10/07/20: NBC Sports and Twitter inked an extension of the Olympics deal

 

Medias First Morning Read
Wednesday October 7, 2020

NBC Olympics and Twitter are going deep, extending their content partnership to include the postponed Tokyo Olympics set for the summer of 2021 as well as the Beijing Olympic Winter Games in February 2022. Both parties will work together to amplify NBC Olympics’ coverage of both Tokyo and Beijing by creating daily, original programming on Twitter live from the host city, a daily poll that will allow fans on Twitter to choose one live look-in to NBC’s Primetime or Primetime Plus broadcasts each night, and real-time video highlights throughout each competition day. As with the original agreement, NBC Olympics will lead the sales process for this unique two-Games content, with Twitter providing sales resources, giving advertisers another avenue to connect to its coverage of the Games and to Twitter’s audience. Other highlights include an original live studio program, real-time highlights and daily live look-ins.

PROGRAMMING

Amazon Prime Video, exclusive streaming partner of Thursday Night Football, kicks off its NFL season tomorrow, when the Buccaneers face the Bears. New this season will be a slate of new features, audio streams, and original content to offer fans “more control over their viewing experience than ever before.” New features include the ‘Move the Sticks’ audio feed, which features podcasters and former NFL scouts Bucky Brooks and Daniel Jeremiah alongside sports podcast, radio, and TV host Joy Taylor. Hannah Storm and Andrea Kremer also return for their third season. Other content include the ‘NFL Next Live’ stream on Twitch featuring Chris Long, Andrew Hawkins, and Cari Champion, the ‘Move the Sticks’ audio feed, and the X-Ray on-demand replay experience. “We are always looking for ways to delight customers and enhance the value of a Prime membership, and are thrilled to bring Thursday Night Football back to Prime Video and Twitch for a fourth season,” said Marie Donoghue, VP of Global Sports Video at Amazon. “We know these are unusual times, and have developed a wall-to-wall lineup of exclusive features and original content from across Amazon that prioritizes real-time data and insights, provides expert analysis, and gives fanatic and casual football fans alike access to more games, more talent, and more options than ever before.”

NBC Sports also reports that Sunday Night Football, pitting the Eagles/49ers, handed the company with 15.6 million viewers, despite going up against the NBA Finals for the first time and breaking news on cable. So far this season, NBC’s NFL games (featuring four SNF as well as NFL Kickoff) have marked five of the top six most-watched primetime shows this season.

CBS Sports’ college football Saturday showcase pitting Alabama and Texas A&M on Saturday scored with an average of 4.760 million viewers to rank as the most-watched college football game of the season on any network. It also marked the most-watched sports program of the day on any network. The SEC on CBS game peaked with 6.262 million viewers from 5-5:15p.

Meanwhile, NHL Network continues with wall-to-wall NHL Draft coverage with the exclusive telecast of rounds 2-7 today starting at 11:30a, live from NHL Network studios in Secaucus. Analysts E.J. Hradek, Brian Lawton and Dave Reid join hosts Jamie Hersch and Adnan Virk for coverage.

It is a data bonanza at EBS this year! Learn what global brands are doing in the esports space with presentations and research presented from Nielsen, YouGov, Intersport, Stream Hatchet, and Fandom, among others, detailing the trends and opportunities throughout the space. Click here for more info and register today!

During the 2020 French Open underway now in Paris, Tennis Channel is partnering with Altice USA’s Altice One for Optimum customers, Comcast’s Xfinity X1 and DIRECTV to deliver live 4K picture quality to viewers, marking the first time tennis is being shown in 4K in the United States. The live 4K-quality video of the tournament’s Philippe Chatrier main court will continue throughout week two of the 15-day event.

Cynopsis’ Measurement & Data

Virtual Experience

November 17-18

GET THE LATEST TRENDS & INSIGHTS ON:
Ad Fraud, Addressable TV, Attribution, Ecommerce, OTT, Privacy, Shoppable Ads, Using Data for Storytelling

REGISTER BY 10/27
Sponsored by: Gamut – Tubular – a4 advertising – Nielsen – 4A’s

SPONSORSHIP & PROMOTION

The Ladies Professional Golf Association is tapping CSM Sport & Entertainment as its sponsorship sales agency of record. The global integrated marketing firm will help the LPGA “identify, develop and secure commercial partnerships across entitlement and official marketing partnership opportunities aligned with the longest-running women’s sport organization in the world.” “We offer an ‘always on’ platform for leveraging and making an impact through women’s golf at all levels,” said Kelly Hyne, LPGA Chief Sales Officer. “Our organization is uniquely rooted in diversity, equity and inclusion, and our corporate partners have the opportunity to play a critical role in advancing opportunities for women both on and off the course. Having effectively managed the return to play in COVID times, we’re excited to now welcome CSM to the team to help us find likeminded partners that can connect with the LPGA’s ecosystem of fans and members to deliver them value.”

