CYNOPSISDIGITAL
09.29.14 Good morning. It’s Monday, September 29, 2014, and this is your first early morning digital briefing.
Jerry Seinfeld’s Comedians in Cars Getting Coffee is returning for a fifth season starting Nov. 6 on Crackle platforms. The two-time Emmy nominated series will bring on guests like Fred Armisen (Portlandia), Jimmy Fallon (The Tonight Show), Amy Schumer (Inside Amy Schumer), Kevin Hart (Think Like A Man Too) and others as Seinfeld drives them around New York City to coffee shops.
YouTube celeb Michelle Phan is teaming up with Cutting Edge Group to launch the Shift Music Group, a new company to showcase up-and-coming musical acts through social media. Cutting Edge Group distributes music services and investment capital for Hollywood films. The new venture may be tied to Phan’s own current legal battle with the use of licensed music on her YT vids.
Fullscreen signed a deal with We Are The Hits, a digital video network that helps musicians legally create, share and make money from cover songs. The partnership will give the MCN’s network artists access to more than three million songs to cover in videos. In return, We Are The Hits will also have rights to all cover songs created through Fullscreen.
Want to find out what shows are online and when? Then you’re going to love Watcheroo, Cynopsis’ new Digital Programming Guide. Organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.
A CYNOPSIS MESSAGE
2014 Cynopsis Social Good Awards
Saluting TV’s Commitment To Community
Entry Deadline: November 12, 2014
Late Submissions: November 19, 2014
Awards Event: Spring 2015 (NYC)
Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQ’s.
Starz rolled out a multi-platform sampling of the first two episodes of its new original series from LeBron James, Survivor’s Remorse, a week ahead of its official premiere. The samples will be released on Starz.com, through its Twitter handle, YouTube page, Facebook page, STARZ On Demand, Starz Play app and other platforms. The six-ep first season of the comedy will debut Oct. 4 at 9p ET.
James Franco’s NYU school project turned full-length documentary about Saturday Night Live finally hit Hulu Plus over the weekend. Filmed in 2008, Franco based the doc on SNL’s creative process the week leading up to an ep hosted by John Malkovich. The doc hit distribution issues, until Focus Features recently acquired it.
VEVO live-streamed the 2014 Global Citizen Festival over the weekend through a new partnership with the festival distributors Alfred Haber Television, Inc. and Content Media Corporation. The event in New York City featured performances by Jay Z, No Doubt, Carrie Underwood, Tiesto and other special guests and celebrities. The Global Citizens Festival coincides with the UN General Assembly to call world leaders to commit to ending extreme poverty by 2030.
The Disney/ABC Television Group re-launched its TV everywhere platform WATCH ABC to add a social media focus. The redesigned version not only dawned a new user interface, but also included social features like shareable video clips with FastShare, personal fan’s social feeds integrated in the Social Lens and backstage live coverage of events on Multi-Cam.
From Fuhu’s partnership with DreamWorks Animation for the DreamTab to the newest Sprout-branded device headed to market from the NBCU network, businesses need to arm themselves with the latest intel to succeed. Cynopsis Kids’ new ebook, Navigating the Kids Tablet Market, shares all the current know-how, courtesy of four in-the-know execs from Scholastic Media, PBS Kids Digital, Sesame Workshop, and iStoryTime about app development, discoverability in today’s fragmented kids arena, maximizing ROI and more. Order your copy here.
AD PLATFORMS
Integral Ad Science announced a new ROI measurement solution, Casual Impact. “Casual Impact introduces and automates the determination of causality in advertising at scale for the first time, allowing us to finally answer the real question that every advertiser wants answered: which of my ad placements are truly making an impact and influencing consumer actions?” said company CEO Scott Knoll.
Jivox released its 2014 Benchmark Report: Rising Stars Ad Units, which analyzed more than 2.7 billion impressions to determine the performance of emerging ad formats. “The majority of the advertising world still has no idea that they could double their ROI by simply switching out the old-school ad formats they use,” CEO and Founder Diaz Nesamoney said. The findings include: Standard banner make up a majority of the current digital ad spend even though its proven that higher ROI is hit with interactive ads that engage viewers; viewability matters more than the location or size of an ad format; the top performing IAB Rising Star format are billboards, filmstrip and pushdowns.
