10/04/18: NHL heading to the Pacific Northwest?

Good morning. It’s Thursday October 4, 2018 and this is your first early morning Sports briefing.

The NHL is closer to heading to the Pacific Northwest. The NHL Exec Committee voted unanimously 9-0 for an expansion NHL franchise in Seattle, according to published reports. The Board Of Governors will vote on the bid during its December meetings in Georgia and requires 75% approval to pass. NHL Commissioner Gary Bettman said, “There are a variety of factors that could impact that, including the construction timeline (of Key Arena). The sooner construction can begin, obviously, the more likely an early start.” Potential team owner David Bonderman, NHL Seattle President & CEO Tod Leiweke, OVG CEO Tim Leiweke, Seattle Mayor Jenny Durkan and new minority investor Len Potter all spoke to the committee. Film producer Jerry Bruckheimer, another investor in the team, was also involved in the presentation.

ON THE AIR

ESPN’s coverage of the 2018 MLB National League Wild Card Game presented by Hankook Tire was up 59 percent from the National League Wild Card Game in 2017, according to Nielsen. ESPN and ESPN2 combined to deliver a 5.1 metered market rating compared to a 3.2 last year. The telecasts combined to peak with a 6.0 11:15-11:30 p.m. ET.

With live marquee events from morning to midnight and beyond, 64 million viewers tuned into NBC’s big event weekend last Saturday and Sunday, that featured the 2018 Ryder Cup, Stanford-Notre Dame in primetime, the premiere of Saturday Night Live, the NASCAR Playoffs from Charlotte, and Sunday Night Football featuring Baltimore and Pittsburgh.

Turner Sports released research supporting the benefit of out-of-home viewing on linear television for advertisers. By using Nielsen’s Out-of-Home measurement of television viewing and conducting guaranteed deals to clients using this data, Turner can validate the additional value advertisers receive from this viewing

Some of the findings:

Out-of-home NBA viewers delivered a 100% lift in purchase consideration of 9 sponsor brands over non-NBA viewers, compared to an 85% lift for in-home NBA viewers.

There was an increase of +125% in word-of-mouth volume about those same nine advertisers by out-of-home NBA viewers, compared to a 75% volume lift by in-home viewers over non-viewers.

In addition, NBA out-of-home viewers exhibited a 51% lift in ad recall over non-viewers, similar to the 49% lift achieved by in-home viewers.

According to Nielsen’s National Out-of-Home Reporting Service, during the 2018 NBA on TNT Western Conference Finals, out-of-home audiences delivered a +10.9% lift in adult 18-49 viewership (above and beyond in-home viewership), while adults 25-54 achieved a 10.1% lift. b

On Thursday, Oct. 18, NBC Olympics primetime host Mike Tirico will moderate a panel at the annual LA84 Foundation Summit in Los Angeles that will discuss the legacy of the 1968 Olympic Games and their impact today. Panelists will include Pro Football Hall of Famer and NBC Sports analyst Tony Dungy, Olympic bronze medalist Ibtihaj Muhammad and four-time Olympic gold medalist Greg Louganis. The theme of this year’s summit focuses on athlete activism and social justice, while also commemorating the 1968 Olympic Games. The panel will also screen a short portion of NBC Olympics’ documentary that premiered in February during NBC Olympics’ coverage of the 2018 PyeongChang Winter Olympics, telling the story of the Vietnam War, the assassinations of Martin Luther King Jr. and Robert F. Kennedy, protest movements in North America and Europe, and more. Amidst that backdrop, the Mexico City Games became a stage for the collision of sport and politics. 1968: The Legacy of the Mexico City Games will air on October 31 at 8 p.m. ET on NBCSN.

Entercom and the Redskins have agreed to a new broadcast partnership that will enhance coverage of the team on Entercom’s five DC radio stations, while bringing Spanish broadcasts of every Redskins game to the company’s El Zol Deportes station.

NBC Sports will present the first-ever live Gallagher Premiership Rugby match on U.S. broadcast television this Saturday, when defending champions Saracens face Harlequins at 2:30 p.m. ET on NBC, immediately following NBC Sports’ Premier League coverage featuring Manchester United and Newcastle.

A CYNOPSIS MESSAGE

WHO? Digital Model D Award finalists representing 80 companies + 38 “It List” honorees represent over 30 companies.
WHAT? Cynopsis Digital Model D Awards…honoring the best in online video content, advertising & talent.
WHEN? Friday, November 9th / 9 a.m. – 11 a.m.
WHERE? ThreeSixty, TriBeca NYC
HOW? Register online by 10/26 to lock-in the best rate!

SPONSORSHIP & PROMOTION

RE/MAX of Western Canada will partner with the Western Hockey League to present the second season of “RE/MAX Presents: WHL Suits Up with Don Cherry to Promote Organ Donation” – a series of events across WHL markets to promote the importance of organ donation and to generate further support of the Kidney Foundation of Canada. All 17 WHL Clubs in Canadian markets will play host to their own themed games, complete with a variety of special promotions for fans in attendance. A total of 1,000 limited second edition Don Cherry bobbleheads will be distributed to fans in attendance.

Chinese smartphone manufacturer Vivo has expanded its association with the NBA basketball league by becoming the presenting partner of the league’s China Games series from 2018 to 2020. Vivo first teamed up with the NBA in 2016 in a multi-year deal that named it as the official mobile phone partner of the league’s Chinese division.

