10/11/21: Cynopsis Media Tech Update

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Monday October 11, 2021

The biggest winner from last Monday’s outage on Facebook was Snapchat, which saw time spent by existing users rise 23% week-over week, according to Sensor Tower. Also benefitting from the glitch, which shut down WhatsApp and Messenger, were Telegram, which experienced a 18% increase in time spent on the chat app, and Signal, up 15%.

Apple has made it easier for App Store users to report issues like scams and illegal content. The “Report a Problem” link has been returned to App Store product pages, and also allows users to report issues with free apps that do not include in-app purchases.

Snap is rolling out new ways for Snapchat creators to earn money on the app. New programs include Spotlight Challenges, an extension of the Spotlight user-generated content section, which promises cash payouts of $25,000 or more to creators with the most engaging videos that use specified AR lenses, sounds or topics.

Snap is making harder for users to earn money in one way: selling drugs. To keep users safer from the fentanyl crisis, Snap said it has improved detection capabilities to remove drug dealers from the platform before they are able to engage with users. In-app reporting tools have also been upgraded.

Google’s next Pixel event will take place October 19. Getting their official unveilings will be the Pixel 6 and Pixel 6 Pro, powered by custom mobile chip Tensor.

Twitter is testing a new feature that would help users avoid conversations with “bad vibes.” A prompt would alert people that a conversation they’re about to join are “heated or intense.”

An app to help content producers create live shows with the ability to interact with the audience has launched. Co-founded by entrepreneur/“Shark Tank” star Mark Cuban, Fireside enables content creators to start interactive shows from their phone, record and transcribe the shows, and stream their shows automatically to other platforms. Creators can also earn money by selling tickets.

Toonz Media Group and GuardianLink are partnering for an Integrated NFT design lab specializing in Non Fungible Tokens for custom-made digital assets. The Toonz NFTLabs will provide integrated services for artists, creators, collectors, athletes and brands to create curated digital assets and NFTs representing them.

Video software provider Synamedia has launched Synamedia OTT ServiceGuard, giving media companies a tool to address the weaknesses that make it easy for pirates to not only steal content but also entire OTT services, including redistributing directly from the service provider’s content delivery network. “Many rights holders and operators mistakenly believe that current approaches – including DRM, client hardening and concurrency limits – provide adequate content protection. Without sugar coating the truth, they are mistaken,” said Nitsan Baider, Director of Product Management for Security Solutions at Synamedia. “Up to now, technologies have barely made a dent in OTT piracy because the protocol is broken. Synamedia OTT ServiceGuard is designed to safeguard against those risks.”

Entertainment content and technology company Trioscope, recognized for its proprietary animated drama engine, has raised $5.25M led by BITKRAFT Ventures, a venture capital firm focused on gaming, esports, and interactive media. Sony Innovation Fund, Transcend Fund, Cordillera Investment Partners and Thomas Vu/Axis Mundi Capital participated. Trioscope will use the investment to expand its US and worldwide business; focus on boosting its original IP and content; and productize its enhanced animation technology toolset for global third-party creators and studios to produce content through licensing agreements.

A CYNOPSIS MESSAGE FROM COMPULSE

COMPULSE 360: ALL-IN-ONE MARTECH FOR OMNICHANNEL CAMPAIGNS
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Smart: Automated proposals in minutes with AI-driven media mixes.
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ADVERTISING

Advertisers recognize the addressable TV opportunity, with 32% saying they consider addressable TV to be a must-buy (+7% points YoY), according to a WarnerMedia study conducted in partnership with Advertiser Perceptions. Other takeaways include:
· Despite the growing adoption of addressable over the years, there is still no majority consensus on the definition for addressable TV, although advertisers tend to define addressable holistically.
· Advertisers perceive CTV and addressable TV similarly, suggesting the complementary nature of these media vs. one channel being an “either/or” media investment – both offer increased ad relevance, incremental reach, and reliable audience targeting. Those who say CTV is most important to achieving their goals agree that addressable TV’s ability to test and learn is its top benefit. Those who say linear is most important to achieving their goals agree that addressable TV’s ability to deliver more relevant ads is its top benefit.

CTV advertising marketplace Media Pulse Insights & Technology announced a partnership with CTV advertising and measurement platform Innovid to bring Innovid’s advanced CTV creative advertising capabilities to the Canadian market and Media Pulse advertising clients. “As the popularity of CTV advertising continues to grow, the creative quality of the ads has evolved as well, giving brands new opportunities to engage and interact with consumers,” said Christopher Law, CEO of Media Pulse.

