NFL and DirecTV doing a deal

CYNOPSISDIGITAL
08.26.14

Good morning. It’s Tuesday, August 26, 2014, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

Another YouTube star is headed to TV. Judy Travis, who has collected nearly a half billion views on her ItsJudyTime and ItsJudysLife YouTube channels, has been signed to television programming, merchandising, licensing, book publishing and lifestyle product deals with Driver Digital.

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Evolve Media, which claims to be the largest publisher of enthusiast content on the Internet and reach 93 million people monthly, has partnered with Moat to help the company “audit the viewability of all of its web properties,” particularly its display and video ads.

Missed last week’s news? Get the roundup at In Case You Missed It.

The NFL has made a deal to have its NFL Now video-content service on Apple TV. The service provides game highlights and original content from the NFL and its 32 clubs. For $1.99 a month, fans can see in-game highlights and access both the NFL Films archive and more direct content from their favorite teams. However, NFL Now does not broadcast live games. The league is also about to make a deal with DirecTV for its Sunday Ticket package that will see its average annual rights fee increase to between $1.3 billion and $1.4 billion over the next decade. Details are still being discussed but an agreement is in place. The deal’s end date isn’t clear yet, but it will align with the league’s deals with ESPN, which runs through 2021, or CBS, Fox, and NBC, which run through 2022.

CONTENT MEDIA

When Miley Cyrus started cutting the rug Sunday night at MTV’s VMAs, Twitter went bonkers. According to stats released by the social-media site, the dance by Cyrus inspired 306,100 tweets per minute. During the famed Super Bowl blackout, there were 231,000 tweets per minute. Last year’s election night featured 327,452 tweets per minute. Cyrus was also a hit on Google, where more than 10 million searches for her took place Sunday.

According to Motley Fool, Google is finally moving ahead with its YouTube subscription music service. The service “will tap into YouTube’s trove of live concert footage, remixes, and song covers — music that’s mostly exclusive to YouTube.” It will also take away ads from music videos on YouTube as well as “allow for audio-only listening on mobile and integrate with Google Play Music All Access, Google’s current music subscription service.”

MOBILE GAMING + APPS

Tom Hanks launched a typewriting app last week, Hanx Writer, and it went up to the top spot in four days. It’s free and replicates the feeling of typing on a real typewriter. It topped such apps RollerCoaster Tycoon 4 Mobile, YouTube, and Netflix.

A CYNOPSIS MESSAGE

Cynopsis Kids Business Summit
Monday, September,8th 2014 | Yale Club NY | 9AM-4PM

At the Crossroads of Traditional, Digital & Social Tools, You Will Learn How to Maximize Revenue & ROI in the Kids & Teen Space.

For more information & to register, visit our website:
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ADVERTISING

Google dominates the online ad world due to its immense storehouse of data about consumer behavior. Amazon.com has its own massive database and is getting ready to face off with Google in this area, according to the Wall Street Journal. The Seattle-based company is “developing its own software for placing ads online.” The plan to start, the Journal notes, is “to replace those ads on its pages that Google chiefly supplies with a new in-house ad placement platform” and then down the line “that system could challenge Google’s $50 billion-a-year advertising business and Microsoft Corp’s.” Called Amazon Sponsored Links, it may start being tested later this year.

Turn and AdMore have formed a new partnership bringing together AdMore’s supply, data and measurement solutions with Turn’s data-driven audience insights.

RESEARCH

OpenSlate Engagement Data for Health and Fitness channels, based on the engagement metric for the last month.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
Highlife Workout (8.5) / 1,528,140 / 145,754 / 533
CT the Trainer (8.4) / 2,922,270 / 659,937 / 568
YouGiftedBB (8.4) / 1,020,390 / 224,819 / 563
Superhero Fitness (8.3) / 902,040 / 358,399 / 521
BeFit (8.2) / 6,653,460 / 1,193,165 / 658
Dakidissa (8.2) / 3,781,740 / 357,171 / 613
Fitness Blender (8.2) / 9,835,800 / 1,364,610 / 589
3V (8.2)/ 421,350 / 53,937 / 527
Goeerki (8.2) / 682,320 / 120,453 / 533
Power Explosion (8.2) / 922,560 / 137,166 / 537

Get up to speed with the latest in TV measurement on Wednesday, September 24 at the Cynopsis webinar, Understanding the Latest Ratings Advancements. Why the need for an update? “TV buying is being transformed by the use of massive and passive viewing data combined with knowledge about the cars people drive, the products in their pantries and the way they vote,” says webinar presenter Bruce Goerlich, Chief Research Officer for Rentrak. Register to hear more from Goerlich, as well as Brad Adgate, SVP/Director of Research for Horizon Media; Brian Fuhrer, SVP Product Leadership and Cross-Platform TV Audience Measurement at Nielsen and Mainak Mazumdar, Chief Science Officer for Simulmedia, here.

