10/07/20: NBC Sports and Twitter inked an extension of the Olympics deal


Medias First Morning Read
Wednesday October 7, 2020

NBC Olympics and Twitter are going deep, extending their content partnership to include the postponed Tokyo Olympics set for the summer of 2021 as well as the Beijing Olympic Winter Games in February 2022. Both parties will work together to amplify NBC Olympics’ coverage of both Tokyo and Beijing by creating daily, original programming on Twitter live from the host city, a daily poll that will allow fans on Twitter to choose one live look-in to NBC’s Primetime or Primetime Plus broadcasts each night, and real-time video highlights throughout each competition day. As with the original agreement, NBC Olympics will lead the sales process for this unique two-Games content, with Twitter providing sales resources, giving advertisers another avenue to connect to its coverage of the Games and to Twitter’s audience. Other highlights include an original live studio program, real-time highlights and daily live look-ins.


Amazon Prime Video, exclusive streaming partner of Thursday Night Football, kicks off its NFL season tomorrow, when the Buccaneers face the Bears. New this season will be a slate of new features, audio streams, and original content to offer fans “more control over their viewing experience than ever before.” New features include the ‘Move the Sticks’ audio feed, which features podcasters and former NFL scouts Bucky Brooks and Daniel Jeremiah alongside sports podcast, radio, and TV host Joy Taylor. Hannah Storm and Andrea Kremer also return for their third season. Other content include the ‘NFL Next Live’ stream on Twitch featuring Chris Long, Andrew Hawkins, and Cari Champion, the ‘Move the Sticks’ audio feed, and the X-Ray on-demand replay experience. “We are always looking for ways to delight customers and enhance the value of a Prime membership, and are thrilled to bring Thursday Night Football back to Prime Video and Twitch for a fourth season,” said Marie Donoghue, VP of Global Sports Video at Amazon. “We know these are unusual times, and have developed a wall-to-wall lineup of exclusive features and original content from across Amazon that prioritizes real-time data and insights, provides expert analysis, and gives fanatic and casual football fans alike access to more games, more talent, and more options than ever before.”

NBC Sports also reports that Sunday Night Football, pitting the Eagles/49ers, handed the company with 15.6 million viewers, despite going up against the NBA Finals for the first time and breaking news on cable. So far this season, NBC’s NFL games (featuring four SNF as well as NFL Kickoff) have marked five of the top six most-watched primetime shows this season.

CBS Sports’ college football Saturday showcase pitting Alabama and Texas A&M on Saturday scored with an average of 4.760 million viewers to rank as the most-watched college football game of the season on any network. It also marked the most-watched sports program of the day on any network. The SEC on CBS game peaked with 6.262 million viewers from 5-5:15p.

Meanwhile, NHL Network continues with wall-to-wall NHL Draft coverage with the exclusive telecast of rounds 2-7 today starting at 11:30a, live from NHL Network studios in Secaucus. Analysts E.J. Hradek, Brian Lawton and Dave Reid join hosts Jamie Hersch and Adnan Virk for coverage.

It is a data bonanza at EBS this year! Learn what global brands are doing in the esports space with presentations and research presented from Nielsen, YouGov, Intersport, Stream Hatchet, and Fandom, among others, detailing the trends and opportunities throughout the space. Click here for more info and register today!

During the 2020 French Open underway now in Paris, Tennis Channel is partnering with Altice USA’s Altice One for Optimum customers, Comcast’s Xfinity X1 and DIRECTV to deliver live 4K picture quality to viewers, marking the first time tennis is being shown in 4K in the United States. The live 4K-quality video of the tournament’s Philippe Chatrier main court will continue throughout week two of the 15-day event.

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The Ladies Professional Golf Association is tapping CSM Sport & Entertainment as its sponsorship sales agency of record. The global integrated marketing firm will help the LPGA “identify, develop and secure commercial partnerships across entitlement and official marketing partnership opportunities aligned with the longest-running women’s sport organization in the world.” “We offer an ‘always on’ platform for leveraging and making an impact through women’s golf at all levels,” said Kelly Hyne, LPGA Chief Sales Officer. “Our organization is uniquely rooted in diversity, equity and inclusion, and our corporate partners have the opportunity to play a critical role in advancing opportunities for women both on and off the course. Having effectively managed the return to play in COVID times, we’re excited to now welcome CSM to the team to help us find likeminded partners that can connect with the LPGA’s ecosystem of fans and members to deliver them value.”

Altius Sports Partners, a name, image and likeness advisory and education firm, announced two new partnerships with the Louisiana State University and The University of Texas that will see ASP build customized NIL programs for each athletic department. ASP is also finalizing a deal with Arizona State University Athletics. The programs will include management of NIL rule changes and maximization of new opportunities.