Media planning and buying platform SRDS launched new tools designed to help agencies and brands activate against their commitments to diversify media spend and connect with diverse and inclusive audiences. The SRDS Multicultural and Inclusive Media platform will enable users to more efficiently identify and compare media that reach inclusive audiences across business, consumer, newspaper, radio, TV, out-of-home, digital/networks and direct marketing media channels.

Kantar announced the global launch of Digital Video AI, an AI-powered creative effectiveness tool that predicts the performance of digital video advertising. Unilever partnered with Kantar through the tool’s development and has tested hundreds of ads on the platform to improve their performance against their effectiveness and ROI goals. “At Unilever we consider ourselves to be pioneers in pre-testing in the creative development process” said Neha Sharma, Global Brand Engagement Lead, Unilever. “Digital Video AI enabled us make quick decisions, pick from our best creatives, test video edits and even measure competitor campaigns with speed and at scale.”

Performance advertisers can now take advantage of YouTube on CTV to drive and measure conversion through the expansion of Video action campaigns. Viewers of a Video action campaign on their television can type the URL on their screen into a browser to shop on the brand’s website, without interrupting the viewing session. The ability to connect the jump from CTV to desktop and mobile digital is aimed at helping advertisers drive more online sales and leads.

OpenVault, source of SaaS-based revenue and network improvement solutions and data-driven insights for the broadband industry, announced a strategic funding event with funding from three existing customers: Service Electric Cablevision, Service Electric Cable TV & Communications, and Blue Ridge Communications. The money is targeted to help accelerate OpenVault’s growth, most notably in Europe and Latin America.

Estrella Media’s ad-supported digital inventory is now available to buyers in the Xandr Marketplace. “Gaining access to inventory from Estrella Media is an exciting development as Xandr continues to focus on diversifying the audiences available to buyers in our marketplace,” said Mike Bagliebter, Director, Marketplace Development, Xandr. “Today, there are over 62 million Hispanics in the US, making up about 19% of the population, and we’re excited to power content for this significant audience segment.”

Taboola, which powers recommendations for the open web, inked a new, multiyear deal with NBC Sports for mid-article placements. The placements offer video advertisers a brand safe environment to reach relevant consumers, while also allowing NBCSports the ability to recommend and promote their own content and initiatives. The agreement builds on a seven-year partnership between Taboola and NBCSports.

Ad-serving, analytics and rights management company Extreme Reach has received accreditation for CTV video advertising impressions from the Media Rating Council, joining DoubleVerify, FreeWheel, Innovid, Moat, Pixelate, Protected Media and Hulu. MRC also received accreditation for mobile app, under the MRC category “rendered ad impressions — video.”

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STREAMING

HBO Max will launch in 27 European countries over the coming year, beginning in the Nordics, Spain and Andorra on October 26. In early 2022 the rollout will continue with 14 additional Central American and Eastern European territories, as well as Portugal, with seven more countries after that.

Genius Brands International struck a deal with Pluto TV to stream a branded Kartoon Channel!. “We are thrilled to bring Kartoon Channel! to the Pluto TV audience. Their mission of providing quality ‘content with a purpose’ to kids of all ages and their families is a perfect complement to our diverse range of programming as we look to further broaden Pluto TV’s content offering,” said Amy Kuessner, SVP of Content Strategy & Global Partnerships, ViacomCBS Streaming.

Scripps-owned Newsy has launched over the air, supplementing its OTT and CTV distribution. The national news network boasts 14 news bureaus across the country, providing 17 hours of daily news. “We have built a team of strong storytellers, anchors and reporters with a goal of making journalism as enjoyable, relevant and interesting as it is important,” said Kate O’Brian, head of the news group for Scripps Networks. “Our promise will be to provide the objective journalism that Americans are seeking.” The OTA launch brings Newsy to Scripps’ broadcast stations’ spectrum as well as that of partner broadcasters, making it the only American news television network to be on both OTA and OTT.

Redbox is partnering with FreeWheel, a Comcast Company that provides TV advertising solutions, to integrate programmatic technology across Redbox’s free streaming platforms. Advertisers will be able to access and buy Redbox inventory, both nationally and locally, and target specific audiences.

Streaming entertainment company Cinedigm announced the evolution of its streaming service Fandor will include a wider footprint, with hundreds of new acquisitions from an array of rights holders and film distributors. The updated platform features a new design and an intuitive user-experience, with a continuous refresh of independent titles each month.

