09/16/20: ViacomCBS announces streaming service Paramount+


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Cynopsis Medias First Morning Read
Wednesday September 16, 2020

Today’s Premieres
FXX: Archer at 10p
ID: Chaos in Court at 10p
Kanal D Drama: Mi Vida Eres Eres Tú
Netflix: Sing On!, Challenger: The Final Flight, MeatEater, Signs, Criminal: UK
PBS: Islands of Wonder at 8p
Science Channel: Extreme Ice Machines at 9p, Impossible Fixes at 10p


ViacomCBS streaming service CBS All Access will be rebranded as Paramount+ in early 2021, expanding to feature content from the company’s portfolio of broadcast, news, sports and entertainment brands. ViacomCBS will also bring Paramount+ to international markets with an initial debut in Australia, Latin America and the Nordics in 2021.

Despite talk that some Saturday Night live cast members might leave at the end of their contracts, the entire cast of season 45 will return to Studio 8H for the October 3 season premiere. Featured player Ego Nwodim was promoted to repertory player.

The pressure for a cross platform measurement solution has resulted in lots of involvement in establishing best practices, protocols and standards. However, people are often speaking different languages that can be at odds. This moment of peak fragmentation is the perfect time to hear from Amazon, CBS, Discovery, Publicis, OMD, Starcom, WarnerMedia, USIM, and more, on where we stand on the road to a solution. Learn more: cynopsis.com/events/measurement-data-conference-2020.

Cynopsis’ That Big TV [Virtual Experience]


SESSION SPOTLIGHT > Up Close & Personal: NY Interconnect & Carat CEOs Talk Shop

Get a virtual front row seat as NYI CEO, Ed Renicker, interviews Carat CEO, Angela Steele on how the media industry navigated their brands through the unexpected events of this year & what we can expect for the industry in the future. Join two media powerhouses as they take a deep dive into the industry and discuss how the comeback is always greater than the setback, especially in NY.




HBO Max ordered to series period comedy Our Flag Means Death, loosely based on the life of a pampered aristocrat who abandoned his life of privilege to become a pirate. Taika Waititi (What We Do in The Shadows, Jojo Rabbit) will executive produce. Series creator and showrunner David Jenkins (People of Earth) executive produces with producer Garrett Basch (The Night Of, What We Do in the Shadows) and Dan Halsted.

Showtime picked up 10 episodes of dark comedy The End, starring Francis O’Connor (The Missing) and Harriet Walter (Succession) as an Australian-based specialist in palliative care and her mother, who feels strongly about the right to die. A coproduction between Sky UK and Foxtel Australia, the series was created and written by Samantha Strauss and is directed by Jessica M. Thompson and Jonathan Brough.

Tracee Ellis Ross (black-ish) signed a multi-year overall deal with ABC Signature,
for her Joy Mill Entertainment to produce content across platforms. “As an executive producer, I am able to build stories, gather creatives and shape worlds as a way to illuminate different realities,” said Ross. “This deal continues my journey as a storyteller and content creator. I am thrilled to finally be sharing the news and expanding this part of my artistry at my home studio, ABC Signature.”

Also cementing an already solid studio relationship is The Walking Dead star Norman Reedus, who inked a two-year, first look development deal with AMC Studios, reports Deadline. Reedus is launching his production company, bigbaldhead, alongside AMC and Blackstone Publishing.

David Hyde Pierce (Frasier) is replacing Tom Hollander (The Night Manager) as Julia Child’s husband in HBO Max pilot Julia. UK-based actor Hollander was cast pre-pandemic, and the switch was reportedly caused by travel concerns and scheduling issues.

Where media education, network and benchmarking meet:
We know you need you need to be on top of your game to succeed in today’s media world. That’s why we have created the Cynopsis Membership Program, to provide the insights and research to make you the smartest person in the room.

Scout Productions (Queer Eye) is adding a documentary division, to be overseen by SVP of Strategic Development Joel Chiodi. The first two docs in the works are The Equal, chronicling the fight for LGBTQ rights, for HBO Max, and Get Real, a look at the history of reality TV, for Quibi.


Season 16 of The Bachelorette premieres on a new night, Tuesday, October 13 at 8p. This time around, ABC promises “an explosive turn of events that will have all of Bachelor Nation in an uproar.”

Showtime comedy Moonbase 8, starring Fred Armisen (Portlandia), Tim Heidecker (Tim and Eric Awesome Show) and John C. Reilly (Stepbrothers) premieres Sunday, November 8 at 11p.

