08/25/17: Report: HTC considers selling or spinning of its VR business

CynopsisDigital
Good morning. It’s Friday August 25, 2017 and this is your your first early morning Digital briefing!

TODAY’S CODEBREAKER

Pixel Tag: A pixel tag is a code that brands often put on their ads before placing them online. Pixel tags enable brands to track performance, and to view who sees their ad. Pixels can also help brands track who visits their webpages, allowing them to target those consumers with future ads.
 
 
JUST IN…
 
Does HTC want to sell off its virtual reality business? The Taiwanese tech company, which makes the high-end Vive headset, is working with an adviser to evaluate its “strategic options,” according to a report from Bloomberg. Those options reportedly include the possibility of selling off its Vive business entirely or spinning it off into a separate venture. According to Bloomberg’s sources, a full sale of HTC is less likely. The firm hasn’t commented on the report.
 
Spotify just renewed its licensing deal with Warner Music Group. The music streamer now has deals in place with all three major record labels. The deal likely clears the way for the company to go public. Spotify has reportedly been prepping a non-traditional public offering in which it will sell its shares directly to the public instead of using Wall Street banks. The company is likely to go public by late 2017 or early 2018.
 
 
INFLUENCERS
 
Snapchat hasn’t always been the most influencer-friendly app – at least, that’s what many influencers have said in the past. But the app has made a big new update: Influencers can now set up an “Official Stories Account” similar to the Verified Accounts feature on Instagram and Twitter. In the past, Snapchat has only verified the accounts of celebrities, never lower-profile creators or influencers. Influencers will welcome the change. The biggest benefit is improved discoverability: “Official” profiles will be featured when users search for specific keywords that relate to an influencer’s area of focus (say, “art” or “sports”). And those who hold Official Stories accounts are also entitled to receive customized filters for certain special occasions. Snap says it will expand Official Stories status to a growing number of “top creators” in the coming months.
 
A CYNOPSIS MESSAGE
Adapt your marketing strategy to fit a new (and impactful) generation
Cynopsis Live Online Event: How to Connect + Engage with Gen Z
Tuesday, September 26 | 1:30-3:00pm ET
Gen Z is the largest, most diverse group of media users ever, according to a new report from Nielsen. In this live online event, you’ll learn: How to encourage conversation around TV shows and brands, how to employ apps and social platforms that are most popular with Gen Z, how to engage with Chatbots and VR and much more!
 

PROGRAMMING
 
Amazon has announced a new original series for its Japanese streaming service. Called Final Life: Even if You Disappear Tomorrow, the series will star Korean singer Taemin and actor Shota Matsuda. Final Life will center on a detective (Matsuda) who comes in contact with a former medical student (Taemin) who lost his memory in a failed experiment. When it comes to Amazon’s international ambitions, Japan is fairly central; the company has already launched a number of Japanese-language originals. Final Life debuts on Prime Video on September 8.
 
 
ADVERTISING
 
Snapchat has unveiled some new ad controls. Marketers who buy 10-second Snap Ads using the company’s software (or using its self-serve-platform or API) now have new tools to limit the placement of their ads. Advertisers can now manually remove six types of content from their media buys within Snapchat’s Discover and Stories platforms. Those categories are news, entertainment, beauty and fashion, men’s lifestyle, science and technology, and general lifestyle. Another new control lets marketers limit their ad buy to only premium Discover inventory, in addition to a category filter. (So a marketer can choose to advertise only within Discover, but not next to, say, beauty and fashion content.) Finally, advertisers can now choose to target only user Stories, while avoiding Discover. While Snapchat already had deals in place with a number of third-party measurement partners, the new manual tools are meant to give advertisers more control – especially if they have brand safety concerns when it comes to running ads with certain types of content.
 
Entertainment content distributor Cinedigm announced that it has chosen Bamboo as the agency of record for its OTT channels. Cinedigm’s OTT platforms include the family-oriented Dove Channel, the comic geek-friendly CONtv, the documentary channel Docurama, and, launching this fall, the news and information channel The Wham Network. Bamboo will handle media, creative, and analytics services in support of all four channels.
 
 
VIRTUAL + AUGMENTED REALITY
 
To promote this Sunday’s Video Music Awards, MTV is trying some new tricks. For one, the network is rolling out an augmented reality effect. Created by Viacom NEXT (Viacom’s creative group focused on VR and AR), the new AR feature works in conjunction with the Facebook Camera Effects Platform. The effect places a user’s head within a space helmet; meanwhile, an MTV “Moon Person” floats past, and a clock at the top of the screen counts down to the VMA broadcast. In addition, MTV and Viacom Velocity (Viacom’s branded content division) used the app Holo to create Moon Person holograms. Using the Holo app, users can download 3D Moon Person decals to add to photos and videos. Finally, MTV is promoting the VMAs via both Snapchat and Instagram. Tomorrow, MTV will debut a Verizon-sponsored collection of live content on Snapchat, interspersed with Snap Ads for Verizon. And on Sunday night, the girl group Fifth Harmony will take over MTV’s Instagram account.
 