Sports streamer FloSports announced the acquisition of HockeyTech, a live and on-demand hockey streaming platform and sports data provider to teams, leagues and national organizations. The acquisition of HockeyTech includes its entire media rights portfolio, live and on-demand streaming platform HockeyTV, and enterprise solutions.

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Job of the day

TECHNICAL PRODUCT MANAGER >>
WEATHER GROUP/ALLEN MEDIA/ATLANTA, GA: Manage & drive the full product lifecycle from digital product strategy to product development to product maintenance. Lead the evaluation & refinement of the existing technology stack & design the desired future-state products; and lead the release management process. 3-5 years of product management experience & technical product. Full info HERE (10/25)

EXECUTIVE PRODUCER >>
WEATHER GROUP/ALLEN MEDIA/ATLANTA, GA: Lead a team of producers & associate producers for live programming. Develop topical, engaging climate & sustainability content. Supervise the segment producers for all live and taped segments, making sure broadcast needs are consistently being met. 5 yrs recent and significant live television/control room & production/development experience req. Full info HERE (10/25)

SENIOR DIGITAL DATA ANALYST >>
WEATHER GROUP/ALLEN MEDIA/ATLANTA, GA: Produce dashboards with Looker, Excel to provide routine reporting to clients & internal stakeholders. Design & execute ad hoc analyses to answer questions about digital performance. Collaborate with internal & external stakeholders to manage data logistics. 4+ yrs of direct experience w/analytics, data mining & advanced analytical modeling req. Full info HERE (10/25)

CONTENT QUALITY ASSURANCE SUPERVISOR
A+E NETWORKS
STAMFORD/REMOTE
Responsible for monitoring and reporting the status of A+E Network’s content publishing and related assets. Ensure all A+E media assets are delivered to partner package requirements and SLA’s. Must have familiarity with distribution products. Desired knowledge of partner platforms such as Amazon, Apple, Comcast, Pluto, Roku. Full info HERE (10/21)

AVID SYSTEMS ENGINEER
A+E NETWORKS
NYC Onsite
Support Post-Production and Production during the evening shift (2pm-10pm). Will provide technical support for our NY based Production & Post-Production facility including install/config/troubleshooting Systems include the Avid suite, Adobe Creative Cloud Suite (Premiere/Aftereffects), Telestream Vantage, Vidchecker, Spectra Logic Full info HERE (10/21)

ADMINISTRATOR, GLOBAL ACQUISITIONS
A+E NETWORKS
STAMFORD/REMOTE
Resp for the procurement, receipt, registration & processing of incoming Acquired Movies, Acquired Series for all A+E Network brands along with Lifetime Original Movies. 2 yrs of exp & understanding of movie formats. General knowledge of broadcast technical specs (video codecs, audio channel configs, closed captioning, post-production workflows). Full info HERE (10/21)

MANAGER, AUDIENCE DEVELOPMENT & ANALYSIS – STREAMING TV
JUKIN MEDIA
LOS ANGELES
Manage audience development and performance analysis and work with Program Strategy and Marketing teams on program/promo planning, scheduling and programming acquisitions. Analyze the performance of Streaming TV Channels, programming and promotion to optimize and grow viewership. 4+ yrs experience with 2+ yrs in a creative organization required. Full info HERE (10/21)

MANAGER, AUDIENCE DEVELOPMENT & ANALYSIS – SOCIAL
JUKIN MEDIA
LOS ANGELES
Manage audience development and content strategy & work with cross-functional brand team to develop & execute programming plans. Analyze the performance of all published content & establish effective feedback loops. Define & implement best practices for social media channel optimization. 4 yrs work exp with 2 yrs in programming and/or audience dev. Full info HERE (10/21)

DIRECTOR, PUBLIC RELATIONS
TV ONE
SILVER SPRING, MD
Works directly with the PR department Senior Vice President on developing PR strategy and campaign plans. Generate publicity for network programming & branding in consumer, business & trade press. Manage all press materials, including releases, bio captions, talking points, pitches & media correspondence. Min of 8 years related experience req. Full info HERE (10/20)

EXECUTIVE ASSISTANT & ASSET PLANNER, PUBLIC RELATIONS
TV ONE
SILVER SPRING, MD
Schedule appointments/meetings & maintain/update the daily calendar of the SVP, Public Relations. Display confidence in functioning as administrative liaison to internal TV One departments, external vendors, executives & consultants. Extensive experience in travel itineraries & preparing travel & expense reports. Min of 8 yrs admin exp req. Full info HERE (10/20)

