Cynsiders

• Truly Original’s Glenda Hersh Tells How to Keep it Real in Reality Show Casting

  Casting TV shows is a challenging process – no less so when you’re asking people...



• General Hospital Star Jacklyn Zeman Set for Daytime Double Duty on TLC’s Make This Place Your Home

  Jacklyn Zeman is best known to TV audiences as Bobbie Spencer on General Hospital, a...



• Syndication: The New Secret Sauce?

  Is there a new secret sauce for syndication? New York-headquartered independent production company Keller/Noll, headed by...



• What Ad Skippers Teach Marketers About Consumers

  By Greg Sobiech, CEO of DELVE For most digital marketers there’s nothing worse than finding...



• Insight TV Gets Technical with 4K – But Keeps Content Real

  The secret sauce for Insight TV is inspirational, authentic, adrenaline-packed unscripted programming, filmed in 4K UHD...



• How Disruptors Are Reshaping the Entertainment Marketing Industry

  How is digital changing the entertainment marketing industry – and what are the next big...



• A&E Reality Series Nightwatch Goes Bigger With Nightwatch Nation

  A&E’s Nightwatch Nation, an expansion of the net’s Nightwatch, premieres Thursday, August 16 at 10p. Rasha...



• Why Nat Geo’s Yellowstone Live Will Be Full of Surprises

  National Geographic’s four-night live event, Yellowstone Live, launched Sunday, August 5, and will sweep through...



• Brands and Trust: It’s All About the Data

  By Jeff Lucas, VP & Head of American Sales, Oath   For advertisers in 2018,...



• Vo Williams Writes TV Music “With Purpose”

  The resume of music industry trailblazer Vo Williams includes Empire, Ballers, Lethal Weapon, SNL and...