. The deal includes the first four seasons of “Luther,” as well as the US premiere of British sketch show, “Famalam.” FAST brand Fuse Beat launched in partnership with Quincy Newell’s Twentyone14 Media and Cinedigm earlier this year.

TECH TALK

The tech industry responded swiftly to a bill that would take disciplinary action on online platforms. The American Innovation and Choice Online Act would prevent larger platforms from keeping another business from interoperating with a dominant platform of other business; from requiring a business to buy a dominant platform’s wares to get preferred placement; from misusing a business’s data to compete against it; and from biasing search in their favor. The bill allows civil penalties of up to 15% of US revenue, as well as stiff penalties for CEOs. “The bill allocates vast new powers to the FTC, allowing the commission to ignore the consumer welfare standard, while imposing massive fines with minimal due process,” said Gary Shapiro, President of the Consumer Technology Association. “Further, the bill will take away features and functions that millions of Americans love and use in their everyday lives. Say goodbye to Amazon Prime free shipping, Google maps in search results, preinstalled iPhone apps and many more.”

The internet economy grew seven times faster than the total US economy during the past four years, according to a study commissioned by IAB. The internet economy’s contribution to the US GDP grew 22% per year since 2016, in a national economy that grows between two to three percent per year. In 2020 alone, it contributed $2.45 trillion to the United States’ $21.18 trillion GDP. Since IAB began measuring the economic impact of the internet in 2008, the internet’s contribution to GDP has grown eightfold, from $300 billion to $2.45 trillion.

Comcast Corp. has launched the sales of its XClass TV, a smart TV without the need for a cable TV subscription, loaded with hundreds of streaming apps and TV services including Peacock, Netflix, Hulu, Disney+, Prime Video and more. The 4K TV sets are made in partnership with TV set manufacturer Hisense .

3PD isn’t dead yet, according to Lotame. The data company announced its US third-party data sales increased by more than 30% from 1H20 to 1H21, while globally, third-party audience segments have seen a 41% increase in data sales YoY, with demographics remaining the highest revenue generating category. “While many are declaring contextual targeting as the only solution for the digital identity shift – our data tells a different story,” said Brian O’Connor, General Manager of Lotame’s Global Data Exchange. “The market is in fact heavily investing in demographic information in the form of third-party data buys because it plays an integral part in the holistic view of the consumer.”

If you haven’t visited the Cynopsis Resource Center, you’re missing out on leveling up your productivity. The center is a hub designed for executives in the industry who need the latest research, tools, and solutions to stay ahead of the future of television and media. See for yourself!

Vistar Media, provider of software for programmatic OOH, is partnering with outcome-based marketing company Epsilon, part of Publicis Groupe, to provide access to Epsilon’s consumer data in the Vistar demand-side platform. The partnership will allow clients to increase relevancy and reach of their messages through digital out-of-home channels. “Our buyers are eager to apply Epsilon’s unique audience segments – especially in the B2B, health, and lifestyle categories – to their DOOH activations,” said Laura Kasakoff, Data Partnerships Director at Vistar Media.

GOING GLOBAL

APC Kids has secured international sales for its preschool series “DinoCity,” produced by Riki Group in partnership with Animax Production animation studio. The series began rolling out in Europe earlier this year and will premiere in Russia on Karusel TV this month.

Abacus Media Rights landed sales, ahead of its forthcoming premiere on HBO and BBC Two, for Dan Reed’s feature-length documentary “Four Hours at the Capitol,” which delves into the storming of the US Capitol. The doc has been sold to CANAL+ France, ViacomCBS Australia, Discovery New Zealand for Three, HBO Max in Latin America and Iberia and HBO Europe for CEE, VPRO in The Netherlands, VRT Belgium, DR Denmark, SVT Sweden, NRK Norway, YLE Finland, SWR Germany and Channel 8 Israel.

Yeti Farm Creative is bringing a longer-form version of its “Sweet Tweets” digital series to Knowledge: Kids on British Columbia’s Knowledge Network beginning November 1.