SALES PLANNER >>
REELZ, NY: Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. Should be comfortable presenting and cultivating agency relationships. A min. 5 yrs ad sales exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (10/20)

SALES ASSISTANT >>
REELZ, NY: Maintain agency accounts including upfront and scatter order entry, campaign changes, and product allocations. Assist Account Executives and work closely with the Director of Inventory Control. Bachelor’s Degree required. Proficient in Excel & PowerPoint. Full info HERE (10/20)

DIRECT RESPONSE SALES PLANNER >>
REELZ, NY: Support AE’s/management with all aspects of direct response sales effort. Create and maintain deals, monitor inventory/sellout levels to optimize & monetize pricing, primary liaison between sales, traffic, and agency contacts. Proficient in Wide Orbit, MS Suite. Full info HERE (10/20)

DIRECT RESPONSE ACCOUNT EXECUTIVE >>
REELZ, NY: 5+ years exp in direct-to-consumer ad sales. Strong knowledge of current DTC/performance driven marketplace. Grow and develop new revenue opportunities. Full info HERE (10/20)

MANAGER, SLAES PLANNING & ANALYSIS >>
REELZ, NY: Create, maintain and provide forecasts and analyses on advertising revenue, pricing, inventory, research data for P&I and Research groups across multiple networks/platforms. 3+years of finance or National Ad Sales exp. Knowledge of media math, research terminology, Wide Orbit and national ad sales planning. Full info HERE (10/20)

SALES PLANNER
GSTV
DET/NYC/LA/Remote
Build strategic media plans in response to RFPs and proactive proposal requests. Work hand-in-hand with AE’s on renewals, upsells, make-goods, cancellations, and assisting in development of QBRs. Maintain pricing integrity & utilize historical data to provide strategic recommendations. Min of 3+ years experience working in a similar role required. Full info HERE (10/19)

SALES ENGINEER
WIDEORBIT
NY, LA or TELE
Demonstrate WO Network software to clients, answer technical questions (RFPs), & assist Sales team. Maintain databases, work closely with our product development team, & stay in touch with the product roadmaps. 3+ yrs of WO Network sales experience; a strong understanding of the network sales landscape & media industry. Willingness to travel req. Full info HERE (10/18)

VP, BRAND EDITING
CROWN MEDIA FAMILY NETWORKS
LA, CA
Manages creative editor staff, ensures highest technical, creative & executional standards for On-Air Promos across linear, digital & social platforms. 8-10 yr. supervisory exp, min 12 yr. exp editing short form. Degree in related field required. Strong technical skills, Adobe CC2020BA and MAM environment for asset management preferred. Full info HERE (10/16)

INVENTORY ANALYST >>
TENNIS CHANNEL/HYBRID REMOTE/NYC, NY: Work with the inventory and sales teams to help maximize the use of Commercial Inventory. Identify premium program opportunities and create packages to monetize high rated inventory and generate and distribute inventory reports. Strong functional knowledge of media ad sales planning and traffic required. Full info HERE (10/16)

MANAGER, MULTIPLATFORM RESEARCH AND ANALYTICS >>
AMC NETWORKS/NYC/NY: Responsible for compiling and tracking KPIs across TVE, VOD, SVOD, and AVOD/FAST sources. Managing digital estimating in the form of analyses & reports and create compelling analyses and presentations related to understanding viewing of AMCN digital content to both technical and non-technical stakeholders. 3-5 yrs of exp working in digital media. Full info HERE (10/16)

DIRECTOR OF DIGITAL CONTENT
PRX
BOSTON, MA
Lead campaign development and day-to-day management of marketing content and digital platforms. Key creative leadership position, building and executing multi-platform marketing campaigns that leverage creative content as the key asset. Passionate about creative design and has a natural desire to build innovative and impactful marketing campaigns. Full info HERE (10/16)

ASSOCIATE PRODUCER >>
THE NATIONAL ASSOCIATION OF REALTORS/WASHINGTON DC OR CHICAGO: Support development of corporate & series content. Collaborate to ensure Program goals, marketing plans & messaging platforms are incorporated into Campaign Production assets. Aid in script writing, with a focus on storytelling – elevating & supporting brand initiatives. 5 yrs of Production, Creative, Marketing and/or Advertising agency experience. Full info HERE (10/16)

PRODUCER >>
THE NATIONAL ASSOCIATION OF REALTORS/WASHINGTON DC OR CHICAGO: Conceptualize & produce video content to effectively reach & communicate with target audience, with a focus on Leadership Team and Program deliverables. Ensure Program goals, marketing plans and messaging platforms are incorporated into Campaign Production assets. 10 yrs of Production, Creative, Marketing and or Advertising agency experience. Full info HERE (10/15)

