09/20/17: Scripps launches new "Genius Kitchen" digital initiative

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CynopsisDigital

Good morning. It’s Wednesday September 20, 2017 and this is your your first early morning Digital briefing!

TODAY’S CODEBREAKER

Blacklisting: In digital advertising, blacklisting refers to the process of an advertiser identifying specific websites – or types of website content – where their ads can’t appear.

JUST IN…

YouTube is pulling the plug on paid channels. The Google-owned video giant will no longer allow account-holders to sell their content to paying subscribers. YouTube first rolled out paid channels in 2013, with a few dozen partners on-board. But the option never became very popular; at YouTube’s last count, fewer than 1% of creators were using paid channels. The company will now expand its sponsorship option instead, expanding it to all YouTube Gaming creators. YouTube will also begin to test sponsorships with a select group of creators within the main app. The company first started testing sponsorships with select YouTube Gaming creators back in 2015; the model allows users to sponsor a creator for $4.99 per month, receiving custom emojis, chat badges, and access to sponsor-only chats.

The musicians, podcasters and other creators who use Patreon to raise money couldn’t hope to compete with Patreon itself. The subscription-oriented crowdfunding site just raised $60 million in a Series C Funding round; its fundraising total to date is now $107 million. Existing investor Thrive Capital led the new round. Charles River Ventures, Index Fund, and Freestyle Capital – also existing investors – participated as well. Patreon did welcome one new backer into the fold, the venture firm DJV Venture Capital.

APPS + PLATFORMS

Hulu’s redesigned app is now available on recent-generation Roku devices. The latest version of the app, which was already introduced to Apple TV, Fire TV, Xbox 360 and Xbox One, features a redesigned interface that works with Hulu’s live TV service. That service – still technically in beta, though it’s available to anyone – initially launched in May. This is the first time the live TV service has been readily available through Roku devices.

According to a report from Droid Life, Google will roll out a smaller version of its Google Home smart speaker next month. Reportedly called the Google Home Mini, the tech site says it’ll cost $49 per month. In addition, Droid Life reports that Google will introduce an updated version of its Daydream VR virtual reality headset next month. Reportedly shipping at $99, it will be $20 more expensive than the current version of the Daydream VR.

A CYNOPSIS MESSAGE

Gen Z is the largest, most diverse group of media-users ever!

HOW TO CONNECT AND ENGAGE WITH GEN Z

Tuesday, September 26 | 1:30pm | REGISTER HERE

In this live online event, you’ll gain a keen understanding of this generation’s passion points and behavior to create a strategy that revolves around their unique approach to technology, media and advertising. This is a massive demographic whose attention holds enormous potential.

START CLICKING WITH GEN Z

PROGRAMMING

Scripps Networks Interactive is out to reach millennial foodies, whether they watch TV or not. The company, which owns Food Network and Cooking Channel, has created a new multiplatform digital media brand geared toward adults aged 21-35. Called Genius Kitchen, the new initiative will consist of short-form programming, along with licensed content that’s repurposed from Cooking Channel and Food Network programming. Genus Kitchen’s videos will also be integrated with a database of over 500,000 recipes from Food.com. (Scripps ultimately plans to phase out Food.com itself.) Genius Kitchen kicked off yesterday with an ad-supported website, GeniusKitchen.com. Over 150 hours of video will follow in October, available on mobile apps and a number of connected TV devices. Genius Kitchen’s content is being produced by Scripps Lifestyle Studios, the company’s digital production unit.

BRAND INSIDER

Craig Ferguson is coming to the digital space – and he’s leaving traditional ads behind. He’ll star in Couple Thinkers, an unscripted, six-episode show that will run on YouTube and other digital platforms in in 70 different countries. In the series, the former Late Late Show host and real-life wife Megan Ferguson will travel around the world and explore new topics. Thought leaders like astrophysicist Neil deGrasse Tyson and molecular scientist Daisy Robinton will appear in the series. Here’s where things get interesting: The show won’t have any commercials. Instead, Swedish fashion retailer Gant is funding the entire project. While the details are still a bit unclear, the show itself is meant to boost brand awareness and promote the company’s values. Gant does plan to advertise the show itself, supporting it with over 150 forms of media, including images, gifs, video segments, and pre-roll video ads across digital platforms such as YouTube, Facebook and Instagram. Couple Thinkers debuts October 9.

