08/28/14: Animal Planet doesn’t want people to miss one birth this Labor Day, digital ad spend to surpass television in 2017, and TiVo has a good Quarter


Good morning. It’s Thursday, August 28, 2014, and this is your first early morning digital briefing.


Animal lovers will be getting a whole farmyard of cuteness this weekend. Animal Planet’s Labor Live cam, on digital destination Animal Planet L!VE will offer up live births of calves, lambs, and piglets from the Nebraska State Fair. Those watching Animal Planet on their TVs will get live updates onscreen when an animal is about to be born. Now that’s something to squeal about.


Cynopsis Kids Business Summit
Monday, Sept., 8th 2014 | Yale Club NY

All In The Family: Really? Panel Speakers:
Donna Sabino, SVP –
Ipsos Kids & Family Center of Excellence
Marc Normand, VP, Research – Disney Media Sales & Marketing
Ron Geraci, EVP, Research & Planning – Nickelodeon Group
Steve Rotfeld, Owner – Steve Rotfeld Productions & The WorkShop

For more information & to register, visit our website
Please contact [email protected] at 203-899-8483.

Vimeo is expanding its content library with a slew of new and varied partnerships, including BFS Entertainment & Multimedia Limited, Drafthouse Films, Gaiam, Gravitas Ventures, Inception Media Group, MarVista Digital Entertainment (MVDE), and X-Treme Video. Each will contribute a number of catalog titles and will add new releases throughout each year of the agreement.
Pluto.TV already offers more than 100 channels of content and it is now announcing the addition of a few more from such producers as Complex Media, Fullscreen, Hitfix, POPSUGAR, and SpinMedia.
’s Maker Studios has added another major video-game-related YouTube channel. Tubefilter reports that Diamond Minecart, a site focused on Minecraft with more than 3.4 million subscribers and 1.1 billion views, has joined Maker’s gaming hub Polaris. Maker now has partnerships with the three most-popular gaming YouTube channels: PewDiePie, Stampylongnose, and Minecart.
Pivot is aiming for higher education: Participant Media’s net is launching on Philo, bringing its programming slate to over a dozen universities. “As a network for Millennials, we are very excited to now be carried on Philo’s system which is made for our core audience,” said Stephanie Ruyle, Pivot’s EVP, distribution. Philo uses a university’s existing IP network and existing contracts with satellite providers to stream TV on an authenticated basis to student laptops, tablets, smartphones and TVs. Last week, Comcast announced a similar service, Xfinity On Campus.
Hulu landed exclusive streaming rights for Starz comedy Party Down. All episodes will be available starting Friday, August 29 on Hulu Plus, with the first five available for a limited time on Hulu.com.



TV may rule the advertising world right now, but new research from Magna Global says that digital advertising spend will surpass TV in 2017. The company expects the number to reach $72 billion, compared with TV’s $70.5 billion.
Edward Snowden hasn’t just affected the way the federal government goes about its business. His unveiling of state secrets has also left Americans more unwilling to share their own thoughts about the government online. A new Pew Research Center survey shows that approximately 86% of adults were “very” or “somewhat” willing to discuss the findings in person with family, friends or work colleagues or at public meetings, but only 43% said they would discuss the issues on Facebook, according to the Guardian. Also, only 41% of those adults would be willing to talk about surveillance in general on Twitter.