In tandem with its announcement that CBS All Access will be rebranded Paramount+, came details about new original series. Shows include scripted limited series The Offer, about the making of The Godfather; spy drama Lioness; MTV’s Behind the Music – The Top 40; true crime docu-series The Real Criminal Minds; and a revival of The Game, part of BET’s programming on the service.

Travel Channel has two new series coming up in October. World’s Most Unexplained makes its US debut on Sunday, October 4 at 11p, followed by Paranormal: Captured on Wednesday, October 7 at 10p.


ABC’s The Wonderful World of Disney returns Wednesday, September 23 at 8p with the network broadcast premiere of Marvel Studios’ Guardians of the Galaxy. Disney’s anthology series first aired in 1954.

A supersized episode of South Park premieres on Comedy Central on Wednesday, September 30 at 8p. In “The Pandemic Special,” the kids happily return to school (except Cartman) but nothing resembles the normal they once knew.

Fox scheduled election-themed satirical puppet special Let’s Be Real for Thursday, October 1, after the first 2020 Presidential debate. Executive produced by Robert Smigel, creator of Triumph the Insult Dog, the comedy is the first collaboration between Fox Entertainment’s scripted and unscripted departments to air.

New special Goodfellas: Behind Closed Doors, following real stories behind the 1990 gangster film, premieres Saturday, September 26 at 8p on Reelz.

The annual REVOLT Summit x AT&T is going virtual, from October 23-25. Leading up to the event, starting September 19, REVOLT and AT&T will premiere digital content series Road to Summit – The World Is Yours, co-produced by Teyana “Spike Tey” Taylor & the Aunties.

The story of a cursed cookbook is the focus of Food Network’s Good Eats special, The House That Dripped Chocolate. Alton Brown stars the black-and-white show, premiering Thursday, October 8 at 9p.

Short-form series True Colors premieres Tuesday, September 29 as part of Peacock’s Hispanic Heritage Month celebration. A spotlight will fall weekly on trailblazers including baseball player Alex Rodriguez, Alexandria Ocasio-Cortez, Mario Lopez, Ellen Ochoa, Laurie Hernandez, Lele Pons, Ángela Aguilar and John Leguizamo.

Fuse is celebrating National Hispanic Heritage Month with programming and initiatives focused on rising Latinx leaders. “These rising stars in the Latinx community are using their voices and influence to propel positive change across our nation, and their impact on society has only just begun,” said Fuse Media CEO Miguel (Mike) Roggero. “At our core is a mission of inclusion and empowerment, and Fuse is proud to have spent 2020 celebrating the voices that make the biggest impact.”


Signups for Peacock jumped 50% in six weeks, from 10 million to 15 million, landing the app on the #2 spot on Xfinity Flex behind Netflix, shared Comcast CEO Brian Roberts at a Goldman Sachs media conference. The streamer launched nationally in July.

Loop Media, focused on premium short-form video, announced the addition of 19 new music video channels to DistroTV, the free streaming television service catering to multicultural, globally-minded viewers in the US, Canada, and UK. DistroTV viewers will have the option to select channels based on a specific musical genre, mood, time of day, or popularity.

FuboTV Inc. raised its subscriber guidance for 3Q20 as a result of the start of NFL and the fall sports seasons, with an expectation or 370,000-380,000 paid subscribers, up from 340,000-350,000. Revenues for the third quarter are expected to be $50-$54 million, a 27% to 38% increase year-over-year, driven by continued subscriber growth, an increase in subscription Average Revenue Per User and growth of advertising sales. Additionally, fuboTV’s common stock has been approved to list on the New York Stock Exchange, conditional upon successful pricing of the offering. “The current quarter has been very strong for fuboTV with double digit revenue and subscription growth year-over-year as well as improvement in retention – all achieved during the ongoing pandemic,” said Co-founder and CEO David Gandler.

MAVTV Motorsports Network inked a distribution deal with YouTube TV. The content will be part of YouTube TV add-on package, Sports Plus.


Verizon Media announced the launch of OTT Smart Auction, a header bidding-like solution for OTT publishers. The server-to-server container integration, enabling OTT programmatic demand to compete with reserved demand in a real-time, unified auction in a publisher’s ad server, was created to meet the needs of premium video publishers that deliver longform on-demand or live streaming content through CTV or mobile apps, including broadcasters, cable networks, DMVPDs, and more.

Synacor announced that Epix has deployed Cloud ID, the consumer identity and access management platform. The rollout was completed via a migration that did not disrupt subscriber viewing sessions, replacing a legacy identity management solution at the TV network. “Identity management has become critically important to overall subscriber experiences and after considering all options, ranging from in-house development to a number of competitive solutions, Synacor’s Cloud ID emerged as the ideal platform for Epix,” said Sacha Stanton, CTO, Epix.