Altius Sports Partners, a name, image and likeness advisory and education firm, announced two new partnerships with the Louisiana State University and The University of Texas that will see ASP build customized NIL programs for each athletic department. ASP is also finalizing a deal with Arizona State University Athletics. The programs will include management of NIL rule changes and maximization of new opportunities.

The NWHL and NWHLPA locked in multi-year partnership with K1 Sportswear that will see the brand serve as “the exclusive jersey supplier” of the NWHL, manufacturing jerseys for the players to wear during the regular season and for all special events (including the annual All-Star festivities). “K1 Sportswear is honored to be the exclusive uniform supplier for the NWHL and to be a major contributor in the advancement of girls’ and women’s hockey,” says K1 Sportswear’s owner and president, Tony Fisher, in the published release, and added that, as part of their commitment to empowering women in sports, will “prioritize an all-female team” to manage the partnership on K1 Sportswear’s end.

Pendleton Whisky inked an international deal with PBR to become the official and exclusive whisky of Canada’s cross-country, nationally-televised Monster Energy Tour. The new partnership with PBR Canada includes in-arena signage and ads, branded event activations, in-market retail and fan promotions for all Monster Energy Tour events, and digital and social media support on PBR Canada channels. Pendleton Whisky will also have a presence at select Touring Pro Division events via in-arena signage, public address announcements, award presentations, and more.

DIGITAL, DATA & TECH

FOX Sports announced that multimedia personality Ryan Satin joined the network as a digital contributor, where he’ll provide the company with regular updates and commentary on the WWE across FOX Sports digital and social platforms, including the new FOX Sports app and FOXSports.com.

Upper Deck is celebrating Alexis Lafrenière’s entry into the NHL via the company’s #CollectAlexis campaign. Upper Deck announced an exclusive trading card and memorabilia deal with Lafrenière in March of last year. “The excitement and anticipation of watching Alexis get called up at the 2020 Draft has been building for years,” said Jodi Wasserman, Director of Marketing at Upper Deck. “To celebrate this momentous event, we’ve created Draft day posters that fans can print at home, a free hockey card set featuring top picks, a Draft day card frame and a #CollectAlexis caption contest where fans can win a signed piece of Alexis memorabilia – all from the comfort of home.”

SAP is putting the power of SAP Sailing Analytics into the hands of the global sailing community via a new mobile app called Sail Insight powered by SAP, which allows users to create, track and manage their own races and access live data and analytics to improve training and performance.

ESPORTS

Sunday saw the ESL Pro League Grand Final become the most-watched online CS:GO match of all-time as it reached a new peak concurrent users record with over 558k viewers.

The NBA 2K League revealed a new tryout process for the league’s fourth season, set to take place in 2021. The new format will include more than 35 Pro-Am tournaments hosted by NBA 2K League teams as part of the “NBA 2K League Draft Prospect Series,” a League?hosted event featuring winning teams from these tournaments, and a first?of?its?kind NBA 2K League Combine. Beginning this month through early December, every NBA 2K League team is eligible to host up to two NBA 2K21 Pro-Am tournaments as part of the NBA 2K League Draft Prospect Series, one on Sony PlayStation 4 and one on Microsoft Xbox One, and the winning teams from each tournament will advance to a winners’ event in December. In an effort to continue developing and showcasing female 2K players, the NBA 2K League is collaborating with several elite, all-woman 2K teams as they participate in non-NBA 2K League?sponsored Pro-Am tournaments taking place this fall.

INDUSTRY & ROSTER MOVES

WWE announced that Erika Nardini, CEO of Barstool Sports, has been elected to its Board of Directors. “Erika is a seasoned executive with a tremendous track record of building businesses, developing experiences, and engaging different audiences across the media ecosystem,” said Vince McMahon, WWE Chairman & CEO. “Her entrepreneurial spirit, business acumen and understanding of today’s consumers will serve as a perfect addition to our Board of Directors.”