The NWHL and NWHLPA locked in multi-year partnership with K1 Sportswear that will see the brand serve as “the exclusive jersey supplier” of the NWHL, manufacturing jerseys for the players to wear during the regular season and for all special events (including the annual All-Star festivities). “K1 Sportswear is honored to be the exclusive uniform supplier for the NWHL and to be a major contributor in the advancement of girls’ and women’s hockey,” says K1 Sportswear’s owner and president, Tony Fisher, in the published release, and added that, as part of their commitment to empowering women in sports, will “prioritize an all-female team” to manage the partnership on K1 Sportswear’s end.

Pendleton Whisky inked an international deal with PBR to become the official and exclusive whisky of Canada’s cross-country, nationally-televised Monster Energy Tour. The new partnership with PBR Canada includes in-arena signage and ads, branded event activations, in-market retail and fan promotions for all Monster Energy Tour events, and digital and social media support on PBR Canada channels. Pendleton Whisky will also have a presence at select Touring Pro Division events via in-arena signage, public address announcements, award presentations, and more.


FOX Sports announced that multimedia personality Ryan Satin joined the network as a digital contributor, where he’ll provide the company with regular updates and commentary on the WWE across FOX Sports digital and social platforms, including the new FOX Sports app and FOXSports.com.

Upper Deck is celebrating Alexis Lafrenière’s entry into the NHL via the company’s #CollectAlexis campaign. Upper Deck announced an exclusive trading card and memorabilia deal with Lafrenière in March of last year. “The excitement and anticipation of watching Alexis get called up at the 2020 Draft has been building for years,” said Jodi Wasserman, Director of Marketing at Upper Deck. “To celebrate this momentous event, we’ve created Draft day posters that fans can print at home, a free hockey card set featuring top picks, a Draft day card frame and a #CollectAlexis caption contest where fans can win a signed piece of Alexis memorabilia – all from the comfort of home.”

SAP is putting the power of SAP Sailing Analytics into the hands of the global sailing community via a new mobile app called Sail Insight powered by SAP, which allows users to create, track and manage their own races and access live data and analytics to improve training and performance.


Sunday saw the ESL Pro League Grand Final become the most-watched online CS:GO match of all-time as it reached a new peak concurrent users record with over 558k viewers.

The NBA 2K League revealed a new tryout process for the league’s fourth season, set to take place in 2021. The new format will include more than 35 Pro-Am tournaments hosted by NBA 2K League teams as part of the “NBA 2K League Draft Prospect Series,” a League?hosted event featuring winning teams from these tournaments, and a first?of?its?kind NBA 2K League Combine. Beginning this month through early December, every NBA 2K League team is eligible to host up to two NBA 2K21 Pro-Am tournaments as part of the NBA 2K League Draft Prospect Series, one on Sony PlayStation 4 and one on Microsoft Xbox One, and the winning teams from each tournament will advance to a winners’ event in December. In an effort to continue developing and showcasing female 2K players, the NBA 2K League is collaborating with several elite, all-woman 2K teams as they participate in non-NBA 2K League?sponsored Pro-Am tournaments taking place this fall.


WWE announced that Erika Nardini, CEO of Barstool Sports, has been elected to its Board of Directors. “Erika is a seasoned executive with a tremendous track record of building businesses, developing experiences, and engaging different audiences across the media ecosystem,” said Vince McMahon, WWE Chairman & CEO. “Her entrepreneurial spirit, business acumen and understanding of today’s consumers will serve as a perfect addition to our Board of Directors.”

WME Sports hired NFL agent Ben Renzin to co-lead its football business. Over the course of his career, Renzin has represented many of the NFL’s leading players, including 12 first-round NFL draft picks. “Ben is a dynamic agent for a new era of athletes who uniquely understands what it takes to build businesses for his clients,” said Jordan Bazant, Co-Head of WME Sports. “Ben and Brian Ayrault are a powerful combination with an impeccable track record, and we look forward to all they’ll accomplish as part of WME Sports.”

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Seeking an individual who can combine creativity and strategy with a deep understanding of the digital media sales process. Must be able to work with clients, with a min of 2 yrs in advertising/media and a proven track record of building strong client relationships. Full info HERE (10/28)

BBC STUDIOS/LA, CA: Resp for managing sales/co-prod activity in the fiction genres, with clients across both TV/digital. Need to deliver against a stretching bus plan and budget, maximizing the BBC Studios Catalogue through licensing and co-producing programme rights in the US for TV/VOD. 5yrs exp in programme dist, with an understanding of the UK TV industry. Full info HERE (10/28)

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DISCOVERY INC./NEW YORK, KNOXVILLE: Strong strategic & data-oriented individual to partner on new Magnolia Network & oversee research and performance analytics to optimize Magnolia’s linear & digital presence. 5+ yrs analytics exp req’d. Full info HERE (10/16)

JUMA ENTERTAINMENT/Remote: Looking for creative and highly motivated individual to access and clear videos for network prime time clip series. Must possess a love of TikTok, Instagram, Twitter and Facebook, and be able to navigate platforms. Full info HERE (10/9)

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