TiVo has had plenty of rough times in recent years, but the quarter that ended July 31 brought about $9.3 million in profit, or eight cents a share. That’s down from the same quarter a year earlier when TiVo brought in $268.9 million, but $276 million of that was from a settlement of a patent suit with Cisco and Motorola, Marketwatch notes. The quarterly profit was above TiVo’s expectation of $6 million and $9 million profit. Part of that increase was due to a 33% year-over-year increase in customers, ending the quarter with 4.8 million.
Now that the federal courts have put a stop to Aereo, others are trying to snap up those customers, including Granite Broadcasting Corp., which owns 14 broadcast stations. Granite has partnered with London tech firm Motive Television to launch “a new device and service that enables iOS and Android tablet users to watch broadcast TV without any kind of Internet connection whatsoever,” according to FierceCable.com. If the end-user places the “palm-size digital TV antenna, tuner, and digital recorder” within 100 feet of his or her tablet, it can receive local over-the-air broadcast signals. For now, Tablet TV is being beta-tested in San Francisco.
BuzzFeed has attracted a lot of money and eyeballs with its short viral videos, and has been reported, the company recently created BuzzFeed Motion Pictures to create “mid-form and long-form” video. To serve as advisors, BuzzFeed has brought in "Pulp Fiction” producer Michael Shamberg and actor/comedian Jordan Peele (of Key & Peele) to get things rolling. BuzzFeed is expected to have $100 million in revenue this year, the site notes.


Do you know how to read ratings?

Join Cynopsis on Wednesday, September 24, 2014, for a deep dive into how to read and understand the latest changes in TV ratings. Whether you’re just starting out in the TV industry or want a refresher on interpreting the most recent advanced data collection methodologies, you won’t want to miss this info-packed event.

Cynopsis’ Understanding the Latest Ratings Advancements Webinar
1:30 to 3:00 PM EST | REGISTER NOW!


Ad-agency clients are quite a lot more curious about digital video and streaming radio, according to new data from STRATA, a Chicago-based media buying and selling software firm. The survey shows that 45% of ad agencies are more interested in digital/online video for their client campaigns than during the second quarter a year ago, and streaming/online radio saw a 53% increase. Agencies also reported that 72% of their clients inquire about using YouTube to advertise. Hulu is second with 36%, a 32% jump from a year ago. However, the survey also showed that “many agencies still question the ROI of online video ads,” according to TheStreet.com.
Eyeview, a provider of personalized online video advertising solutions, has partnered with LiveRamp “to leverage data onboarding service capabilities and provide customers of both brands with the ability to create more meaningful interactions with consumers,” according to a company release.


Chromecast has two new apps, NPR One and Watch ABC. NPR One allows users to set preferences and the app will collect information from news-radio shows based on those. Watch ABC assists Android users in checking out ABC content on their mobile devices.
While plenty of apps are useful, there are more than a few consumers who aren’t happy with others. The Obesity Action Coalition (OAC) sent letters to Amazon, Apple, Google, and Microsoft, with requests to take down such “fat-shaming apps” as Fatify, Fatbooth, and Fat You from their sites and review the app-approval process, IGN reports.


Netflix is looking to help out other sites that are targets of hackers. The company has released three internal tools that it currently uses to figure out when hackers are potentially targeting them, according to PC World. Scumblr can “create custom searches of Google sites, Twitter and Facebook for users or keywords.” Workflowable organizes the findings while Sketchy takes an automatic screenshot of anything of interest. The three open-source tools have been released on GitHub.


Cynopsis Future TV Summit
October 16| Grand Hyatt | NYC
This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success.

For sponsor information, please contact Mike Farina (203) 218-6480.
registration information, please contact Pete Romas (203) 899-8483.

**More Info/Website Coming Soon**



Instagram just released its new app, Hyperlapase Time Lapse, that allows for time-lapse photography from your mobile device. A number of videos have popped up explaining how to use it. Now you can film the fabulous view of the sunset from your window – if you can keep yourself from moving the phone over that time period. Check it out at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: STRATEGIC MKTG COORD/NBCUniversal/NYC: Freelance role w/Syfy. Suppt team w/presentations, creative concepts, admin. 2+ yrs mktg exp; Microsoft Office & Adobe proficient. APPLY HERE (9/5)

JOB OPENING: SHOOTER/EDITOR/Broadway.com/NYC: Contribute as shooter/editor for events, press lines, music videos, talk shows, and more. 2+ yrs experience Apply online HERE (9/5)

JOB OPENING: FREELANCE PA/Viacom/NYC: 1 yr exp. digi content, prod & CMS. Resp. incl. track schedules, gather assets, CMS content entries & publishing updates across mult responsive sites. Note: not a video prod role. RESUMES HERE (9/4)