Ad tech company Centro announced an integration with Deep Root Analytics, an audience-powered analytics company. The combined solution allows advertisers to activate against Deep Root’s proprietary audiences across the video advertising ecosystem. Deep Root’s audiences are leveraged across multiple verticals including corporate reputation, public affairs, issue advocacy, and political, and anonymized in order to protect privacy and identity. “Deep Root has invested heavily in building best-in-class audiences for corporate reputation, public affairs, issue advocacy, and political advertisers. Aligning with Centro gives us opportunities to showcase the power of our technology in the most active and competitive places,” said David Seawright, CRO of Deep Root.

With at-home workouts on the rise due to the pandemic, Apple is starting a remote fitness service. Fitness+ will be available before the end of the year for $9.99/month, shared Jay Blahnik, Apple’s Senior Director for Fitness Technologies during an online company event. Blahnik said the service would offer new online workouts each week, with 10 types of exercises, including yoga, cycling, strength training and “even mindful cool downs.” The service will be integrated with an updated Apple Watch and Apple’s music service.

Bundle up: Apple is also launching new service bundles later this fall. The “Individual” plan ($14.95/month) will include Apple TV Plus, Apple Music, Apple Arcade and iCloud with up to 50 gigabytes of storage. The $19.95 “Family” plan offers those services, with access for up to six members per account, and up to 200B of iCloud storage. For $29.95/month customers can get the Apple One bundle, which adds Apple News Plus and the aforementioned Apple fitness service, as well as 2 terabytes of iCloud storage.

Data solutions company Kochava and Univision announced the addition of deep linking technology to Univision’s ongoing multi-platform, voter registration campaign, Vota Conmigo. SmartLinks for TV powered by Kochava enables a quick response code for deployment across Univision’s linear and digital platform; users will be able to scan the campaign QR code with their mobile device from their television and computer screens within relevant Vota Conmigo content, and be dynamically linked to Univision’s Vota Conmigo portal where they can register to vote, learn about mail-in ballot options, and find out where they can vote early and on election day.


RTÉ Programme Sales has sold an 80-hour package of lifestyle programming to AMC Networks International – Central and Europe, including several of the Irish public broadcaster’s home renovation, design and cooking titles. In addition, Poland’s Polsat has acquired My Trans Life, produced by Zucca Films and That’s A Wrap TV.


Entravision has launched its Juntas Votamos (Together We Vote) civic engagement campaign, focused on empowering Latina women to register and vote in the 2020 election. It is running in conjunction with Hispanic Heritage Month, through October 15.

Telemundo kicks-off Hispanic Heritage Month with the launch of Nuestras Voces Cuentan (Our Voices Matter), a multiplatform campaign under the banner of its corporate social responsibility initiative, El Poder En Ti. (The Power in You). The initiative will recognize and highlight the culture, spirit, triumphs, and extraordinary contributions of Latinos living in the US.



In addition to celebrating individual Top Women in Media, Cynopsis is recognizing two distinguished companies who champion women in media the week of October 13.

We can’t wait to highlight:


Ampersand + Starz



(It’s free! And sponsored by Turnkey Search)


Season two of HGTV’s Christina on the Coast delivered a .89 Live+3 rating among W25-54, a .77 among upscale P25-54 and a 1.00 L3 rating among upscale W25-54. During its run, the docu-series was a top 5 cable program among P25-54, W25-54, upscale P25-54, upscale W25-54 and upscale M25-54 in its Thursday timeslots.

Final ratings are in for NBC’s Sunday Night Football debut, and the game was down -15% from the 2019 opener, with 18.94 million viewers. On the flip side, Fox’s broadcast that day of the match-up between Tom Brady’s new home, the Tampa Bay Buccaneers and Drew Brees’ New Orleans Saints drew 25.9 million viewers, up +8% from last year.

The season premiere of ABC’s Dancing With the Stars was the highest-rated since 2017, with 1.3 among A18-49 and 8.12 million viewers, handily winning Monday night in both measures.

The week of September 7, Univision delivered year-over-year primetime audience growth among Total Viewers 2+ (+10% to 1.3 million), A18-49 (+5% to 523,000) and A18-34 (+10% to 226,000). Uni sib UniMás increased its primetime audience by double-digits week-over-week among total viewers 2+ (+31% to 371,000), A18-49 (+18% to 167,000) and A18-34 (+11% to 62,000).

