Cynsiders

• Five Things Viewers Don’t Know About History Survival Hit Alone

  Season 5 of History survival hit Alone premieres Thursday June...



• Esports Live! Using Technology to Create Maximum Impact

  Esports live events involve many moving parts. WorldStage Inc., provider of audio, video and lighting...



• The Key to Transitioning Linear TV Spend Into Programmatic? It’s Complicated

  What was the key to success when agency The Basement was...



• Grappling with GDPR: What Brands Need to Know About Data Privacy

  As Europe’s General Data Protection Regulation forces companies worldwide...



• Esports: Getting Pro Player Contracts Right

  By Dan Ciccone, SVP, Managing Director at REV/XP As we all watched “rostermania” unfold leading...



• When it Comes to Commercials, Less is More at truTV

  truTV has entered the Upfront advertising buying...



• Tongal Flips the Script on Content Creation

  Recently TIDAL announced a partnership with LeBron James’ digital media company,...



• Nick Jr. Gets A Jolt of Girl Power with Emmy-Winning Spot From Jonas & Co

  Jonas & Co, an advertising and...



• Reelz Taps Underserved Market By Getting Real

  Heading into Upfront season, Cynopsis sat down with REELZ SVP of Advertising Sales Bill Rosolie to discuss the...



• How to Refresh a Reboot – Without Alienating the Audience

  Tom Farrell, CEO of The WorkShop and Co-Executive Producer of...