**Limited seats available**
TIME TO CELEBRATE

 

The Cynopsis Top Women in Media honorees are getting ready to celebrate. See the full list of honorees and Distinguished Companies and join us in person for the special Awards Gala October 27 in NYC.

 

RESERVE YOUR SEATS TODAY

 

Platinum Sponsors: TurnkeyZRG and Sucherman, a ZRG company | Vevo | FOX Sports

RATINGS

Star contestant Matt Amodio’s winning streak onJeopardy!” gave the game show a new season high of 5.9 Live+SD national Nielsen, up 7% from the week prior. Also seeing a season high was “Judge Judy” (4.8, up 2%).

Fox’s “The Simpsons” ranked as the #1 program (tied with Fox drama “9-1-1”) in Live+7 Day ratings for the week of October 4, marking the first time it has been the top-rated entertainment series in nearly seven years. Bart and Co. scored a 1.5/9 A18-49 rating in Live+7 Nielsens.

Top 5 Categories By Share of Search during the 2021 NFL Regular Season
Presented by EDO, Inc.
Category, % Share of Search
Entertainment, 36% Share of Search
Restaurants, 18% Share of Search
Automotive, 16% Share of Search
Internet and Telecom, 6% Share of Search
Consumer Electronics, 5% Share of Search
Click here to see more categories.
Read as: the Entertainment category has generated 36% share of Search Engagement from ads during the 2021 NFL games.
Footnote: Search Engagement is EDO’s proprietary measure of the increase in online search activity for a brand or product in the minutes immediately following a TV ad airing.

Broadcast Nielsen Ratings for Monday, October 18
Show, P2+ 000s, (A18-49)
ABC: Dancing with the Stars 5.02 (0.8), Real Queens of Hip Hop 1.72 (0.4)
CBS: The Neighborhood 5.30 (0.7), Bob Hearts Abishola 5.05 (0.5), NCIS 7.65 (0.6), NCIS: Hawai’i 5.35 (0.5)
CW: Howie Mandel & Friends 0.37 (0.1), Whose Line Is It Anyway 0.31 (0.0)
FOX: 9-1-1 5.28 (0.8), The Big Leap 1.19 (0.2)
ION: NCIS: LA 0.96 (0.1), NCIS: LA 0.83 (0.1), NCIS: LA 0.83 (0.2)
NBC: The Voice 5.36 (0.8), Ordinary Joe 2.43 (0.4U)
Telemundo: La Casa del los Famosos 1.31 (0.4), Hercal: Amor e Venganza 1.47 (0.4), Malverde: El Santo Patrón 1.00 (0.4)
Univision Disenando Tu Amor 1.85 (0.5), Vencer el Pasado 1.60 (0.5), La Hija Del Embajador 1.73 (0.5)
Source: Nielsen, live + same day time period averages

EXECUTIVE MOVES

Gloria Fan has joined Disney Branded Television as Head of Current Series. Fan joins from 20th Television, where she was VP Current Programming.

Havas Media Group has named Courtney Cherry to Managing Director of Global Communications. Most recently, Cherry served as Senior Vice President, Director of Global Communications at Publicis Groupe’s Starcom.

Lion Television US has promoted Allison Corn and Stan Hsue to Co-Presidents. Corn and Hsue have been upped from Senior Vice President of Production and Development and Senior Vice President of Development, respectively.

This Day in History
1998 – Richard Pryor was awarded the first Mark Twain Prize for American Humor.