The Boston Bruins and NESN announced a new partnership with New England Ford Dealers. The multiyear partnership includes the “Ford F-150 Final Five,” a sponsorship of the final five minutes of every Bruins game. The new deal includes a combination of customized virtual signage, on-screen graphics, social media posts and live reads by the Bruins broadcast team. New England Ford Dealers also will continue sponsoring NESN’s second intermission report, which includes a game summary, billboards, live reads and commercial inventory

AVPFirst announced its 3rd Annual Wall of Champions Induction Ceremony and Serving Up Style Fashion Show fundraiser on Sunday, November 4^th. The AVPFirst Wall of Champions recognizes the significant professional and personal contributions of individuals that have paved the way for the advancement and growth of beach volleyball. This year, they honor three-time Olympic Gold Medalist, 66-time AVP Champion Misty May-Treanor.

T-Mobile has relaunched #HR4HR – Home Runs for Hurricane Recovery – for the 2018 MLB post-season, donating $5K per HR to support Hurricane Florence recovery efforts byTeam Rubicon, plus $1 for every #HR4HR post on Instagram or Twitter The effort raised $2.78M during ‘the 2017 post-season.

espnW and Toyota announced the sixth class of Toyota Everyday Heroes. Toyota Everyday Heroes are individuals making a difference for women and girls in their local communities through sports. The Heroes were recognized on-stage and provided with grants in the amount of $10,000. This year’s winners were: Cecelie Owens (G.I.R.L.S Sports Foundation – Buffalo, NY), Liz Brieva and Megan Livatino (Girls Play Sports – Evanston, IL), and Melissa Clarke – Wharff (Courage League Sports – Des Moines, IA).

DIGITAL AND STREAMING

Monumental Sports Network announced a host of new Washington Capitals and Wizards-related subscriber benefits including exclusive streaming access to the Wizards at Pistons preseason game on Oct. 10, exclusive access to the ALL OURS: Bring Home the Cup miniseries, and on-demand access to Capitals and Wizards games aired on NBC Sports Washington. ALL OURS: Bring Home the Cup, a two-part original miniseries chronicling the Capitals’ Stanley Cup Championship, will be available exclusively to network subscribers beginning with Part 1 on Oct. 3.

JohnWallStreet, a year old platform focused on the sports business investment community, announced they have expanded content partnerships with Bleacher Report ad BroBible and are now attracting over 30,000 views per day. A weekly short video series, the JohnWallStreet Sports Business Minute, which will run Mondays and Tuesdays at 11a EST on the YouTube.

CSI Sports’ 24/7 live sports channel, FIGHT SPORTS, has landed another leading Pay TV operator in Spain with carriage set to launch with ORANGE, the second biggest the second biggest telco operator in Spain. FIGHT SPORTS is also carried on the leading ORANGE platform in France.

NASCAR fans can immerse themselves in the 2018 Monster Energy NASCAR Cup Series Playoffs in a new augmented reality (AR) experience available via the NASCAR Mobile app. The NASCAR Playoffs AR Experience Refreshed by Coca-Cola invites fans to walk through virtual portals to experience the Playoffs’ most memorable moments in 360-degree AR. For all 10 weeks of the NASCAR Playoffs, fans with an AR-enabled iOS or Android device can access new AR experiences via the NASCAR Mobile app.

ESPORTS

In this week’s edition of Cynopsis Esports…

Tempest Award winners
ELEAGUE reels in two heavyweights
EA plots FIFA goals
NGAGE Esports’ ticket request
Fullscreen loads up

ROSTER MOVES

Pegula Sports & Entertainment named Empire State Development Senior VP Chris Schoepflin VP/External Affairs & Strategic Development.

Veteran NBA head coach Stan Van Gundy is joining ESPN as an NBA analyst for the 2018-19 season. Van Gundy will primarily serve as a studio analyst, making appearances on several ESPN shows, including NBA Countdown, The Jump, Get Up!, SportsCenter, First Take and NBA specials. Van Gundy will debut on ESPN this Thursday, Oct. 4, appearing on Get Up!, First Take and SportsCenter.

Matt Millen, Big Ten Network’s lead football game analyst, will not return to the booth in 2018 as he continues to pursue treatment for amyloidosis, it was announced Wednesday.

THE MAIN EVENT

The Colts visit the Patriots on Thursday Night Football on FOX, NFL Network and Amazon Prime Video. Kickoff at 8:20.

A CYNOPSIS MESSAGE

Cynopsis Measurement & Data Boot Camp (NYC)

A one-day, hands-on immersion in media measurement

On November 7^th, you’ll take away practical knowledge on how to:

-Analyze under-measured or unmeasured platforms, such as OTT streaming video

-Meaningfully compare click-through rates, social shares, impressions, and completed views

-Absorb TV’s audience-buying innovations into a media plan: shorter ad lengths, ad loads & more

ON THIS DAY in 1922 Writer Grantland Rice does the announcing as the New York Giants-New York Yankees Baseball World Series is broadcast for the first time over radio (WJZ & WGY).

In the Know: With all the NHL expansion talk, who was the first expansion team to make the Stanley Cup Finals after the league expanded from the “Original Six” in 1966? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Wednesday night the Washington Capitals will raise their Stanley Cup Championship banner. When was the last time a DC team won a title in one of the four major sports? Answer: The 1991 Redskins won the Super Bowl in January of 1992. Kudos: Traci Liner, Endeavor, NY, Andy Pittman, TAMU, College Station, TX, Joe Schreiber 3 Penny Films, Bethesda, MD, Denis Barry CBS, NY, Tom Moore Kalt Productions, Matt Deprey CSPAN, Joe Lyons ESPN Dallas, Matt Sautter WideOrbit Harrisburg, and Mike May PHIT America, Wellington, FL.

Later – Chris

Chris Pursell @VegasandVine
Roberta Caploe Publisher @robertacaploe	Diane K Schwartz Senior Vice President Media Communications Group	Cynopsis Ad Sales Mike Farina \| 203-218-6480 VP, Sales	Cynopsis Job Listings Sales Trish Pihonak \| 203-899-8459 Director of Operations

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