Basic Cable Top 5 the Week of September 7
Primetime (P2+)

Fox News (3,339,000)
TNT (2,185,000)
MSNBC (2,114,000)
ESPN (1,937,000)
HGTV (1,323,000)
Total Day (P2+)
Fox News (1,769,000)
MSNBC (1,217,000)
CNN (916,000)
ESPN (781,000)
TNT (742,000)

Broadcast Late Night the Week of September 7
NBC: Tonight 1.69 million viewers, 0.35/4 A18-49
CBS: Late Show 1.40 million viewers, 0.20/2 A18-49
ABC: Jimmy Kimmel 1.34 million viewers, 0.22/2 A18-49

TV Time’s Shows on the Rise for the week of September 7
Julie and the Phantoms (Netflix) – 99.9%
The Gift (Netflix) – 97.7%
Family Business (Netflix) – 97%
Power Book II: Ghost (Starz) – 94.1%
L.A.’s Finest (Spectrum) – 85%
Spiral (Canal+) – 80%
Away (Netflix) – 65%
Raised by Wolves (HBO Max) – 49.3%
Prison Break (FOX) – 49.3%
All or Nothing: Tottenham Hotspur (Amazon) – 48.4%
Methodology: Shows on the Rise is calculated by determining the week-over-week growth in episodes watched for a given program.

TV Time’s Binge Report for the Week of September 7
Lucifer (Netflix) – 4.02%
Modern Family (ABC) – 2.25%
The Office (NBC) – 1.79%
The Umbrella Academy (Netflix) – 1.60%
Friends (NBC) – 1.50%
Grey’s Anatomy (ABC) – 1.41%
Cobra Kai (YouTube) – 1.34%
One Piece (Fuji TV) – 1.26%
The Boys (Amazon) – 1.17%
Trinkets (Netflix) – 1.15%
The weekly Binge Report ranks shows with the most binge sessions. A binge session is when four or more episodes of a show are watched and tracked in The TV app within a given day.

Broadcast Nielsen Ratings for Monday, September 14
Show, P2+ 0000s, (A18-49)
ABC: Dancing With the Stars 8.12 (1.3), VOMO: Vote or Miss Out 2.54 (0.4)
CBS: The Neighborhood 2.92 (0.4), Young Sheldon 2.94 (0.3), Love Island 1.66 (0.4), Bull 2.24 (0.3)
CW: Whose Line Is It Anyway? 0.75 (0.1), Whose Line Is It Anyway? 0.75 (0.1), Penn & Teller 0.63 (0.1)
FOX: Fox Movie Monday 1.34 (0.3)
NBC: American Ninja Warrior 3.19 (0.5), Dateline 2.90 (0.4)
Univision: Rosa de Guadelupe 1.43 (0.4), Medicos Linea de Vida 1.51 (0.5), Dulce Ambicion 1.27 (0.4)
Telemundo: Exatlon 1.19 (0.3), Todo por mi Hija 1.32 (0.4), Enemigo Intimo II 0.74 (0.2)
Source: Nielsen live + same day time period averages


Ralph Pardo has been promoted to US CEO for Omnicom Media Group’s Hearts & Science, while Catherine Sullivan, OMG Chief Investment Officer, has been bumped up to US CEO.

Eniela Bella has joined Drive as Senior Sales Executive. Bella had been Twofour Group VP of sales for EMEA, Latin America and Canada.

Blue Ant Media promoted Jamie Schouela to President, Global Channels and Media, and Carlyn Staudt to Global General Manager, Love Nature. Staudt now reports to Schouela.

Richard Dyer has been promoted to the role of TEGNA SVP overseeing CBS affiliates WLTX in Columbia, South Carolina, and WFMY in Greensboro, North Carolina, in addition to his role as President and GM at WUSA, the CBS affiliate in Washington, DC.

Tiffany Vasilchik has joined Magid as SVP of Growth Strategy in its Consumer & Commercial Brands practice. Vasilchik joins from Landor, where she was Chief Growth Officer.

This Day in History
1997 – Apple Computer co-founder Steve Jobs was named interim CEO.

Answer to Our Last Trivia Question
What was Roger Moore’s first starring role in a US series? Silky Harris, in The Alaskans (1959-60). Kudos to: Charles Lore/NYC, Paul Blutter-Walk and Talk Production Rentals/Burbank, Synda Kollman-Charter Marketing Group/Boca Raton, FL, Tom Moore-Kalt Productions/LA, David Westberg-SAG-AFTRA Credit Union/Burbank

Today’s Trivia Question
What was the second show to spin off from Beverly Hills, 90210 (1990-2000)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four.)