Facebook users can now set 360-degree photos as their cover images. Users can capture the 360-degree images by using their Facebook Camera. (Essentially, they just have to turn around as they take their photo, taking care to stay within guiding lines that appear on their screen.) In addition to setting it as a cover image, users can simply share a 360-degree photo on their timeline. The feature is available to both iOS and Android users, though you may need to update your app.
 
 
PLATFORMS + APPS
 
Microsoft’s LinkedIn officially announced the launch of its video-sharing platform. Users will now be able to post videos to the site; the clips will be hosted on an in-house video player, which users can access by tapping on a new icon that appears in both the Android and iOS LinkedIn apps. Microsoft is rolling the video platform out slowly, though (as Business Insider recently reported) a number of users gained access to the feature on Tuesday.
 
 
OTT + SVOD
 
Stadium has been inking live-streaming pacts right and left. Earlier this week, the sports-streaming network reached a deal with Facebook to provide exclusive broadcasts of college football games. Now, as part of a previously announced partnership, Stadium is officially coming to Twitter. Starting yesterday, the social media platform began streaming Stadium content – including live and on-demand games, classic games, studio programming, and highlights – 24 hours a day. In addition, this content will be available via Pluto TV, a free internet-based TV service, and through Stadium’s own website.
 
 
EXECUTIVE MOVES
 
Trusted Media Brands, the multi-platform media company that owns properties such as Reader’s Digest, Taste of Home and The Family Handyman, announced that it has made a slew of recent digital hires. Of the 60 positions it’s filled this year, TMB says that half have been digital. Those hires include Alexandra Rosario Kelly, the new Digital Editor of ReadersDigest.com, Chantal Waldholz, TMB’s first-ever Social Media Director, and Danny Debold, Senior Product Manager of Advertising Technology. Kelly formerly held editorial positions at TODAY Media and The Huffington Post; Waldholz previously worked at the social media monetization platform Wetpaint; and Debold has previously held programmatic advertising roles at Vice Media and Slate.
 
 
TRIVIA
 
Amazon original series The Last Tycoon was loosely based on an unfinished novel of the same name. Who wrote it? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
 
Our Last Trivia Question: Brian Yorkey, who developed Netflix’s 13 Reasons Why, also has a background in theater. He wrote the book and lyrics for a 2008 musical, which would go onto win three Tony Awards and the Pulitzer Prize for Drama. What was it called? Answer: Next to Normal. Kudos to Andy Pittman-TAMU/TX, Andrew Bellamy-Producers Guild of America/NY, Dan Quitério-Understood/NY, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Joe Brucia-AMC Networks/NY, Jen Taylor-A+E Networks/NY, Tom Moore-Kalt Productions/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, and Lorrie Shilling/CA
 
A CYNOPSIS MESSAGE
Connect and Celebrate with Kid’s Media Leaders
 
Connect with execs from companies including: Nickelodeon, Litton Entertainment, NBCUniversal, Discovery Family & Hasbro Studios, Viacom, Beck Media, Silvergate Media, PBS kids and MANY more! (click here for full list of finalists). Enjoy breakfast, a fabulous awards ceremony which includes a musical performance by NBC’s Little Big Shot’s popular group: The Joyous Quintet AND a networking mimosa reception.
 

DIGITAL SPOTLIGHT

When BoJack Horseman premiered to mixed reviews back in 2014, who could have predicted that it would go on to become one of the best shows on TV? The bizarre, adult-oriented animated comedy, which takes places in an alternate Hollywood where humans coexist with anthropomorphic animals, is now critically revered, and for good reason. The show makes its season four debut on Friday, September 8, and now Netflix is out with a new trailer. Watch it here.  
 
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Diane K Schwartz
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Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: SR DIRECTOR, DIGITAL STRATEGY & BUSINESS DEVELOPMENT/NBCU/NYC: Evaluate, structure & help implement business growth opportunities in the digital media space. Bus Dev exp & track record of growing a consumer-facing, entertainment-focused digital property. BA deg, MBA pref’d. Full info/apply HERE (9/1)

JOB OPENING: PROD MNGR, ON-AIR/NYC: Mng promotional assets & timelines for orig prog slate. Work w/producers & vendors for promos, EPK shoots. Request & track show materials for promo use. 5-7 yrs exp, pref w/in Crtv Svcs. Exp working with scripted series. Resume HERE (9/1)


JOB OPENING:
DIGITAL AD OPERATIONS SENIOR ASSOCIATE/A+E Networks/NY: Coordinate detailed implementation for complex online campaigns across all A+E Networks non-linear properties, including desktop, mobile/tablet, OTT and STB-VOD. Full Info/Apply HERE (8/31)