TECHNOLOGY

Microsoft is getting into the streaming video business, according to new FCC filing found by Windows Phone Daily and Nokiapoweruser. The device Microsoft is working on is called the HD-10 or Miracast, and is seen as a direct competitor to Google’s Chromecast, though the two products work in different ways. The device will allow users to project video content from their Windows phone to a TV. Gizmodo expects the device to be announced on Sept. 4 at a Lumia event.

TiVo is aiming for cord-cutters with its new Roamio OTA DVR model that can be connected to a digital over-the-air antenna, and does not contain a CableCARD slot. Just how limited the edition is depends on customer demand. TiVo says it’s ready to keep producing the Roamio OTA if consumers show real interest. All those folks affected by the recent Aereo ruling will surely be interested.

One of the world’s largest consumer electronics shows – IFA – is set to launch on Sept. 5 in Berlin and LG has announced that the two curved 4K Ultra-HD OLED televisions that will be shown there will be available for pre-order in South Korea this week, with availability in the UK, Europe, and North America soon to follow. LG considers the new sets to be “game-changing,” according to pocket-lint.com.

S3 Group has unveiled its StormTest Warning Center, a cloud-based platform that delivers real-time performance and service readiness insights for video platforms. Warning Center provides remote service monitoring, validation and real-time analytics of video services across connected devices on live networks.

EXEC MOVES

Live Nation has hired Mike Finnegan as the newly created role of VP of Programmatic and Product Innovation. Finnegan was previously Director of Product Development at Xaxis.

Kastner & Partners, Red Bull’s Agency of Record, has named Jamie Reilly CCO. Reilly is the former Creative Director at TBWA\ Media Arts Lab and 72andSunny.

Digital creative agency Big Spaceship announced three executive promotions: Rob Thorsen is moving from Head of Client Services to Managing Director; Mark Pollard from VP Brand Strategy to EVP Strategy, and Chris Fahey from VP Product and User Experience to SVP Product and User Experience.

A CYNOPSIS MESSAGE

Have you seen the new + improved www.cynopsis.com?
Traffic has increased 18% year-over-year!

DIGITAL SPOTLIGHT OF THE DAY

Those involved with last night’s 66th Primetime Emmy Awards on NBC did everything they could to look and sound great to the millions around the world who were paying close attention to what was worn, what jokes were made, and what actually won an award or two.Ultimately, though, the Emmys will be a bit of a time capsule for future historians, just as this opening sequence from 20 years back, featuring Ellen DeGeneres and Patricia Richardson of “Home Improvement” fame, is already. Check it out at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese @JMarieReese
08.26.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: DIR/SENIOR DIRECTOR OF SALES/JIM HENSON CO/LA: Sales of Company’s TV series in intl. territories to media platforms, including TV, home entertainment and digital. Must have proven sales track record with major kids’ TV brands. Email to [email protected] (8/30)

JOB OPENING: DESIGN DIRECTOR/IFC/NYC: responsible for overall look & feel of IFC brand across all platforms, must be highly creative, hands-on, design guru. 7+ yrs. exp, knowledge of current software, print prod, post prod & photo retouching. Full info/Apply HERE (8/30)

JOB OPENING: MGR DIGITAL AD OPS/AMC NETWORKS/NYC: Work across all networks monitoring campaign performance, managing external vendors, troubleshooting errors, 3+ yrs. ad ops exp., at least 1+ dig exp. Full info/Apply HERE (8/30)

JOB OPENING: EXEC ASST/NYC: For on-air talent. Highly effective in Multi-tasking a must. Candidate should be resourceful w/exceptional commn skills. Fast paced high pressure envir. Plan’g travel, Mgmt of personal itineraries. Resume HERE (8/30)

JOB OPENING: RESEARCH ANALYST/Comedy Central & Spike TV/NYC: Freelance. Collect, analyze/interpret Nielsen TV, social data & other TV consumer tracking sources for client reqs. 4yr deg & exp w/Excel, Word & PP Send resume/cover: HERE (8/29)

JOB OPENING: SR WRITER/PRODUCER/NYC: Write, produce, concept high impact on-air promos and orig series launch campaigns. 3+ yrs exp & an impressive reel demonstrating a range of creative executions. Full info/apply HERE (8/29)

JOB OPENING: DIGITAL RESEARCH DIRECTOR/NBC.COM/NYC: Lead digital research for NBC.com. Provide data, analysis & insights on traffic & performance across digital platforms. 5+ yrs relevant exp. Omniture a must. Full info/apply HERE (8/29)