Answer to Our Last Trivia Question
Who played the title characters in 1995 series “The Hardy Boys”? Paul Popowich and Colin Gray. Kudos to: An Cheng-Telepictures/Burbank; Susan Nessanbaum-Goldberg-M and S Entertainment/NYC; Gerry Bixenspan-TV Marketing Inc./NYC; Tom Moore-Kalt Productions/LA; Synda Kollman-Charter Marketing Group/Boca Raton, FL

Today’s Trivia Question
Which TV alien group was at one point led by a leader named John and his deputy, Diana? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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Assist President & CEO in the development and implementation of a comprehensive corporate sponsorship strategy. Analyze trends in corporate sponsorship and philanthropic giving. Identify corporate sponsorship programs nation-wide whose giving priorities align with our mission. 5 to 10 years of experience in sponsorships, sales, or advertising. Full info HERE (11/3)

DIGITAL COMMUNICATIONS ASSOC
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LOS ANGELES

Manage audience development and performance analysis and work with Program Strategy and Marketing teams on program/promo planning, scheduling and programming acquisitions. Analyze the performance of Streaming TV Channels, programming and promotion to optimize and grow viewership. 4+ yrs experience with 2+ yrs in a creative organization required. Full info HERE (10/21)

MANAGER, AUDIENCE DEVELOPMENT & ANALYSIS – SOCIAL
JUKIN MEDIA
LOS ANGELES

Manage audience development and content strategy & work with cross-functional brand team to develop & execute programming plans. Analyze the performance of all published content & establish effective feedback loops. Define & implement best practices for social media channel optimization. 4 yrs work exp with 2 yrs in programming and/or audience dev. Full info HERE (10/21)

DIRECTOR, PUBLIC RELATIONS
TV ONE
SILVER SPRING, MD

Works directly with the PR department Senior Vice President on developing PR strategy and campaign plans. Generate publicity for network programming & branding in consumer, business & trade press. Manage all press materials, including releases, bio captions, talking points, pitches & media correspondence. Min of 8 years related experience req. Full info HERE (10/20)

EXECUTIVE ASSISTANT & ASSET PLANNER, PUBLIC RELATIONS
TV ONE
SILVER SPRING, MD

Schedule appointments/meetings & maintain/update the daily calendar of the SVP, Public Relations. Display confidence in functioning as administrative liaison to internal TV One departments, external vendors, executives & consultants. Extensive experience in travel itineraries & preparing travel & expense reports. Min of 8 yrs admin exp req. Full info HERE (10/20)

SALES PLANNER
>>
REELZ, NY: Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. Should be comfortable presenting and cultivating agency relationships. A min. 5 yrs ad sales exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (10/20)

SALES ASSISTANT >>
REELZ, NY: Maintain agency accounts including upfront and scatter order entry, campaign changes, and product allocations. Assist Account Executives and work closely with the Director of Inventory Control. Bachelor’s Degree required. Proficient in Excel & PowerPoint. Full info HERE (10/20)

DIRECT RESPONSE SALES PLANNER >>
REELZ, NY:
Support AE’s/management with all aspects of direct response sales effort. Create and maintain deals, monitor inventory/sellout levels to optimize & monetize pricing, primary liaison between sales, traffic, and agency contacts. Proficient in Wide Orbit, MS Suite. Full info HERE (10/20)

DIRECT RESPONSE ACCOUNT EXECUTIVE >>
REELZ, NY:
5+ years exp in direct-to-consumer ad sales. Strong knowledge of current DTC/performance driven marketplace. Grow and develop new revenue opportunities. Full info HERE (10/20)

MANAGER, SLAES PLANNING & ANALYSIS >>
REELZ, NY:
Create, maintain and provide forecasts and analyses on advertising revenue, pricing, inventory, research data for P&I and Research groups across multiple networks/platforms. 3+years of finance or National Ad Sales exp. Knowledge of media math, research terminology, Wide Orbit and national ad sales planning. Full info HERE (10/20)

WEDNESDAY OCTOBER 20
ABC: The Goldbergs, The Wonder Years, The Conners, Home Economics, Superstar
CBS: Survivor, Tough as Nails, CSI: Vegas
CW: DC’s Legends of Tomorrow, Batwoman
FOX: The Masked Singer, Alter Ego
NBC: Chicago Med, Chicago Fire, Chicago P.D.
PBS: Nature [p], NOVA, Secrets of the Dead [p]
Telemundo: La Casa del los Famosos, Hercai: Amore y Venganza, Malverde: el Santo Patron
Univision: La Rosa de Guadalupe, Vencer el Pasado, La Desalmada

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