JOB OPENING:
MGR, ENTERTAINMENT CONTENT DEVELOPMENT/NFL/NYC: Reports to the dept at the National Football League that not only approves req’s for use of NFL marks but also drives fan engagement by pursuing orig content ideas that benefit NFL brand. Strong writing skills needed; 3-5 yrs exp. Full info/apply HERE (8/31)


JOB OPENING:
VP CONTENT/FlyQuest/LA: Out of the box thinker who thinks strategically and sets directions aligned to company’s strategy, applying external perspective to meet business needs. 8+ yrs’ exp working in a content strategy & editorial function, pref in the gaming, digital or ent space. Full info/apply HERE (8/31)  

 
JOB OPENING: SOCIAL MEDIA DIRECTOR/FlyQuest/LA: Execute SM strategy ensuring goals are met by team and content is continuously optimized for key aud segments. Min 6 yrs of exp in custom social media content creation, digital Exp w/pd search & pd social a must. Full info/apply HERE (8/31)   
 
JOB OPENING: HEAD OF MARKETING & BRAND STRATEGY/PromaxBDA/LA: Be the key creative & strategic digital leader that will drive create mktg strategy & mng brand & creative strategy efforts for the association and all events, initiatives & programs. Mktg exp w/in tech & dig spac a must. Full info/apply HERE (8/31)   
 
JOB OPENING: CLIENT SOLUTIONS SPECIALIST/WIDEORBIT/Portland, OR & Hoover, AL: Come help us launch our newest groundbreaking platform. Looking for broadcasting or software support exp & a passion for client services and troubleshooting. Full info/apply HERE (8/30)   
 
JOB OPENING: FREELANCE OPERATIONS SPECIALIST/NBCU/NYC: Perform duties of a master control operator in a fast paced envir. Monitor/maintain the continuity and availability for mult time zones across 2 TV ntwks. 2 yrs exp in master control or control room TV envir. Nights/wknds/holidays a must. Resume/cover HERE (8/30)   
 

JOB OPENING: MARKETING MANAGER/NBCU SKYCASTLE/LA: Min of 3 yrs mktg exp w/in a media company or agency is req’d. Min 2 yrs exp in Digital media/marketing with a robust understanding of the marketplace and platforms. Full info/apply HERE (8/30)

 
JOB OPENING: MGR, MULTI PLATFORM AUDIENCE RESEARCH/SHOWTIME/NYC: Resp for analysis, interpretation & reporting of viewership across STB on demand & digital platforms. In depth knwlg media ind. & 4 yrs of relevant exp cross platform prgrm rsrch, digital analytics and/or data analysis. Full info/apply HERE (8/30)

JOB OPENING: DIRECTOR, ANALYTICS (DIGITAL)/GSN TV/Santa Monica: 5+ yrs in rsrch, data analytics/data science; Fam w/syndicated rsrch software. Analyze consumer data (quantitative/qualitative), incl: consumption trends, traffic patterns etc. BA deg statistics, math or applied quantitative field. Res/cover HERE (8/29)

JOB OPENING: ANALYST, RESEARCH & ADVANCED MEASUREMENT/GSNTV/Santa Monica: 2 +yrs research exp in cble net or TV;BA deg; strategic analysis, syndicated daily overnight ratings, universe estimates, audience growth stories, trend analyses, demographic, lifestyle & industry reports. Res/cover HERE (8/29)
 
JOB OPENING: DIGITAL MARKETING MANAGER/GSNTV/Santa Monica: 2 yrs social media/mktg exp. Dvlp strategies to increase/maintain GSN’s fan base on all current & emerging sm platforms, as well as traffic to GSNTV.com and supporting microsites/online games. Res/Cover HERE (8/29)

JOB OPENING: BROADCAST OPERATIONS MGR/NBCU/NYC: Act as prime representative of On-Air Operations on a 24X7 basis to  internal/external clients bus. partners. Resolve tech & op issues w/urgency. 5+ yrs of exp an On-Air brdcst envir w/strong understanding of TV prod & dist. process. Resume/cvr HERE (8/29)

JOB OPENING: MGR, STANDARDS & PRACTICES/TURNER/ATL: Review original series, animation, live action, acquired across Turner networks. Live event delay. Lead projects. Sound decision maker w/7+ yrs exp; Prefer mgmt & S&P exp. Full info/apply HERE (8/28)

JOB OPENING: SR PRODUCTION MGR/SR EDITOR/Ringling College of Art & Design, Sarasota, FL: Manage the production needs for ART Network/Communication Strategies. 5 yrs digital content creation and/or TV broadcast experience Info/Apply: HERE (8/28)

JOB OPENING: FREELANCE COPYWRITER/TRANSLATOR/NFL/NYC: Work w/4 mktg groups & svc all depts in brainstorming/creating ideas into words for initiatives, branding projects & social media executions. Provide Spanish-language messaging and/or translations across the NFL League office. Full info/apply HERE (8/28)

JOB OPENING: INTEGRATED MKTG Sr. MANAGER/FUSE/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Dig.Media/Crtv Writing. Apply HERE (8/28)

 

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