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for our Happy News section on Cynopsis.com, then send to [email protected].
DIGITAL SPOTLIGHT OF THE DAY
The series that never fails to go viral, A Bad Lip Reading, got in on The Walking Dead Premiere frenzy last week – after the season five teaser trailer was released – with a new video called More Walking (And Talking) Dead: Part 1. With the new lip-dub, suddenly the zombie themed series is silly (and easier to watch despite the gruesome storyline) more so than it is scary. Check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
09.29.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: MARKETING MGR/IFC/NYC: handle all elements of consumer mktng campgns from strategy/planning to execution. Write mktng briefs to set tone for creative campaigns. Dvlp promos, partnerships, stunts. 3+ yrs exp in media/cable/TV. Sub res here (10/4)
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JOB OPENING: RESEARCH ANALYST: FULL-TIME FREELANCE/Comedy Central & Spike TV/ NYC location: Collect, analyze/interpret Nielsen TV, social data & other TV consumer tracking sources for client reqs. 4yr deg & exp w/Excel, Word & PP Send resume/cover HERE (10/3)
JOB OPENING: PRODUCT MANAGER/E!/LA: Develop new products, enhancements to existing product and overall operations for the mobile portfolio for E!. 2 yrs exp mobile web/app mgmt. Apply HERE (10/2)
JOB OPENING: ASSOCIATE PRODUCER/GAME DESIGNER/F/T/HITN Early Learning Collaborative/Brooklyn, NY: Local Candidates a+ Mng all content & dev assets 3+ yrs. in digital media prod in educational web/mobile game dev iOS, Android platforms. Resume HERE (10/2)
JOB OPENING: GAME DESIGNER/(P/T) HITN-Early Learning Collaborative/Brooklyn, NY: Local Candidates a + Interest in child dev/games for EL 3 yrs. exp. in game dev (2-5 yr olds), analytical skills/game operations iOS & Android platforms Resume HERE (10/2)
JOB OPENING: ON-AIR PROMO WRITER/PRODUCER/PAC-12/SF: 3-5 yrs exp writing/producing for brdcst/TV ntwk. Exp in sports brdcsting pref’d. Interest in collegiate sports a must. Full knwlg of all phases of pre-prod, prod & post-prod. Full posting/apply HERE (10/2)
JOB OPENING: WEB CONTENT MANAGER/FUSE/NUVO NY: Responsibilities: show page building, show/marketing executions, tech QA. Qualifications: multiple CMS, basic HTML/UX, Show/IM ideation/strategy, time management. Resumes HERE (10/2)
JOB OPENING: INTEGRATED MARKETING COORDINATOR/FUSE/NUVO TV/NYC: Assist w/development & execution of sales presentations, creative concepts, admin. 2 yrs exp w/mktg, cable or entmnt co. Prof w/MS Office. Exp w/fast paced env/multi tasking essential.Resume HERE (10/2)
JOB OPENING: NATIONAL VP & DIRECTOR OF SALES (BOTH)/Believe Entertainment Group/NYC: 10/7yrs related sales exp in selling dig media to agencies and brands. Content sales exp pref’d w/a proven track record. High-energy, driven, goal-oriented. Resume HERE (10/1)
JOB OPENING: COMMERCIAL CLEARANCE COORD/DISNEY/BURBANK: Rvw daily broadcast log. Rvw commercial/promo/synergy spots. Ensure compliance w/CTA. TV exp needed www.disneycareers.com REQ 210429 (9/30)
JOB OPENING: ASSOC. CREATIVE DIR/PBS KIDS/Arlington VA: Incumbent will be multi-platform mktg expert who mnge creation of promo/mktg elements to support the PBS KIDS image & brand. Min. 5 yrs in tv marketing/promotion req’d. Apply HERE (9/30)
JOB OPENING: PLANNING & RESEARCH MANAGER/CINEMAX/MIAMI: Provide Ad Sales team & Reps w/Cinemax channel’s sponsorship plans. Create special prods/formats to maintain competitiveness in mkt. 5+ yrs exp Rsrch/Ad Sales. Fluency in Spanish & English a must. Resume HERE (9/30)
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