CYNOPSISDIGITAL
09.24.14 Good morning. It’s Wednesday, September 24, 2014, and this is your first early morning digital briefing.
Multi-channel network MiTu and Maker Studios announced a partnership to create content for brands that want to reach U.S. Hispanic millennials online. Maker will work with MiTu’s Hispanic talent to produce “culturally relevant” programming that will be short-form and meant for English and Spanish-speaking audiences. MiTu’s networks pull in 55 million subscribers across its channels, and 470 million views per month. Spanish media company Televisa made a similar deal with MiTu in August. MiTu investors include The Chernin Group, Series B and others.
Discovery Communications and Liberty Global finalized a deal to acquire content creator and distributor All3Media. The two companies initially made an investment in All3Media in May, and will continue to operate its 19 production companies across Europe and the U.S. All3Media CEO Garah Ramzan Golant will step down; current COO Jane Turton has been promoted to Managing Director during the transition.
Digital tech industry experts David Beck (former SVP/GM of Social Media at Univision), Jesse Redniss (former SVP of Digital at USA Network) and Gary Vaynerchuk (CEO of Vayner Media) formed BRaVe Ventures. “The entertainment industry is challenged with how to engage consumers at this critical tipping point,” Vaynerchuk said. “Jesse and David are two executives who were part of a rare ‘first-movers club,’ setting the competitive bar in this digital evolution…by joining forces, we’ve formed the perfect team and model to help executives, networks and brands get past these challenges in a dynamic and confusing space.” Clients include Mashwork/Canvs.TV, Watchwith, Spredfast, GLOW and more. BRaVe will consult on social TV, second screen, multi screen, interactive story creation and other digital elements.
AT+T rolled out an initial test of a package featuring Amazon Prime, HBO, broadband and broadcast networks for $39 a month. Variety reports AT+T did not disclose the roster of cable channels offered; the lineup will debut for U-verse internet customers in Atlanta, Chicago, Houston and San Francisco. A year of Amazon Prime is usually $99 per year in the U.S., which includes free shipping of Amazon products. The deal will end Dec. 13, 2014. Comcast, Time Warner Cable and Verizon have also been testing out low-priced bundles that include similar deals, with the exception of Amazon Prime.
Want to find out what shows are online and when? Then you’re going to love Watcheroo, Cynopsis’ new Digital Programming Guide. Organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.
AOL set premiere dates for its fall lineup, including the second season of #CandidlyNicole (Oct. 9), Zoe Saldana’s My Hero (Oct. 24), Laugh Lessons with Kevin Nealon (Oct. 6) and Tiffany Shlain’s The Future Starts Here on Oct. 23. Previously announced series True Trans with Laura Jane Grace bows Oct. 10 in a ten-ep season. AOL has yet to dish details on That’s Racist with actor and comedian Mike Epps and the docuseries Inspired, from NewForm, the digital studio. AOL’s first TV-length original series Connected – a show that follows five cast members recording their lives on personal cameras – is still in the works.
Vevo announced a slate of 100 new episodes of new programming this fall, starting with series Super Fan Showdown, You + Me and Bush. "This is our biggest season of originals to date,” Senior Vice President of Content and Programming Doug McVehil said in a blog post yesterday. Most recently, Vevo debuted animated series A.K.A, up-and-coming artists series Vevo DSCVR and the Fuze-sponsored Day Off With. Shows Lyric Lines, Guess The Video and other original series return with more episodes within the next few months.
Telemundo partnered with Blippar to host an integrated viewer engagement campaign for its reality show YO Soy El Artista and its primetime series Senora Acero and Los Miserables. Through the Blippar app, Telemundo fans can interact with exclusive content about the shows and create selfies to share through social networks.
From Fuhu’s partnership with DreamWorks Animation for the DreamTab to the newest Sprout-branded device headed to market from the NBCU network, businesses need to arm themselves with the latest intel to succeed. Cynopsis Kids’ new ebook, Navigating the Kids Tablet Market, shares all the current know-how, courtesy of four in-the-know execs from Scholastic Media, PBS Kids Digital, Sesame Workshop, and iStoryTime about app development, discoverability in today’s fragmented kids arena, maximizing ROI and more. Order your copy here.
AD PLATFORMS
The Exchange Lab launched a new automated programmatic platform called Proteus. “Proteus is modeled on the financial trading platforms used by banks and is a combination of the best of Bloomberg and FX,” CEO and co-founder James Aitken said. “It evolved from the need to deliver to our clients unprecedented access to the entire digital media marketplace.” Additionally, The Exchange Lab announced an integration with marketing software and analytics platform Turn. TEL’s clients will use Turn’s targeting abilities and inventory, mostly in Asia and Europe.
Simulmedia and Nielsen signed a development agreement to research “long tail” TV network measurement, to capture audience activity that goes unmeasured on niche cable nets. “We have found valuable blocks of audiences watching programs that may be under the radar of many network TV buyers,” said Simulmedia CEO Dave Morgan. “This research will surface both the value of these networks and their audiences to brands.”
A CYNOPSIS MESSAGE
The Best in Online Video Content & Advertising
Entry Deadline:
November 12, 2014Late Submissions: November 19, 2014
Awards Event: Spring 2015 (NYC) Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQ’s.
Verve appointed Jordan Rohan to its Board of Directors. Most recently, was he was the Managing Director of Internet and Digital Media Research at Stifel Nicolaus.
AdMarketplace hired Ed Caminiti as Senior Vice President of Finance. He was most recently the Vice President of Finance for Yodle.
Want to know how much your peers are earning? Of course you do. Check out the first Cynopsis Salary Survey here.