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Job of the day
Clear Channel Outdoor

Resp for dev mktg strategies, content and compelling programs for clients/agencies to increase awareness and build a value proposition for Clear Channel Outdoor’s products and data solutions. Min 5yrs Mktg exp in a media sales org, focusing on integrated solutions, creating innovating sales tools and building revenue-generating opps. Full info HERE


Public media leader seeks VP to promote APT brands, impact, marketing strategies, diverse content & engage audiences. Min 10 yrs experience. APT is EOE. Full info HERE. (9/29)

Counter Logic Gaming/Madison Square Garden Sports/LA, CA: Counter Logic Gaming is looking for someone to lead the digital mktg team, with a focus on digital content and social media. Resp for creating/executing all CLG digital/content strat across all social/streaming platforms. Min 5 yrs of digital/mktg exp. Full info HERE (9/28)

Nickelodeon/NYC, NY: Ideal candidate will lead a team of mktg and campaign mngrs in all aspects of marketing across all platforms in support of Nickelodeon series and content. Min 8 yrs exp in marketing, media or a consumer strategy position. Full info HERE (9/25)

Clear Channel Outdoor/NY, NY: Resp for dev mktg strategies, content and compelling programs for clients/agencies to increase awareness and build a value proposition for Clear Channel Outdoor’s products and data solutions. Min 5yrs Mktg exp in a media sales org, focusing on integrated solutions, creating innovating sales tools and building revenue-generating opps. Full info HERE (9/23)

VIACOMCBS/REMOTE: 6 mon, temp maternity cover position starting in mid-Dec 2020. Must have exp in mktg/brand tracking data, market and product research. 10yrs of research exp with background in quantitative/qualitative methodologies. Knowledge of consumer insights within the US TV streaming landscape (part AVOD). Full info HERE (9/23)

Newsmax Media/NYC: Responsible for designing and building prime time show, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (9/23)

Newsmax Media/NYC:
Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (9/23)

Newsmax Media/NYC:
Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (9/23)

Newsmax Media/NYC:
Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (9/23)

Newsmax Media/NYC:
Responsible for the production of live news & talk show, and recorded video segments for television, and digital platforms. 3+ yrs in TV news and/or talk production. Full info HERE (9/23)

Newsmax Media/Washington D.C.: Seeking proven on-air reporter, in possession of an already-developed contact list, including many “who’s who” leaders in Congress, and related government agencies. Min 3yrs exp with outstanding writing/production skills. Full info HERE (9/23)

GLASS ENTERTAINMENT GROUP/PHILA, PA: Seeking highly motivated, self-starter to work with producers and management on company and show-specific messaging and branding to be promoted online and over social media. Min 3 yrs of social media exp and position can work remotely. Full info HERE (9/18)

INSP, LLC/CHARLOTTE, NC: Seeking ideal candidate with proven, successful exp in managing creative digital-first content, creating websites and digital prop. Min 5yrs exp in mngmt of a website prop and/or other digital products in a fast-paced, deadline-driven environment. Full info HERE (9/18)

MAGNOLIA/NY, KNOXVILLE, AUSTIN: Strong content leader with a mix of linear & digital experience to create & produce original programming for Magnolia alongside Chip & Joanna Gaines. Guide creative & editorial decisions across varying platforms. Min 10 yrs exp req’d. Full info HERE (9/17)

GLASS ENTERTAINMENT GRP/PHILA, PA: Seeking full-time, in-house legal counsel. Must have min 5 yrs of legal exp with 3 yrs of entertainment law exp. Responsibilities include overseeing all legal matters, working directly with the management team on all business legal affairs, as well as tracking and completing all contracts with networks, talent and clients. Full Info HERE (9/17)

FUTURE TODAY INC/CHICAGO, LA, NYC: Seeking salespeople to represent our CTV portfolio spanning kids/family, entertainment and lifestyle content. Ideal candidate will have exp within Retail, Insurance, and/or CPG verticals as well as existing relationships with major agencies. Minne relationships are essential for the IL role. Full info HERE (9/17)

ABC: The Goldbergs, The Conners, Notre Dame: Our Lady of Paris
CBS: 55th Academy of Country Music Awards
CW: The 100, Coroner
FOX: MasterChef
NBC: America’s Got Talent, Ellen’s Game of Games, Chicago P.D.
PBS: Islands of Wonder [p], NOVA, Hacking Your Mind
Telemundo: Exatlon Estados Unidos, Todo por me Hija, Enimigo Intimo
Univision: La Rosa de Guadalupe, Medicos Linea de Vida, Dulce Ambicio


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