WME Sports hired NFL agent Ben Renzin to co-lead its football business. Over the course of his career, Renzin has represented many of the NFL’s leading players, including 12 first-round NFL draft picks. “Ben is a dynamic agent for a new era of athletes who uniquely understands what it takes to build businesses for his clients,” said Jordan Bazant, Co-Head of WME Sports. “Ben and Brian Ayrault are a powerful combination with an impeccable track record, and we look forward to all they’ll accomplish as part of WME Sports.”

WELCOME TO THE JUNGLE: POLITICAL MEDIA BUYING IN 2020
Free Cynopsis Roundtable Discussion: Oct. 20th 1:00PM EST

Sponsored by New York Interconnect

There’s never been a more important time for a holistic advertising approach to get your candidate’s message out. Join us & experts from Crossroads Media, Media Fortitude, New York Interconnect, and Sage Media to learn about the must-haves of political advertising.

REGISTER NOW

On this Day
2017: The Vegas Golden Knights make their NHL debut in Dallas.

IN THE KNOW
The nickname “Dodgers” originally came from dodging what? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Scottie Pippen was drafted out of what school? Answer: Central Arkansas. Kudos: John Ferlazzo/London; Gino Ruggiero-The Walt Disney Company/NY; Trey Jenkins-Jamaica Center Business Improvement District/NY; Joe Isabella WCBS-TV/NY; Aymon DeMauro-ADM Media & Marketing/NY; Rusty Mintz/Atlanta; Mark Lehman-Braves/Atlanta; Michael G. Hawkins-Francis Marion University/Florence; Andy Pittman-TAMU/College Station; Robert Teinowitz-Live Action Media/Chicago; Travis Wacker-ESPN Chicago/Chicago; Greg Moloznik-GLM Media/Scottsdale; Dan Weiner-Condé Nast/LA; Jim Himmel-TCB Media/San Clemente; Andy Babb-Super League Gaming/Santa Monica; Bruce Catania/LA

Cynopsis Team

Chris Pursell
@VegasandVine
Kerry Smith
Division President
Access Intelligence

Roberta Caploe
Publisher
@robertacaploe

Cynopsis Ad Sales
Mike Farina
203-218-6480

Albert Nassour
917-545-3129

Cynopsis Job Listings Sales
Mike Farina
203-218-6480

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day
SALES PLANNER
JUKIN MEDIA
NEW YORK, NY

Seeking an individual who can combine creativity and strategy with a deep understanding of the digital media sales process. Must be able to work with clients, with a min of 2 yrs in advertising/media and a proven track record of building strong client relationships. Full info HERE (10/28)

VP, SCRIPTED SALES & CO-PRODUCTIONS >>
BBC STUDIOS/LA, CA: Resp for managing sales/co-prod activity in the fiction genres, with clients across both TV/digital. Need to deliver against a stretching bus plan and budget, maximizing the BBC Studios Catalogue through licensing and co-producing programme rights in the US for TV/VOD. 5yrs exp in programme dist, with an understanding of the UK TV industry. Full info HERE (10/28)

HEAD of PRODUCTION >>
Half Yard Productions/New York: Reporting to the SVP of Prod & Ops this position is resp for overseeing all Productions and Production Mgmt staff across a wide range of programs. Including supporting the Development Dept in creating budgets/schedules for all new productions. Exp in managing various types of shows for networks/channels. Full info HERE (10/20)

EXECUTIVE PRODUCER
>>
Newsmax Media/NYC:
Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (10/20)

ASSOCIATE PRODUCER >>
Newsmax Media/NYC:
Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (10/20)

SENIOR LINE PRODUCER >>
Newsmax Media/NYC:
Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (10/20)

PRODUCER >>
Newsmax Media/NYC:
Responsible for the production of live news & talk show, and recorded video segments for television, and digital platforms. 3+ yrs in TV news and/or talk production. Full info HERE (10/20)

MANAGER, RESEARCH DIGITAL/ON-AIR MAGNOLIA >>
DISCOVERY INC./NEW YORK, KNOXVILLE: Strong strategic & data-oriented individual to partner on new Magnolia Network & oversee research and performance analytics to optimize Magnolia’s linear & digital presence. 5+ yrs analytics exp req’d. Full info HERE (10/16)