DIGITAL SPOTLIGHT OF THE DAY
Paying for pizza while surfing the heaviest wave in the world? Kowabunga! Visa pulled it off in its new spot featuring surfer star Kolohe Andino accepting a Pizza Hut delivery by using the Visa Checkout digital payment service with one hand – while he navigates a major swell. The spot from BBDO also features a hefty digital initiative on Facebook, Twitter and Facebook. Check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
09.24.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: NATIONAL VP & DIRECTOR OF SALES (BOTH)/Believe Entertainment Group/NYC: 10/7-yrs related sales exp in selling dig media to agencies and brands. Content sales exp pref’d w/a proven track record. High-energy, driven, goal-oriented. Resume HERE (10/1)
JOB OPENING: COMMERCIAL CLEARANCE COORD/DISNEY/BURBANK: Rvw daily broadcast log. Rvw commercial/promo/synergy spots. Ensure compliance w/CTA. TV exp needed www.disneycareers.com REQ 210429 (9/30)
JOB OPENING: ASSOC. CREATIVE DIR/PBS KIDS/Arlington VA: Incumbent will be multi-platform mktg expert who mnge creation of promo/mktg elements to support the PBS KIDS image & brand. Min. 5 yrs in tv marketing/promotion req’d. Apply HERE (9/30)
JOB OPENING: PLANNING & RESEARCH MANAGER/CINEMAX/MIAMI: Provide Ad Sales team & Reps w/Cinemax channel’s sponsorship plans. Create special prods/formats to maintain competitiveness in mkt. 5+ yrs exp Rsrch/Ad Sales. Fluency in Spanish & English a must. Resume HERE (9/30)
JOB OPENING: SR PLANNER/NATIONAL INVESTMENT/GSD&M/CHI: Sr. Planner for National Investment is resp for effective and efficient execution of media buys based on the client’s needs & objtvs. Negotiates, collaborates w/media planners & mngs budgets. Email HERE (9/27)
JOB OPENING: WEB & EMAIL MKTG MGR/NYC: Drive consumer awareness for HarperCollins Children’s Books through digital mktg prgrms. 5+ yrs exp dig mktg, CRM systems & email mktg. Wide knwlg Analytics, Social Media, SEO & SEM, Photoshop & HTML Apply HERE (9/27)
JOB OPENING: SR. MGR. DIGITAL AD SALES RESEARCH/ABC/NYC: Creates and mgs analysis, trends and data, 5+ yrs Digital Media Resrch exp req, Exp with syndicated research sources, Strg exp w/tools Freewheel, ComScore, Double Click. SEND RESUME HERE (9/27)
JOB OPENING: MGR, PROGRAMMING & SCHEDULING/NATGEO/DC: Mng strategic creation of daytime & latenight scheduling, drive & coord title process. 2-4 yrs exp, strategic use of Nielsen, strong att to detail, ability to present to groups req’d. Apply HERE (9/26)
JOB OPENING: DIGITAL/PRINT DESIGNER/Crown Media Family Networks/LA: Create and maintain print and digital marketing assets. Design for digital platforms. BS req and Min 2 yrs exp. Apply HERE (9/26)
JOB OPENING: MANAGER AD SALES MARKETING/Travel/GAC/NYC: 360 ASM professional, proven success dvlpng & executing proposals for Ad Sales team. 5 yrs exp mktg/ad sales, mktg/branded entertainment or mktg/prod #4473 More detail HERE (9/26)
JOB OPENING:SALES PLANNER/FUSE/NUVO/NY: Create plans/proposals in Gab sys,Mgmt of marketing execution,org/analyze rsrch/comp info. BA, 2+ yrs media/sales plan’g req’d. Resume to: [email protected] (9/26)
JOB OPENING: MARKETING COORDINATOR/FUSE/NUVO TV/NYC: Support team w/presentations, creative concepts, admin. 3 yrs exp w/mktg, cable or entmnt co. Prof w/MS Office. Exp w/fast paced env/multi tasking essential. Resume to: [email protected] (9/26)
JOB OPENING: DIRECTOR, SALES/Part time, 25 hrs. p/wk small agcy/SalesRep. Sell nat’l public TV shows + handle agency plan/traffic. Strong sales, Excellent org skills Northern NJ Telecommute+1 day office [email protected] (9/25)
JOB OPENING: SPONSORSHIP SALES ACCOUNT EXECUTIVE/Glory Sports Int’l/Denver: Sponsorship sales for internationally televised kickboxing property; 2+ years sales exp required with proven ability to close deals; Res and CL to [email protected] (9/25)
JOB OPENING: AD SALES PLANNER/REELZ/NYC: Exp sales planner to create, manage & steward sales plans. Dealmaker/VCI exp a plus! APPLY: [email protected] (9/25)
JOB OPENING: DIGITAL TRAFFIC COORD/AMC NETWORKS/NYC: monitor campaign delivery, Q/A, encode video assets, 1 yr. exp. working w/commercial ad server – DFP preferred. Exp w/campaign metrics, analysis & trafficking. Strong attention to detail & accuracy. FULL INFO/APPLY HERE (9/25)
JOB OPENING: DIGITAL SR. TRAFFIC COORD/AMC NETWORKS/NYC: monitor campaign delivery, Q/A, encode video assets, 3 yrs. exp. working w/commercial ad server – DFP pref’d. Exp w/campaign metrics, analysis & trafficking. Exp. with video & VOD, basic HTML, CSS, JavaScript, and Flash pref’d. FULL INFO/APPLY HERE (9/25)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
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Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
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