JOB OPENING DIGITAL RSCH MGR/NYC: Support digital research for Bravo & Oxygen. Provide data analysis, insights & recommendations for all digital platforms. 3+ yrs relevant exp. Omniture a must. Full info/apply HERE (9/4)

JOB OPENING: DIR/SENIOR DIRECTOR OF SALES/JIM HENSON CO/LA: Sales of Company’s TV series in intl. territories to media platforms, including TV, home entertainment and digital. Must have proven sales track record with major kids’ TV brands. Email to [email protected] (8/30)

JOB OPENING: DESIGN DIRECTOR/IFC/NYC: responsible for overall look & feel of IFC brand across all platforms, must be highly creative, hands-on, design guru. 7+ yrs. exp, knowledge of current software, print prod, post prod & photo retouching. Full info/Apply HERE (8/30)

JOB OPENING: MGR DIGITAL AD OPS/AMC NETWORKS/NYC: Work across all networks monitoring campaign performance, managing external vendors, troubleshooting errors, 3+ yrs. ad ops exp., at least 1+ dig exp. Full info/Apply HERE (8/30) 

JOB OPENING: EXEC ASST/NYC: For on-air talent. Highly effective in Multi-tasking a must. Candidate should be resourceful w/exceptional commn skills. Fast paced high pressure envir. Plan’g travel, Mgmt of personal itineraries. Resume HERE (8/30)

JOB OPENING: RESEARCH ANALYST/Comedy Central & Spike TV/NYC: Freelance. Collect, analyze/interpret Nielsen TV, social data & other TV consumer tracking sources for client reqs. 4yr deg & exp w/Excel, Word & PP  Send resume/cover: HERE (8/30)

JOB OPENING: SR WRITER/PRODUCER/NYC: Write, produce, concept high impact on-air promos and orig series launch campaigns. 3+ yrs exp & an impressive reel demonstrating a range of creative executions. Full info/apply HERE (8/30)

JOB OPENING: DIGITAL RESEARCH DIRECTOR/NBC.COM/NYC: Lead digital research for NBC.com. Provide data, analysis & insights on traffic & performance across digital platforms. 5+ yrs relevant exp. Omniture a must. Full info/apply HERE (8/30)

JOB OPENING: DIGITAL RESEARCH MANAGER/NBC.COM/NYC:  Support digital research for NBC.com. Provide data & analysis on traffic & performance across all digital platforms. 3+ yrs relevant exp. Omniture a must. Full info/apply HERE (8/30)

JOB OPENING: MGR PRGRM INVENTORY & ADMIN/AMCN/NYC: Track rights all prgrm content across all ntwrks, in-depth knwldg of complex media rights, 6+ yrs. exp at TV/cable net, or similar bus. that specializes in ent/media transactions. Apply HERE (8/30) 

JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. Nat’l DR and Digital exp. preferred. Res/cvr to Rose: HERE (8/30)  

JOB OPENING: INT’L SALES/CSI SPORTS/NY: Multimedia co. seeks energetic/driven ind. to license content to int’l ntwrks & operators worldwide. +7yrs int’l sales exp. req. pref. in media ind. Sports bckgrnd a +. Res/cvr to Rose: HERE (8/30) 

JOB OPENING: SR DIR, STRATEGIC MKTG/NYC: Develop & drive brand strategy for Sprout. 10+ yrs media/mktg exp required. Exec must have strong creative & strategic experience. Analytics are a plus. Apply HERE (8/30) 

JOB OPENING: HEAD OF CUSTOMER ENGAGEMENT/AMAZON INSTANT VIDEO/Seattle: Amazon Instant Video seeks a talented individual to join the team. 10+ years’ exp in online and/or consumer mktg pref w/online retail exp. Full info/apply HERE (8/30)

JOB OPENING: SALES DEVELOPMENT MGR/NYPost/NY: Cross platform sales support & oppty dev’t w/focus on digital. 3+ yr sales mktng/dev exp, w/sales writing, project management, client svc, digital media exp preferred. Details/apply: HERE (8/30)

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