SOCIAL MEDIA ASSOC PRODUCER
>>
JUMA ENTERTAINMENT/Remote: Looking for creative and highly motivated individual to access and clear videos for network prime time clip series. Must possess a love of TikTok, Instagram, Twitter and Facebook, and be able to navigate platforms. Full info HERE (10/9)

MANAGER, PROGRAMMING ANALYTICS
>>
CHARTER COMMUNICATIONS/STAMFORD, CT: Resp for accessing and leveraging internal/external data, as well as building models to support Charter’s various business grps (Programming Acquisition, Original Content, Spectrum Nets, Mktg, Product, etc.) on critical initiatives and decisions. Min 5 yrs exp in data modeling and analytics. Full info HERE (10/9)

VP, MARKETING & COMMUNICATIONS
>>
AMERICAN PUBLIC TELEVISION/BOSTON, MA:
Public media leader seeks VP to promote APT brands, impact, marketing strategies, diverse content & engage audiences. Min 10 yrs experience. APT is EOE. Full info HERE. (10/9)

DIGITAL CONTENT MANAGER – COUNTER LOGIC GAMING (CLG) >>
Counter Logic Gaming/Madison Square Garden Sports/LA, CA: Counter Logic Gaming is looking for someone to lead the digital mktg team, with a focus on digital content and social media. Resp for creating/executing all CLG digital/content strat across all social/streaming platforms. Min 5 yrs of digital/mktg exp. Full info HERE (10/9)

DIR, LIVE ACTION & UNSCRIPTED SERIES MKTG
>>
Nickelodeon/NYC, NY: Ideal candidate will lead a team of mktg and campaign mngrs in all aspects of marketing across all platforms in support of Nickelodeon series and content. Min 8 yrs exp in marketing, media or a consumer strategy position. Full info HERE (10/8)

MNGR, INTEGRATED MKTG & CLIENT SOLUTIONS
>>
Clear Channel Outdoor/NY, NY: Resp for dev mktg strategies, content and compelling programs for clients/agencies to increase awareness and build a value proposition for Clear Channel Outdoor’s products and data solutions. Min 5yrs Mktg exp in a media sales org, focusing on integrated solutions, creating innovating sales tools and building revenue-generating opps. Full info HERE (10/8)

DIRECTOR, PLUTO TV INSIGHTS >>
VIACOMCBS/REMOTE: 6 mon, temp maternity cover position starting in mid-Dec 2020. Must have exp in mktg/brand tracking data, market and product research. 10yrs of research exp with background in quantitative/qualitative methodologies. Knowledge of consumer insights within the US TV streaming landscape (part AVOD). Full info HERE (10/8)

@{optoutfooterhtml}@

Related Stories

05/20/24: Cynopsis Media Tech Update

nfl tech

Monday May 20, 2024 Reddit has partnered with OpenAI for a deal that allows use of its data for training AI models. OpenAI will gain access to Reddit’s Data application programming interface, and Reddit will offer AI features to users and moderators, powered by OpenAI. “Reddit has become one of the internet’s largest open archives […]

Cynopsis 05/20/24: “Young Sheldon” finale hits ratings high

"Young Sheldon" finale hits ratings high

A Cynopsis Message From A+E Networks Unforgettable Stories That Move Audiences to Action Fuel Q3 with Our Original Content… Terry McMillan Presents: May/December | Icons That Built America American Godfathers with Michael Imperioli | BIOGRAPHY: ODB Find My Country House Stories. Solutions. Service. A&E | The HISTORY Channel | Lifetime | HOME.MADE.NATION

05/19/24: Cynopsis Jobs

jobs4

MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/17/24: Streaming sports joint venture gets a name

Streaming sports joint venture gets a name

Friday May 17, 2024 Today’s Premieres Apple TV+: The Big Cigar CBS: S.W.A.T. at 8p; Fire Country at 9p Netflix: The 8 Show Paramount+: RuPaul’s Drag Race All Stars Prime Video: 99 Today’s Finales Apple TV+: Franklin Starz: Mary and George Saturday’s Premiere Oxygen: Accident, Suicide or Murder at 8p Saturday’s Finale CBS: 48 Hours […]

CynCity

Cynsiders