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Entries are NOW open for the 6th Annual Cynopsis Digital Model D Awards. In the media industry, digital is a dazzling disruptor that demands new technology, fresh formats, and a pioneering spirit. An annual must for all digital innovators in the media space, the Cynopsis Digital Awards have been honoring the best in online video content, advertising, talent and digital media's movers and shakers for 6 years running. Nominations are also open for the Cynopsis Digital "It List" Awards. We're looking for executives at every level who excel in digital content, marketing, advertising and social media. New categories include Best Web News Series, Best Web Series Personality AND Best use of Artificial Intellgience. 

Finalists will be notified in early September and honored this November in New York City.

See below for details and be sure to enter before August 1st to save $175/entry!

ENTER MODEL D NOMINATE IT LIST

Model D Categories

Tech and Tools

  • Tech and Tools

      Best Ad Tech Tool

      Recognizing an exceptional demand-side platform, data management platform, or an ad network or exchange that publishers use to sell digital space.

      Best Ad-Supported Video Service

      Honoring the service that serves and satisfies both consumers and advertisers through a clear, cohesive user experience that encompasses content availability and discoverability, user interface, and other innovative features.

      Best Connected TV Platform

      This award honors the best platform/device for streaming web content to smart or connected TVs. It will include content availability and discovery, user interface, and other innovative or unique features.

      Best Digital Consumer Brand

      The consumer-facing brand that best demonstrates excellence in video creative, execution and success across platforms and consumer touch-points.

      Best Digital Video Ad Platform

      The top video ad management and measurement platform that offers advertisers the ability to reach and engage with consumers across platforms and devices.

      Best Digital Video Technology Platform

      The top video technology and publishing platform, as determined by tools and features it offers to publishers and media companies that want to deliver video content to consumers across screens and platforms. 

      Best Live-Streaming Platform

      Recognizing an excellent, easy to use service that provides content delivered live over the Internet.

      Best Mobile Video App

      Recognizing excellent video quality, user interface, and content availability, as well as other innovative features within an app that lets users watch live and/or on-demand TV programming whenever, wherever. 

  • Tech and Tools

      Best New SVOD service

      Recognizing an outstanding product launched in the last 12 months with easy user interface and excellent, regularly updated content.

      Best Over-the-Top (OTT) Content Service

      Recognizing the ad-supported OTT services with a proven ability to deliver excellent, regularly updated content over the web and via mobile and Internet-connected devices.

      Best Social TV Service

      Recognizing the app/service with a proven ability to engage users with TV programming by providing them with an innovative second screen and social TV experience. 

      Best SVOD Service

      Recognizing an outstanding product with easy user interface and excellent, regularly updated content.

      Best Use of Artificial Intelligence

      Awards the best use of AI for content development and/or management.

      Best Use of Augmented Reality Technology

      This award honors the best use of AR technology, including user interface, data collection capabilities, advertiser opportunities and other innovative features.

      Best Use of Virtual Reality Technology

      This award honors the best use of VR technology, including user interface, data collection capabilities, advertiser opportunities and other innovative features.

      Best Video Discovery Service

      This award honors the video discovery service/app that filters and curates video content (both online video and TV programming available via web services) for users based on past viewing, history, interests, and what their friends and social media followers have liked, among other things.

  • People

  • People

      Best Branded Content Studio

      Honoring the studio that provides outstanding products and service in the development and creation of linear and digital branded content for advertisers. 

      Best Celebrity Integration in a Web Series or Channel

      This award honors the best integration of a celebrity cameo or celebrity playing a scripted character in a web series or channel. The celebrity could have appeared once or multiple times within the programming.

      Best Digital Studio/Production Company

      This award honors the studio or production company that is not only producing compelling, original content for digital platforms, but is also demonstrating creative ways to distribute and monetize their libraries across platforms and markets.

      Best Digital Television Group

      This award honors the digital division/group of broadcast or cable networks that's at the forefront of the digital revolution. Awards those not only developing innovative ways for their consumers to access video content, but engaging viewers on multiple devices, via social media, unique digital campaigns, etc. 

      Best Host in a Channel

      This award honors the top host of a web series on a YouTube channel. 

      Best Host in a Web Series

      This award honors the top host of a web series on a multi-channel network.