RESEARCH ANALYST >>
GAC MEDIA/NYC, NY: Track Nielsen data day-by-day in both broadcast & cable television. Ability to project ratings in line with the strategic focus and direction established of the advertising sales team. Understand programming with an emphasis on the various streams of data, including Live, Live + Same Day and Live +3. 2-4 years of experience working in Research req. Full info HERE (10/15)

ASSOCIATE PRODUCER
FRED ROGERS PRODUCTIONS
PITTSBURGH, PA
Create organizational, tracking, and filing systems for all series material. Create processes for and oversee upload and archive of all production material & related metadata to digital asset management system. Create & manage schedules for delivery and review of scripts and production elements. 3 years of production experience in related required. Full info HERE (10/15)

CONTENT MANAGEMENT SPECIALIST, PRODUCTION FACILITY & CONTENT MANAGEMENT
TV ONE
SILVER SPRING MD
Workflow Management; including tracking and finalizing all orders for linear content within the Media Asset Management system, while making adjustments as deadlines change and new work is introduced. Placing requests in context, and resolving discrepancies in order to maximize efficiencies. 3 years of prior experience working in related field. Full info HERE (10/14)

DIGITAL CONTENT SCHEDULING SPECIALIST
TV ONE
SILVER SPRING MD
Primary operational point of contact for all departments as it pertains to STB VOD, App and OTT initiatives. Process monthly VOD, OTT, and App schedules/schedule changes. Manages metadata entry of digital content, ads and promotions to be pitched to TV One and CLEO TV STB universe of Affiliates. 5+ years of exp in Cable Broadcast and Digital Media. Full info HERE (10/14)

MANAGER, PRODUCTION FACILITY OPERATIONS & CONTENT MANAGEMENT
TV ONE
SILVER SPRING MD
Create and track edit schedules for the production facility editors. Review technical QC Reports and approve programs for air; or coordinate replacement or editing. Spot check content to determine a pass or fail status. Ensure timely and accurate delivery of all original program. 7 years of prior experience working in operations and/or production. Full info HERE (10/14)

PRODUCER >>
LONG STORY SHORT MEDIA/WASHINGTON, DC: Leads creative and production process from pre-production to delivery. The Producer will work directly with the client and the LSS team. 5+ years exp, with agency, network, or production company. Full Info HERE (10/13)

ASSOCIATE PRODUCER >>
LONG STORY SHORT MEDIA/WASHINGTON, DC: Assist producers throughout pre, field, and post-production, generate creative concepts per project, craft proposals, conduct research and assemble briefing materials. 2+ year exp with an agency, network or production company. Full Info HERE (10/13)

CONTENT COORDINATOR, NETWORK OPERATIONS
TV ONE
SILVER SPRING, MD
Edit, time out, prepare & update the daily broadcast log through the insertion of promo filler, network ids and interstitial material. Optimize primary & secondary promotional events in daily logs via Grip It and Broadway Traffic Systems. Identify and allocate available time and assign deadlines. 4 years of Broadcast Operations experience required. Full info HERE (10/12)

GRAPHICS COORDINATOR, NETWORK OPERATIONS
TV ONE
SILVER SPRING, MD
Enter secondary event triggers into the daily programming log to support on-air promotions and sales initiatives. Manage and maintain the process of data entry and data transfer into Grip It for proper secondary events scheduling. Accurately QC graphic elements per on-air specs. At least 4 year of Broadcast Operations experience required. Full info HERE (10/12)

MANAGER, CROSS-PLATFORM INSIGHTS – NHL
WARNERMEDIA
ATLANTA, GA
Creation of research tactics, insights and storylines surrounding sports programming and sports consumers. Generate knowledge points on emerging sports and new content platforms. Provide leadership in staff development, project management and capacity planning. Exp with Nielsen software is req. 5+ years of exp in television, 3+ years as a manager. Full info HERE (10/11)

VICE PRESIDENT, APT SYNDICATION AND PREMIUM SERVICE
AMERICAN PUBLIC TELEVISION
BOSTON MA
Strategic planning; broadcast and digital initiatives; diversity, equity and inclusion; & mapping the future of APT. Lead, manage & motivate the organization’s leading prime time content department as well as others throughout organization in various projects. Develop, manage & forecast annual budgets & updates. 5-10 yrs related media experience. Full info HERE (10/11)

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