JOB OPENING: DIGITAL RESEARCH MANAGER/NBC.COM/NYC: Support digital research for NBC.com. Provide data & analysis on traffic & performance across all digital platforms. 3+ yrs relevant exp. Omniture a must. Full info/apply HERE (8/29)

JOB OPENING: MGR PRGRM INVENTORY & ADMIN/AMCN/NYC: Track rights all prgrm content across all ntwrks, in-depth knwldg of complex media rights, 6+ yrs. exp at TV/cable net, or similar bus. that specializes in ent/media transactions. Apply HERE (8/28)

JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. Nat’l DR and Digital exp. preferred. Res/cvr to Rose: HERE (8/27)

JOB OPENING: INT’L SALES/CSI SPORTS/NY: Multimedia co. seeks energetic/driven ind. to license content to int’l ntwrks & operators worldwide. +7yrs int’l sales exp. req. pref. in media ind. Sports bckgrnd a +. Res/cvr to Rose: HERE (8/27)

JOB OPENING: SR DIR, STRATEGIC MKTG/NYC: Develop & drive brand strategy for Sprout. 10+ yrs media/mktg exp required. Exec must have strong creative & strategic experience. Analytics are a plus. Apply HERE (8/27)

JOB OPENING: HEAD OF CUSTOMER ENGAGEMENT/AMAZON INSTANT VIDEO/Seattle: Amazon Instant Video seeks a talented individual to join the team. 10+ years’ exp in online and/or consumer mktg pref w/online retail exp. Full info/apply HERE (8/27)

JOB OPENING: SALES DEVELOPMENT MGR/NYPost/NY: Cross platform sales support & oppty dev’t w/focus on digital. 3+ yr sales mktng/dev exp, w/sales writing, project management, client svc, digital media exp preferred. Details/apply: HERE (8/27)

JOB OPENING: DIR, ON-AIR PROMO & PGRMNG STRATEGY/CMT/Nashville: Dvlp tactics to support varying levels of prgrmmng priorities. 5+ yrs exp prgrm plan’g/sched &/or in on air promo sched’g @brdcst/cbl ntwrk. Strong knwlg. of PTS, OAP & GRiPit software. Apply HERE (8/27)

JOB OPENING: MGR, PR/Scripps Ntwks/Chevy Chase MD or NYC: help dvlp & implement strategic publicity plans for key Travel Channel prgrmng & initiatives. Demonstrate track rec creative/successful PR pro. a must. 5+ yrs PR exp. Full info/apply HERE (8/27)

JOB OPENING: DIRECTOR EDITORIAL VIDEO/Washington Post/DC: Leader w/6+ yrs in video production Drives audience traffic w/track record storytelling w/graphics & video in time constraints [email protected] http://linkd.in/1lXVn28 (8/27)

JOB OPENING: DIR GLOBAL SALES, ENTERTMNT/NYC: Create thriving biz model & adoption of ent platform w/in agency & client media comms. Set strategy & drive execution. 15 yrs of relevant sales w/emphasis on integrations deals. Full info/apply HERE (8/27)

JOB OPENING: DIGITAL ASSOCIATE MANAGER/Discovery Ad Sales/NY: Temporary opp. to develop digital and on-air sales solutions and execute sold marketing deals. Great presentation skills and client care. 2-5 years exp. APPLY HERE (8/27)

JOB OPENING: SR DIRECTOR, RESEARCH/SPROUT/NYC: Lead research for Sprout. Research systems expert & strong presenter. Must have network experience. 8+ yrs exp in media rsch required. Exp with Nielsen a must. Full info/apply HERE (8/27)

JOB OPENING: RESEARCH ANALYST/DIRECTOR/CO: contributes to decisions at Outdoor Channel via analysis of viewing, digital usage, market and sales data. 1+ yrs exp Analyst or 5+ yrs exp in media rsrch. [email protected] (8/27)

JOB OPENING: SR MGR/DIR, DIGITAL PRODUCT/A+E Networks/NY: Dev & serve as owner of dig products & features across A+E Networks dig platforms. Full Info/Apply: http://www.aenetworks.com/careers (8/27)

JOB OPENING: MGR DVLPMNT/NY Established Prodco: Create and cast new shows for cable. 2+ yrs exp. mandatory. Please send job specific cover letter. [email protected] (8/27)

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SITUATION WANTED: Production Manager/Field Producer staff position wanted. 20 yrs experience working at all major entertainment companies from long form to promos. If you need someone to get it done, look no further. Email: [email protected] (8/28)

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