  • People

      Best Use of a Digital Influencer in a Social Campaign

      A social campaign that successfully worked with or through a digital influencer to increase brand awareness and brand lift to reach a specific consumer. The collaboration was executed creatively and tactfully in order not to alienate followers.

      Best Use of a Digital Influencer in a Web Series

      A scripted or unscripted web series that successfully brought on a digital influencer as a member of the show’s cast or as a guest in order to increase brand awareness and brand lift to better reach a specific consumer. The collaboration was executed creatively and tactfully in order not to alienate followers.

      Best Use of a Digital Influencer in a Web Video Campaign

      A web video campaign that successfully brought on a digital influencer in order to increase brand awareness and brand lift to better reach a specific consumer. The collaboration was executed creatively and tactfully in order not to alienate followers. The video was made exclusively for the web, and can be a companion piece for a TV series.

      Best Web Series Personality

      Honoring the originality and impact of a breakthrough personality on a web series.

      Outstanding Team of the Year

      Recognizing exceptional collaboration internally and among clients and agencies, this award honors both the company culture as well as external success in the marketplace. 

  • Campaign

  • Campaign

      Best Branded Integration in a Web Series

      This award honors an innovative branded integration in a web series; recognizing a product placement that is not obtrusive, but is inserted seamlessly into the narrative and effectively drives brand lift. 

      Best Branded Integration in a Web Video

      This award honors an innovative branded integration in a web video or clip; recognizing a product placement that is not obtrusive, but is inserted seamlessly into the narrative and effectively drives brand lift.

      Best Branded Sports Web Series

      This award honors the brand, agency, and/or producer/studio behind a branded series made exclusively for the web. 

      Best Branded Web Series

      This award honors the brand, agency, and/or producer/studio behind a branded series made exclusively for the web. 

      Best Branded Web Video

      CampaignThis award honors the brand, agency, and/or producer/studio behind a branded clip or web video made exclusively for the web.

      Best Experiential Marketing Campaign

      This award recognizes excellence in the creative and strategy behind an experiential marketing campaign that utilizes one or more interactive components.

      Best Multiplatform Marketing Campaign: Broadcast and/or Cable TV

      This award recognizes excellence in the creative and strategy behind a marketing campaign that utilizes multiple platforms, screens (traditional, digital, out-of-home), and tactics to promote a broadcast series.

      Best Multiplatform Marketing Campaign: Web Series

      This award recognizes excellence in the creative and strategy behind a marketing campaign that utilizes multiple platforms, screens (traditional, digital, out-of-home), and tactics to promote a web series.

  • Campaign

  • Content

  • Content

      Best Category-Specific YouTube Channel

      This award honors the top YouTube channel focusing on a specific vertical such as comedy, kids, sports, and pets. 

      Best Daily Scripted or Unscripted Web Series

      Scripted original series produced exclusively for the web (programs that were repackaged and transitioned from the web to TV are also applicable). 

      Best Live Show - Solo Event

      A live, singular event streamed via the web. Categories include music/concert, sports, political coverage, special events, among others. 

      Best New Web Series

      This award honors new scripted or unscripted original series exclusively produced for the web and created within the past year. 

      Best Podcast/Audio Series

      This award honors a scripted or unscripted original podcast or audio program exclusively produced to be downloaded from the web.

      Best Sports Web Video

      Scripted original video, short or clip produced exclusively for the web (programs that were repackaged and transitioned from the web to TV are also applicable).

      Best Use of Companion Video for TV Show

      This award honors the video, webisode or series developed to extend the program or storyline of an existing TV show to increase viewer interest and engagement.

  • Content

      Best Use of Companion VR or 360-degree Video for TV or Digital Content

      This award honors innovative use of the emerging new technology of VR and 360-degree video to promote, compliment, or extend the reach of linear or digital content. 

      Best Web News Series

      This award honors a news series with the web's most intelligent and innovative reporting on events.

      Best Web Video

      Scripted original video, short or clip produced exclusively for the web (programs that were repackaged and transitioned from the web to TV are also applicable).

      Best Weekly Scripted Series

      A weekly program (live or not live, short-form or long-form) produced exclusively for the web. 

      Best Weekly Unscripted Series

      A weekly program (live or not live, short-form or long-form) produced exclusively for the web. 