ADVERTISING

Ad-buying specialist Centro announced a new integration with native advertising platform Sharethrough. Under the new partnership, users of Basis – Centro’s ad-buying platform – will have access to in-feed native ad impressions on the open web through the Sharethrough Exchange, Sharethrough’s programmatic ad exchange.

Uber has filed a lawsuit against the mobile ad agency Fetch Media, alleging that the agency failed to prevent ad fraud and misrepresented how effective its ads were. Uber is seeking $40 million in damages. Fetch, which is based in the UK, strenuously denied the allegations. “We are shocked by Uber’s allegations which are unsubstantiated, completely without merit, and purposefully inflammatory so as to draw attention away from Uber’s unprofessional behaviour and failure to pay suppliers,” said Fetch CEO James Connelly in a statement.

LET’S MAKE A DEAL

BidSlate, a content rights specialist that launched last year, has formed a new partnership with the distributor Premiere Digital. The news was first reported by Variety. The companies say the partnership is designed to create an alternative method for filmmakers who use film markets and sales agents to sell their content. BidSlate specializes in covering territorial sales rights, as well as post-production, digital distribution and encoding and delivery. Premiere Digital, meanwhile, specializes in aggregation partnerships with digital retailers.

EXECUTIVE MOVES

The Latino-oriented digital media company Mitu has a new CEO. The job goes to Herb Scannel, a media veteran with a hefty resumé: From 1996, he served President of Viacom’s Nickelodeon and Vice Chair of Viacom’s MTV Networks. He joins Mitu from BBC Worldwide America, where he’d served as President since 2010. He’ll assume his new role effective immediately. He takes over for Mitu co-founder Roy Burstin, who has resigned. Burstin had been the company’s CEO since its inception in 2012. The company’s other co-founder, Beatriz Acevedo, will stay on as President. Acevedo is expected to take on expanded duties, overseeing content production, social media efforts, and talent development.

Toby Byrne, a longtime ad sales exec who spent twenty years at Fox TV, has a new gig. Byrne will serve as President of Zefr, a company that provides targeting solutions for YouTube advertising. In addition to overseeing the company’s sales and marketing operations, Byrne will be tasked with building relationships with brands and ad agency holding companies. He’ll also be responsible for leading Zefr’s expansion into Europe. Zefr announced one other move as well: The company has promoted EVP and Head of Global Sales Brian Atwood to Chief Sales Officer.

MEASURING UP

OpenSlate Engagement Data for the News & Politics vertical, based on the engagement metric for the week ending September 17.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
DramaAlert (9.5) / 54,786,836 / 2,949,640 / 680
The Young Turks (9.2) / 68,282,266 / 3,439,947 / 748

The Alex Jones Channel (9.0) / 33,300,453 / 2,130,674 / 703

The Next News Network (8.6) / 19,317,545 / 590,871 / 603

GrupoRICParana (8.5) / 233,250 / 23,108 / 338

CNN (8.5) / 49,861,486 / 2,291,660 / 651

Thanthi TV (8.4) / 9,861,759 / 401,333 / 477

Juliano Jacson (8.4) / 30,199 / 9,932 / 402
(8.4) / 3,612,427 / 55,251 / 487

Puthiya Thalaimurai TV (8.4) / 24,103,484 / 513,580 / 463
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

TRIVIA

Our Last Trivia Question: San Junipero, the much-lauded installment of Netflix’s Black Mirror, won big at the Emmys on Sunday. Which actresses played the younger versions of Yorkie and Kelly, the episode’s main characters? Answer: Mackenzie Davis and Gugu Mbatha-Raw. One other note: If you haven’t seen the episode, go watch it – it deserves all the praise it’s gotten and then some. Kudos to Andrew Bellamy-Producers Guild of America/NY, Andy Pittman-TAMU/TX, Tiffany Harrington-A+E Networks/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, and Tom Moore-Kalt Productions/CA.

Malina Weissman, the young actress who plays Violet Baudelaire in Netflix’s A Series of Unfortunate Events, has also had a recurring role in which CW superhero series? (Email [email protected] with your answer and be sure to include your name, company, city and state.)

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DIGITAL SPOTLIGHT

If you’re up for spending $200, you’ll be able to buy a new robot friend at the end of September. Named Cue, the bot can assume four different personalities, and will speak to you verbally – selecting from an arsenal of over 30,000 responses – when you send it a text message. From CNET, learn more here.

David Teich
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