      Best YouTube Original Channel

      This award honors the top YouTube channel within the video site's ongoing original programming initiative.

      Most Fan Engaged Channel

      This award honors a channel (on YouTube or MCN) that reels in the most fan engagement, or the ability for a producer to evoke a significant reaction from its audience. Engagement factors in views, subscribers, comments and social media factors involving "likes," "retweets," "favorites" and more. Please submit nominations that include data for these measurements listed. 

  • Overview

    Who Should Enter

    Model D Awards

    Cynopsis Digital Model D Awards is looking for: Innovators. Inspirers. Creators of all kinds. For the 6th year in a row, we celebrate those in online video content and advertising who are at the forefront of the industry, elevating it with their state-of-the-art contributions to branded content, technology, ad campaigns, and original content.

    You can view the full list of past winners and honorable mentions for 2013, 2014, 2015, 2016 and 2017 but here is a sampling of winning companies:

    • A+E Networks
    • Anheuser-Busch
    • AT&T
    • Bravo
    • Crackle
    • Fandango
    • Food Network
    • Funny or Die
    • Hulu
    • HBO
    • Martha Stuart Living Omnimedia
    • Meredith Video Studios
    • MLB Advanced Media
    • MTV
    • NBCUniversal
    • OMD
    • PBS Digital Studios
    • SONY
    • Turner Sports
    • VEVO

    ENTER MODEL D

    “IT List”

    We’re looking for the most innovative executives in digital media who excel in digital content, marketing, advertising, social media, and online content to take their place on Cynopsis Digital’s “It List.”

    They’re the digital thinkers and doers behind the scenes whose peers notice and emulate them. They’re the type of people who always seem to be one step ahead, who can anticipate when the winds are shifting and are the first to reposition their team and their company to take the best advantage of new opportunities. These are the people who have defined success in daily business life through a potent combination of intelligence and influence. Their decisions affect the digital content industry, shake up the status quo and change the future.

    It’s not just senior-level people who belong on the Cynopsis Digital “It List.” They’re movers and shakers at every level, from managers to directors and more. That’s why we want to recognize and celebrate them.

    NOMINATE IT LIST

    Deadlines and Rates

    The price of each primary entry is $399. If you submit the same entry into multiple categories, the additional fee is $175 per category. Payment in full must accompany the entry. All entries are non-returnable and non-refundable.

    Model D

    • Early Bird Deadline = 8/1 ($399)
    • Regular Deadline = 8/8 ($549)
    • Late Deadline = 8/15 ($674)

    Digital “It List”

    • Early Bird Deadline = 8/1 ($399)
    • Regular Deadline = 8/8 ($499)
    • Late Deadline = 8/15 ($599)

    How To Enter

    The entry process is completed solely online:   NOMINATE IT LIST  ENTER MODEL D

    First, you will be guided through the registration process, and then the entry (synopsis + supporting materials) and payment process.

    Finalists will be notified in early September and honored this November in New York City.

    Eligibility

    Entries must include:

    Synopsis

    A 400-word synopsis describing your entry using the following sub headings:

    • Objectives
    • Strategy
    • Tactics
    • Execution
    • Evaluation of Success/Results/ ROI

    While these headings are not mandatory, we do recommend using as many as you can as it relates to your entry. The more information provided, the better!

    Supporting Materials

    Supporting materials should show evidence of the success of your work. Examples Include:

    • Web sites/URLs
    • ROI Stats
    • Media Coverage
    • Photos
    • Research Documents
    • Screenshots
    • Testimonials
    • Videos*
    • Web Stats

    *For videos, please upload the raw file (mov, wma or mp4) or provide a link to the content to be viewed (youtube, vimeo, company’s website or another video sharing platform).

    Testimonials

    Contacts

    Questions

    For event registration questions, contact:

    Cathy Pearson

    Cathy Pearson
    Marketing Coordinator
    Cynopsis Media
    cathyp@cynopsis.com
    203.899.8470

    Sponsorship

    For sponsorship opportunities, contact:

    Mike Farina
    VP, Sales & Marketing
    Cynopsis Media
    mike@cynopsis.com
    203.218.6480

    Programming

    For information on programming at the awards event, contact:

    Robbie Caploe
    Publisher
    Cynopsis
    RCaploe@accessintel.com
    212.223.1117